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预测性分析市场:2023-2028年全球行业趋势、份额、规模、增长、机会及预测Prescriptive Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球描述性分析市场规模达到48亿美元。展望未来,IMARC集团预计到2028年,该市场规模将达到161亿美元,2023-2028年间的年复合增长率(CAGR)将达到21.43%。数据的不断扩散、网络犯罪数量的不断上升以及医疗保健和BFSI行业产品就业的不断增加是推动市场发展的一些关键因素。
描述性分析采用机器学习(ML)、人工智能(AI)和统计算法来分析海量数据并提供建议的行动方案。它使用历史数据和实时数据,并考虑不同的变量、约束条件和目标,以模拟各种情景并确定最佳行动方案。它被认为是企业优化运营、做出以数据为导向的战略决策并取得更好结果的重要工具。因此,它在医疗保健、金融、供应链管理和营销等众多行业得到了广泛应用。
随着可用数据量呈指数级增长,全球各地的企业都在寻找解决方案,例如能够利用收集到的信息推动真正商业价值的描述性分析。除此之外,描述性分析还为企业提供全面的数据分析,以确定数据驱动的战略决策,这反过来又对市场增长产生了积极影响。此外,网络犯罪率的上升,以及对防止欺诈活动的需求不断增长,也为市场带来了可观的增长机会。与此同时,在银行、金融服务和保险(BFSI)领域大规模使用产品来检测和标记欺诈行为、提醒银行并提供建议的行动方案,也是另一个重要的增长诱因。此外,医疗保健行业广泛采用该产品来评估患者原有病情、确定其未来发病风险并实施特定的预防性治疗计划,这也促进了市场的增长。与此同时,规范性分析被用于为患者制定个性化治疗方案,并提供更好、更优质的患者护理,这也有助于市场扩张。此外,对云平台的偏好、云数据仓库的不断发展,以及在用户友好性、准确性和安全性方面的重大技术进步,都为市场创造了有利的前景。
The global prescriptive analytics market size reached US$ 4.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 16.1 Billion by 2028, exhibiting a growth rate (CAGR) of 21.43% during 2023-2028. Expanding proliferation of data, the rising number of cybercrimes, and the increasing product employment in the healthcare and BFSI sectors represent some of the key factors driving the market.
Prescriptive analytics employs machine learning (ML), artificial intelligence (AI), and statistical algorithms to analyze massive amounts of data and provide recommended courses of action. It uses historical and real-time data and considers different variables, constraints, and objectives to simulate various scenarios and determine the best course of action. It is considered a valuable tool in businesses to optimize operations, make data-driven strategic decisions, and cause better outcomes. As a result, it finds a wide range of applications across numerous industries, such as healthcare, finance, supply chain management, and marketing.
With the exponentially growing amount of data available, businesses across the globe are looking for solutions, such as prescriptive analytics, that can leverage collected information to drive real business value. Besides this, prescriptive analytics provides businesses with comprehensive data analysis to identify data-driven strategic decisions, which, in turn, is positively impacting the market growth. Moreover, rising incidences of cyber crimes, coupled with the growing need to preclude fraudulent activities, are presenting remunerative growth opportunities for the market. In line with this, the largescale product utilization in the banking, financial services, and insurance (BFSI) sector to detect and flag frauds, alert the bank, and provide recommended courses of action, is acting as another significant growth-inducing factor. In addition to this, the widespread product adoption across the healthcare industry to assess pre-existing patient conditions, determine their risk for developing future conditions, and implement specific preventative treatment plans is contributing to the market growth. Concurrent with this, prescriptive analytics is used to develop personalized treatment plans for patients and provide improved and quality patient care, which is aiding in market expansion. Furthermore, the shifting preference for cloud platforms, expanding development of cloud data warehouses, and significant technological advancements in terms of user-friendliness, accuracy, and security are creating a favorable outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global prescriptive analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment mode, business function, organization size and industry vertical.
Software
Services
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the component. This includes software and services. According to the report, software represented the largest segment.
On-premises
Cloud-based
A detailed breakup and analysis of the prescriptive analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
Operations
Sales
Marketing
Finance
Human Resources
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the business function. This includes operations, sales, marketing, finance, and human resources.
Small and Medium-sized Enterprises
Large Enterprises
A detailed breakup and analysis of the prescriptive analytics market based on the organization size has also been provided in the report. This includes small and medium-sized enterprises, and large enterprises.
BFSI
Healthcare
IT and Telecommunications
Retail
Media and Entertainment
Manufacturing
Energy and Utilities
Transportation and Logistics
Government
Others
The report has provided a detailed breakup and analysis of the prescriptive analytics market based on the industry vertical. This includes BFSI, healthcare, IT and telecommunications, retail, media and entertainment, manufacturing, energy and utilities, transportation and logistics, government, and others. According to the report, BFSI represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for prescriptive analytics. Some of the factors driving the North America prescriptive analytics market included the massive generation of data, escalating concerns regarding cyber security, and widespread product adoption across numerous industries.
The report has also provided a comprehensive analysis of the competitive landscape in the global prescriptive analytics market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Altair Engineering Inc., Alteryx Inc., Fair Isaac Corporation, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, River Logic Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Teradata Corporation, TIBCO Software Inc. and Zebra Technologies Corporation. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.