市场调查报告书
商品编码
1379207
2023-2028 年跨境 B2C 电子商务市场报告(按类别、产品、付款方式、最终用户和地区)Cross-border B2C E-commerce Market Report by Category, Offering, Payment Method, End User, and Region 2023-2028 |
2022年全球跨国B2C电商市场规模达9,690亿美元。展望2028年, IMARC Group预估市场规模将达3,8998亿美元,2022-2028年CAGR为26.1% 。企业与本地和国际实体之间日益加强的合作伙伴关係、不断增加的贸易展览和展览、对跨境购物优势的日益了解以及消费者对国际产品偏好的转变是推动市场发展的一些因素。
跨境B2C电子商务是指跨境直接向消费者线上购买和销售产品。在数位平台和全球物流网络的推动下,这种现象广受欢迎。消费者现在可以购买来自不同国家的各种产品,提供独特的选择和具有竞争力的价格。这一趋势是由互联网连接的增强、安全的线上支付系统和简化的海关程序推动的。它为消费者提供了舒适的家中购物的便利,同时允许企业开拓全球客户群。它重塑了零售业,促进了文化交流并促进了经济成长。它将让小公司能够接触到全球受众,同时消费者也能享受更广泛的产品选择。随着技术和物流的发展,这一趋势将对国际贸易和业务扩张做出重大贡献。
全球市场主要由互联网普及率和全球连接性的提高所推动。据此,消费者受益于不受当地供应限制的多样化产品,为市场做出了重大贡献。此外,消费者还可以跨国比较价格,找到性价比高的选择。这反过来又对市场产生正面影响。除此之外,有利的汇率可以使国际购买更具吸引力,从而刺激市场。此外,不断发展的安全支付系统和不断增长的经济正在推动市场。此外,快速的物流发展、有利的贸易政策和简化的海关手续正在刺激市场。此外,人们对独特的全球产品的认识和需求不断升级,也推动了市场的发展。
行动购物趋势日益明显
行动购物的成长趋势正在提振市场。随着智慧型手机和行动装置的广泛采用,消费者现在可以随时随地浏览、比较和购买产品。行动购物应用程式和优化的行动网站提供无缝的用户体验,使跨境购物变得更加便利和有吸引力。行动购物的便利性非常符合现代消费者快节奏的生活方式。他们只需轻按几下即可探索国际产品、阅读评论并完成交易。此外,行动钱包和安全支付系统的整合增强了跨境交易的信任。这一趋势影响着购买行为,并影响企业如何开展线上业务。电子商务平台和公司正在投资响应式设计、用户友好的介面和行动支付选项,以满足这个不断增长的以行动为中心的市场。随着行动购物趋势持续兴起,它将进一步推动跨境电子商务成长,重塑消费者与全球产品和品牌的连结方式。
社群媒体平台的影响力不断上升
社群媒体平台影响力的不断上升正在培育市场。社群媒体已从一种沟通方式发展成为消费者发现和接触国际产品的动态市场。 Instagram、Pinterest 和 TikTok 等视觉平台让品牌能够创意地展示产品,吸引消费者的注意力并激发对独特跨境产品的兴趣。影响力行销是社群媒体的关键组成部分,对于向全球受众推广国际产品至关重要。有影响力的人分享他们的产品经验,以弥合跨境卖家和买家之间的差距。社群媒体的互动性质也鼓励即时参与,使消费者能够在跨境购买之前寻求资讯、评论和建议。社群平台购物功能的无缝整合进一步简化了跨国购买流程,将消费者兴趣转化为交易。因此,社群媒体平台的影响力不断增强,正在重塑市场格局,以以前难以想像的方式将消费者与全球产品和文化联繫起来。
有利的贸易协定和关税减免
有利的贸易协定和关税削减正在为市场创造积极的前景。这些协定透过减少或消除国家之间的关税、税收和贸易壁垒,促进国际贸易更加顺畅。这些协议透过降低进出口货物的成本,为跨境交易创造了更经济可行的环境。这些有利的贸易条件意味着企业获利能力的提高,从而实现有竞争力的定价和更大的利润率。消费者还可以透过以更实惠的价格获得更广泛的国际产品而受益。此外,关税降低鼓励企业开拓新市场,扩大跨境客户群。随着各国认识到跨境电子商务的经济效益和全球贸易成长的潜力,他们积极谈判和实施贸易协定,为跨境交易创造有利的环境。这些协议在塑造国际线上商务格局、推动市场成长和促进全球经济整合方面发挥关键作用。
IMARC Group提供了跨境 B2C 电子商务市场报告各细分市场主要趋势的分析,以及 2023-2028 年区域和国家层级的预测。我们的报告根据类别、产品、支付方式和最终用户对市场进行了分类。
服饰及配件
个人护理和美容
娱乐和教育
医疗保健和营养
食品与饮品
其他的
服装和配件主导市场
该报告根据类别提供了详细的市场细分和分析。这包括服装和配件、个人护理和美容、娱乐和教育、医疗保健和营养、食品和饮料等。报告称,服装和配件是最大的细分市场。
全球消费者寻求独特的时尚潮流和个人护理产品,跨境平台透过提供来自不同文化和地区的广泛选择来满足这些需求。服装和配件类别让消费者接触到全球不同的服装风格和流行趋势,从而增强他们的个性和自我表达意识。
相反,个人护理和美容领域满足了对国际护肤、化妆品和美容产品的需求,为消费者提供了更广泛的选择来增强他们的个人护理习惯。这些类别利用了线上购物的便利性,使客户能够探索、比较和购买来自不同国家的产品,从而改变了传统的购物体验。服装和配件以及个人护理和美容细分市场透过提供独特的产品和满足个人喜好,有效地推动了市场发展。
什锦品牌
自有品牌
各类品牌主导市场
该报告根据发行提供了详细的市场细分和分析。这包括各种品牌和内部品牌。根据该报告,各种品牌代表了最大的细分市场。
各种品牌涵盖来自不同国际製造商和销售商的产品。此类别让消费者有多种选择,营造动态的购物体验,满足不同的品味与偏好。
另一方面,自有品牌部分包括由电子商务平台开发和行销的产品。这种方法使公司能够建立自己的身份,并向消费者提供独家、精心策划的选择。自有品牌通常注重品质和独特性,吸引寻求独特产品的消费者。
透过提供各类品牌和自有品牌,跨境 B2C 电子商务平台迎合了更广泛的消费者群体,从寻求全球认可品牌的消费者到对独家和差异化产品感兴趣的消费者。这种细分策略透过提供与不同消费者偏好和购物动机产生共鸣的选择,有效地推动了市场成长。
数位钱包
网路银行
信用卡/金融卡
其他的
信用卡/金融卡主导市场
该报告根据支付方式对市场进行了详细的细分和分析。这包括数位钱包、网路银行、信用卡/金融卡等。根据该报告,信用卡/金融卡占据了最大的份额。
信用卡/金融卡为消费者进行国际交易提供了方便、安全的方式,消除了对传统银行方式的需求。它们允许以各种货币进行无缝跨境支付,降低复杂性并增强购物体验。
此外,作为一种支付方式,网路银行促进了直接、安全的跨境资金转移。它允许消费者使用银行帐户支付购物费用,从而无需信用卡。这种方法可以确保交易安全和财务控制。
这些多样化的支付方式的出现扩大了跨境B2C电子商务的范围,迎合了喜欢各种交易方式的消费者。这种细分策略透过适应不同的支付偏好来推动市场成长,使跨境购物更容易进行并吸引更广泛的全球受众。
成年人
青少年/千禧世代
长者
其他的
该报告提供了基于最终用户的详细市场细分和分析。这包括成年人、青少年/千禧世代、老年人等。
寻求便利、多样化和独特产品的成年人被跨境平台所吸引,因为它们提供多样化的产品,并且能够不受地域限制地购买国际商品。
此外,身为数位原住民的青少年和千禧世代是跨境电子商务采用的推动力。他们对科技和线上购物的适应促使他们探索全球产品和趋势。这个群体重视独特性和文化多样性,因此跨国购物非常适合。
北美洲
美国
加拿大
欧洲
德国
法国
英国
义大利
西班牙
其他的
亚太地区
中国
日本
印度
韩国
澳洲
印尼
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
亚太地区表现出明显的主导地位,占据最大的市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告显示,亚太地区占据最大的市场份额。
亚太地区强大的技术基础设施和高消费能力推动了对国际产品的需求。跨境平台提供多种选择,让消费者探索独特的全球产品。
另一方面,在欧洲,文化和偏好相近,跨境B2C电子商务弥合了地理界限。欧洲消费者寻求本地市场以外的产品,以增强他们的选择和体验。跨境购物平台的便利性有助于该地区电子商务采用的成长。
这些平台有效地针对不同的消费者行为和偏好。这种方法透过满足每个地区的独特需求、将消费者与全球产品联繫起来以及塑造不断发展的国际线上商务格局来推动市场成长。
顶尖公司在透过策略性倡议和创新促进市场成长方面发挥关键作用。他们投资于使用者友善的平台,透过直觉的介面和安全的支付网关提供无缝的购物体验,提高消费者对跨国交易的信任。这些公司也利用先进的物流网络,确保及时可靠地交付国际产品。此外,顶级企业还建立全球合作伙伴关係,与当地卖家和製造商合作,使产品供应多样化并迎合特定的市场偏好。他们利用资料分析的力量来个人化推荐,提高消费者参与度并推动销售。创新的行销策略扩大了其影响力和影响力,例如影响者合作和有针对性的社交媒体活动。这些公司透过专注于在地化、语言适应和区域支付方式来弥合文化差距并与不同受众产生共鸣。他们对客户服务、无忧退货和透明沟通的承诺在竞争激烈的环境中培养了忠诚度。
报告对跨境B2C电商市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。
阿里巴巴集团
亚马逊公司
安坎托私人有限公司有限公司
盒子我
易趣公司
京东公司
乐天集团有限公司
谢因
SIA Joom(拉脱维亚)
心愿公司
萨兰多SE
10. 2.3.4 按产品分類的市场区隔
10. 2.3.5 按支付方式分類的市场
10. 2.3.6 最终用户市场区隔
The global cross-border B2C e-commerce market size reached US$ 969.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,899.80 Billion by 2028, exhibiting a growth rate (CAGR) of 26.1% during 2022-2028. The increasing collaborative partnerships between businesses and local and international entities, the rising trade shows and exhibitions, the growing understanding of cross-border shopping benefits, and the shifting consumer preferences for international products are some of the factors propelling the market.
Cross-border B2C e-commerce refers to the online buying and selling of products across international borders directly to consumers. Enabled by digital platforms and global logistics networks, this phenomenon has gained immense popularity. Consumers can now access various products from different countries, offering unique choices and often competitive prices. This trend is driven by increased internet connectivity, secure online payment systems, and simplified customs procedures. It gives consumers the convenience of shopping from the comfort of their homes while allowing businesses to tap into a global customer base. It has reshaped retail, fostering cultural exchange and boosting economic growth. It will enable smaller firms to reach a global audience while consumers enjoy a wider product selection. This trend will contribute significantly to international trade and business expansion as technology and logistics evolve.
The global market is majorly driven by increasing internet penetration and global connectivity. In line with this, the consumers benefit from a diverse range of products not limited by local availability, significantly contributing to the market. Furthermore, consumers can also compare prices across borders, finding cost-effective options. This, in turn, is positively influencing the market. Apart from this, favorable exchange rates can make international purchases more appealing, catalyzing the market. Moreover, the rising secure payment systems and the growing economies are propelling the market. Besides, rapid logistics advancements, favorable trade policies, and simplified customs procedures are stimulating the market. Additionally, the escalating awareness and demand for unique and global products is providing a boost to the market.
Increasing trend of mobile shopping
The increasing trend of mobile shopping is bolstering the market. With the widespread adoption of smartphones and mobile devices, consumers can now browse, compare, and purchase products from anywhere, at any time. Mobile shopping apps and optimized mobile websites offer seamless user experiences, making cross-border shopping more accessible and appealing. The convenience of mobile shopping aligns well with the fast-paced lifestyles of modern consumers. They can explore international products, read reviews, and complete transactions with just a few taps. Moreover, the integration of mobile wallets and secure payment systems enhances trust in cross-border transactions. The trend influences buying behavior and shapes how businesses approach their online presence. E-commerce platforms and companies are investing in responsive design, user-friendly interfaces, and mobile payment options to cater to this growing mobile-centric market. As the mobile shopping trend continues to rise, it is poised to drive cross-border e-commerce growth further, reshaping how consumers connect with global products and brands.
The rising influence of social media platforms
The rising influence of social media platforms is fostering the market. Social media has evolved from a means of communication to a dynamic marketplace where consumers discover and engage with international products. Visual platforms like Instagram, Pinterest, and TikTok allow brands to showcase products creatively, capturing consumer attention and sparking interest in unique cross-border offerings. Influencer marketing, a pivotal social media component, is vital in promoting international products to a global audience. Influencers share their experiences with products, bridging the gap between sellers and buyers across borders. Social media's interactive nature also encourages real-time engagement, enabling consumers to seek information, reviews, and recommendations before making cross-border purchases. The seamless integration of shopping features on social platforms further streamlines the cross-border purchasing process, converting consumer interest into transactions. The rising influence of social media platforms is thus reshaping the market landscape, connecting consumers with global products and cultures in previously unimaginable ways.
Favorable trade agreements and tariff reductions
Favorable trade agreements and tariff reductions are creating a positive outlook for the market. These agreements facilitate smoother international trade by reducing or eliminating tariffs, taxes, and trade barriers between countries. These agreements create a more economically viable environment for cross-border transactions by reducing the cost of importing and exporting goods. These favorable trade conditions mean increased profitability for businesses, enabling competitive pricing and wider profit margins. Consumers also benefit by accessing a broader array of international products at more affordable prices. Moreover, tariff reductions encourage businesses to explore new markets, expanding their customer base beyond borders. As countries recognize the economic benefits of cross-border e-commerce and the potential for global trade growth, they actively negotiate and implement trade agreements that foster a conducive environment for cross-border transactions. These agreements play a pivotal role in shaping the landscape of international online commerce, driving market growth, and promoting global economic integration.
IMARC Group provides an analysis of the key trends in each segment of the cross-border B2C E-commerce market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on category, offering, payment method, and end user.
Apparel and Accessories
Personal Care and Beauty
Entertainment and Education
Healthcare and Nutrition
Food and Beverage
Others
Apparel and accessories dominates the market
The report has provided a detailed breakup and analysis of the market based on the category. This includes apparel and accessories, personal care and beauty, entertainment and education, healthcare and nutrition, food and beverage, and others. According to the report, apparel and accessories represented the largest segment.
Consumers globally seek unique fashion trends and personal care products, and cross-border platforms cater to these desires by offering a wide range of options from different cultures and regions. The apparel and accessories category allows consumers to access diverse clothing styles and fashion trends worldwide, contributing to their sense of individuality and self-expression.
On the contrary, the personal care and beauty segment addresses the demand for international skincare, cosmetics, and grooming products, providing consumers with a broader selection to enhance their personal care routines. These categories leverage the ease of online shopping, enabling customers to explore, compare, and purchase products from various countries, transforming traditional shopping experiences. The Apparel and Accessories and Personal Care and Beauty segments effectively fuel the market by offering distinctive products and addressing individual preferences.
Assorted Brand
In-House Brands
Assorted brand dominates the market
The report has provided a detailed breakup and analysis of the market based on the offering. This includes assorted brands and in-house brands. According to the report, assorted brand represented the largest segment.
Assorted brands encompass products from a diverse range of international manufacturers and sellers. This category allows consumers to access various choices, fostering a dynamic shopping experience that caters to varied tastes and preferences.
On the other hand, the in-house brands segment includes products developed and marketed by the e-commerce platforms. This approach allows companies to establish their identity and offer exclusive, curated selections to consumers. In-house brands often focus on quality and uniqueness, drawing in consumers seeking distinct products.
By offering both assorted and in-house brands, cross-border B2C e-commerce platforms cater to a broader consumer base, ranging from those seeking globally recognized labels to those interested in exclusive and differentiated offerings. This segmentation strategy effectively drives market growth by providing options that resonate with diverse consumer preferences and shopping motivations.
Digital Wallets
Internet Banking
Credit/Debit Cards
Others
Credit/debit cards dominates the market
The report has provided a detailed breakup and analysis of the market based on the payment method. This includes digital wallets, internet banking, credit/debit cards, and others. According to the report, credit/debit cards represented the largest segment.
Credit/debit cards offer convenient and secure ways for consumers to make international transactions, eliminating the need for traditional banking methods. They allow seamless cross-border payments in various currencies, reducing complexities and enhancing the shopping experience.
Furthermore, as a payment method, internet banking facilitates direct and secure fund transfers across borders. It allows consumers to pay for purchases using their bank accounts, eliminating the need for credit cards. This method provides reassurance regarding transaction security and control over finances.
The availability of these diverse payment options expands the reach of cross-border B2C e-commerce, catering to consumers who prefer various ways of conducting transactions. This segmentation strategy drives market growth by accommodating different payment preferences, making cross-border shopping more accessible and appealing to a wider global audience.
Adults
Teenagers/Millennial
Senior Citizens
Others
The report has provided a detailed breakup and analysis of the market based on the end user. This includes adults, teenagers/millennial, senior citizens, and others.
Adults seeking convenience, variety, and unique products are drawn to cross-border platforms for their diverse offerings and the ability to purchase international goods without geographical limitations.
Furthermore, teenagers and millennials, who are digital natives, are the driving forces behind the adoption of cross-border e-commerce. Their comfort with technology and online shopping drives them to explore global products and trends. This demographic values uniqueness and cultural diversity, making cross-border shopping a perfect fit.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The robust technological infrastructure and high consumer spending power in Asia Pacific fuel the demand for international products. Cross-border platforms offer various options, allowing consumers to explore unique global offerings.
On the other hand, in Europe, where diverse cultures and preferences exist within proximity, cross-border B2C e-commerce bridges geographical boundaries. European consumers seek products beyond their local markets, enhancing their choices and experiences. The accessibility of cross-border shopping platforms contributes to the growth of e-commerce adoption across the region.
These platforms effectively target distinct consumer behaviors and preferences. This approach drives market growth by catering to the unique demands of each region, connecting consumers with global products, and shaping the evolving landscape of international online commerce.
Top companies are pivotal in fortifying market growth through strategic initiatives and innovations. They invest in user-friendly platforms, offering seamless shopping experiences with intuitive interfaces and secure payment gateways, boosting consumer trust in cross-border transactions. These companies also leverage advanced logistics networks, ensuring timely and reliable delivery of international products. Moreover, top players foster global partnerships, collaborating with local sellers and manufacturers to diversify product offerings and cater to specific market preferences. They harness the power of data analytics to personalize recommendations, enhancing consumer engagement and driving sales. Innovative marketing strategies amplify their reach and impact, such as influencer collaborations and targeted social media campaigns. These companies bridge cultural gaps and resonate with diverse audiences by focusing on localization, language adaptation, and regional payment methods. Their commitment to customer service, hassle-free returns, and transparent communication cultivates loyalty in a competitive landscape.
The report has provided a comprehensive analysis of the competitive landscape in the cross-border B2C E-commerce market. Detailed profiles of all major companies have also been provided.
Alibaba Group
Amazon.com Inc.
Anchanto Pte. Ltd.
BoxMe
eBay Inc.
JD.com, Inc.
Rakuten Group, Inc.
SHEIN
SIA Joom (Latvia)
Wish Inc.
Zalando SE
10. 2.3.4 Market Breakup by Offering
10. 2.3.5 Market Breakup by Payment Method
10. 2.3.6 Market Breakup by End User
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.