手机保险市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

抽象的

2022年全球手机保险市场规模达到335亿美元。展望未来， IMARC Group预计到2028年市场规模将达到616亿美元，2022-2028年复合年增长率（CAGR）为10.69%。

手机保险是手机用户为保护其手机免受各种损坏和损失而购买的保险。承保范围是在发生损坏、火灾、盗窃、事故和其他意外情况时向被保险人提供的。手机保险可以帮助消费者在手机遗失或故障时避免昂贵的更换费用。该市场由全球知名的参与者组成，他们进行了大量投资，以便为客户提供最精緻的保险解决方案。

智慧型手机用户数量的不断增加以及意外损坏、手机失窃、设备故障等发生率的上升是推动全球手机保险市场的关键因素。手机极易遭受实体和技术损坏，而智慧型手机成本的上涨促使消费者选择手机保险。手机製造商和保险监理机构之间的合作也正在推动全球市场的发展。市场上的保险供应商正在改进保单，为消费者索赔时提供恢復功能、资料保护和广泛的技术支援。此外，多通路互动、直接面向消费者的保险援助、线上交易平台等的出现，也正在进一步推动全球手机保险市场的发展。其他推动市场的因素包括资料和病毒防护计划的需求不断增长、透过改进的分销网络改善访问、优质智慧型手机的需求不断增长等。

本报告回答的关键问题：

• 迄今为止，全球手机保险市场表现如何，未来几年又将如何表现？
• 全球手机保险产业的重点区域市场有哪些？
• COVID-19 对全球手机保险产业有何影响？
• 根据手机类型分類的市场是怎么样的？
• 根据涵盖范围，市场的划分是怎么样的？
• 基于配销通路的市场区隔是什么？
• 基于最终用户的市场区隔是什么？
• 全球手机保险产业价值链的各个阶段是什么？
• 全球手机保险产业的关键驱动因素和挑战是什么？
• 全球手机保险产业结构如何？主要参与者是谁？
• 全球手机保险产业的竞争程度如何？
• 全球手机保险产业的利润率是多少？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 资料来源
  • 主要资源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：全球手机保险市场

• 市场概况
• 市场业绩
• COVID 19 的影响
• 按手机类型分類的市场细分
• 按覆盖范围分類的市场细分
• 按配销通路分類的市场细分
• 按最终用户分類的市场细分
• 按地区分類的市场细分
• 市场预测

第 6 章：按手机类型分類的市场区隔

• 新手机
  • 市场走向
  • 市场预测
• 翻新
  • 市场走向
  • 市场预测

第 7 章：按覆盖范围分類的市场细分

• 物理伤害
  • 市场走向
  • 市场预测
• 电子损坏
  • 市场走向
  • 市场预测
• 病毒防护
  • 市场走向
  • 市场预测
• 资料保护
  • 市场走向
  • 市场预测
• 防盗保护
  • 市场走向
  • 市场预测

第 8 章：按配销通路分類的市场区隔

• 行动电信商
  • 市场走向
  • 市场预测
• 设备原始设备製造商
  • 市场走向
  • 市场预测
• 零售商
  • 市场走向
  • 市场预测
• 在线的
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 9 章：最终用户的市场区隔

• 公司的
  • 市场走向
  • 市场预测
• 个人的
  • 市场走向
  • 市场预测

第 10 章：按地区分類的市场细分

• 欧洲
  • 市场走向
  • 市场预测
• 北美洲
  • 市场走向
  • 市场预测
• 亚太地区
  • 市场走向
  • 市场预测
• 中东和非洲
  • 市场走向
  • 市场预测
• 拉丁美洲
  • 市场走向
  • 市场预测

第 11 章：SWOT 分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • American International Group, Inc
  • Allianz SE
  • AmTrust International Limited
  • Apple
  • AT&T
  • AXA
  • Deutsche Telekom
  • Liberty Mutual Insurance Group
  • Pier Insurance Managed Services
  • Samsung Electronics
  • SoftBank Group Corp.
  • Sprint Corporation
  • Telefonica Insurance SA
  • Verizon Communications
  • Vodafone Group
  • Xiaomi
  • Orange

Abstract

The global mobile phone insurance market size reached US$ 33.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 61.6 Billion by 2028, exhibiting a growth rate (CAGR) of 10.69% during 2022-2028.

The mobile phone insurance is the coverage taken by the cellular phone users in order to protect their cell phones from various damages and losses. The coverage is provided to the insured in case of circumstances such as damage, fire, theft, accident, and other unexpected situations. Mobile phone insurance helps the consumer to evade expensive replacement costs in case of mobile phone loss or breakdown. The market consists of well-established players across the globe that invest significantly in order to deliver the most elaborate insurance solutions to the customers.

The increasing number of smartphones users and rising incidences of accidental damage, phone thefts, device malfunction, etc., are among the key factors driving the global mobile phone insurance market. Mobile phones are highly prone to physical and technical damages, and the rising cost of smartphones is driving the consumers towards opting for mobile phone insurance policies. Collaborations among mobile phone manufacturers and insurance regulators are also driving the market globally. Insurance vendors in the market are improving the policies with recovery features, data protection, and extensive technical support to the consumers while they claim their insurance. Moreover, the emergence of multichannel interaction, direct-to-consumer insurance assistance, online transaction platforms, etc, are also driving the global mobile phone insurance market further. Other factors driving the market include rising demand of data and virus protection plans, improving access through improved distribution networks, rising demand of premium smart phones, etc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile phone insurance market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on phone type, coverage, distribution channel and end-user.

Breakup by Phone Type:

New Phone

Refurbished

Breakup by Coverage:

Physical Damage

Electronic Damage

Virus Protection

Data Protection

Theft Protection

Breakup by Distribution Channel:

Mobile Operators

Device OEMs

Retailers

Online

Others

Breakup by End-User:

Corporate

Personal

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being American International Group, Inc, Allianz SE, AmTrust International Limited, Apple Inc., AT&T Inc., AXA Group, Deutsche Telekom AG, Liberty Mutual Insurance Group, Pier Insurance Managed Services Ltd., Samsung Electronics Co. Ltd., SoftBank Group Corp., Sprint Corporation, Telefonica Insurance S.A., Verizon Communications Inc., Vodafone Group Plc, Xiaomi Corporation and Orange S.A.

Key Questions Answered in This Report:

• How has the global mobile phone insurance market performed so far and how will it perform in the coming years?
• What are the key regional markets in the global mobile phone insurance industry?
• What has been the impact of COVID-19 on the global mobile phone insurance industry?
• What is the breakup of the market based on the phone type?
• What is the breakup of the market based on the coverage?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the end-user?
• What are the various stages in the value chain of the global mobile phone insurance industry?
• What are the key driving factors and challenges in the global mobile phone insurance industry?
• What is the structure of the global mobile phone insurance industry and who are the key players?
• What is the degree of competition in the global mobile phone insurance industry?
• What are the profit margins in the global mobile phone insurance industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mobile Phone Insurance Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID 19
• 5.4 Market Breakup by Phone Type
• 5.5 Market Breakup by Coverage
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by End-User
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 Market Breakup by Phone Type

• 6.1 New Phone
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Refurbished
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Coverage

• 7.1 Physical Damage
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Electronic Damage
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Virus Protection
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Data Protection
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Theft Protection
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Mobile Operators
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Device OEMs
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Retailers
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by End-User

• 9.1 Corporate
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Personal
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 Europe
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 North America
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 American International Group, Inc
  • 15.3.2 Allianz SE
  • 15.3.3 AmTrust International Limited
  • 15.3.4 Apple
  • 15.3.5 AT&T
  • 15.3.6 AXA
  • 15.3.7 Deutsche Telekom
  • 15.3.8 Liberty Mutual Insurance Group
  • 15.3.9 Pier Insurance Managed Services
  • 15.3.10 Samsung Electronics
  • 15.3.11 SoftBank Group Corp.
  • 15.3.12 Sprint Corporation
  • 15.3.13 Telefonica Insurance S.A.
  • 15.3.14 Verizon Communications
  • 15.3.15 Vodafone Group
  • 15.3.16 Xiaomi
  • 15.3.17 Orange

List of Figures

• Figure 1: Global: Mobile Phone Insurance Market: Major Drivers and Challenges
• Figure 2: Global: Mobile Phone Insurance Market: Sales Value (in Billion US$), 2017-2022
• Figure 3: Global: Mobile Phone Insurance Market: Breakup by Phone Type (in %), 2022
• Figure 4: Global: Mobile Phone Insurance Market: Breakup by Coverage (in %), 2022
• Figure 5: Global: Mobile Phone Insurance Market: Breakup by Distribution Channel (in %), 2022
• Figure 6: Global: Mobile Phone Insurance Market: Breakup by End-User (in %), 2022
• Figure 7: Global: Mobile Phone Insurance Market: Breakup by Region (in %), 2022
• Figure 8: Global: Mobile Phone Insurance Market Forecast: Sales Value (in Billion US$), 2023-2028
• Figure 9: Global: Mobile Phone Insurance Industry: SWOT Analysis
• Figure 10: Global: Mobile Phone Insurance Industry: Value Chain Analysis
• Figure 11: Global: Mobile Phone Insurance Industry: Porter's Five Forces Analysis
• Figure 12: Global: Mobile Phone Insurance (New Phone) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 13: Global: Mobile Phone Insurance (New Phone) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 14: Global: Mobile Phone Insurance (Refurbished) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 15: Global: Mobile Phone Insurance (Refurbished) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 16: Global: Mobile Phone Insurance (Physical Damage) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 17: Global: Mobile Phone Insurance (Physical Damage) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 18: Global: Mobile Phone Insurance (Electronic Damage) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 19: Global: Mobile Phone Insurance (Electronic Damage) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 20: Global: Mobile Phone Insurance (Virus Protection) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 21: Global: Mobile Phone Insurance (Virus Protection) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 22: Global: Mobile Phone Insurance (Data Protection) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 23: Global: Mobile Phone Insurance (Data Protection) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 24: Global: Mobile Phone Insurance (Theft Protection) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 25: Global: Mobile Phone Insurance (Theft Protection) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 26: Global: Mobile Phone Insurance Market: Sales through Mobile Operators (in Million US$), 2017 & 2022
• Figure 27: Global: Mobile Phone Insurance Market Forecast: Sales through Mobile Operators (in Million US$), 2023-2028
• Figure 28: Global: Mobile Phone Insurance Market: Sales through Device OEMs (in Million US$), 2017 & 2022
• Figure 29: Global: Mobile Phone Insurance Market Forecast: Sales through Device OEMs (in Million US$), 2023-2028
• Figure 30: Global: Mobile Phone Insurance Market: Sales through Retailers (in Million US$), 2017 & 2022
• Figure 31: Global: Mobile Phone Insurance Market Forecast: Sales through Retailers (in Million US$), 2023-2028
• Figure 32: Global: Mobile Phone Insurance Market: Sales through Online (in Million US$), 2017 & 2022
• Figure 33: Global: Mobile Phone Insurance Market Forecast: Sales through Online (in Million US$), 2023-2028
• Figure 34: Global: Mobile Phone Insurance Market: Sales through Other Distribution Channels (in Million US$), 2017 & 2022
• Figure 35: Global: Mobile Phone Insurance Market Forecast: Sales through Other Distribution Channels (in Million US$), 2023-2028
• Figure 36: Global: Mobile Phone Insurance (Corporate) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 37: Global: Mobile Phone Insurance (Corporate) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 38: Global: Mobile Phone Insurance (Personal) Market: Sales Value (in Million US$), 2017 & 2022
• Figure 39: Global: Mobile Phone Insurance (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 40: Europe: Mobile Phone Insurance Market: Sales Value (in Million US$), 2017 & 2022
• Figure 41: Europe: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 42: North America: Mobile Phone Insurance Market: Sales Value (in Million US$), 2017 & 2022
• Figure 43: North America: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 44: Asia Pacific: Mobile Phone Insurance Market: Sales Value (in Million US$), 2017 & 2022
• Figure 45: Asia Pacific: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 46: Middle East and Africa: Mobile Phone Insurance Market: Sales Value (in Million US$), 2017 & 2022
• Figure 47: Middle East and Africa: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2023-2028
• Figure 48: Latin America: Mobile Phone Insurance Market: Sales Value (in Million US$), 2017 & 2022
• Figure 49: Latin America: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2023-2028

List of Tables

• Table 1: Global: Mobile Phone Insurance Market: Key Industry Highlights, 2022 and 2028
• Table 2: Global: Mobile Phone Insurance Market Forecast: Breakup by Phone Type (in Million US$), 2023-2028
• Table 3: Global: Mobile Phone Insurance Market Forecast: Breakup by Coverage (in Million US$), 2023-2028
• Table 4: Global: Mobile Phone Insurance Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
• Table 5: Global: Mobile Phone Insurance Market Forecast: Breakup by End-User (in Million US$), 2023-2028
• Table 6: Global: Mobile Phone Insurance Market Forecast: Breakup by Region (in Million US$), 2023-2028
• Table 7: Global: Mobile Phone Insurance Market Structure
• Table 8: Global: Mobile Phone Insurance Market: Key Players