市场调查报告书
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1378934
2023-2028 年精油市场报告(按产品、应用、销售管道和地区)Essential Oils Market Report by Product, Application, Sales Channel, and Region 2023-2028 |
2022年全球精油市场规模达到112亿美元。展望未来, IMARC Group预计到2028年市场规模将达到188亿美元,2022-2028年复合年增长率(CAGR)为9.0%。消费者意识的不断提高、产品在治疗和医疗用途的广泛使用、有利的监管支持、各行业产品需求的不断增长、电子商务平台的激增以及提取方法的不断研究和创新是推动这一趋势的主要因素。市场。
精油是指捕获植物天然精华的浓缩萃取物。它包括熏衣草、薄荷、柠檬草、茶树、迷迭香、雪松和尤加利油。它们是通过多种工艺获得的,例如蒸汽蒸馏和冷压。精油广泛用于芳香疗法、按摩疗法、调味食品、增强美容产品、药物治疗、家庭清洁产品、害虫防治、皮肤护理、空气清新和治疗轻微的健康问题。它们可以改善消化、提高睡眠品质、增强免疫系统、减轻焦虑和压力、振奋情绪并缓解头痛。
化妆品、食品和饮料 (F&B)、药品和清洁剂等各行业的产品需求不断增长,因为它们具有增味、芳香和治疗作用等多功能特性,正在推动市场成长。此外,电子商务平台的激增使消费者能够探索和购买各种产品,这对市场成长产生了积极影响。此外,萃取方法的持续研究和创新,加上新混合物和配方的开发,是另一个成长诱导因素。除此之外,全球可支配收入的增加使更多的人能够投资精油等优质健康产品,从而加强了市场的成长。其他因素,包括日益向整体福祉的文化转变、对道德采购产品的需求不断增加以及製造商积极的营销和促销活动,预计将推动市场成长。
消费者意识不断提升
消费者对天然和有机产品的健康益处的认识不断增强,这是精油市场的主要驱动力。这种向天然成分的转变是由于人们对纯净、安全和有益的产品有了更深入的了解和需求。此外,由于可以轻鬆获取在线信息,消费者变得更加知情,并且正在积极寻找合成和化学产品的替代品。此外,政府机构和私人组织加强教育活动,以提高人们对精油等天然物质益处的认识,也有助于市场成长。此外,人们越来越重视成分采购的透明度和天然产品的可追溯性,这进一步促进了市场的成长。
治疗和医药用途的产品利用率不断上升
精油广泛应用于不同文化的传统医学中,其治疗特性现已在现代医疗保健和健康实践中得到认可和利用。它们被用于多种目的,包括疼痛管理、减轻压力和治疗某些疾病,例如消化系统疾病。此外,使用精油来增强身心健康的芳香疗法的兴起,对市场成长产生了积极影响。此外,在越来越多验证其功效的科学研究的支持下,医生和治疗师越来越多地将精油融入他们的实践中。此外,人们对健康和免疫力的日益关注进一步增加了对预防和支持性护理中精油的需求。
实施有利的监管支持
促进天然和有机产品的有利法规和政策对精油市场产生了重大影响。政府机构和国际组织越来越认识到天然产品的好处,并正在製定促进其生产、认证和行销的标准和指南。此外,这些法规通常会促进道德采购、品质控制和透明标籤,从而建立消费者的信任和信心。除此之外,各国政府也向农民和製造商提供奖励措施、资金和支持,以鼓励精油等天然成分的生产。这种积极主动的监管环境不仅确保了产品的安全性和完整性,而且还促进了产业内的创新和成长。此外,这种机构支持充当了市场的催化剂,提供了一个结构化和支持性的框架,与全球向自然和永续生活的转变相一致。
IMARC Group提供了全球精油市场报告各细分市场主要趋势的分析,以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据产品、应用和销售管道对市场进行了分类。
雪松油
尤加利油
熏衣草油
柠檬草油
迷迭香油
茶树油
依兰依兰油
其他的
茶树油占据市场主导地位
该报告根据产品提供了详细的市场细分和分析。这包括雪松油、尤加利油、熏衣草油、柠檬草油、迷迭香油、茶树油、依兰油等。根据该报告,茶树油占据了最大的份额。
茶树油在市场上占据主导地位,因为它常用于护肤品、护髮、家庭清洁,甚至作为天然防腐剂。其在各行业的广泛应用有助于其强大的市场地位。此外,它还因其治疗特性而广受好评,例如抗菌和抗炎作用。它经常用于治疗各种皮肤病,包括痤疮,并促进伤口癒合。此外,消费者对茶树油具体益处的认识不断提高,也是另一个促进成长的因素。除此之外,转向天然和有机产品的趋势正在促进对茶树油作为许多合成成分的有机替代品的需求。它的纯度和天然来源也与人们对清洁和绿色产品日益增长的偏好产生共鸣。
医疗的
製药
营养保健品
食品和饮料
麵包店和糖果店
饮料
肉类、家禽和海鲜
其他的
水疗和放鬆
芳香疗法
个人护理
化妆品
化妆品
其他的
打扫
厨房清洁剂
地板清洁剂
浴室清洁剂
其他的
其他的
水疗和休閒占最大市场份额
报告还提供了基于应用程式的详细市场细分和分析。这包括医疗(药品和营养品)、食品和饮料(麵包店和糖果、饮料、肉类、家禽和海鲜等)、水疗和休閒(芳香疗法、个人护理、化妆品、盥洗用品等)、清洁(厨房清洁剂) 、地板清洁剂、浴室清洁剂等)等。报告显示,水疗和休閒占据了最大的市场。
精油因其镇静和治疗作用而广泛用于水疗中心。它们有助于促进放鬆、缓解压力并增强整体健康,从而与水疗疗法的主要目标完美契合。此外,它们还用于芳香疗法,以影响情绪和促进健康。精油创造的感官体验有助于提供独特且个人化的放鬆。此外,精油也为水疗中心提供了根据个人喜好和需求提供客製化护理的机会。不同的油可以混合以产生特定的效果,增加个人化水疗体验的吸引力。除此之外,它们的加入增强了水疗服务中奢华和优质护理的认知。他们为护理增添了独特的触感,提升了水疗体验并吸引了挑剔的客户。
线下商店
网上商店
线下门市占市场最大份额
报告还根据销售管道对市场进行了详细的细分和分析。这包括线下商店和网上商店。报告显示,线下门市占据了最大的市场份额。
线下商店正在主导市场,因为它们提供感官体验,顾客可以直接闻到、触摸和体验产品。此外,线下商店中训练有素的员工可以就不同精油的使用和益处提供个人化建议和指导,这也支持了市场的成长。这些专家建议通常在购买决策中发挥至关重要的作用,特别是对于新客户或消息不灵通的客户。此外,线下商店具有立即购买和拥有的优势,这对于寻求立即使用或送礼的人来说很有吸引力。此外,直接从信誉良好的零售商或品牌专卖店购买的能力可以建立对产品来源和品质的信心。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
欧洲表现出明显的主导地位,占据最大的精油市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,欧洲占了最大的市场份额。
欧洲拥有强调品质、安全和永续性的全面监管环境。这些法规促进信任并鼓励优质精油的生产和消费。此外,许多欧洲国家拥有丰富的草药和使用精油的自然疗法的传统。此外,消费者对天然、有机和永续产品的日益偏好也是另一个成长诱导因素。除此之外,欧洲也拥有一些专注于精油的领先研究机构和公司。这种对精油益处的持续创新和科学验证进一步促进了市场成长。此外,完善的线上和线下分销管道的存在,促进了广大消费者群体获得精油,对市场成长产生了正面影响。
领先的公司正在投资持续研究和创新,以开发新的提取方法、混合物和配方,这有助于创造满足特定消费者需求和偏好的差异化产品。此外,他们正在扩大产品组合,包括各种精油和相关产品,以满足化妆品、药品、食品和饮料 (F&B) 等跨行业的各种应用。除此之外,主要参与者正在与其他公司、研究机构或行业专家建立伙伴关係和合作,以利用互补优势并扩大市场份额。此外,顶级公司正在实施可持续的采购、生产和包装方法,以满足消费者对环保产品不断增长的需求。除此之外,他们还透过策略性投资、收购或在地化行销努力进入新的地理市场或在现有市场内扩张。
比奥兰德斯
多特拉
纽西兰精油有限公司
猎鹰精油
法罗蒂有限公司
FLAVEX Naturextrakte 有限公司
H.雷诺与菲尔斯
印度精油
解脱生活方式产品
落基山石油有限公司
雪梨精油公司 (SEOC)
莱伯穆斯公司
安格勒有限公司
年轻的生活精油。
2020年10月,doTerra推出牙膏、沐浴棒、扩香器、湿纸巾等精油产品。
2020 年 2 月,Ungerer Limited 被奇华顿收购,以扩展其在核心香精香料业务方面的能力。
2023年5月,Young Living Essential Oils宣布推出两款新产品,分别为Season Essentials和Red Cedar Bliss Essential Oil。
The global essential oils market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.8 Billion by 2028, exhibiting a growth rate (CAGR) of 9.0% during 2022-2028. The escalating consumer awareness, widespread product utilization for therapeutic and medicinal usage, imposition of favorable regulatory support, rising product demand across various sectors, surge in e-commerce platforms, and continuous research and innovation in the extraction methods are some of the major factors propelling the market.
Essential oils refer to concentrated extracts that capture the natural essence of the plant. It includes lavender, peppermint, lemongrass, tea tree, rosemary, cedarwood, and eucalyptus oils. They are obtained through various processes, such as steam distillation and cold pressing. Essential oils are widely used in aromatherapy, massage therapy, flavoring food, enhancing beauty products, medicinal treatments, household cleaning products, pest control, skin care, air freshening, and treating minor health issues. They improve digestion, enhance sleep quality, strengthen the immune system, reduce anxiety and stress, uplift mood, and alleviate headaches.
The rising product demand across various sectors, such as cosmetics, food and beverages (F&B), pharmaceuticals, and cleaning agents, owing to their multifunctional properties, including flavor enhancement, fragrance, and therapeutic effects, is propelling the market growth. Additionally, the surge in e-commerce platforms, which allow consumers to explore and purchase a wide array of products, is positively influencing the market growth. Furthermore, continuous research and innovation in the extraction methods, coupled with the development of new blends and formulations, are acting as another growth-inducing factor. Apart from this, the increasing disposable income across the globe, which is enabling more individuals to invest in premium and wellness products, such as essential oils, is strengthening the market growth. Other factors, including the rising cultural shift towards holistic well-being, increasing demand for ethically sourced products, and aggressive marketing and promotional campaigns by manufacturers, are anticipated to drive the market growth.
The escalating consumer awareness
The growing consumer consciousness about the health benefits of natural and organic products is a primary driver in the essential oils market. This shift towards natural ingredients is due to a deeper understanding and demand for products that are perceived as pure, safe, and beneficial. Furthermore, consumers are becoming more informed, owing to the easy accessibility of information online, and are actively seeking alternatives to synthetic and chemical-laden products. Additionally, increasing educational campaigns by governmental bodies and private organizations to increase awareness about the benefits of natural substances like essential oils is contributing to the market growth. Moreover, the growing emphasis on transparency in ingredient sourcing and the traceability of natural products is further bolstering the market growth.
The rising product utilization for therapeutic and medicinal usage
Essential oils are extensively used in traditional medicine across various cultures, and their therapeutic properties are now being recognized and utilized in modern healthcare and wellness practices. They are being employed for a range of purposes, including pain management, stress reduction, and treating certain ailments, such as digestive disorders. Furthermore, the rise of aromatherapy, where essential oils are used to enhance physical and psychological well-being, is positively influencing the market growth. Additionally, medical practitioners and therapists are increasingly integrating essential oils into their practices, supported by a growing body of scientific research that validates their efficacy. In addition, the increasing focus on health and immunity is further bolstering the demand for essential oils in preventive and supportive care.
The imposition of favorable regulatory support
Favorable regulations and policies promoting natural and organic products have had a significant impact on the essential oils market. Government bodies and international organizations are increasingly recognizing the benefits of natural products and are formulating standards and guidelines that facilitate their production, certification, and marketing. Furthermore, these regulations often promote ethical sourcing, quality control, and transparent labeling, thereby building consumer trust and confidence. In addition to this, governments are providing incentives, funding, and support to farmers and manufacturers to encourage the production of natural ingredients, such as essential oils. This proactive regulatory environment not only ensures the safety and integrity of the products but also fosters innovation and growth within the industry. Moreover, this institutional support acts as a catalyst in the market, providing a structured and supportive framework that aligns with the global shift towards natural and sustainable living.
IMARC Group provides an analysis of the key trends in each segment of the global essential oils market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product, application and sales channel.
Cedarwood Oil
Eucalyptus Oil
Lavender Oil
Lemongrass Oil
Rosemary Oil
Tea Tree Oil
Ylang Ylang Oil
Others
Tea tree oil dominates the market
The report has provided a detailed breakup and analysis of the market based on product. This includes cedarwood oil, eucalyptus oil, lavender oil, lemongrass oil, rosemary oil, tea tree oil, ylang ylang oil, and others. According to the report, tea tree oil represented the largest segment.
Tea tree oil is dominating the market as it is commonly used in skincare products, hair care, household cleaning, and even as a natural antiseptic. Its wide-ranging applications across various industries contribute to its strong market position. Furthermore, it is well-regarded for its therapeutic properties, such as its antimicrobial and anti-inflammatory effects. It is often used in treating various skin conditions, including acne, and in promoting wound healing. In addition, the heightened awareness among consumers regarding the specific benefits of tea tree oil is acting as another growth-inducing factor. Apart from this, the shifting trend towards natural and organic products is facilitating the demand for tea tree oil as an organic alternative to many synthetic ingredients. Its purity and natural origin also resonate with the increasing preference for clean and green products.
Medical
Pharmaceutical
Nutraceuticals
Food and Beverages
Bakery and Confectionery
Beverages
Meat, Poultry and Seafood
Others
Spa and Relaxation
Aromatherapy
Personal Care
Cosmetics
Toiletries
Others
Cleaning
Kitchen Cleaners
Floor Cleaners
Bathroom Cleaner
Others
Others
Spa and relaxation hold the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes medical (pharmaceutical and nutraceuticals), food and beverages (bakery and confectionery, beverages, meat, poultry and seafood, and others), spa and relaxation (aromatherapy, personal care, cosmetics, toiletries, and others), cleaning (kitchen cleaners, floor cleaners, bathroom cleaner, and others), and others. According to the report, spa and relaxation accounted for the largest market share.
Essential oils are widely used in spas owing to their calming and therapeutic effects. They help to promote relaxation, alleviate stress, and enhance overall well-being, thus aligning perfectly with the primary goals of spa therapies. Furthermore, they are also used in aromatherapy to affect mood and promote health. The sensory experience created by essential oils aids in offering unique and personalized relaxation. In addition, essential oils provide spas with the opportunity to offer customized treatments tailored to individual preferences and needs. Different oils can be blended to create specific effects, adding to the allure of personalized spa experiences. Apart from this, their inclusion enhances the perception of luxury and premium care in spa services. They add an exclusive touch to treatments, elevating the spa experience and attracting a discerning clientele.
Offline Stores
Online Stores
Offline stores hold the largest share in the market
A detailed breakup and analysis of the market based on the sales channel has also been provided in the report. This includes offline stores and online stores. According to the report, offline stores accounted for the largest market share.
Offline stores are dominating the market as they provide sensory experience where customers can smell, touch, and experience the product first-hand. Furthermore, the presence of trained staff in offline stores that can provide personalized recommendations and guidance on the usage and benefits of different essential oils is supporting the market growth. This expert advice often plays a crucial role in the purchasing decision, especially for new or less-informed customers. In addition, offline stores offer the advantage of immediate purchase and possession, which can be appealing for those looking for immediate use or gifts. Moreover, the ability to purchase directly from reputable retailers or brand outlets can build confidence in the product's origin and quality.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest essential oils market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe has a comprehensive regulatory environment that emphasizes quality, safety, and sustainability. These regulations foster trust and encourage the production and consumption of high-quality essential oils. Furthermore, many European countries have a rich tradition of herbal medicine and natural remedies which utilize essential oils. Additionally, the increasing consumer preference for natural, organic, and sustainable products is acting as another growth-inducing factor. Apart from this, Europe hosts some of the leading research institutions and companies focused on essential oils. This continuous innovation and scientific validation of the benefits of essential oils is further bolstering the market growth. Moreover, the presence of well-established distribution channels, both online and offline, which facilitate the accessibility of essential oils to a wide consumer base, is positively influencing the market growth.
Leading companies are investing in continuous research and innovation to develop new extraction methods, blends, and formulations, which aid in creating differentiated products that cater to specific consumer needs and preferences. Additionally, they are broadening product portfolios to include a diverse range of essential oils and related products to cater to various applications across industries, such as cosmetics, pharmaceuticals, food and beverages (F&B), and more. Apart from this, key players are forming partnerships and collaborations with other companies, research institutions, or industry experts to leverage complementary strengths and extend market presence. In addition, top companies are implementing sustainable sourcing, production, and packaging methods to align with the growing consumer demand for eco-friendly products. Besides this, they are entering new geographic markets or expanding within existing ones through strategic investments, acquisitions, or localized marketing efforts.
Biolandes
doTerra
Essential Oils of New Zealand Ltd.
Falcon Essential Oils
Farotti S.R.L.
FLAVEX Naturextrakte GmbH
H. Reynaud & Fils
India Essential Oils
Moksha Lifestyle Products
Rocky Mountain Oils LLC
Sydney Essential Oil Co. (SEOC)
The Lebermuth Company
Ungerer Limited
Young Living Essential Oils.
In October 2020, doTerra launched essential oil products such as toothpaste, bath bars, diffusers, and hand wipes.
In February 2020, Ungerer Limited was acquired by Givaudan to extend its capabilities in core flavors and fragrance activities.
In May 2023, Young Living Essential Oils announced the release of two new products, namely, Season Essentials and Red Cedar Bliss Essential Oil.