查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1347668

Over the Top (OTT) 市场：2023-2028 年全球行业趋势、份额、规模、增长、机会和预测

Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

市场概况：

2022年，全球OTT市场规模达到3506亿美元。展望未来，IMARC集团预计到2028年市场规模将达到15556亿美元，2023-2028年復合年增长率（CAGR）为27.55%。智能设备销量的增加、SVOD 的普及以及社交媒体影响力的不断增强是推动市场发展的一些关键因素。

Over the top (OTT) 是指通过互联网传输视频、音频和其他媒体内容。它可以通过各种设备访问，例如智能电视 (TV)、智能手机、笔记本电脑、平板电脑和其他流媒体设备，这使观众可以更轻鬆地随时随地观看自己喜欢的节目。其服务提供各种内容，例如电影、电视节目、网络连续剧、体育和新闻，使观众能够从多个来源访问不同的节目并发现新内容。它还使用户能够随时随地消费内容，而不受特定广播时间或地点的限制，这使观众能够更好地控制自己的观看体验。它有助于根据用户的观看历史和偏好提供个性化推荐，以增强观看者的体验。

顶级 (OTT) 市场趋势：

媒体和娱乐行业的显着增长、智能手机和智能电视等智能设备销量的增加以及高速互联网连接普及率的不断上升是推动全球 OTT 需求的主要因素之一。此外，OTT 平台为播客、电视剧、流派、音乐电影和电视节目提供的订阅视频点播 (SVOD) 服务的日益普及正在对市场产生积极影响。此外，消费者对高质量音频和视频内容的偏好不断增加，以及4K超高清(UHD)内容的出现，导致在OTT平台上消费的个人数量不断增加。除此之外，OTT 平台中语音控制、机器学习 (ML) 和人工智能 (AI) 的集成可根据用户的观看历史推荐内容并提供个性化且无忧的体验，这有利于 OTT 平台的增长市场。此外，领先企业正在资助营销活动，以增加整体销售额并巩固市场份额。除此之外，社交媒体影响力的不断增强、城市地区宽带基础设施的显着改善以及第五代（5G）技术的扩展是创造积极市场前景的其他因素。此外，许多垂直行业正在促进 OTT 平台用于广告目的。

本报告回答的关键问题

  • 2022 年全球 OTT 市场规模有多大？
  • 2023-2028年全球OTT市场的预期增长率是多少？
  • 推动全球互联网电视 (OTT) 市场发展的关键因素是什么？
  • COVID-19 对全球 OTT 市场有何影响？
  • 全球OTT（OTT）市场按组件划分是怎样的？
  • 全球OTT市场按平台类型划分是怎样的？
  • 根据部署类型，全球 OTT 市场的细分情况如何？
  • 根据内容类型，全球 OTT 市场的细分情况如何？
  • 从收入模式来看，全球 OTT 市场的划分是怎样的？
  • 根据服务类型，全球 OTT 市场的细分情况如何？
  • 全球OTT（OTT）市场的垂直细分是怎样的？
  • 全球OTT市场的关键区域有哪些？
  • 全球顶级 (OTT) 市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围和方法

  • 研究目的
  • 利益相关者
  • 数据源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球 OTT (OTT) 市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按成分分類的市场细分

  • 解决方案
    • 市场走向
    • 市场预测
  • 服务
    • 市场走向
    • 市场预测

第 7 章：按平台类型分類的市场细分

  • 智能手机
    • 市场走向
    • 市场预测
  • 智能电视的
    • 市场走向
    • 市场预测
  • 笔记本电脑、台式机和平板电脑
    • 市场走向
    • 市场预测
  • 游戏机
    • 市场走向
    • 市场预测
  • 机顶盒
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：按部署类型分類的市场细分

  • 云
    • 市场走向
    • 市场预测
  • 本地部署
    • 市场走向
    • 市场预测

第 9 章：按内容类型分類的市场细分

  • IP语音
    • 市场走向
    • 市场预测
  • 文字与图像
    • 市场走向
    • 市场预测
  • 影片
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 10 章：按收入模式分類的市场

  • 订阅
    • 市场走向
    • 市场预测
  • 采购
    • 市场走向
    • 市场预测
  • 出租
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 11 章：按服务类型分類的市场细分

  • 咨询
    • 市场走向
    • 市场预测
  • 安装与维护
    • 市场走向
    • 市场预测
  • 培训和支持
    • 市场走向
    • 市场预测
  • 管理服务
    • 市场走向
    • 市场预测

第 12 章：按行业分類的市场细分

  • 媒体与娱乐
    • 市场走向
    • 市场预测
  • 教育与培训
    • 市场走向
    • 市场预测
  • 健康与健身
    • 市场走向
    • 市场预测
  • 信息技术与电信
    • 市场走向
    • 市场预测
  • 电子商务
    • 市场走向
    • 市场预测
  • BFSI
    • 市场走向
    • 市场预测
  • 政府
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 13 章：按地区分類的市场细分

  • 北美
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太地区
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳大利亚
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉美
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 14 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 15 章：价值链分析

第16章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第17章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amazon.com, Inc.
    • Eros International Plc.
    • Google Inc.
    • Hulu, LLC
    • International Business Machines (IBM) Corporation
    • Limelight Networks
    • Microsoft Corporation
    • Netflix, Inc.
    • Nimbuzz
    • Star India
    • Tencent Holdings Ltd.
    • Telstra Corporation Limited
    • The Walt Disney Company
    • Yahoo!
Product Code: SR112023A1901

Market Overview:

The global over the top (OTT) market size reached US$ 350.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,555.6 Billion by 2028, exhibiting a growth rate (CAGR) of 27.55% during 2023-2028. The increasing sales of smart devices, rising adoption of SVOD, and the growing influence of social media represent some of the key factors driving the market.

Over the top (OTT) refers to the delivery of video, audio, and other media content over the internet. It can be accessed via various devices, such as smart television (TV), smartphones, laptops, tablets, and other streaming devices, which makes it easier for viewers to watch their favorite shows on the go. Its services offer various content, such as movies, TV shows, web series, sports, and news, which allows viewers to access different programming from multiple sources and discover new content. It also enables users to consume content anywhere at any time without being tied to specific broadcast times or locations, which gives viewers more control over their viewing experience. It assists in offering personalized recommendations based on the viewing history and preferences of the user to enhance the experience of the viewer.

Over the Top (OTT) Market Trends:

Significant growth in the media and entertainment industry, increasing sales of smart devices like smartphones and smart TVs, and the rising penetration of high speed internet connectivity represent one of the major factors driving the demand for OTT around the world. Moreover, the growing adoption of subscription video on demand (SVOD) services offered by OTT platforms for podcasts, series, genres, music films, and television programs is influencing the market positively. In addition, the increasing consumer preferences toward high-quality audio and video content and the advent of 4K ultra high definition (UHD) content is resulting in the rising number of individuals spending on OTT platforms. Apart from this, the integration of voice control, machine learning (ML), and artificial intelligence (AI) in OTT platforms to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. Furthermore, leading players are financing marketing campaigns to increase their overall sales and strengthen their hold on the market share. Besides this, the growing influence of social media, significant improvements in broadband infrastructure in urban areas, and the expansion of fifth generation (5G) technology are some of the other factors creating a positive outlook for the market. Additionally, numerous industry verticals are catalyzing the use of OTT platforms for advertising purposes.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global over the top (OTT) market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type and vertical.

Component Insights:

Solution

Services

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Platform Type Insights:

Smartphones

Smart TV's

Laptops Desktops and Tablets

Gaming Consoles

Set-Top Boxes

Others

A detailed breakup and analysis of the over the top (OTT) market based on the platform type has also been provided in the report. This includes smartphones, smart TVs, laptops desktops and tablets, gaming consoles, set-top boxes, and others. According to the report, smartphones accounted for the largest market share.

Deployment Type Insights:

Cloud

On-Premise

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the deployment type. This includes cloud and on-premise. According to the report, on-premise represented the largest segment.

Content Type Insights:

Voice Over IP

Text and Images

Video

Others

A detailed breakup and analysis of the over the top (OTT) market based on the content type has also been provided in the report. This includes voice over IP, text and images, video, and others. According to the report, video accounted for the largest market share.

Revenue Model Insights:

Subscription

Procurement

Rental

Others

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the revenue model. This includes subscription, procurement, rental, and others. According to the report, subscription represented the largest segment.

Service Type Insights:

Consulting

Installation and Maintenance

Training and Support

Managed Services

A detailed breakup and analysis of the over the top (OTT) market based on the service type has also been provided in the report. This includes consulting, installation and maintenance, training and support, and managed services. According to the report, training and support accounted for the largest market share.

Vertical Insights:

Media & Entertainment

Education & Training

Health & Fitness

IT & Telecom

E-Commerce

BFSI

Government

Others

The report has provided a detailed breakup and analysis of the over the top (OTT) market based on the vertical. This includes media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BSFI, government, and others. According to the report, media and entertainment represented the largest segment.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America (the United States and Canada) was the largest market for over the top (OTT). Some of the factors driving the North America over the top (OTT) market included the establishment of OTT platforms, expansion of fifth generation (5G) technology, integration of advanced technologies, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global over the top (OTT) market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

  • 1. What was the size of the global over the top (OTT) market in 2022?
  • 2. What is the expected growth rate of the global over the top (OTT) market during 2023-2028?
  • 3. What are the key factors driving the global over the top (OTT) market?
  • 4. What has been the impact of COVID-19 on the global over the top (OTT) market?
  • 5. What is the breakup of the global over the top (OTT) market based on the component?
  • 6. What is the breakup of the global over the top (OTT) market based on the platform type?
  • 7. What is the breakup of the global over the top (OTT) market based on the deployment type?
  • 8. What is the breakup of the global over the top (OTT) market based on the content type?
  • 9. What is the breakup of the global over the top (OTT) market based on the revenue model?
  • 10. What is the breakup of the global over the top (OTT) market based on the service type?
  • 11. What is the breakup of the global over the top (OTT) market based on the vertical?
  • 12. What are the key regions in the global over the top (OTT) market?
  • 13. Who are the key players/companies in the global over the top (OTT) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Over the Top (OTT) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Platform Type

  • 7.1 Smartphones
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Smart TV's
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptops Desktops and Tablets
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Gaming Consoles
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Set-Top Boxes
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Deployment Type

  • 8.1 Cloud
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 On-Premise
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Content Type

  • 9.1 Voice Over IP
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Text and Images
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Video
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Revenue Model

  • 10.1 Subscription
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Procurement
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Rental
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Others
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast

11 Market Breakup by Service Type

  • 11.1 Consulting
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Installation and Maintenance
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Training and Support
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Managed Services
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast

12 Market Breakup by Vertical

  • 12.1 Media & Entertainment
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Education & Training
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 Health & Fitness
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 IT & Telecom
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 E-Commerce
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast
  • 12.6 BFSI
    • 12.6.1 Market Trends
    • 12.6.2 Market Forecast
  • 12.7 Government
    • 12.7.1 Market Trends
    • 12.7.2 Market Forecast
  • 12.8 Others
    • 12.8.1 Market Trends
    • 12.8.2 Market Forecast

13 Market Breakup by Region

  • 13.1 North America
    • 13.1.1 United States
      • 13.1.1.1 Market Trends
      • 13.1.1.2 Market Forecast
    • 13.1.2 Canada
      • 13.1.2.1 Market Trends
      • 13.1.2.2 Market Forecast
  • 13.2 Asia Pacific
    • 13.2.1 China
      • 13.2.1.1 Market Trends
      • 13.2.1.2 Market Forecast
    • 13.2.2 Japan
      • 13.2.2.1 Market Trends
      • 13.2.2.2 Market Forecast
    • 13.2.3 India
      • 13.2.3.1 Market Trends
      • 13.2.3.2 Market Forecast
    • 13.2.4 South Korea
      • 13.2.4.1 Market Trends
      • 13.2.4.2 Market Forecast
    • 13.2.5 Australia
      • 13.2.5.1 Market Trends
      • 13.2.5.2 Market Forecast
    • 13.2.6 Indonesia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.3 Europe
    • 13.3.1 Germany
      • 13.3.1.1 Market Trends
      • 13.3.1.2 Market Forecast
    • 13.3.2 France
      • 13.3.2.1 Market Trends
      • 13.3.2.2 Market Forecast
    • 13.3.3 United Kingdom
      • 13.3.3.1 Market Trends
      • 13.3.3.2 Market Forecast
    • 13.3.4 Italy
      • 13.3.4.1 Market Trends
      • 13.3.4.2 Market Forecast
    • 13.3.5 Spain
      • 13.3.5.1 Market Trends
      • 13.3.5.2 Market Forecast
    • 13.2.6 Russia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.4 Latin America
    • 13.4.1 Brazil
      • 13.4.1.1 Market Trends
      • 13.4.1.2 Market Forecast
    • 13.4.2 Mexico
      • 13.4.2.1 Market Trends
      • 13.4.2.2 Market Forecast
    • 13.4.3 Others
      • 13.4.3.1 Market Trends
      • 13.4.3.2 Market Forecast
  • 13.5 Middle East and Africa
    • 13.5.1 Market Trends
    • 13.5.2 Market Breakup by Country
    • 13.5.3 Market Forecast

14 SWOT Analysis

  • 14.1 Overview
  • 14.2 Strengths
  • 14.3 Weaknesses
  • 14.4 Opportunities
  • 14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

  • 16.1 Overview
  • 16.2 Bargaining Power of Buyers
  • 16.3 Bargaining Power of Suppliers
  • 16.4 Degree of Competition
  • 16.5 Threat of New Entrants
  • 16.6 Threat of Substitutes

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Amazon.com, Inc.
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 Eros International Plc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Google Inc.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Hulu, LLC
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 International Business Machines (IBM) Corporation
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Limelight Networks
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Microsoft Corporation
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
    • 17.3.8 Netflix, Inc.
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 Nimbuzz
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
    • 17.3.10 Star India
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Tencent Holdings Ltd.
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 Telstra Corporation Limited
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
    • 17.3.13 The Walt Disney Company
      • 17.3.13.1 Company Overview
      • 17.3.13.2 Product Portfolio
      • 17.3.13.3 Financials
      • 17.3.13.4 SWOT Analysis
    • 17.3.14 Yahoo!
      • 17.3.14.1 Company Overview
      • 17.3.14.2 Product Portfolio

List of Figures

  • Figure 1: Global: Over the Top Market: Major Drivers and Challenges
  • Figure 2: Global: Over the Top Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Over the Top Market: Breakup by Component (in %), 2022
  • Figure 4: Global: Over the Top Market: Breakup by Platform Type (in %), 2022
  • Figure 5: Global: Over the Top Market: Breakup by Deployment Type (in %), 2022
  • Figure 6: Global: Over the Top Market: Breakup by Content Type (in %), 2022
  • Figure 7: Global: Over the Top Market: Breakup by Revenue Model (in %), 2022
  • Figure 8: Global: Over the Top Market: Breakup by Service Type (in %), 2022
  • Figure 9: Global: Over the Top Market: Breakup by Vertical (in %), 2022
  • Figure 10: Global: Over the Top Market: Breakup by Region (in %), 2022
  • Figure 11: Global: Over the Top Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 12: Global: Over the Top (Solution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Over the Top (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Over the Top (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Over the Top (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Over the Top (Smartphones) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Over the Top (Smartphones) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Over the Top (Smart TV's) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Over the Top (Smart TV's) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Over the Top (Laptops Desktops and Tablets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Over the Top (Laptops Desktops and Tablets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Over the Top (Gaming Consoles) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Over the Top (Gaming Consoles) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Over the Top (Set-Top Boxes) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Over the Top (Set-Top Boxes) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Over the Top (Other Platform Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Over the Top (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Over the Top (Cloud) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Over the Top (Cloud) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Over the Top (On-Premise) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Over the Top (On-Premise) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Over the Top (Voice Over IP) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Over the Top (Voice Over IP) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Over the Top (Text and Images) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Over the Top (Text and Images) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Over the Top (Video) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Over the Top (Video) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Over the Top (Other Content Types) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Over the Top (Other Content Types) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Over the Top (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Over the Top (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Over the Top (Procurement) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Over the Top (Procurement) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Over the Top (Rental) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Over the Top (Rental) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Global: Over the Top (Other Revenue Models) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Global: Over the Top (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Global: Over the Top (Consulting) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Global: Over the Top (Consulting) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Global: Over the Top (Installation and Maintenance) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Global: Over the Top (Installation and Maintenance) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Global: Over the Top (Training and Support) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Global: Over the Top (Training and Support) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Global: Over the Top (Managed Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Global: Over the Top (Managed Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Global: Over the Top (Media & Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Global: Over the Top (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: Global: Over the Top (Education & Training) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: Global: Over the Top (Education & Training) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Global: Over the Top (Health & Fitness) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Global: Over the Top (Health & Fitness) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Global: Over the Top (IT & Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Global: Over the Top (IT & Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Global: Over the Top (E-Commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Global: Over the Top (E-Commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Global: Over the Top (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Global: Over the Top (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Global: Over the Top (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Global: Over the Top (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Global: Over the Top (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Global: Over the Top (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: North America: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: North America: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: United States: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: United States: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Canada: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Canada: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Asia Pacific: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Asia Pacific: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: China: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: China: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Japan: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Japan: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: India: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: India: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: South Korea: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: South Korea: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Australia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Australia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Indonesia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Indonesia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Europe: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 95: Europe: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 96: Germany: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 97: Germany: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 98: France: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 99: France: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 100: United Kingdom: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 101: United Kingdom: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 102: Italy: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 103: Italy: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 104: Spain: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 105: Spain: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 106: Russia: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 107: Russia: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 108: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 109: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 110: Latin America: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 111: Latin America: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 112: Brazil: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 113: Brazil: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 114: Mexico: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 115: Mexico: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 116: Others: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 117: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 118: Middle East and Africa: Over the Top Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 119: Middle East and Africa: Over the Top Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 120: Global: Over the Top Industry: SWOT Analysis
  • Figure 121: Global: Over the Top Industry: Value Chain Analysis
  • Figure 122: Global: Over the Top Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Over the Top Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Over the Top Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Over the Top Market Forecast: Breakup by Platform Type (in Million US$), 2023-2028
  • Table 4: Global: Over the Top Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
  • Table 5: Global: Over the Top Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
  • Table 6: Global: Over the Top Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
  • Table 7: Global: Over the Top Market Forecast: Breakup by Service Type (in Million US$), 2023-2028
  • Table 8: Global: Over the Top Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
  • Table 9: Global: Over the Top Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 10: Global: Over the Top Market: Competitive Structure
  • Table 11: Global: Over the Top Market: Key Players