美国汽车贴膜市场规模、份额、趋势分析报告：按地区、应用和细分市场预测，2025-2030 年

美国汽车贴膜市场的成长与趋势

根据 Grand View Research, Inc. 的新报告，预计到 2030 年美国汽车贴膜市场规模将达到 41.1 亿美元。

预计 2025 年至 2030 年间，市场复合年增长率将达到 18.8%。企业在汽车广告和赛车队赞助方面的支出增加以提高企业知名度，预计将推动美国对汽车贴膜的需求。

消费品、食品和饮料、旅游、电气和电子以及其他各行业的公司都使用车身贴膜的车辆来展示和宣传他们的产品。在这些行业运营的公司从车主那里租用车辆，并使用印有公司名称和徽标的客製化包装。此外，汽车贴膜是一种经济有效的解决方案，可保留原厂漆面并为您的车辆提供较高的转售价值。优质汽车贴膜的使用寿命至少 5-6 年。水转印的日益普及对美国汽车贴膜市场的成长提出了挑战。

汽车包裹膜可根据您的需求灵活地完全或半包裹您的车辆。对于复杂的设计，这些包装可能比油漆贵一点，但如果它们质量很高，那么与汽车油漆相比，汽车包装膜的整体投资回报率更高。当油漆成本预计过高时，汽车贴膜是一种经济有效的选择，例如赛车，赞助商、公司和品牌通常需要快速改变颜色和设计。与汽车漆相比，包装成本较低，非常适合此类应用，预计预测期内对包装的需求将会成长。

主要企业正专注于产品开发和与当地参与企业的策略性倡议，以最大限度地降低进入新市场的风险。例如，2020 年 10 月，Arlon Graphics, LLC 推出了采用 FLITE 技术的 Cast Wrap 产品组合。透过此项产品创新，该公司为车身贴膜安装人员提供了更快、更轻鬆的安装方式以及更少的贴膜数量。

美国汽车贴膜市场报告重点介绍

• 2024年小型车应用领域将占总销售额的58.0%以上。这一高份额主要是由于消费者对车辆定制（包括轻型车辆）的支出倾向不断增加。
• 水转印是一种相对简单且经济高效的客製化解决方案，因此水转印的需求不断增长对汽车贴膜的成长提出了挑战。
• 市场的主要企业正专注于投资研发活动，以增加他们的市场提案，从而让他们相对于其他参与者更具竞争优势。
• 预计在预测期内，外部应用仍将占据美国汽车贴膜市场的主导地位。

目录

第一章调查方法与范围

第 2 章执行摘要

第 3 章美国汽车贴膜市场变数、趋势与范围

• 市场体系展望
• 渗透和成长前景规划
• 产业价值链分析
  • 原料趋势
• 技术概述
  • 製造业趋势
• 监管状态
  • 产品分类代码
  • 标准与合规性
• 市场动态
  • 市场驱动因素分析
  • 市场限制因素分析
  • 市场机会分析
  • 市场问题分析
• 商业环境分析
  • 波特五力分析
  • PESTEL 分析

第 4 章美国汽车贴膜市场：区域、估计和趋势分析

• 关键点
• 2024 年和 2030 年区域趋势分析和市场占有率
  • 外部的
  • 内部的

第 5 章美国汽车贴膜市场：按应用分類的估计和趋势分析

• 关键点
• 2024 年和 2030 年应用趋势分析和市场占有率
  • 大型车辆
  • 袖珍的
  • 袖珍的

第六章 竞争格局

• 主要参与企业的最新发展及其对该行业的影响
• 公司/竞争对手分类
• 供应商概况
  • 原料供应商及通路伙伴名单
  • 潜在客户名单
• 公司市场定位分析
• 公司热图分析
• 企业仪錶板分析

第七章 公司简介

• 参与企业概况
  • Avery Dennison Corporation
  • Arlon Graphics, LLC
  • 3M
  • KPMF
  • Fedrigoni SPA
  • Vvivid Vinyl
  • ORAFOL Europe GmbH
  • Hexis SAS
  • JMR Graphics
• 战略地图
  • 扩张
  • 合併和收购
  • 合作
  • 推出新服务
  • 其他的

U.S. Automotive Wrap Films Market Growth & Trends:

The U.S. automotive wrap films market size is anticipated to reach USD 4,110.0 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 18.8% from 2025 to 2030. The growing trend of company spending on automobile advertising and offering sponsorships to the automotive race teams to increase the visibility of the company is expected to drive the demand for automotive wrap films in the U.S.

Companies operating in consumer goods, food and beverages, tourism, electrical and electronics, and various other industries are using vehicles with automotive wraps for showcasing and advertising their product offerings. Companies operating in these industries hire vehicles from fleet owners and use customized wraps with company names and logos imprinted on them. Additionally, an automotive wrap film is a cost-effective solution, which maintains the original paint job and provides a high resale value for the vehicles. The minimum service life for good quality automotive wrap ranges from 5 to 6 years. The rising trend of hydro dipping poses a challenge in the growth of the U.S. market for automotive wrap films.

Automotive wrap films offer the flexibility to get the vehicle fully wrapped or semi-wrapped depending upon the requirement. These wraps can be a bit expensive than paint in the case of complex designs, however, with high quality, the overall return on investment in the case of automotive wrap films is high as compared to vehicle paint. Automotive wraps are a cost-effective option when the paint cost is expected to be very high, for example, in the case of racing cars, as these cars often require quick color and design changes depending upon their sponsors, company, and branding. The low cost of wraps as compared to vehicle paints makes it suitable for these applications, which, in turn, is anticipated to increase the demand over the forecast period.

Prominent players involved in the production of wrap films are focusing on product development and strategic initiatives with regional players to minimize the risk of expanding into a new marketplace. For instance, in October 2020, Arlon Graphics, LLC introduced cast wrap portfolio with FLITE technology. This product innovation enabled the company to cater to vehicle wrap installers with quick and easy installations with fewer rolls for wrapping.

U.S. Automotive Wrap Films Market Report Highlights:

• The light-duty vehicles application segment was accounted for over 58.0% of the overall revenue in 2024. This high share is attributed to the rising trend of consumer spending on personalized customization in their vehicles which majorly constitutes lightweight vehicles
• The growing demand for hydro dipping poses a challenge in the growth of automotive wrap films as hydro dipping is a relatively easy and cost-effective solution for customization
• Key players involved in the market are focusing on investment in research and development activities to increase market offerings that give them a competitive edge over the other players
• Exterior location is anticipated to remain the dominant segment in the market for automotive wrap films in the U.S. throughout the forecast period

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
  • 1.1.1. Market Segmentation
  • 1.1.2. Market Definition
• 1.2. Research Scope & Assumptions
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing
• 1.7. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Insights
• 2.2. Market Snapshot, 2024 (USD Million)
• 2.3. Segmental Snapshot
• 2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Automotive Wrap Films Market Variables, Trends, and Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends
• 3.4. Technology Overview
  • 3.4.1. Manufacturing Trends
    • 3.4.1.1. Cast Films
    • 3.4.1.2. Calendared Films
• 3.5. Regulatory Landscape
  • 3.5.1. Product Classification Codes
  • 3.5.2. Standards & Compliances
• 3.6. Market Dynamics
  • 3.6.1. Market Driver Analysis
  • 3.6.2. Market Restraint Analysis
  • 3.6.3. Market Opportunity Analysis
  • 3.6.4. Market Challenges Analysis
• 3.7. Business Environment Analysis
  • 3.7.1. Porter's Five Forces Analysis
  • 3.7.2. PESTEL Analysis

Chapter 4. U.S. Automotive Wrap Films Market: Location Estimates & Trend Analysis

• 4.1. Key Takeaways
• 4.2. Location Type Movement Analysis & Market Share, 2024 & 2030
  • 4.2.1. Exterior
    • 4.2.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 4.2.2. Interior
    • 4.2.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Automotive Wrap Films Market: Application Estimates & Trend Analysis

• 5.1. Key Takeaways
• 5.2. Application Movement Analysis & Market Share, 2024 & 2030
  • 5.2.1. Heavy-Duty Vehicles
    • 5.2.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.2.2. Medium-Duty Vehicles
    • 5.2.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.2.3. Light-Duty Vehicles
    • 5.2.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

• 6.1. Key Players Recent Developments & Their Impacts on The Industry
• 6.2. Company/Competition Categorization
• 6.3. Vendor's Landscape
  • 6.3.1. List of Raw Material Suppliers and Channel Partners
  • 6.3.2. List of Potential Customers
• 6.4. Company Market Positioning Analysis
• 6.5. Company Heat Map Analysis
• 6.6. Company Dashboard Analysis

Chapter 7. Company Profiles

• 7.1. Participant's Overview
  • 7.1.1. Avery Dennison Corporation
  • 7.1.2. Arlon Graphics, LLC
  • 7.1.3. 3M
  • 7.1.4. KPMF
  • 7.1.5. Fedrigoni S.P.A.
  • 7.1.6. Vvivid Vinyl
  • 7.1.7. ORAFOL Europe GmbH
  • 7.1.8. Hexis S.A.S.
  • 7.1.9. JMR Graphics
• 7.2. Financial Performance
• 7.3. Product Benchmarking
• 7.4. Strategy Mapping
  • 7.4.1. Expansions
  • 7.4.2. Mergers & Acquisitions
  • 7.4.3. Collaborations
  • 7.4.4. New Service Launches
  • 7.4.5. Others

List of Tables

• 1. U.S. Automotive Wrap Films Market Estimates and Forecasts, By Location, 2018 - 2030 (USD Million)
• 2. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Exterior, 2018 - 2030 (USD Million)
• 3. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Interior, 2018 - 2030 (USD Million)
• 4. U.S. Automotive Wrap Films Market Estimates and Forecasts, By Application, 2018 - 2030 (USD Million)
• 5. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Heavy-Duty Vehicles, 2018 - 2030 (USD Million)
• 6. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Medium-Duty Vehicles, 2018 - 2030 (USD Million)
• 7. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Light-Duty Vehicles, 2018 - 2030 (USD Million)

List of Figures

• 1. Information Procurement
• 2. Primary Research Pattern
• 3. Primary Research Process
• 4. Market Research Approaches - Bottom-Up Approach
• 5. Market Research Approaches - Top-Down Approach
• 6. Market Research Approaches - Combined Approach
• 7. U.S. Automotive Wrap Films Market - Market Snapshot
• 8. U.S. Automotive Wrap Films Market - Segment Snapshot (1/2)
• 9. U.S. Automotive Wrap Films Market- Segment Snapshot (2/2)
• 10. U.S. Automotive Wrap Films Market- Competitive Landscape Snapshot
• 11. U.S. Automotive Wrap Films Market: Porter's Five Force Analysis
• 12. U.S. Automotive Wrap Films Market: PESTEL Analysis
• 13. U.S. Automotive Wrap Films Market: Location Movement Analysis, 2024 & 2030
• 14. U.S. Automotive Wrap Films Market: Application Movement Analysis, 2024 & 2030
• 15. U.S. Automotive Wrap Films Market: Company Categorization
• 16. U.S. Automotive Wrap Films Market: Company Market Positioning Analysis
• 17. U.S. Automotive Wrap Films Market: Company Dashboard Analysis
• 18. U.S. Automotive Wrap Films Market: Strategy Mapping