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市场调查报告书
商品编码
1847199
全球隐形矫正器及其他矫正产品市场:市场规模、占有率及趋势分析(2025-2031年)Clear Aligner and Other Orthodontics Market Market Size, Share & Trends Analysis | Global | 2025-2031 | Includes Clear Aligners, Traditional Braces and 1 more |
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2024年全球隐形矫正器及其他矫正产品市场规模约129亿美元。预计到2031年,该市场将以8.4%的年复合成长率成长,达到226亿美元以上。
本报告涵盖隐形矫正器、传统矫正和牙齿维持器。报告量化了销量、平均售价、市场规模、成长率和企业市场占有率。此外,报告还分析了治疗例数、市场驱动因素和限制因素、近期併购活动、产品系列和竞争格局。报告提供截至2021年的历史数据,并预测至2031年。
强劲的美学需求、儿科和青少年适应症的不断扩大,以及影像处理、软体规划和材料科学等领域数位化工作流程的稳步发展,都在推动市场成长。同时,来自牙科服务机构 (DSO) 的价格压力和内部 3D 列印能力的提升,正在改变医疗机构采购矫正器和维持器的方式。结果是市场迅速扩张,同时也重塑了成本结构和通路格局。
市场概览
隐形矫正器的出现标誌着矫正治疗进入了一个新时代。对于轻度至咬合不正的患者而言,隐形矫正器提供了比传统矫正器和钢丝更隐密、更易摘的选择。这种隐蔽性优势正是其备受青睐的原因,尤其是在成年人和注重形象的青少年群体中。虽然传统矫正治疗对于复杂的矫正病例和预算有限的情况仍然至关重要,但维持器有助于维持治疗效果和长期稳定性。
目前的周期由两个结构性转变所构成。首先,正畸治疗的数位化正从精英诊所扩展到主流医疗机构。口内扫描、云端病例规划和自动化分期缩短了从病例提交到牙托交付的时间。其次,生产方式发生了转变。虽然大型製造商仍在供应高级产品,但内部和自有品牌的3D列印技术正在扩展,用于生产固定器和部分隐形矫正器,尤其是在牙科服务机构(DSO)和多诊所集团中。这种转变提高了治疗能力,并扩大了可服务的患者群体。
隐形矫正器品类正在推动价值成长。领先的供应商正在拓展其适应症,将儿童和青少年患者纳入其中,并改善材料性能以支援复杂的表面处理和调整。传统的矫正治疗,包括金属和陶瓷托架,仍然被广泛应用,尤其是在成本是主要限制因素或动态要求必须使用固定矫正器的情况下。由于长期维持是治疗的标准流程,因此维持器代表稳定的经常性收入来源。
整体市场成长反映了人们认知度的提高、社会偏见的减少以及就诊途径的改善,这得益于全科牙医与正畸医生合作或透过规范的工作流程提供正畸服务。虽然直销模式正在衰落,但更显着的影响是专业监管的加强以及对临床疗效和效率创新的重视。
市场驱动因素
美学考量
对于寻求隐蔽矫正治疗的患者而言,隐形矫正器是他们的首选。它们适用于轻度至中度的病例,并且因其便利性而备受青睐。与传统的托架和钢丝矫正器相比,隐形矫正器更容易清洁,因为可以随时摘下进行进食和口腔清洁用品。随着不同地区对自身外观的日益重视,许多先前对矫正治疗有所顾虑的患者现在也开始选择隐形矫正器,导致专业机构中隐形矫正病例的持续增长。
儿童及青少年隐形矫正器
儿童和青少年的产品拓展了市场。 Invisalign First 推出了针对混合齿列期的早期治疗方案。 2025 年,Align Technology 推出了 Invisalign 系统,该系统采用咬合块矫正下颚前突,适用于 10 至 16 岁左右的生长发育期患者,可矫正 II 类错颌畸形。 Envista 旗下的 Ormco 公司推出了配备 BiteSync 功能的 Spark Aligners,适用于生长发育期患者和成人。这些产品有助于儘早发现病例并进行治疗,从而预防更复杂的咬合不正。
产品多样性和患者卫生
患者喜欢可以取下隐形矫正器进行刷牙和使用牙线,这比固定托槽和钢丝更能改善口腔卫生,减少食物残渣滞留。光滑的牙套配戴舒适,加上因托架脱落而导致的紧急就诊次数减少,提高了患者的满意度和依从性,也促使诊所在临床适宜的情况下推广隐形矫正器的使用。
数位工作流程和临床吞吐量
数位化病例提交、人工智慧辅助分诊以及更快的生产週期,能够缩短患者就诊时间,并增加诊所可处理的病例数。清晰的文件记录和远端监控工具则有助于提高后续的依从性。这些效率的提升,使得矫正医师和全科牙医能够在不相应增加人员配置的情况下,提高隐形矫正器的产能。
新兴市场的招聘
随着亚太地区、拉丁美洲和中东部分地区收入的增加和个人牙科支出的增加,美容治疗将变得更加容易获得,而牙科服务机构 (DSO) 将推广标准化通讯协定,以支持可预测的结果。
市场限制
高额专家病例费用
隐形矫正治疗通常价格较高。许多复杂的病例仍然需要传统的正畸治疗。儘管咬合不正的全球盛行率很高,但对很大一部分人来说,经济负担仍然是一大障碍。最初承诺低成本的直接面向消费者(DTC)模式,如今已转变为以临床监督为主的模式,这导致价格分布扩大,并缩小了与专科治疗之间的差距。
3D列印的驱动因素与限制因素
直接3D列印技术缩短了某些矫正器和固定器的生产时间和成本。随着牙体技术所和牙科服务机构(DSO)对这项技术的接受度不断提高,通用矫正器和保持器的平均售价(ASP)呈下降趋势。在合格环境下直接列印的矫正器的平均售价仅为主流厂商高阶矫正器平均售价的一小部分。这种趋势扩大了市场进入范围,但也压缩了品牌供应商的利润空间,加剧了市场竞争。
DSO购买力
一旦达到采购量门槛,牙科服务机构 (DSO) 通常会协商 10% 至 40% 的折扣,并且经常将资本、软体和耗材捆绑销售。随着越来越多的矫正医师和全科牙医与 DSO 合作,这些网路的购买力不断增强。这给平均销售价格 (ASP) 带来了下行压力,并促使供应商透过材料性能、规划软体、培训和支援服务来提升自身竞争力。
DTC减量
一些知名的DTC品牌已经退出市场或进行了市场定位调整,部分品牌现在要求进行面对面的临床监督。非监管式DTC的减少降低了人们对安全性的担忧,但也削弱了低价策略对消费者购买管道的吸引力。如今,主要的成长途径是透过专业管道,这可能会限制低价策略在价格敏感型市场的快速扩张。
目标市场和数据范围
执业场所包括私人诊所、牙科诊所、牙科服务机构 (DSO)、医院和监督式家庭治疗途径。
目标市场及区隔
隐形矫正器市场
传统牙套市场
牙齿维持器市场
针对每个细分市场,我们分析市场价值、平均售价、销售量和成长预测,并且在有数据支持一致建模的情况下,我们也会提供竞争和区域观点。
竞争分析
竞争分析主要集中在隐形矫正器市场,因为传统的矫正和固定器市场高度分散,供应商众多。
Align Technology在2024年引领隐形矫正器市场。 Invisalign品牌广泛应用于各种错颚咬合不正的治疗。 Align持续拓展其适应症和适用年龄范围。 2025年,该公司推出了一款全新的Invisalign系统,该系统采用咬合块进行下颚前移,用于矫正生长发育期患者的II类骨性错颌畸形和牙列畸形。先前,Align已推出多款针对儿童的创新产品,例如2023年的Invisalign腭扩张器系统和2018年的Invisalign First。 Align的策略是透过教学计画和培训,加深正畸医师对Invisalign产品的接受度,并为全科牙医提供支援。
Envista Holdings Corporation凭藉其Ormco品牌,以Spark隐形矫正系统排名第二。 Spark提供TruGEN和TruGEN XR两种材质,TruGEN材质具有表面均匀性和接触面积优势,而TruGEN XR则是一种更坚硬的材质,用于精细加工和提高矫正精度。包装选项包括高级包装、Spark 20和Spark 10,分别适用于复杂、中等和简单的病例。 2024年,Envista推出了Spark On Demand服务,让诊所无需订阅或承诺数量即可订购矫正器和Prezzle Plus固定器。这种灵活性对希望根据病例组合调整库存并避免被锁定的医疗机构极具吸引力。
士卓曼集团凭藉ClearCorrect保持其全球第三大矫正品牌的地位。该公司透过收购拓展了正畸业务,并随后调整了其产品组合策略。 2024年8月,士卓曼同意将DrSmile出售给Impress集团,保留了该公司约20%的股份。此举使其业务重心更加集中于B2B正畸产品和服务。 2024年,士卓曼推出了ClearCorrect Sync 2.0,这是一款旨在简化医疗服务提供者数位化工作流程的新应用程序,并进一步加强了其在规划和病例管理工具方面的投入。
市场竞争主要集中在材料性能、软体易用性、培训和服务方面。供应商透过针对青少年的特定功能、下颚前突矫正方案和高效的微调流程来区分彼此。定价策略则需要在标价、DSO折扣和多诊所折扣之间取得平衡。
科技与临床趋势
这些趋势有助于提高吞吐量、实现更可预测的结果和扩大覆盖范围,同时也增加了对培训和标准化通讯协定的需求。
地区
该报告涵盖北美、欧洲、亚太地区、拉丁美洲以及中东和非洲。
隐形矫正器、传统矫正和维持器领域中,哪些领域拥有最大、成长最快的机会?
儿科和青少年适应症如何改变个案组合和治疗时机。
哪些材料和软体最有可能获得市场份额?为什么?
DSO采购、折扣等级和3D列印将如何影响ASP和供应商利润率。
从重新定位 DTC 模式中汲取的经验教训及其对供应商主导成长的影响。
Align Technology、Envista 的 Ormco 和 Straumann 的 ClearCorrect 的定位和产品蓝图。
可能限製成长的风险包括:价格承受能力、训练差距以及矫正和维持器供应分散;
我们如何协调培训、服务和资金筹措,以加速推广应用,同时保护价格?
iData Research 的全球透明矫正器和其他矫正市场报告透过程式驱动模型、企业市场占有率分析和定价细节来回答这些问题,这些内容可用于量化需求、规划产品发布、设定定价和合约目标,以及优先考虑可改善病例结果的培训和支持计划。
图表清单
图表列表
全球整体正畸市场概览
竞争分析
市场趋势
市场趋势
流程分段
市场区隔
目标区域
重要报告更新
版本历史记录
调查方法
全球关税的影响
手术次数
全球正畸市场概览
隐形矫正器市场
传统矫正器市场
牙齿维持器市场
The global total clear aligner and other orthodontics market was valued at nearly $12.9 billion in 2024. It is expected to grow at a compound annual growth rate of 8.4 percent to reach over $22.6 billion by 2031.
This report covers clear aligners, traditional braces, and teeth retainers. It quantifies unit sales, average selling prices (ASPs), market size, growth rates, and company shares and analyzes procedure numbers, market drivers and limiters, recent mergers and acquisitions, product portfolios, and competitive dynamics. The study provides historical data to 2021 with forecasts to 2031.
Growth is supported by strong aesthetic demand, expansion of pediatric and teenage indications, and steady progress in digital workflows across imaging, software planning, and material science. At the same time, pricing pressure from DSOs and in-house 3D printing capabilities is changing how providers source aligners and retainers. The result is a market that is expanding quickly while also reshaping its cost base and channel structure.
Market Overview
Orthodontics has entered a new phase of adoption driven by clear aligners. For patients with simple to moderate malocclusion, aligners offer a less visible, removable alternative to bracket-and-wire braces. This visibility advantage is central to demand, especially among adults and image-conscious teenagers. Traditional braces remain essential for complex corrections and for cost-constrained settings, while retainers support treatment retention and long-term stability.
Two structural changes define the current cycle. First, digitization of orthodontic care has spread from elite clinics to mainstream providers. Intraoral scanning, cloud case planning, and automated staging have shortened the interval from case submission to tray delivery. Second, production is shifting. High-volume manufacturers continue to supply premium products, while in-house and private label 3D printing has grown for retainers and selected aligner cases, especially within DSOs and multi-clinic groups. These shifts increase treatment capacity and expand the addressable patient base.
The clear aligner category anchors value growth. Leading vendors are broadening indications to include pediatric and teen patients and are improving material properties to support complex finishing and refinements. Traditional braces remain widely used across metal and ceramic brackets, particularly where cost is the main constraint or where biomechanics require fixed appliances. Retainers are a stable, recurring revenue stream because long-term retention is standard of care.
Overall market growth reflects rising awareness, lower stigma, and better access through general dentists who now offer orthodontic services in collaboration with orthodontists or through guided workflows. While direct-to-consumer models have retrenched, the larger effect has been to elevate professional oversight and to focus innovation on clinical outcomes and efficiency.
Market Drivers
Aesthetic considerations
Clear aligners are preferred by patients who want a discreet solution. They are suitable for simple to moderate cases and are positioned as lifestyle friendly. The ability to remove trays for eating and oral care makes hygiene easier compared with brackets and wires. As cultural emphasis on appearance rises across regions, more patients who would have avoided braces are opting for aligners, sustaining case growth in professional settings.
Clear aligners for kids and teens
Pediatric and early teen products have expanded the market. Invisalign First introduced early treatment solutions for mixed dentition. In 2025, Align Technology launched an Invisalign system with mandibular advancement using occlusal blocks for Class II correction in growing patients aged roughly 10 to 16. Envista's Ormco followed with Spark Aligners with BiteSync for growing patients and adults. These offerings pull cases earlier in the care journey and help prevent more complex malocclusions later.
Product versatility and patient hygiene
Patients value the ability to remove aligners for brushing and flossing. This improves hygiene and reduces food trapping compared with fixed brackets and wires. The comfort of smooth trays, combined with fewer emergency visits for broken brackets, supports patient satisfaction and adherence, which encourages clinics to expand aligner indications where clinically appropriate.
Digital workflow and clinical throughput
Digital case submission, AI-assisted staging, and faster manufacturing cycles reduce chair time and increase the number of cases a clinic can manage. Clear documentation and remote monitoring tools improve compliance follow-up. These efficiencies allow both orthodontists and general dentists to add aligner capacity without proportionate increases in staffing.
Emerging market adoption
As incomes rise and private dental spending increases in Asia-Pacific, Latin America, and parts of the Middle East, aesthetic procedures become more attainable. Provider training, distributor networks, and financing options broaden access, while DSOs spread standardized protocols that support predictable results.
Market Limiters
High professional case cost
Aligner treatment is often priced at a premium. Many complex cases still rely on traditional braces. Although global malocclusion prevalence is high, affordability remains a barrier for large segments of the population. DTC pathways that initially promised lower cost have largely shifted to models with clinical supervision, raising price points and reducing the gap with professional care.
3D printing as both driver and limiter
Direct 3D printing reduces fabrication time and cost for certain aligners and for retainers. As adoption spreads to dental labs and DSOs, ASPs trend lower for commodity cases and for retainers. The ASP of directly printed aligners in qualified environments can be a fraction of premium trays from large manufacturers. This dynamic broadens access but compresses margins for branded suppliers and intensifies competition.
DSO purchasing power
DSOs negotiate 10 to 40 percent discounts when meeting volume thresholds and often bundle capital, software, and supplies. As more orthodontists and general dentists affiliate with DSOs, the purchasing leverage of these networks increases. This creates downward pressure on ASPs and encourages suppliers to differentiate through material performance, planning software, training, and support services.
Retrenchment of DTC
Several high-profile DTC brands exited or repositioned. Some now require in-person clinical oversight. The decline of unsupervised DTC reduces safety concerns but also removes a lower price anchor that had expanded the funnel. The main growth path now runs through professional channels, which can limit rapid low-cost expansion in price-sensitive markets.
Market Coverage and Data Scope
Care settings include private practices, dental clinics, dental service organizations (DSOs), hospitals, and supervised home pathways.
Markets Covered and Segmentation
Clear Aligner Market
Traditional Brace Market
Teeth Retainer Market
Each segment is analyzed for market value, ASP, unit volumes, and forecast growth, with competitive context and regional views where data support consistent modeling.
Competitive Analysis
Competitive analysis focuses on the clear aligner market because traditional braces and retainers are highly fragmented across many vendors.
Align Technology led the clear aligner market in 2024. The Invisalign brand is widely used for malocclusion treatment across case types. Align continues to expand indications and age ranges. In 2025, it launched a new Invisalign system with mandibular advancement using occlusal blocks for skeletal and dental Class II correction in growing patients. This follows pediatric-focused innovations such as the Invisalign Palatal Expander System in 2023 and Invisalign First in 2018. The strategy is to deepen adoption among orthodontists and to support general dentists through guided planning and training.
Envista Holdings Corporation ranked second through its Ormco brand with the Spark clear aligner system. Spark offers TruGEN for surface uniformity and contact area, and TruGEN XR for a stiffer material aimed at finishing and refinements. Packages include Advanced, Spark 20, and Spark 10 tiers aligned to complex, moderate, and simple cases. In 2024, Envista launched Spark On-Demand, which allows practices to order aligners and Prezurv Plus retainers without subscriptions or volume commitments. This flexibility appeals to providers who want to match inventory to case mix and to avoid lock-ins.
Straumann Group held the third-leading position through ClearCorrect. The company expanded in orthodontics via acquisitions and then adjusted its portfolio strategy. In August 2024, Straumann agreed to sell DrSmile to Impress Group, retaining about 20 percent. This sharpened its focus on B2B orthodontic products and services. In 2024, Straumann launched ClearCorrect Sync 2.0, an updated app to streamline digital workflows for providers, reinforcing its emphasis on planning and case management tools.
Across the market, competition centers on material performance, software usability, training, and service. Vendors differentiate with teen-specific features, mandibular advancement options, and efficient refinement pathways. Pricing strategy balances list prices with DSO and multi-clinic discounts.
Technology and Practice Trends
These trends support higher throughput, more predictable results, and broader access, while increasing the need for training and standardized protocols.
Geography
This edition covers North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa.
Where are the largest and fastest-growing opportunities across clear aligners, traditional braces, and retainers.
How pediatric and teen indications will change case mix and treatment timing.
Which materials and software are most likely to gain share and why.
How DSO purchasing, discount tiers, and 3D printing will influence ASPs and supplier margins.
What lessons emerge from the repositioning of DTC models and how that affects provider-led growth.
How Align Technology, Envista's Ormco, and Straumann ClearCorrect are positioned and what their product roadmaps suggest.
What risks could limit growth, including affordability, training gaps, and fragmentation in braces and retainer supply.
How commercial teams can align training, service, and financing to accelerate adoption while protecting pricing.
The Global Clear Aligner and Other Orthodontics Market Report from iData Research answers these questions with procedure-aware models, company share analysis, and pricing detail. Use it to quantify demand, plan product launches, set pricing and contracting targets, and prioritize training and support programs that improve case outcomes.
Table Of Contents
List Of Figures
List Of Charts
Global Total Orthodontic Market Overview
Competitive Analysis
Market Trends
Market Developments
Procedure Segmentation
Market Segmentation
Regions Included
Key Report Updates
Version History
Research Methodology
Impact Of Global Tariffs
Procedure Numbers
Global Orthodontic Market Overview
Clear Aligner Market
Traditional Braces Market
Teeth Retainer Market