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市场调查报告书
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企业产生 AI 市场规模、份额、趋势分析报告：按组件、模型类型、应用、最终用途、地区和细分市场预测，2025 年至 2030 年

Enterprise Generative AI Market Size, Share & Trends Analysis Report By Component (Software, Services), By Model Type (Text, Image, Audio, Code), By Application, By End Use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

企业生成式人工智慧市场的成长与趋势

根据Grand View Research, Inc.的最新报告，全球企业生成式人工智慧市场预计到2030年将达到198.087亿美元，2025年至2030年期间的复合年增长率为38.4%。

随着生成式人工智慧的应用不断增加，企业越来越多地利用该技术来自动化各种任务并提高业务效率。这包括处理资料处理和调度等管理业务，以及执行製造业中的预测性维护等更复杂的功能。人工智慧驱动的自动化正在提高各个领域的效率。

深度学习演算法和神经网路的进步使得人工智慧模型能够产生高度逼真和详细的图像，模糊了自然与合成之间的界线。该技术在设计、娱乐和虚拟实境等多个领域具有变革性的应用，其中人工智慧生成的视觉效果可以增强用户体验并创造新的可能性。然而，要充分发挥生成式人工智慧在图像生成方面的优势，必须认真解决诸如道德考虑、减轻偏见和确保资料隐私等挑战。 Nvidia 公布了一项新技术，利用强大的 AI 技术来改造原始涂鸦。该工具利用生成对抗网路将分割图转换为逼真的影像。

医疗保健产业已将生成式人工智慧用于各种应用，包括医学影像分析、药物发现和个人化治疗计划。人工智慧诊断工具正在帮助临床医生更准确、更有效地解释复杂的医学影像，从而更早发现疾病并改善患者的治疗效果。此外，人工智慧演算法还可以透过预测分子结构和分析大量资料集来识别新的候选药物，从而协助药物开发。

客户服务和智慧型装置中的主导语音助理正在开发中，以模仿人类的交互，其中产生人工智慧可以实现更可靠的交互、更好的上下文理解和个性化的回应。这些不断发展的系统提供了增强的功能和多功能性，可在各种应用中满足多种用途。此外，在娱乐、游戏和虚拟实境领域，生成式人工智慧正在改变音讯内容的创作。复杂的演算法创造出逼真的声音、音乐作品和身临其境的音效，彻底改变了这些产业的音讯体验。

企业生成式人工智慧市场报告亮点

  • 到 2024 年，软体领域将占据超过 72.5% 的市场份额，占据市场主导地位。
  • 到 2024 年，文本部分将在收益占有率方面占据市场主导地位。
  • 到 2024 年，行销和销售部门将在收益占有率方面占据市场主导地位。
  • 由于生成式人工智慧在网路优化、客户支援和自动化领域的应用日益广泛，IT 和通讯领域在 2024 年占据了市场最大收益占有率。
  • 由于采用 OpenAI、微软和Google LLC 等主要科技公司推动人工智慧应用的创新，北美在企业生成式人工智慧市场占据主导地位，市场占有率为 41.0%。

目录

第一章调查方法与范围

第 2 章执行摘要

第 3 章企业产生 AI 市场变数、趋势与范围

  • 市场体系展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 产业挑战
  • 企业AI市场分析工具
    • 产业分析 – 波特五力分析
    • PESTEL 分析
  • 问题分析

第 4 章 企业生成式 AI 市场：各组成部分的估计与趋势分析

  • 细分仪表板
  • 企业生成式 AI 市场：组件变化分析，百万美元，2024 年与 2030 年
  • 软体
  • 服务

第 5 章 企业生成式 AI 市场：依模型类型的估计与趋势分析

  • 细分仪表板
  • 企业生成式 AI 市场：模型类型变化分析，百万美元，2024 年与 2030 年
  • 文字
  • 图片/影片
  • 声音的
  • 程式码

第六章 企业生成式人工智慧市场：按应用分類的估计和趋势分析

  • 细分仪表板
  • 企业生成式 AI 市场：应用趋势分析，百万美元，2024 年与 2030 年
  • 行销和销售
  • 客户服务
  • 产品开发
  • 供应链管理
  • 其他的

第七章 企业生成式人工智慧市场：按最终用途的估计和趋势分析

  • 细分仪表板
  • 企业生成式 AI 市场：最终用途趋势分析，百万美元，2024 年与 2030 年
  • 资讯科技和通讯
  • BFSI
  • 零售与电子商务
  • 医疗
  • 製造业
  • 媒体与娱乐
  • 其他的

第 8 章 企业生成 AI 市场：按地区分類的估计和趋势分析

  • 2024 年及 2030 年企业生成式 AI市场占有率（按地区划分，百万美元）
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第九章 竞争格局

  • 公司分类
  • 公司市场定位
  • 参与企业概况
  • 公司热图分析
  • 战略地图
  • 公司简介/上市公司
    • AWS
    • Google LLC
    • H20.ai
    • IBM
    • Intel Corporation
    • Jasper.ai
    • Microsoft Corporation
    • Nvidia Corporation
    • OpenAI
    • Oracle
    • Synthesis AI
Product Code: GVR-4-68040-164-4

Enterprise Generative AI Market Growth & Trends:

The global enterprise generative AI market size is expected to reach USD 19,808.7 million in 2030 and is expected to grow at a CAGR of 38.4% from 2025 to 2030 according to a new report by Grand View Research, Inc. Owing to the rising adoption of generative AI, businesses are increasingly utilizing this technology to automate a wide array of tasks and improve operational efficiency. This ranges from handling administrative duties like data processing and scheduling to executing more intricate functions like predictive maintenance within the manufacturing sector. The application of AI-driven automation is enhancing efficiency across diverse domains.

With advancements in deep learning algorithms and neural networks, AI models can generate highly realistic and detailed images, blurring the natural and synthetic lines. This technology has transformative applications in various fields, including design, entertainment, and virtual reality, where AI-generated visuals can enhance user experiences and create new possibilities. However, challenges such as ethical considerations, bias mitigation, and ensuring data privacy must be carefully addressed to unlock the benefits of generative AI in image generation fully. NVIDIA has revealed a new tech, which uses powerful AI tech to turn primitive doodles. The tool leverages generative adversarial networks to convert segmentation maps into lifelike images.

The healthcare industry was leveraging generative AI for various applications, including medical imaging analysis, drug discovery, and personalized treatment plans. AI-powered diagnostic tools were aiding clinicians in interpreting complex medical images more accurately and efficiently, leading to earlier disease detection and improved patient outcomes. Additionally, AI algorithms were assisting in drug development by predicting molecular structures and analyzing vast datasets to identify potential candidates for new medications.

AI-driven voice assistants in customer service and smart devices are developing to imitate human interactions, powered by generative AI that enables more authentic dialogues, improved contextual understanding, and personalized replies. These evolving systems are gaining enhanced capabilities and versatility, serving multiple purposes across different applications. Additionally, in the realms of entertainment, gaming, and virtual reality, generative AI is transforming the creation of audio content. Sophisticated algorithms produce realistic voices, musical pieces, and immersive sound effects, revolutionizing the audio experience within these industries.

Enterprise Generative AI Market Report Highlights:

  • The software segment dominated the market with a share of over 72.5% in 2024
  • The text segment dominated the market with a revenue share in 2024
  • The marketing and sales segment dominated the market with the largest revenue share in 2024
  • The IT & Telecom segment dominated the market with the largest revenue share in 2024, driven by the growing adoption of generative AI in network optimization, customer support, and automation.
  • North America dominated the enterprise generative AI market with a share of 41.0% in 2024, due to the presence of major technology companies such as OpenAI, Microsoft, and Google LLC, which are driving innovation in AI applications

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Enterprise Generative AI Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Enterprise Generative AI Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and Social landscape
      • 3.3.2.3. Technological landscape
  • 3.4. Pain Point Analysis

Chapter 4. Enterprise Generative AI Market: Component Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Enterprise Generative AI Market: Component Movement Analysis, USD Million, 2024 & 2030
  • 4.3. Software
    • 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Services
    • 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Enterprise Generative AI Market: Model Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Enterprise Generative AI Market: Model Type Movement Analysis, USD Million, 2024 & 2030
  • 5.3. Text
    • 5.3.1. Text Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Image/Video
    • 5.4.1. Image/Video Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Audio
    • 5.5.1. Audio Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Code
    • 5.6.1. Code Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Enterprise Generative AI Market: Application Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Enterprise Generative AI Market: Application Movement Analysis, USD Million, 2024 & 2030
  • 6.3. Marketing and Sales
    • 6.3.1. Marketing and Sales Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Customer Service
    • 6.4.1. Customer Service Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Product Development
    • 6.5.1. Product Development Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Supply Chain Management
    • 6.6.1. Supply Chain Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Others
    • 6.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Enterprise Generative AI Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Enterprise Generative AI Market: End Use Movement Analysis, USD Million, 2024 & 2030
  • 7.3. IT & Telecom
    • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Retail & E-commerce
    • 7.5.1. Retail & E-commerce Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Healthcare
    • 7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.7. Manufacturing
    • 7.7.1. Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.8. Media and Entertainment
    • 7.8.1. Media and Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.9. Others
    • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Enterprise Generative AI Market: Regional Estimates & Trend Analysis

  • 8.1. Enterprise Generative AI Market Share, By Region, 2024 & 2030, USD Million
  • 8.2. North America
    • 8.2.1. North America Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. KSA
      • 8.6.3.1. KSA Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Enterprise Generative AI Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Heat Map Analysis
  • 9.7. Strategy Mapping
  • 9.8. Company Profiles/Listing
    • 9.8.1. AWS
    • 9.8.2. Google LLC
    • 9.8.3. H20.ai
    • 9.8.4. IBM
    • 9.8.5. Intel Corporation
    • 9.8.6. Jasper.ai
    • 9.8.7. Microsoft Corporation
    • 9.8.8. Nvidia Corporation
    • 9.8.9. OpenAI
    • 9.8.10. Oracle
    • 9.8.11. Synthesis AI

List of Tables

  • Table 1 Global Enterprise Generative AI Market by Component, 2018 - 2030 (USD Million)
  • Table 2 Global Enterprise Generative AI Market by Model Type, 2018 - 2030 (USD Million)
  • Table 3 Global Enterprise Generative AI Market by Application, 2018 - 2030 (USD Million)
  • Table 4 Global Enterprise Generative AI Market by End Use, 2018 - 2030 (USD Million)
  • Table 5 Global Enterprise Generative AI Market by Region, 2018 - 2030 (USD Million)
  • Table 6 North America Enterprise Generative AI Market by country, 2018 - 2030 (USD Million)
  • Table 7 Europe Enterprise Generative AI Market by country, 2018 - 2030 (USD Million)
  • Table 8 Asia Pacific Enterprise Generative AI Market by country, 2018 - 2030 (USD Million)
  • Table 9 Latin America Enterprise Generative AI Market by country, 2018 - 2030 (USD Million)
  • Table 10 MEA Enterprise Generative AI Market by country, 2018 - 2030 (USD Million)
  • Table 11 Key companies launching new products/services
  • Table 12 Key companies engaged in mergers & acquisition
  • Table 13 Key companies engaged in Research & development
  • Table 14 Key Companies engaged in expansion

List of Figures

  • Fig. 1 Enterprise Generative AI Market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Enterprise Generative AI Market snapshot
  • Fig. 10 Enterprise Generative AI Market segment snapshot
  • Fig. 11 Enterprise Generative AI Market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Enterprise Generative AI Market, Component outlook key takeaways (USD Million)
  • Fig. 16 Enterprise Generative AI Market: Component movement analysis 2024 & 2030 (USD Million)
  • Fig. 17 Software market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Enterprise Generative AI Market: Model Type outlook key takeaways (USD Million)
  • Fig. 20 Enterprise Generative AI Market: Model Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 21 Text market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Image/Video market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Audio market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Code market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Enterprise Generative AI Market: Application outlook key takeaways (USD Million)
  • Fig. 26 Enterprise Generative AI Market: Application movement analysis 2024 & 2030 (USD Million)
  • Fig. 27 Marketing and Sales market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Customer Service market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Product Development market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Supply Chain Management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Enterprise Generative AI Market: End Use outlook key takeaways (USD Million)
  • Fig. 33 Enterprise Generative AI Market: End Use movement analysis 2022 & 2030 (USD Million)
  • Fig. 34 IT & Telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Retail & E-commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 Media and Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Regional marketplace: Key takeaways
  • Fig. 42 Enterprise Generative AI Market: Regional outlook, 2024 & 2030, USD Million
  • Fig. 43 North America Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 U.S. Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Canada Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Mexico Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Europe Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 UK Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Germany Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 France Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Asia Pacific Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Japan Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 China Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 India Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 Australia Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 South Korea Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 Latin America Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Brazil Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 MEA Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 60 KSA Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 61 UAE Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 62 South Affrica Enterprise Generative AI Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 63 Strategy framework
  • Fig. 64 Company Categorization