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市场调查报告书
商品编码
1908650

美国现代口服尼古丁产品市场规模、份额和趋势分析报告：按产品、口味、浓度、分销管道和细分市场预测（2025-2033 年）

U.S. Modern Oral Nicotine Products Market Size, Share & Trends Analysis Report By Product (Nicotine Pouches, Nicotine Gums, Nicotine Lozenges), By Flavor, By Strength, By Distribution Channel, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 110 Pages | 商品交期: 2-10个工作天内

价格

美国现代口服尼古丁产品市集概述

据估计，2024 年美国现代口服尼古丁产品市场规模为 60.4 亿美元，预计到 2033 年将达到 300.8 亿美元。

预计从 2025 年到 2033 年，该行业将以 19.1% 的复合年增长率成长。过去十年，美国现代口服尼古丁产品产业经历了显着成长，这主要是由于消费者强烈转向无烟、隐密且更易于被社会接受的尼古丁替代品。

人们对可燃烟草健康风险的认识不断提高，促使许多成年人转而使用尼古丁袋、口香糖和含片等产品。主要生产商在口味、尼古丁袋浓度和速效配方方面的持续创新，进一步提升了这些产品的吸引力。便利商店、加油站、药局和线上平台的广泛销售也提高了产品的可及性。此外，有针对性的行销宣传活动、年轻用户日益增长的兴趣以及减害产品的普及，都在推动市场扩张方面发挥关键作用。监管政策的明确和产品标准化措施也进一步促进了美国市场的持续成长。

美国现代口服尼古丁产业最显着的趋势之一是产品系列的快速优质化和多元化。领导品牌正在推出先进的包装袋技术，这些技术具有更强的保湿性、更快的尼古丁释放速度和更持久的口味保持力，旨在提升用户满意度。此外，在消费者对添加剂更少、成分更天然、不含糖的产品需求推动下，无烟草和洁净标示配方也日益受到青睐。

美国现代口服尼古丁产品产业正经历着向中高浓度产品形式的明显转变，这反映了曾经吸烟者寻求更接近传统香烟体验但无需燃烧的需求。功能性和独特口味，例如清凉薄荷混合口味、植物混合口味和限量版口味，持续受到年轻成年用户的青睐。

数位转型也是塑造美国现代口服尼古丁产品产业的关键趋势。随着品牌利用年龄限制的电商平台、订阅模式和精准的数位广告有效触达消费者，线上销售正在加速成长。社群媒体和网红合作也越来越多地被用于提升品牌知名度，尤其是在精通科技的人群中。

永续性也成为关注的焦点，各公司纷纷采用可回收包装、可生物降解的包装袋以及碳减排倡议，以满足消费者的期望。此外，对调味可燃烟草和电子烟产品的监管压力日益加大，间接推动了口服尼古丁产品的需求，这些产品正将自身定位为美国成年用户合规、隐蔽且易于使用的替代品。

目录

第一章调查方法和范围

第二章执行摘要

第三章美国现代口服尼古丁产品市场变数、趋势与范围

  • 市场概览
  • 绘製市场渗透率与成长前景图
  • 产业价值链分析
    • 销售/零售通路分析
  • 市场动态
  • 商业环境分析
    • 产业分析：波特五力模型
  • 打入市场策略

第四章消费行为分析

  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 采纳消费者偏好
  • 观察与建议

第五章美国现代口服尼古丁产品市场：按产品分類的估算与趋势分析

  • 美国现代口服尼古丁产品市场（按产品分类）：主要结论
  • 产品变体分析及市占率（2024 年及 2033 年）
  • 尼古丁袋
  • 尼古丁口香糖
  • 尼古丁锭剂
  • 尼古丁贴片
  • 其他的

第六章美国现代口服尼古丁产品市场：依口味分類的估算与趋势分析

  • 美国现代口服尼古丁产品市场（依口味划分）：主要结论
  • 按口味分類的变化分析和市场份额（2024 年和 2033 年）
  • 原味/无香型
  • 调味

第七章美国现代口服尼古丁产品市场：依浓度分類的估算与趋势分析

  • 美国现代口服尼古丁产品市场（按浓度划分）：主要结论
  • 2024 年和 2033 年按强度分類的波动分析和市场份额
  • 光
  • 通常
  • 强的
  • 特强

第八章美国现代口服尼古丁产品市场：按分销管道分類的估算和趋势分析

  • 美国现代口服尼古丁产品市场按分销管道划分：主要结论
  • 按分销管道分類的变化分析和市场份额（2024 年和 2033 年）
  • 离线
  • 在线的

第九章 竞争分析

  • 对主要市场参与企业近期趋势和影响的分析
  • 公司分类
  • 参与企业概况
  • 财务业绩
  • Flavor Portfolios
  • 企业市场占有率分析（2024 年，%）
  • 公司热力图分析
  • 策略规划
  • 公司简介
    • British American Tobacco PLCO
    • Altria Group, Inc.
    • Swedish Match AB
    • Nicopods ehf
    • Triumph Tobacco Alternatives LLC
    • Japan Tobacco International
    • Swisher
    • Tobacco Concept Factory
    • Skruf Snus AB
    • GN Tobacco Sweden AB
Product Code: GVR-4-68040-827-7

U.S. Modern Oral Nicotine Products Market Summary

The U.S. modern oral nicotine products market size was estimation at USD 6.04 billion in 2024 and is projected to reach USD 30.08 billion in 2033, growing at a CAGR of 19.1% from 2025 to 2033. The U.S. modern oral nicotine products industry has experienced significant growth over the past decade, driven by a strong consumer shift toward smoke-free, discreet, and more socially acceptable nicotine alternatives.

Rising awareness of the health risks associated with combustible tobacco has encouraged many adults to transition to products such as nicotine pouches, gums, and lozenges. Continuous innovation by leading manufacturers, particularly in flavors, pouch strengths, and fast-acting formulations, has further boosted appeal. Expanding distribution across convenience stores, gas stations, pharmacies, and online platforms has also improved accessibility. In addition, targeted marketing campaigns, growing interest among young adult users, and increasing adoption of reduced-risk products have played a critical role in shaping market expansion. Regulatory clarity and product standardization efforts are further supporting sustained growth in the U.S. market.

One of the most notable trends in the U.S. modern oral nicotine industry is the rapid premiumization and diversification of product portfolios. Leading brands are introducing advanced pouch technologies featuring enhanced moisture control, faster nicotine release, and long-lasting flavor retention to improve user satisfaction. There is also a strong push toward tobacco-free and clean-label formulations, driven by consumers seeking products with fewer additives, natural ingredients, and sugar-free profiles.

The U.S. modern oral nicotine industry is witnessing a clear shift toward mid- and high-strength formats, reflecting demand from former smokers who want an experience that closely mimics traditional tobacco without combustion. Functional and unique flavors such as cooling mint hybrids, botanical blends, and limited-edition variants continue to gain traction among younger adult users.

Digital transformation is another major trend shaping the U.S. modern oral nicotine industry. Online sales are accelerating as brands leverage age-gated e-commerce platforms, subscription models, and targeted digital advertising to reach consumers more effectively. Social media engagement and influencer partnerships are increasingly used to build awareness, especially among tech-savvy demographics.

Sustainability is also emerging as a key focus, with companies adopting recyclable packaging, biodegradable pouches, and carbon-reduction initiatives to align with consumer expectations. In addition, tightening regulatory pressures on flavored combustible and vaping products are indirectly boosting demand for oral nicotine formats, positioning them as a compliant, discreet, and accessible alternative for adult users across the U.S.

U.S. Modern Oral Nicotine Products Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the U.S. modern oral nicotine products market report based on the product, flavor, strength, and distribution channel.

  • Product Outlook (Revenue, USD Billion, 2021 - 2033)
  • Nicotine Pouches
  • Nicotine Gums
  • Nicotine Lozenges
  • Nicotine Patches
  • Others
  • Flavor Outlook (Revenue, USD Billion, 2021 - 2033)
  • Original/Unflavored
  • Flavored
  • Strength Outlook (Revenue, USD Billion, 2021 - 2033)
  • Light
  • Normal
  • Strong
  • Extra Strong
  • Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)
  • Offline
  • Online

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Flavor & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Flavor Outlook
  • 2.4. Strength Outlook
  • 2.5. Distribution Channel Outlook

Chapter 3. U.S. Modern Oral Nicotine Products Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration and Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
  • 3.6. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Flavor Adoption
  • 4.4. Observations & Recommendations

Chapter 5. U.S. Modern Oral Nicotine Products Market: Product Estimates & Trend Analysis

  • 5.1. U.S. Modern Oral Nicotine Products Market, by Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2033
  • 5.3. Nicotine Pouches
    • 5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.4. Nicotine Gums
    • 5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.5. Nicotine Lozenges
    • 5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.6. Nicotine Patches
    • 5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 5.7. Others
    • 5.7.1.Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. U.S. Modern Oral Nicotine Products Market: Flavor Estimates & Trend Analysis

  • 6.1. U.S. Modern Oral Nicotine Products Market, by Flavor: Key Takeaways
  • 6.2. Flavor Movement Analysis & Market Share, 2024 & 2033
  • 6.3. Original/Unflavored
    • 6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 6.4. Flavored
    • 6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. U.S. Modern Oral Nicotine Products Market: Strength Estimates & Trend Analysis

  • 7.1. U.S. Modern Oral Nicotine Products Market, by Strength: Key Takeaways
  • 7.2. Strength Movement Analysis & Market Share, 2024 & 2033
  • 7.3. Light
    • 7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.4. Normal
    • 7.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.5. Strong
    • 7.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 7.6. Extra Strong
    • 7.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 8. U.S. Modern Oral Nicotine Products Market: Distribution Channel Estimates & Trend Analysis

  • 8.1. U.S. Modern Oral Nicotine Products Market, by Distribution Channel: Key Takeaways
  • 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
  • 8.3. Offline
    • 8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
  • 8.4. Online
    • 8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 9. Competitive Analysis

  • 9.1. Recent developments & impact analysis, by key market participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Flavor Portfolios
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. British American Tobacco PLCO
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Flavor Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Altria Group, Inc.
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Flavor Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Swedish Match AB
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Flavor Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. Nicopods ehf
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Flavor Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Triumph Tobacco Alternatives LLC
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Flavor Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. Japan Tobacco International
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Flavor Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. Swisher
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Flavor Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. Tobacco Concept Factory
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Flavor Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Skruf Snus AB
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Flavor Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. GN Tobacco Sweden AB
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Flavor Portfolios
      • 9.9.10.4. Strategic Initiatives

List of Tables

  • Table 1 U.S. modern oral nicotine products market - Key market driver analysis
  • Table 2 U.S. modern oral nicotine products market - Key market restraint analysis
  • Table 3 U.S. modern oral nicotine products market estimates and forecast by Product, 2021 - 2033 (USD Million)
  • Table 4 U.S. modern oral nicotine products market estimates and forecast by flavor, 2021 - 2033 (USD Million)
  • Table 5 U.S. modern oral nicotine products market estimates and forecast by strength, 2021 - 2033 (USD Million)
  • Table 6 U.S. modern oral nicotine products market estimates and forecast by distribution channel, 2021 - 2033 (USD Million)

List of Figures

  • Fig. 1 U.S. modern oral nicotine products market snapshot
  • Fig. 2 U.S. modern oral nicotine products market segmentation & scope
  • Fig. 3 U.S. modern oral nicotine products market penetration & growth prospect mapping
  • Fig. 4 U.S. modern oral nicotine products market value chain analysis
  • Fig. 5 U.S. modern oral nicotine products market dynamics
  • Fig. 6 U.S. modern oral nicotine products market Porter's Five Forces analysis
  • Fig. 7 U.S. modern oral nicotine products market: Product movement analysis, 2024 & 2033 (%)
  • Fig. 8 U.S. nicotine pouches market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 9 U.S. nicotine gums market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 10 U.S. nicotine lozenges market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 11 U.S. nicotine patches market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 12 U.S. modern oral nicotine product market estimates and forecast from other products, 2021 - 2033 (USD Million)
  • Fig. 13 U.S. modern oral nicotine products market: Flavor movement analysis, 2024 & 2033 (%)
  • Fig. 14 U.S. original/unflavored modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 15 U.S. flavored modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 16 U.S. modern oral nicotine products market: Strength movement analysis, 2024 & 2033 (%)
  • Fig. 17 U.S. light modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 18 U.S. normal modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 19 U.S. strong modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 20 U.S. extra-strong modern oral nicotine products market estimates and forecast, 2021 - 2033 (USD Million)
  • Fig. 21 U.S. modern oral nicotine products market: Distribution channel movement analysis, 2024 & 2033 (%)
  • Fig. 22 U.S. modern oral nicotine products market estimates and forecast, through offline channels, 2021 - 2033 (USD Million)
  • Fig. 23 U.S. modern oral nicotine products market estimates and forecast, through online channel, 2021 - 2033 (USD Million)