市场调查报告书
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1287566
玩具市场:2023-2028年全球行业趋势、份额、规模、增长、机会和预测Toys Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球玩具市场规模达到1707亿美元。展望未来,IMARC集团预计,到2028年,市场规模将达到2679亿美元,在2023-2028年期间表现出7.2%的增长率(CAGR)。
玩具是用于促进婴儿和儿童在早期发展阶段的学习和成长的玩物。它们还能提高智商(IQ),增加运动发展,提高注意力和创造力,并促进个性和沟通技巧。它们通常使用木材、金属、纺织品、聚乙烯、聚丙烯、乙烯-醋酸乙烯(EVA)、苯乙烯衍生的聚合物以及聚酰胺、聚碳酸酯或聚甲基丙烯酸甲酯等技术塑料制成。如今,领先的企业正在推出使用可生物降解的聚合物(如塑化聚氯乙烯(PVC))制造的创新玩具。他们还通过在线分销渠道提供高科技的电子玩具。
在儿童发展的早期阶段引入体育活动和教育玩具,可以增强他们的感官、想象力和社会技能。这与父母对孩子的社会和情感发展的关注度不断提高相一致,是推动市场增长的关键因素之一。此外,游戏学校在教育中提供科学、技术、工程和数学(STEM)玩具,如盒子、积木、乐器和拼图,以培养孩子的创造力和解决问题的能力。除此之外,由于人们对智能手机的依赖程度越来越高,互联网普及率越来越高,电子商务行业的蓬勃发展推动了创新电子和数字玩具的销售,而不是传统的电池操作玩具。此外,科技含量高的电子玩具在儿童和成人中越来越受欢迎,这些玩具描绘了蝙蝠侠、超人、钢铁侠和美国队长等动作人物,这也促进了市场的增长。除此之外,许多国家的政府正在鼓励公司设计和推出基于文化、精神、当地民俗和英雄的玩具,这预计将推动市场的发展。
The global toys market size reached US$ 170.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 267.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.
Toys are playthings used to foster learning and growth in infants and children at an early stage of their development. They also boost the intelligence quotient (IQ), increase motor development, improve concentration and creativity, and promote the personality and communication skills. They are generally made using wood, metal, textiles, polyethylene, polypropylene, ethylene-vinyl acetate (EVA), styrene-derived polymers, and technical plastics like polyamide, polycarbonate, or polymethyl methacrylate. Nowadays, leading players are introducing innovative toys manufactured using biodegradable polymers like plasticized polyvinyl chloride (PVC). They are also offering hi-tech electronic toys through online distribution channels.
Introducing physical activity and educational toys at an early stage of a child's development enhances their senses, imagination, and social skills. This, in confluence with the rising concerns among parents about the social and emotional development of their child, represents one of the key factors impelling the market growth. Moreover, playschools are offering science, technology, engineering, and mathematics (STEM) toys, such as boxes, blocks, musical instruments, and jigsaw puzzles, in their education to instill creativity and problem-solving skills in kids. Apart from this, the thriving e-commerce industry on account of the increasing reliance on smartphones and the growing internet penetration is driving the sales of innovative electronic and digital toys over conventional battery-operated toys. Furthermore, the increasing popularity of tech-savvy electronic toys among children as well as adults that depict action figures like Batman, Superman, Ironman, and Captain America is contributing to the market growth. Besides this, governments of numerous countries are encouraging companies to design and introduce toys based on culture, ethos, and local folklore and heroes, which is anticipated to drive the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global toys market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, age group and sales channel.
Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others
Up to 5 Years
Above 10 Years
Supermarkets and Hypermarkets
Specialty Stores
Department Stores
Online Stores
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Clementoni Spa, Funskool Ltd., Hasbro Inc., Lego A/S (Kirkbi A/S), Mattel Inc., Playmobil (Brandstatter Group), Pressman Toy Corporation (Goliath B.V.), Simba Dickie Group, Spin Master, Talicor Inc., Thinkfun Inc. (Ravensburger North America Inc.) and Tomy Company Ltd.
Key Questions Answered in This Report
1. What was the size of the global toys market in 2022?
2. What is the expected growth rate of the global toys market during 2023-2028?
3. What are the key factors driving the global toys market?
4. What has been the impact of COVID-19 on the global toys market?
5. What is the breakup of the global toys market based on the product type?
6. What is the breakup of the global toys market based on the age group?
7. What is the breakup of the global toys market based on the sales channel?
8. What are the key regions in the global toys market?
9. Who are the key players/companies in the global toys market?