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网路内容管理市场:2023-2028 年全球产业趋势、份额、规模、成长、机会与预测Web Content Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022 年,全球网路内容管理市场规模达到 71 亿美元。展望未来, IMARC Group预计到 2028 年,市场规模将达到 174 亿美元,2022-2028 年复合年增长率 (CAGR) 为 16.1%。搜寻引擎优化 (SEO) 与 WCM 解决方案的日益整合、多个企业对自动化的广泛需求以及新兴的资讯科技 (IT) 产业是推动市场发展的一些关键因素。
Web 内容管理 (WCM) 包括一组流程和技术,可协助组织管理其网站上数位内容的建立、修改和发布。它帮助企业简化内容製作、发布和管理流程,同时提高数位行销和传播工作的效率和成效。它由多个元件组成,包括内容创作和编辑系统、内容储存库、发布引擎和一组协作工具。内容创作和编辑系统为作者创建和修改内容提供了用户友好的介面,而内容储存库则储存和组织了作者创建的所有内容。发布引擎将内容交付到适当的管道,例如网站、行动应用程式或社交媒体平台,而协作工具使多个用户能够同时处理相同的内容。因此,网路内容管理是现代数位行销和传播策略的重要组成部分,使组织能够透过多个数位管道向受众创建和交付高品质、相关且有吸引力的内容。
全球市场主要由多个企业对自动化的广泛需求所推动。这可以归因于快速数位化、智慧型手机的日益普及以及高速网路连线的普及。同时,随着组织可用的数位管道数量不断增加,WCM 解决方案的采用率大幅上升,这些解决方案提供了一个集中平台来管理多个管道的内容,使组织能够更轻鬆地确保跨渠道的一致性和品质。所有数位接触点,这正在创造积极的市场前景。此外,不断的技术进步以及物联网(IoT)、人工智慧(AI)和云端运算的出现极大地支持了全球层面的需求。此外,搜寻引擎优化 (SEO) 与 WCM 解决方案的日益集成,使组织能够针对搜寻引擎优化其内容,并提高其在搜寻结果中的可见性和排名,从而推动市场发展。其他因素,包括快速的都市化、激烈的商业竞争、新兴的资讯科技(IT)产业以及广泛的研发(R&D)活动,也对市场产生了有利的影响。
The global web content management market size reached US$ 7.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 17.4 Billion by 2028, exhibiting a growth rate (CAGR) of 16.1% during 2022-2028. The growing integration of search engine optimization (SEO) with WCM solutions, the widespread demand for automation across multiple businesses and the emerging information technology (IT) industry represent some of the key factors driving the market.
Web content management (WCM) includes a set of processes and technologies that assist organizations in managing the creation, modification, and publishing of digital content on their websites. It helps businesses to streamline their content production, publishing, and management processes while improving the efficiency and effectiveness of their digital marketing and communication efforts. It consists of several components, including a content authoring and editing system, a content repository, a publishing engine, and a set of collaboration tools. The content authoring and editing system provides a user-friendly interface for authors to create and modify content, while the content repository stores and organizes all the content created by the authors. The publishing engine delivers the content to the appropriate channels, such as websites, mobile apps, or social media platforms, and the collaboration tools enable multiple users to work on the same content simultaneously. As a result, web content management is a critical component of modern digital marketing and communication strategies, enabling organizations to create and deliver high-quality, relevant, and engaging content to their audiences across multiple digital channels.
The global market is majorly driven by the widespread demand for automation across multiple businesses. This can be attributed to rapid digitization, the growing popularity of smartphones and the penetration of high-speed internet connectivity. Along with this, with the growing number of digital channels available to organizations, there has been a considerable rise in the uptake of WCM solutions that provide a centralized platform for managing content across multiple channels, making it easier for organizations to ensure consistency and quality across all digital touchpoints, which is creating a positive market outlook. Moreover, continual technological advancements and the emergence of the Internet of Things (IoT), artificial intelligence (AI) and cloud computing are significantly supporting the demand on the global level. In addition, the growing integration of search engine optimization (SEO) with WCM solutions has enabled organizations to optimize their content for search engines and improve their visibility and ranking in search results, which is providing a boost to the market. Other factors, including rapid urbanization, intensive business competition, the emerging information technology (IT) industry and extensive research and development (R&D) activities, are also impacting the market favorably.
IMARC Group provides an analysis of the key trends in each sub-segment of the global web content management market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment type, organization size and vertical.
Solutions
Services
The report has provided a detailed breakup and analysis of the web content management market based on the component. This includes solutions and services. According to the report, services represented the largest segment.
On-premises
Cloud-based
A detailed breakup and analysis of the web content management market based on the deployment type has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based type accounted for the largest market share.
Large Enterprises
Small and Medium Enterprises
The report has provided a detailed breakup and analysis of the web content management market based on the organization size. This includes large enterprises and small and medium enterprises. According to the report, large enterprises exhibit a clear dominance in the market.
BFSI
IT and Telecom
Retail
Education
Government
Healthcare
Media and Entertainment
Travel and Hospitality
Others
A detailed breakup and analysis of the web content management market based on the vertical has also been provided in the report. This includes BFSI, IT and telecom, retail, education, government, healthcare, media and entertainment, travel and hospitality and others. According to the report, media and entertainment hold the leading position in the market.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for web content management. Some of the factors driving the North America web content management market included the growing smartphone users, continual technological advancements, intensive business competition, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global web content management market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Acquia Inc., Adobe Inc., Contentful Inc., Crownpeak Technology Inc., Episerver Inc., e-Spirit AG (Adesso AG), International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SDL Plc, Sitecore Corporation A/S, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.