说服性内容管理应用程序的全球市场：未来预测（2021-2025）

2020 年至 2025 年，全球说服性内容管理 (PCM) 软件市场预计将以 14.9% 的复合年增长率增长。消费者和企业正在使用在线服务，对网站和视频软件的需求正在扩大，因为面对面的接触在世界各个国家仍然是不可能的，这是市场的主要增长。这是一个因素。每个行业的许多公司现在都在转变为数字公司，将沉浸式内容与各种数据和评级联繫起来，以创造一种动态体验来教育、娱乐和说服员工和客户。随着基于云的解决方案的出现，提供可扩展且具有同理心的体验的能力将鼓励未来进一步采用。

本报告分析了说服性内容管理应用程序的全球市场，提供了产品和技术的概述、整体市场规模展望（到 2025 年）以及按部署方法和地区划分的详细趋势，我们正在调查主要市场推广/制约因素、未来问题和机遇。

IDC 市场趋势预测（图表）

执行摘要

对技术供应商的建议

市场预测

市场背景

• 市场促进/约束因素
  • 促进因素
    • 继续将数字体验投资作为战略重点
    • 通过更多地使用富媒体来加速参与
    • 对 SaaS/云原生解决方案的期望
  • 抑製器
    • 建立新的技术栈
    • 与开源的衝突
• 主要市场趋势
• 与之前预测结果的变化

市场的定义

分析方法

相关分析

This IDC study provides a sizing of the worldwide persuasive content management (PCM) software market in 2021, historical data, and a five-year forecast through 2026 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Applications Forecast, 2021-2025 (IDC #US46252421, May 2021)."The persuasive content management market is expected to grow at a CAGR of 14.8% from 2021 to 2026 due to heightened demand for consumer online digital services and employee digital workspaces," said Marci Maddox, research director for Digital Experience Strategies at IDC. "Organizations are on a digital journey to connect with their employees, customers, consumers, citizens, students, and the like, with immersive content influenced by data insights. Growth in cloud and headless solutions offer organizations a choice in how they deliver dynamic experiences that educate, entertain, interact, and persuade."

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

• Drivers and Inhibitors
  • Drivers
    • Expectations for More Immersive and Engaging Experiences
    • Increased Demand for Personalized Experiences
    • Interest in Headless Content Services
  • Inhibitors
    • Skills Shortage for Creative Media and Custom Experiences
    • Native SaaS Entrants Compete with Rearchitected Legacy Apps
• Significant Market Developments
• Changes from Prior Forecast

Market Definition

Methodology

• Historical and Forecast Market Values and Exchange Rates

Related Research