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市场调查报告书
商品编码
1390781

2023-2028 年按产品类型、材料、配销通路、最终用户和地区分類的睡衣市场报告

Sleepwear Market Report by Product Type, Material, Distribution Channel, End User, and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 145 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年全球睡衣市场规模达121亿美元。展望未来， IMARC Group预计到2028年市场规模将达到186亿美元，2022-2028年复合年增长率（CAGR）为7.43%。电子商务平台的扩张、全球新兴的时尚趋势、对健康和保健的日益关注、可支配收入水平的提高、季节性和节日销售的引入以及持续的技术创新是推动市场的一些主要因素。

睡衣是指专门设计供睡眠时穿着的服装。其中包括睡衣、睡衣、长袍、短裤、背心和家居服等。它由不同的材料製成，如棉、聚酯纤维、丝绸和法兰绒。睡衣广泛应用于家庭、医院、宿舍、过夜派对、露营、饭店、航空旅行、长途火车旅行和水疗疗养。它是一款耐用、舒适且经济高效的产品，提供活动自由、温度调节和吸湿排汗性能。此外，睡衣有助于改善睡眠品质、减少皮肤刺激和振奋情绪。

可支配收入水准的不断上升，使消费者能够选择更高品质和专业的睡衣选择，正在推动市场成长。此外，季节性和节日销售的引入，如黑色星期五和假期季节，创造了采购高峰期，从而显着增加了收入，这是另一个促进成长的因素。除此之外，持续不断的技术创新不断提高睡衣品质，提供热舒适性和防火性等功能，正在促进市场成长。此外，与名人和其他受欢迎品牌的合作不断增加，增加了吸引新消费者的独特卖点，对市场成长产生了积极影响。除此之外，针对不同生命阶段（例如怀孕、老年或加大尺寸选择）的专门变体的开发正在促进市场成长。此外，对由可持续或回收材料製成的环保睡衣的需求不断增长，也支撑了市场的成长。

睡衣市场趋势/驱动因素：

电子商务平台不断扩张

电子商务平台的激增是睡衣市场成长的重要动力。与实体店相比，线上平台为消费者提供了更广泛的睡衣选择。此外，电子商务模式因其便利性、全天候供应和送货上门等特点，降低了新品牌的进入门槛。此外，消费者在购买前可以轻鬆比较价格、阅读评论并查看各种选择，从而增加他们的购买信心和尝试新产品的意愿。此外，线上平台允许根据消费者行为和偏好进行有针对性的广告，从而产生高效的行销活动。除此之外，他们经常采用复杂的演算法来推荐适合个人消费者需求的产品，从而推动额外的销售。

全球新兴的时尚趋势

人们对睡衣作为时尚宣言的看法不断变化，极大地促进了市场的成长。社群媒体平台正在发挥作用，将睡衣作为一种生活方式的选择，而不仅仅是功能性的。此外，影响者和时尚偶像穿着时尚、季节性或主题睡衣，对消费者的购买行为产生连锁影响。除此之外，品牌越来越多地发布限量版系列，通常与设计师和名人合作，以满足对时尚睡衣不断增长的需求。此外，高级时尚睡衣的推出也支持了市场的成长，这种睡衣通常采用精緻的图案、复杂的细节以及丝绸和缎子等奢华材料。

人们越来越关注健康和保健

社会对健康的日益关注对睡衣市场的成长产生了积极影响。人们越来越意识到品质睡眠对整体健康的重要性，从而促进了对旨在促进安宁睡眠的睡衣的需求。此外，纺织技术的进步使得能够生产具有吸湿排汗性能、热调节和抗菌功能的织物，从而有助于改善睡眠体验，从而推动了市场的成长。此外，新兴的健康趋势也促使消费者对睡衣所用材料进行更多的教育和认识，促进了市场的成长。此外，睡眠呼吸中止症、敏感肌肤或孕妇需求等特定健康状况的普遍存在，正在推动对专门为满足医疗需求而设计的睡衣的需求。

睡衣产业细分：

IMARC Group提供了每个细分市场的主要趋势的分析，以及 2023 年至 2028 年全球、区域和国家层面的预测。我们的报告根据产品类型、材料、配销通路和最终用户对市场进行了分类。

按产品类型划分：

上衣

下装

睡裙和礼服

睡衣套装

上衣占据市场主导地位

该报告根据产品类型对市场进行了详细的细分和分析。其中包括上衣、下装、睡衣和睡衣套装。报告称，上衣是最大的细分市场。

上衣占据市场主导地位，因为它们可以与不同类型的下装搭配，为消费者提供了更多的选择弹性。此外，它可以作为休閒家居服，甚至可以用于快速办事，为消费者提供附加价值。此外，上衣由棉、莫代尔和平纹针织布製成，透气性好，质地柔软，特别有利于睡眠。除此之外，它的设计通常是宽鬆的，从而提供舒适性和易于移动，这对于品质睡眠至关重要。此外，从简单实用到设计师合作和季节性系列等多种款式的出现，使上衣成为睡衣时尚的焦点，支撑着市场的成长。

按材质划分：

棉布

羊毛

丝绸

其他的

棉花在市场上占有最大份额

报告还提供了基于材料的详细市场细分和分析。这包括棉、羊毛、丝绸等。报告称，棉花是最大的部分。

棉花以其舒适性而在市场上占据主导地位，其柔软的面料触感温和。这对于旨在最大限度地提高休息时舒适度的睡衣尤其有利。此外，其天然的吸湿排汗特性有助于将汗水从皮肤上吸走，从而有助于体温调节并保持穿着者凉爽，使其适合温暖的气候和夏季。除此之外，棉花具有低过敏性，可减少过敏反应或皮肤刺激的可能性，这对于皮肤敏感的消费者或为儿童购物的消费者来说是一个关键因素。此外，它非常耐用，可以承受多次洗涤而不会失去其形状或舒适度，为消费者提供长期价值并减少更换频率。

按配销通路划分：

超级市场和大卖场

网上商店

折扣店

其他的

超市和大卖场占据最大的市场份额

报告还提供了基于配销通路的详细市场细分和分析。这包括超市和大卖场、网上商店、折扣店等。报告显示，超市和大卖场占据了最大的市场份额。

超市和大卖场提供了睡衣品牌的高知名度和便利性，有助于衝动购买。此外，由于提供一系列款式、尺寸和价位，消费者可以轻鬆比较产品。此外，超市和大卖场提供利润丰厚的折扣、促销和忠诚度计划，为消费者创造有吸引力的价值主张，从而使睡衣更容易获得併提高销售量。除此之外，超市和大卖场提供在购买前试穿产品的能力，这使它们比线上零售商更具优势，特别是对于优先考虑合身性和舒适性的消费者而言。此外，与成熟的超市和大型超市连锁店相关的信任和可靠性可以显着影响消费者的选择，特别是对于那些犹豫是否从网路上或不太知名的商店购买的人。

按最终用户划分：

男士

女性

孩子们

女性在市场中占有最大份额

报告还提供了基于最终用户的详细市场细分和分析。这包括男人、女人和孩子。报告显示，女性占据了最大的市场。

由于更广泛的时尚产业满足女性服装需求，女性在市场上占据主导地位，从而为女性睡衣创造了比男性睡衣更广泛、更多样化的选择。此外，女性通常对家居和生活方式产品（包括睡衣）投入更多，通常寻求既舒适又美观的单品。除此之外，服装业积极的行销和广告策略（通常针对女性消费者）正在加速市场成长。此外，人们对女性健康和保健的日益关注，激发了人们对为怀孕和更年期等特定生命阶段设计的睡衣的兴趣，这对市场成长产生了积极影响。同时，季节性和节日系列的推出，吸引女性定期更新衣柜，有利于市场成长。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美表现出明显的主导地位，占据最大的睡衣市场份额

市场研究报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美占据最大的市场份额。

北美拥有高水准的可支配收入，这使得消费者能够投资于优质睡衣选择。此外，该地区拥有发达的电子商务基础设施，使消费者可以轻鬆获得各种睡衣产品。此外，北美消费者普遍了解品质睡眠的重要性，并愿意投资于可以提高睡眠品质的产品，例如睡衣。除此之外，由于知名时尚品牌的存在，该地区对时尚和生活方式趋势有着强烈的倾向，这反过来又促进了时尚睡衣的销售。此外，北美拥有多家领先的睡衣製造商，为消费者提供多种选择。除此之外，该地区还拥有发达的零售业，包括专注于睡衣和内衣的专卖店，这使得消费者可以轻鬆购买这些产品。

竞争格局：

顶尖公司正在开发具有先进功能的睡衣，例如吸湿排汗、热调节和抗菌特性。此外，他们还与知名设计师、名人和有影响力的人合作，以吸引註意力并向市场带来独特的产品。除此之外，领先企业正专注于推出由永续材料（包括有机棉或再生聚酯）製成的环保系列，以扩大其消费群并推动销售。此外，他们还利用电子商务网站和社群媒体管道进行有针对性的广告、客户参与和资料收集，以进行个人化行销。除此之外，各大品牌都专注于国际市场，调整其产品以适应不同的文化规范和消费者需求。同时，主要参与者正在扩大其在高成长地区的零售足迹，并透过电子商务进入新市场。

市场研究报告对竞争格局进行了全面分析。也提供了所有主要公司的详细资料。市场上的一些主要参与者包括：

AEO管理公司

Calvin Klein Inc.（PVH 公司）

汉斯布兰德公司

汉基潘基有限公司

哈罗德有限公司

赛马国际公司

马莎集团

Nasty Gal Inc.（Boohoo Group plc）

萨克斯第五大道（哈德逊湾公司）

塞尔福里奇百货公司

安德玛公司

维多利亚的秘密（L 品牌）

（请注意，这只是主要参与者的部分列表，报告中提供了完整列表）

最近的发展：

2022 年 8 月，领先的内衣和睡衣品牌 Hanky Panky 在令人嚮往的纽约西村开设了第一家店面。

2022 年 9 月，Jockey 在印度德里开设了一家新旗舰店，该店将容纳该品牌的整个产品组合，包括睡衣、内衣、胸罩、运动休閒服等。

2023 年 2 月，领先的贴身服装、内衣、睡衣和袜子公司 Hanesbrand 推出了「Make Yourself Comfortable」活动，跨品类展示现代印花、大胆色彩和年轻轮廓。

本报告回答的关键问题

  • 全球睡衣市场有多大
  • 2023-2028年全球睡衣市场的预期成长率是多少
  • 推动全球睡衣市场的关键因素是什么
  • COVID-19 对全球睡衣市场有何影响
  • 根据产品类型，全球睡衣市场的细分如何
  • 全球睡衣市场按材质划分是怎么样的
  • 从配销通路来看，全球睡衣市场的细分如何
  • 基于最终用户的全球睡衣市场区隔是怎样的
  • 全球睡衣市场的重点区域有哪些
  • 10. 全球睡衣市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 全球睡衣市场有多大？
  • 2023-2028年全球睡衣市场的预期成长率是多少？
  • 推动全球睡衣市场的关键因素是什么？
  • COVID-19 对全球睡衣市场有何影响？
  • 根据产品类型，全球睡衣市场的细分情况如何？
  • 全球睡衣市场依材质划分是怎么样的？
  • 根据配销通路，全球睡衣市场的细分情况如何？
  • 根据最终用户，全球睡衣市场的细分情况如何？
  • 全球睡衣市场的主要地区有哪些？
  • 全球睡衣市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球睡衣市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：依产品类型分類的市场区隔

  • 上衣
    • 市场走向
    • 市场预测
  • 下装
    • 市场走向
    • 市场预测
  • 睡裙和礼服
    • 市场走向
    • 市场预测
  • 睡衣套装
    • 市场走向
    • 市场预测

第 7 章：按材料分類的市场

  • 棉布
    • 市场走向
    • 市场预测
  • 羊毛
    • 市场走向
    • 市场预测
  • 丝绸
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：按配销通路分類的市场区隔

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 折扣店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 9 章：最终用户的市场区隔

  • 男士
    • 市场走向
    • 市场预测
  • 女性
    • 市场走向
    • 市场预测
  • 孩子们
    • 市场走向
    • 市场预测

第 10 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • AEO Management Co.
    • Calvin Klein Inc. (PVH Corp.)
    • Hanesbrands Inc.
    • Hanky Panky Ltd.
    • Harrods Limited
    • Jockey International Inc.
    • Marks and Spencer Group plc
    • Nasty Gal Inc. (Boohoo Group plc)
    • Saks Fifth Avenue (Hudson's Bay Company)
    • Selfridges & Co.
    • Under Armour Inc.
    • Victoria's Secret (L Brands)
Product Code: SR112023A4724

Abstract

The global sleepwear market size reached US$ 12.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 18.6 Billion by 2028, exhibiting a growth rate (CAGR) of 7.43% during 2022-2028. The expansion of e-commerce platforms, emerging fashion trends across the globe, increasing focus on health and wellness, rising disposable income levels, introduction of seasonal and festival sales, and ongoing technological innovations are some of the major factors propelling the market.

Sleepwear refers to clothing specifically designed to be worn during sleep. It includes pajamas, nightgowns, robes, shorts, tank tops, and loungewear, among others. It is fabricated using different materials, such as cotton, polyester, silk, and flannel. Sleepwear is widely used in homes, hospitals, dormitories, sleepover parties, camping, hotels, air travel, long-distance train travel, and spa retreats. It is a durable, comfortable, and cost-effective product that provides freedom of movement, thermoregulation, and moisture-wicking properties. In addition, sleepwear aids in improving sleep quality, reducing skin irritation, and uplifting mood.

The rising disposable income levels, enabling consumers to opt for higher-quality and specialized sleepwear options, are driving the market growth. Furthermore, the introduction of seasonal and festival sales, such as Black Friday and holiday seasons, creating peak purchasing periods that significantly boost revenue, is acting as another growth-inducing factor. Besides this, the ongoing technological innovations that are continually refining sleepwear quality, offering features like thermal comfort and fire resistance, are contributing to the market growth. Additionally, the increasing collaborations with celebrities and other popular brands, adding a unique selling point that entices new consumers, is positively influencing the market growth. Apart from this, the development of specialized variants that address various life stages, like maternity, aging, or plus-sized options, is catalyzing the market growth. Moreover, the rising demand for eco-friendly sleepwear, which is made from sustainable or recycled materials, is supporting the market growth.

Sleepwear Market Trends/Drivers:

The growing expansion of e-commerce platforms

The surge in e-commerce platforms is a significant driver for sleepwear market growth. As compared to brick-and-mortar stores, online platforms offer a substantially wider variety of sleepwear options to consumers at their fingertips. Furthermore, the e-commerce model has lowered barriers to entry for new brands, owing to its convenience, round-the-clock availability, and home delivery. Moreover, consumers can easily compare prices, read reviews, and view a wide array of options before making a purchase, thus increasing their buying confidence and willingness to try new products. Additionally, online platforms allow for targeted advertising based on consumer behavior and preferences, resulting in highly effective marketing campaigns. Along with this, they often employ sophisticated algorithms to suggest products tailored to individual consumer needs, thus driving additional sales.

The emerging fashion trends across the globe

The evolving perception of sleepwear as a fashion statement is significantly contributing to the market growth. Social media platforms are becoming instrumental in showcasing sleepwear as a lifestyle choice, going beyond mere functionality. Furthermore, influencers and fashion icons are sporting trendy, seasonal, or themed sleepwear, resulting in a cascading impact on consumer buying behavior. Apart from this, brands are increasingly releasing limited-edition collections, often in collaboration with designers and celebrities, to cater to the growing demand for fashionable sleepwear. Additionally, the introduction of high-fashion sleepwear, which often incorporates elaborate patterns, intricate detailing, and luxurious materials such as silk and satin, is supporting the market growth.

The increasing focus on health and wellness

The increasing societal focus on health and wellness is positively impacting the sleepwear market growth. Individuals are becoming well aware of the importance of quality sleep in overall well-being, thus facilitating the demand for sleepwear designed to promote restful sleep. Furthermore, advances in textile technology, which have enabled the production of fabrics with moisture-wicking properties, thermal regulation, and antimicrobial features, contributing to a better sleep experience, are bolstering the market growth. Additionally, the emerging wellness trend, which has also led to greater consumer education and awareness about the materials used in sleepwear, is catalyzing the market growth. Moreover, the widespread prevalence of specific health conditions, such as sleep apnea, sensitive skin, or maternity requirements, is driving the demand for specialized sleepwear designed to accommodate medical needs.

Sleepwear Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on product type, material, distribution channel and end user.

Breakup by Product Type:

Top Wear

Bottom Wear

Night Dresses and Gowns

Sleepwear Set

Top wear dominates the market

The report has provided a detailed breakup and analysis of the market based on product type. This includes top wear, bottom wear, night dresses and gowns, and sleepwear set. According to the report, top wear represented the largest segment.

Top wear is dominating the market as they can be matched with different types of bottoms, providing consumers with more flexibility in their choices. Furthermore, it can be worn as casual at-home wear or even for quick errands, providing added value for the consumer. Additionally, top wear is made from cotton, modal, and jersey, which offers breathability and a soft texture that are particularly conducive to sleep. Besides this, its design is generally loose-fitting, thereby providing comfort and ease of movement, which are essential for quality sleep. Moreover, the availability of numerous styles, from simple and functional to designer collaborations and seasonal collections, which makes top wear the focal point of sleepwear fashion, is supporting the market growth.

Breakup by Material:

Cotton

Wool

Silk

Others

Cotton holds the largest share in the market

A detailed breakup and analysis of the market based on material has also been provided in the report. This includes cotton, wool, silk, and others. According to the report, cotton represented the largest segment.

Cotton is dominating the market as it is known for its comfort, offering a soft fabric that feels gentle against the skin. It is particularly advantageous for sleepwear designed to maximize comfort during rest. Furthermore, its natural moisture-wicking properties help draw sweat away from the skin, thereby aiding in thermoregulation and keeping the wearer cool, making it suitable for warm climates and summer months. Besides this, cotton is hypoallergenic, reducing the likelihood of allergic reactions or skin irritations, a crucial factor for consumers with sensitive skin or those shopping for children. Moreover, it is highly durable and can withstand multiple washes without losing its shape or comfort, offering long-term value for consumers and reducing the frequency of replacement.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Online Stores

Discount Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, online stores, discount stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets provide high visibility and easy accessibility to sleepwear brands, thus contributing to impulse buying. Additionally, they allow consumers to compare products easily, owing to the availability of an array of styles, sizes, and price points. Furthermore, supermarkets and hypermarkets offer lucrative discounts, promotions, and loyalty programs, creating an appealing value proposition for consumers, which makes sleepwear more accessible and boosts sales volume. Apart from this, supermarkets and hypermarkets provide the ability to try on products before purchasing, which gives them an edge over online retailers, particularly for consumers who prioritize fit and comfort. Moreover, the trust and reliability associated with established supermarket and hypermarket chains can significantly influence consumer choice, especially for those hesitant to buy from online or lesser-known stores.

Breakup by End User:

Men

Women

Kids

Women holds the largest share in the market

A detailed breakup and analysis of the market based on end-user has also been provided in the report. This includes men, women, and kids. According to the report, women accounted for the largest market share.

Women are dominating the market due to the presence of a broader fashion industry that caters to women's apparel needs, thus creating a more extensive and varied range of options in women's sleepwear as compared to men's. Furthermore, women are generally more invested in home and lifestyle products, including sleepwear, often seeking pieces that offer both comfort and aesthetic appeal. Besides this, aggressive marketing and advertising strategies in the apparel sector, which often target female consumers, are accelerating the market growth. Moreover, the growing focus on women's health and wellness, which has spurred an interest in sleepwear designed for specific life phases like pregnancy and menopause, is positively impacting the market growth. Along with this, the introduction of seasonal and festival collections, enticing women to update their wardrobes periodically, is favoring the market growth.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest sleepwear market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America boasts a high level of disposable income, which allows consumers to invest in premium sleepwear options. Furthermore, the region has a well-developed e-commerce infrastructure, providing consumers easy access to a wide range of sleepwear products. Additionally, North American consumers are generally well-informed about the importance of quality sleep and are willing to invest in products, such as sleepwear, that can enhance sleep quality. Besides this, the region has a strong inclination toward fashion and lifestyle trends, owing to the presence of renowned fashion brands, which, in turn, are contributing to the sale of stylish sleepwear. Moreover, North America hosts several leading sleepwear manufacturers, offering a wide variety of choices to consumers. Along with this, the region also has a well-developed retail sector, including specialized stores focusing on sleepwear and lingerie, which makes these products easily accessible to consumers.

Competitive Landscape:

Top companies are developing sleepwear with advanced features, such as moisture-wicking, thermal regulation, and antimicrobial properties. Furthermore, they are collaborating with high-profile designers, celebrities, and influencers to attract attention and bring unique offerings to the market. Besides this, leading players are focusing on the launch of eco-friendly lines made from sustainable materials, including organic cotton or recycled polyester, to expand their consumer base and drive sales. Additionally, they are leveraging e-commerce websites and social media channels for targeted advertising, customer engagement, and data collection for personalized marketing. Apart from this, major brands are focusing on international markets by adapting their products to fit different cultural norms and consumer demands. Along with this, key players are expanding their retail footprints in high-growth regions and entering new markets through e-commerce.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AEO Management Co.

Calvin Klein Inc. (PVH Corp.)

Hanesbrands Inc.

Hanky Panky Ltd.

Harrods Limited

Jockey International Inc.

Marks and Spencer Group plc

Nasty Gal Inc. (Boohoo Group plc)

Saks Fifth Avenue (Hudson's Bay Company)

Selfridges & Co.

Under Armour Inc.

Victoria's Secret (L Brands)

(Please note that this is only a partial list of the key players, as the complete list is provided in the report)

Recent Developments:

In August 2022, Hanky Panky, a leading intimates and sleepwear brand, opened its first-ever storefront location in the coveted West Village, New York.

In September 2022, Jockey opened a new flagship store in Delhi, India, that will house the entire portfolio of the brand, including sleepwear, innerwear, bras, athleisure, etc.

In February 2023, Hanesbrand, a leading company of intimate apparel, underwear, sleepwear, and socks, launched a "Make Yourself Comfortable" campaign, showcasing modern prints, bold colors, and youthful silhouettes across categories.

Key Questions Answered in This Report

  • 1. How big is the global sleepwear market?
  • 2. What is the expected growth rate of the global sleepwear market during 2023-2028?
  • 3. What are the key factors driving the global sleepwear market?
  • 4. What has been the impact of COVID-19 on the global sleepwear market?
  • 5. What is the breakup of the global sleepwear market based on the product type?
  • 6. What is the breakup of the global sleepwear market based on the material?
  • 7. What is the breakup of the global sleepwear market based on the distribution channel?
  • 8. What is the breakup of the global sleepwear market based on the end user?
  • 9. What are the key regions in the global sleepwear market?
  • 10. Who are the key players/companies in the global sleepwear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Sleepwear Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Top Wear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Bottom Wear
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Night Dresses and Gowns
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Sleepwear Set
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Material

  • 7.1 Cotton
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Wool
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Silk
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Online Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Discount Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Kids
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AEO Management Co.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Calvin Klein Inc. (PVH Corp.)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Hanesbrands Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Hanky Panky Ltd.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Harrods Limited
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Jockey International Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Marks and Spencer Group plc
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Nasty Gal Inc. (Boohoo Group plc)
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Saks Fifth Avenue (Hudson's Bay Company)
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Selfridges & Co.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Victoria's Secret (L Brands)
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Sleepwear Market: Major Drivers and Challenges
  • Figure 2: Global: Sleepwear Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Sleepwear Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Sleepwear Market: Breakup by Product Type (in %), 2022
  • Figure 5: Global: Sleepwear Market: Breakup by Material (in %), 2022
  • Figure 6: Global: Sleepwear Market: Breakup by Distribution Channel (in %), 2022
  • Figure 7: Global: Sleepwear Market: Breakup by End User (in %), 2022
  • Figure 8: Global: Sleepwear Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Sleepwear (Top Wear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Sleepwear (Top Wear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Sleepwear (Bottom Wear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Sleepwear (Bottom Wear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Sleepwear (Night Dresses and Gowns) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Sleepwear (Night Dresses and Gowns) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Sleepwear (Sleepwear Set) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Sleepwear (Sleepwear Set) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Sleepwear (Cotton) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Sleepwear (Cotton) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Sleepwear (Wool) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Sleepwear (Wool) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Sleepwear (Silk) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Sleepwear (Silk) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Sleepwear (Other Materials) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Sleepwear (Other Materials) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Sleepwear (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Sleepwear (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Sleepwear (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Sleepwear (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Sleepwear (Discount Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Sleepwear (Discount Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Sleepwear (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Sleepwear (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Sleepwear (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Sleepwear (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Sleepwear (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Sleepwear (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Global: Sleepwear (Kids) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Global: Sleepwear (Kids) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: North America: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: North America: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: United States: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: United States: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Canada: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Canada: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Asia-Pacific: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Asia-Pacific: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: China: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: China: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Japan: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Japan: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: India: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: India: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: South Korea: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: South Korea: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Australia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Australia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Indonesia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Indonesia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Europe: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Europe: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Germany: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Germany: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: France: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: France: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: United Kingdom: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: United Kingdom: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Italy: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Italy: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Spain: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Spain: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Russia: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Russia: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Latin America: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Latin America: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Brazil: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Brazil: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Mexico: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Mexico: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Others: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Others: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Middle East and Africa: Sleepwear Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 86: Middle East and Africa: Sleepwear Market: Breakup by Country (in %), 2022
  • Figure 87: Middle East and Africa: Sleepwear Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Global: Sleepwear Industry: SWOT Analysis
  • Figure 89: Global: Sleepwear Industry: Value Chain Analysis
  • Figure 90: Global: Sleepwear Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Sleepwear Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Sleepwear Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Sleepwear Market Forecast: Breakup by Material (in Million US$), 2023-2028
  • Table 4: Global: Sleepwear Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 5: Global: Sleepwear Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 6: Global: Sleepwear Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Sleepwear Market: Competitive Structure
  • Table 8: Global: Sleepwear Market: Key Players