市场调查报告书
商品编码
1379101
2023-2028 年按产品(防晒、装饰、安全、隐私等)、应用(汽车、住宅、商业、船舶等)和地区分類的窗膜市场报告Window Film Market Report by Product (Sun Control, Decorative, Security and Safety, Privacy, and Others), Application (Automotive, Residential, Commercial, Marine, and Others), and Region 2023-2028 |
2022年全球窗膜市场规模达到113亿美元。展望未来, IMARC Group预计到2028年市场规模将达到155.2亿美元,2022-2028年复合年增长率(CAGR)为5.4%。人们对节能意识的增强、对紫外线(UV)暴露的担忧不断升级、对增强隐私和安全的需求不断增长、政府法规的实施、材料科学的快速进步以及新兴的建筑趋势是推动市场的一些主要因素。
窗膜是指应用于玻璃表面的薄层压膜。它包括太阳能控制膜、安全膜、装饰膜和隐私膜。它们广泛应用于汽车窗、住宅大楼、商业办公立面、天窗、船舶、飞机、火车和零售店面。它们提供紫外线 (UV) 辐射防护、隔热、减少眩光、增强安全性、改善美观、降低能耗并增加隐私。此外,窗膜还具有许多优点,例如易于安装、成本效益和设计的多功能性。
政府实施严格的法规鼓励采用窗膜等节能产品,正在推动市场成长。此外,材料科学的快速进步导致薄膜具有更高的耐用性和多功能性,也促进了市场的成长。此外,由于城市化和建筑活动的不断升级,住宅建筑和商业空间中广泛的产品安装正在对市场成长产生积极影响。除此之外,倾向于大面积玻璃表面设计的新兴建筑趋势正在促进各种实际应用的产品需求,例如减少眩光和热舒适性。此外,汽车中广泛使用产品来控制温度和增强美观正在促进市场成长。同时,零售和饭店空间对装饰和主题窗膜的需求不断增长,支撑了市场的成长。
节能意识不断增强
节能意识的不断增强是推动窗膜市场的重要驱动力。住宅和商业建筑业主正在寻找可持续的解决方案来减少能源消耗。窗膜透过调节热传递有效地实现这一目的,从而提高能源效率并降低对加热和冷却系统的要求。此外,这种能源效率可以为房主提供长期节省,这可以抵消安装窗膜所需的初始投资。此外,寻求实现永续发展目标的组织发现窗膜提供了一种相对简单但有效的方法来减少碳足迹。因此,窗膜等节能产品的角色正在获得全球组织和政府的认可和推广。
对紫外线 (UV) 暴露的担忧不断升级
人们日益关注紫外线(UV)暴露及其对健康的不利影响,包括皮肤癌和过早衰老,这是推动市场成长的一个重要因素。窗膜具有增强的紫外线阻挡能力,可作为额外的保护层。此外,全球卫生组织的认可进一步强调了这些电影的重要性,这些组织积极宣传紫外线防护作为针对各种健康状况的预防措施。此外,窗膜不仅可以保护人类健康,还可以延长容易受到紫外线引起的褪色和降解的家具和室内材料的使用寿命。除此之外,医疗保健和保健行业正在积极倡导使用窗膜,作为整体健康和福祉方法的一部分。
对增强隐私和安全的需求不断增长
对隐私和安全的需求不断增长,特别是在人口稠密的城市地区,是刺激窗膜市场的关键因素。城市变得越来越拥挤,对个人空间和安全的需求也越来越大。与此相符,提供不同程度不透明度的窗膜可以在不牺牲自然光的情况下显着增加隐私。此外,它们的设计目的是将破碎的玻璃固定到位,提供额外的保护,防止闯入、破坏,甚至飓风等自然灾害。此外,处理敏感资讯和高价值物品的组织正在采用窗膜作为一种经济高效且不引人注目的安全措施。此外,这些薄膜具有美学吸引力和功能实用性的双重优势,使其成为现代建筑和车辆的抢手选择。
IMARC Group提供了全球窗膜市场报告各细分市场主要趋势的分析,以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据产品和应用对市场进行了分类。
阳光控制
装饰性的
保安与安全
隐私
其他的
阳光控制占据市场主导地位
该报告根据产品提供了详细的市场细分和分析。这包括阳光控制、装饰、安全、隐私等。根据该报告,阳光控制占据了最大的细分市场。
阳光控制窗膜可显着减少热量增益,从而减少对空调系统的依赖,从而节省能源成本。此外,它们还能阻挡有害的紫外线 (UV),随着时间的推移,紫外线会使家具褪色、伤害皮肤并降解室内材料。此外,人们对气候变迁的认识不断提高,促进了对节能解决方案的需求,包括遮阳窗膜。除此之外,全球各国政府实施的各种鼓励或强制使用节能产品的政策也是另一个促进成长的因素。除此之外,阳光控制窗膜可减少眩光并提高舒适度,使其成为住宅和商业建筑以及汽车应用的热门选择。此外,积极的营销和教育活动宣传防晒膜的好处,以提高公众意识并推动销售,正在推动市场成长。
汽车
住宅
商业的
海洋
其他的
汽车产业占最大市场份额
报告还提供了基于应用的详细市场细分和分析。这包括汽车、住宅、商业、船舶等。报告称,汽车是最大的细分市场。
窗膜广泛应用于汽车产业,以保护汽车和乘客免受有害的紫外线 (UV) 辐射。此外,它们可以显着减少车内的热量增益,从而减少对空调的依赖,从而提高燃油效率。此外,减少眩光驾驶可提高驾驶者的舒适度和安全性,使窗膜成为车主的热门选择。除此之外,订製窗膜还增加了汽车的视觉吸引力,从而促进了产品需求。它们还可以在发生事故或试图闯入时将破碎的玻璃固定到位,从而提供额外的安全保护。此外,实施严格的监管准则,强制在私家车和公共交通工具上安装窗膜以提高安全性,也促进了市场的成长。
北美洲
美国
加拿大
亚太地区
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美表现出明显的主导地位,占据最大的窗膜市场份额
市场研究报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美占据最大的市场份额。
北美经济强劲,为消费者和企业提供了投资窗膜的财务能力,以达到美观、安全和节能的目的。此外,该地区人口对窗膜的好处(例如紫外线(UV)防护、减少眩光和节能)的认识不断提高,对市场成长产生了积极影响。除此之外,北美老牌製造商的存在不断投资于研究和创新以开发高品质的产品,这是另一个促进成长的因素。除此之外,鼓励采用节能材料的政府支持政策的实施正在促进市场成长。此外,北美拥有强劲的汽车产业,对原始设备製造商 (OEM) 和售后市场应用产生了强劲的产品需求。
顶尖厂商正在推出创新新型窗膜,提供更好的紫外线 (UV) 防护、能源效率和增强的美感。除此之外,他们还使产品组合多样化,以满足汽车、住宅和商业建筑等不同行业的需求。此外,一些市场参与者正致力于透过渗透新兴市场或加强在已开发市场的影响力来扩大其地理足迹。此外,公司正在开发环保产品并采用可持续的製造工艺,以满足消费者的需求并使自己与竞争对手区分开来。除此之外,顶级製造商还提供卓越的售后服务、DIY 安装套件和强大的保修,以增强客户体验和忠诚度。此外,他们正在与其他行业参与者(包括供应商和分销网络)建立策略合作伙伴关係和联盟,以扩大市场范围并增强产品供应。
3M公司
美国标准窗膜
阿莫兰
艾利丹尼森公司
伊士曼化学公司
约翰逊窗膜公司
琳得科公司
内克斯菲尔有限公司
圣戈班高性能塑胶公司 (Compagnie de Saint-Gobain SA)
东丽塑胶(美国)有限公司(东丽工业公司)
2023年2月,伊士曼化学公司宣布收购艾瑞德科技(大连)有限公司,该公司是建筑和汽车市场油漆保护和窗膜的领先製造商和供应商。
2021年1月,3M公司与American Window Film合作,在学区门窗上安装3M安全防护膜。
2022 年 4 月,艾利丹尼森公司推出了全新 Dusted Crystal 装饰建筑窗膜。
The global window film market size reached US$ 11.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 15.52 Billion by 2028, exhibiting a growth rate (CAGR) of 5.4% during 2022-2028. The increasing awareness of energy savings, escalating concern about ultraviolet (UV) exposure, rising demand for enhanced privacy and security, imposition of stringent government regulations, rapid advancements in material science, and the emerging architectural trends are some of the major factors propelling the market.
Window film refers to a thin laminate film applied to the glass surface. It includes solar control, safety and security, decorative, and privacy films. They find extensive applications in automotive windows, residential buildings, commercial office facades, skylights, marine vessels, airplanes, trains, and retail storefronts. They offer protection from ultraviolet (UV) radiation, provide thermal insulation, reduce glare, enhance security, improve aesthetics, decrease energy consumption, and increase privacy. In addition, window film offers numerous advantages, such as ease of installation, cost-effectiveness, and versatility in design.
The imposition of stringent government regulations encouraging the adoption of energy-efficient products, such as window films, is propelling the market growth. Additionally, the rapid advancements in material science, which have resulted in films with greater durability and multiple functionalities, are contributing to the market growth. Furthermore, the widespread product installation in residential buildings and commercial spaces, owing to the escalating urbanization and construction activity, is positively influencing the market growth. Besides this, the emerging architectural trends that are leaning towards designs with expansive glass surfaces are facilitating product demand for various practical applications, such as glare reduction and thermal comfort. Moreover, the widespread product utilization in vehicles to control temperature and enhance aesthetics is catalyzing the market growth. Along with this, the growing demand for decorative and themed window films in retail and hospitality spaces is supporting the market growth.
The increasing awareness of energy savings
The growing awareness of energy savings is a significant driver propelling the window film market. Residential and commercial building owners are looking for sustainable solutions to reduce their energy consumption. Window films serve this purpose effectively by regulating the transfer of heat, thereby improving energy efficiency and decreasing the requirement for heating and cooling systems. Furthermore, this energy efficiency provides long-term savings to homeowners, which can offset the initial investment required for the installation of window films. Moreover, organizations seeking to meet sustainability goals find that window films offer a relatively simple yet effective way to reduce their carbon footprint. As a result, the role of energy-efficient products, such as window films, is being recognized and promoted by organizations and governments across the globe.
The escalating concerns about ultraviolet (UV) exposure
The growing concern over ultraviolet (UV) exposure and its detrimental effects on health, including skin cancer and premature aging, is an important factor driving the market growth. Window films provide enhanced UV-blocking capabilities, which act as an extra layer of protection. In addition, the importance of these films is further underscored by the endorsements from health organizations across the globe that actively promote UV protection as a preventive measure against various health conditions. Moreover, window films not only protect human health but also extend the lifespan of furnishings and interior materials that are often susceptible to UV-induced fading and degradation. Besides this, the healthcare and wellness sectors are actively advocating for window films as part of a holistic approach to health and well-being.
The rising demand for enhanced privacy and security
The increasing demand for privacy and security, especially in densely populated urban areas, is a key factor stimulating the window film market. Cities are becoming more crowded, and the need for personal space and security has intensified. In line with this, window films that provide varying degrees of opacity can significantly increase privacy without sacrificing natural light. Additionally, they are designed to hold shattered glass in place, offering an extra layer of protection against break-ins, vandalism, and even natural disasters, such as hurricanes. Furthermore, organizations that handle sensitive information and high-value items are adopting window films as a cost-effective and unobtrusive security measure. Moreover, these films offer a dual benefit of aesthetic appeal and functional utility, making them a sought-after choice for modern buildings and vehicles.
IMARC Group provides an analysis of the key trends in each segment of the global window film market report, along with forecasts at the global, regional, and country levels for 2023-2028. Our report has categorized the market based on product and application.
Sun Control
Decorative
Security and Safety
Privacy
Others
Sun control dominates the market
The report has provided a detailed breakup and analysis of the market based on the product. This includes sun control, decorative, security and safety, privacy, and others. According to the report, sun control represented the largest segment.
Sun control window films significantly reduce heat gain, thereby decreasing the reliance on air conditioning systems and resulting in energy cost savings. Furthermore, they block harmful ultraviolet (UV) rays, which can fade furniture, harm skin, and degrade interior materials over time. Additionally, the escalating awareness about climate change is facilitating the demand for energy-efficient solutions, including sun control window films. Besides this, the imposition of various policies by governments across the globe encouraging or mandating the use of energy-efficient products is acting as another growth-inducing factor. Apart from this, sun control window films reduce glare and improve comfort, making them a popular choice for residential and commercial buildings, as well as automotive applications. Moreover, aggressive marketing and educational campaigns about the benefits of sun control films to raise public awareness and drive sales are fueling the market growth.
Automotive
Residential
Commercial
Marine
Others
Automotive hold the largest share in the market
A detailed breakup and analysis of the market based on application has also been provided in the report. This includes automotive, residential, commercial, marine, and others. According to the report, automotive represented the largest segment.
Window films are widely used in the automotive industry to protect cars and passengers from harmful ultraviolet (UV) radiation. Additionally, they can significantly reduce heat gain inside a car, leading to less reliance on air conditioning and, consequently, better fuel efficiency. Furthermore, driving with reduced glare improves driver comfort and safety, making window films a popular choice among vehicle owners. Besides this, customized window films also add to the visual appeal of cars, which is facilitating the product demand. They also provide an extra layer of security by holding shattered glass in place during accidents or attempted break-ins. Moreover, the implementation of strict regulatory guidelines mandating the installation of window films on personal vehicles and public transportation to enhance safety is contributing to the market growth.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest window film market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America has a strong economy, which provides consumers and businesses with the financial capacity to invest in window films for aesthetic, security, and energy-saving purposes. Additionally, the escalating awareness among the regional population regarding the benefits of window film, such as ultraviolet (UV) protection, glare reduction, and energy savings, is positively influencing the market growth. Besides this, the presence of established manufacturers in North America that are continuously investing in research and innovation to develop high-quality products is acting as another growth-inducing factor. Apart from this, the imposition of supporting government policies encouraging the adoption of energy-efficient materials is catalyzing the market growth. Furthermore, North America has a robust automotive sector, leading to a strong product demand for both original equipment manufacturers (OEM) and aftermarket applications.
Top players are launching innovative and new types of window films that offer better ultraviolet (UV) protection, energy efficiency, and enhanced aesthetic appeal. Besides this, they are diversifying their product portfolios to cater to different sectors, such as automotive, residential, and commercial buildings. Additionally, several market players are focusing on expanding their geographic footprint by penetrating emerging markets or strengthening their presence in developed markets. Furthermore, companies are developing eco-friendly products and adopting sustainable manufacturing processes to meet consumer demand and differentiate themselves from competitors. Apart from this, top manufacturers are providing exceptional after-sales services, do-it-yourself (DIY) installation kits, and robust warranties to enhance customer experience and loyalty. Moreover, they are forming strategic partnerships and alliances with other industry players, including suppliers and distribution networks, to widen market reach and enhance product offerings.
3M Company
American Standard Window Films
Armolan
Avery Dennison Corporation
Eastman Chemical Company
Johnson Window Films Inc.
LINTEC Corporation
Nexfil Co. Ltd.
Saint-Gobain Performance Plastics Corporation (Compagnie de Saint-Gobain S.A.)
Toray Plastics (America) Inc. (Toray Industries Inc.)
In February 2023, Eastman Chemical Company announced the acquisition of Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer and supplier of paint protection and window film for architectural and auto markets.
In January 2021, 3M Company collaborated with American Window Film to install 3M safety and security film on windows and doors of school districts.
In April 2022, Avery Dennison Corporation introduced its new Dusted Crystal decorative architectural window film.