美国摩托车市场规模、份额和趋势分析报告：产品、细分市场预测、消费者趋势、竞争分析，2025-2030 年

美国摩托车市场的成长和趋势

根据 Grand View Research, Inc. 的一份新报告，到 2030 年美国摩托车市场规模预计将达到 132.8 亿美元。

预计 2025 年至 2030 年间市场复合年增长率将达到 4.1%。预计可支配收入的增加将推动市场发展。美国人的额外收入将用于购买摩托车，从而导致汽车销售和註册量的增加。根据美国运输统计局的数据，美国摩托车註册量在过去十年中一直呈增长趋势，从 1997 年的 3,826,373 辆增加到 2006 年的 6,678,958 辆，总体增长了 75%。在同一时期，新型道路摩托车的销量成长更为迅猛，从 1997 年的 26 万辆增至 2006 年的 89.2 万辆。

此外，根据 Statista Inc. 的数据，2016 年美国总合售出 487,144 台。这显示未来几年这些产品的潜在需求和成长。经济水准的提高、生活方式的改变和油价的上涨导致消费者越来越偏好比汽车更省油的两轮车。工人阶级和年轻一代对两轮车很感兴趣，因为它们是一种有效且经济实惠的交通工具。都市化的加速也是推动该国市场成长的关键因素。

根据国际移民组织2015年的数据，每週约有300万人移居都市区。目前，北美约有82%的人口居住在都市区，集中在中型和大型城市。都市化的大趋势提高了人们对新产品的认识，也使新产品更容易获得。预计所有这些因素都将在预测期内推动美国摩托车产业的发展。

美国摩托车市场报告重点

• 由于渗透率高、产品种类多，摩托车占据美国摩托车市场的主导地位，占有 56.0% 的份额。
• 都市化的加速以及对高效、经济的交通运输的需求推动了对摩托车的需求。
• 由于燃油经济性好、重量轻、成本低等优势，预计预测期内Scooter市场将以 4.3% 的快速速度成长。

目录

第一章调查方法与范围

第 2 章执行摘要

第 3 章美国摩托车市场的变数、趋势与范围

• 市场体系展望
  • 母市场展望
  • 相关市场展望
• 产业价值链分析
  • 获利能力分析（产业层面）
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 市场机会
  • 市场问题
• 产业分析工具
  • 波特五力分析
• 打入市场策略

第 4 章消费行为分析

• 人口统计分析
• 消费者趋势和偏好
• 影响购买决策的因素
• 消费者产品采用
• 观察和建议

第 5 章美国摩托车市场：按产品分類的估计和趋势分析

• 美国摩托车市场（按产品类型划分）：关键要点
• 2024 年和 2030 年产品趋势分析和市场占有率
• 依产品分类，2018-2030 年
  • 摩托车
  • 轻型机踏车
  • 轻型机踏车

第六章美国摩托车市场：竞争分析

• 主要市场参与企业的近期趋势和影响分析
• 公司分类
• 参与企业概况
• 2024 年公司市场占有率分析（%）
• 公司热图分析
• 战略地图
• 公司简介
  • HARLEY-DAVIDSON
  • Suzuki Motor Corporation
  • Honda Motor Co., Ltd.
  • BMW AG
  • Yamaha Motor Co., Ltd
  • Kawasaki Heavy Industries, Ltd
  • Triumph Motorcycles
  • Ducati Motor Holding SpA
  • KTM AG
  • Polaris Inc.

U.S. Motorcycle Market Growth & Trends:

The U.S. motorcycle market size is expected to reach USD 13.28 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to expand at a CAGR of 4.1% from 2025 to 2030. Increasing amount of disposable income is expected to drive the market. A surplus amount of income is used by Americans to buy motorcycles which leads to an increase in the sales and registration of vehicles. According to the Bureau of Transportation Statistics, motorcycle registrations in the U.S. have increased over the past 10 years, from 3,826,373 in 1997 to 6,678,958 in 2006, which indicates an overall increase of 75%. Sales of new street-legal motorcycles increased more sharply over the same period, from 260,000 in 1997 to 892,000 in 2006.

Furthermore, according to Statista Inc., a total of 487,144 units were sold in the U.S. in the year 2016. This shows the potential demand and growth for these products in the coming years. Growing economic standards, changing lifestyles and increasing rates of petroleum are shifting the customer preference towards motorcycles which offer greater fuel efficiency in comparison to cars. Motorcycles are an effective and affordable way of transport owing to which the working class and the younger generation of society are more attracted to these products. Growing urbanization is also a significant factor in driving the growth of the market in the country.

According to the International Organization for Migration in 2015, around 3 million people are migrating to cities every week. Currently, around 82% of the population in North America are living in urban areas with a high concentration in mid and large-sized cities. Such a huge trend towards urbanization has led to a growing awareness of new products and their easy availability. All these factors are expected to boost the U.S. motorcycle industry over the forecast period.

U.S. Motorcycle Market Report Highlights:

• Motorbikes segment held the dominant share of 56.0% in the U.S. motorcycle market owing to the high adoption rate and wide range of products
• The rise of urbanization and the need for efficient and economical transportation options have boosted the demand for motorcycles.
• Scooters segment is expected to grow at a lucrative rate of 4.3% over the forecast period owing to the associated advantages such as better fuel efficiency, lightweight, and low cost.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Motorcycle Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Motorcycle Market: Product Estimates & Trend Analysis

• 5.1. U.S. Motorcycle Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
  • 5.3.1. Motorbikes
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Scooters
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Mopeds
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Motorcycle Market: Competitive Analysis

• 6.1. Recent Developments & Impact Analysis, by Key Market Participants
• 6.2. Company Categorization
• 6.3. Participant's Overview
• 6.4. Financial Performance
• 6.5. Product Benchmarking
• 6.6. Company Market Share Analysis, 2024 (%)
• 6.7. Company Heat Map Analysis
• 6.8. Strategy Mapping
• 6.9. Company Profiles
  • 6.9.1. HARLEY-DAVIDSON
    • 6.9.1.1. Company Overview
    • 6.9.1.2. Financial Performance
    • 6.9.1.3. Product Portfolios
    • 6.9.1.4. Strategic Initiatives
  • 6.9.2. Suzuki Motor Corporation
    • 6.9.2.1. Company Overview
    • 6.9.2.2. Financial Performance
    • 6.9.2.3. Product Portfolios
    • 6.9.2.4. Strategic Initiatives
  • 6.9.3. Honda Motor Co., Ltd.
    • 6.9.3.1. Company Overview
    • 6.9.3.2. Financial Performance
    • 6.9.3.3. Product Portfolios
    • 6.9.3.4. Strategic Initiatives
  • 6.9.4. BMW AG
    • 6.9.4.1. Company Overview
    • 6.9.4.2. Financial Performance
    • 6.9.4.3. Product Portfolios
    • 6.9.4.4. Strategic Initiatives
  • 6.9.5. Yamaha Motor Co., Ltd
    • 6.9.5.1. Company Overview
    • 6.9.5.2. Financial Performance
    • 6.9.5.3. Product Portfolios
    • 6.9.5.4. Strategic Initiatives
  • 6.9.6. Kawasaki Heavy Industries, Ltd
    • 6.9.6.1. Company Overview
    • 6.9.6.2. Financial Performance
    • 6.9.6.3. Product Portfolios
    • 6.9.6.4. Strategic Initiatives
  • 6.9.7. Triumph Motorcycles
    • 6.9.7.1. Company Overview
    • 6.9.7.2. Financial Performance
    • 6.9.7.3. Product Portfolios
    • 6.9.7.4. Strategic Initiatives
  • 6.9.8. Ducati Motor Holding S.p.A
    • 6.9.8.1. Company Overview
    • 6.9.8.2. Financial Performance
    • 6.9.8.3. Product Portfolios
    • 6.9.8.4. Strategic Initiatives
  • 6.9.9. KTM AG
    • 6.9.9.1. Company Overview
    • 6.9.9.2. Financial Performance
    • 6.9.9.3. Product Portfolios
    • 6.9.9.4. Strategic Initiatives
  • 6.9.10. Polaris Inc.
    • 6.9.10.1. Company Overview
    • 6.9.10.2. Financial Performance
    • 6.9.10.3. Product Portfolios
    • 6.9.10.4. Strategic Initiatives

List of Tables

• Table 1. U.S. motorcycle market: Key market driver analysis
• Table 2. U.S. motorcycle market: Key market restraint analysis
• Table 3. U.S. motorcycle market estimates & forecast, by product (USD Million)
• Table 4. Recent developments & impact analysis, by key market participants
• Table 5. Company market share, 2024 (%)
• Table 6. Company heat map analysis, 2024
• Table 7. Companies implementing key strategies

List of Figures

• Fig. 1 U.S. motorcycle market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Global parent industry and U.S. motorcycle size (USD Million)
• Fig. 11 U.S. motorcycle size, 2018 to 2030 (USD Million)
• Fig. 12 U.S. motorcycle market: Penetration & growth prospect mapping
• Fig. 13 U.S. motorcycle market: Value chain analysis
• Fig. 14 U.S. motorcycle market: Dynamics
• Fig. 15 U.S. motorcycle market: Porter's five forces analysis
• Fig. 16 U.S. motorcycle market estimates & forecast, by product (USD Million)
• Fig. 17 Motorbikes market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 18 Scooters market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 19 Mopeds market estimates & forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Key company categorization
• Fig. 21 Company market share analysis, 2024
• Fig. 22 Strategic framework of U.S. motorcycle