![]() |
市场调查报告书
商品编码
1422942
2024-2032 年女性湿纸巾市场(按类型、年龄层、配销通路和地区)Feminine Wipes Market by Type, Age Group, Distribution Channel, and Region 2024-2032 |
2023年,全球女性湿纸巾市场规模达到19亿美元。展望未来, IMARC Group预计到2032年市场规模将达到32亿美元,2024-2032年复合年增长率(CAGR)为6%。女性对个人健康和卫生意识的不断提高、多个政府的倡议不断增加以及天然产品的引入是推动市场发展的一些关键因素。
女性湿纸巾是指用于清洁女性生殖器区域并减少不适的湿或湿清洁产品。它们是用不织布製成的,这些不织布浸入由各种温和清洁成分(例如表面活性剂、保湿剂、防腐剂和香料)製成的溶液中。女性湿纸巾广泛用于经期、运动和性交后。它们是安全且亲肤的产品,可以舒缓和滋润敏感肌肤并防止刺激。女性湿纸巾可支持生殖器区域的自然 pH 平衡,防止有害细菌生长,促进健康细菌水平,并防止各种感染,例如肠失禁和尿失禁。它们方便、易于使用、防止异味,并帮助女性全天感觉舒适、清新和自信。
女性群体(尤其是月经期间)对个人健康和卫生的意识不断提高,是推动市场成长的主要因素之一。女性湿纸巾在月经週期中被广泛使用,以降低生殖和泌尿道感染 (UTI) 的风险。除此之外,在学校加强提高女性识字率和加强经期卫生措施的倡议,以尽量减少不利的健康后果,是另一个促进成长的因素。例如,世界卫生组织(WHO)等组织积极参与各种有关经期卫生的宣传活动。随着消费者对各种产品优势(例如便利性、高效性、易用性、一次性性和成本效益)的认识不断增强,正在推动市场成长。此外,不含刺激性化学物质并使用可生物降解和植物成分(如芦荟、葡萄柚和山茶萃取物)製造的天然女性湿纸巾的推出,对市场成长产生了积极影响。同时,最近开发的用纯净水浸泡的有机棉湿巾为敏感肌肤提供额外护理、防止刺激、减少发炎和治疗干燥,正在推动市场成长。此外,製造商透过社群媒体、广告进行积极的促销活动,并推出各种更耐用、更适合旅行的产品,有利于市场成长。其他因素,包括消费者支出能力的提高、各种电子商务平台上产品的便捷获取,以及创新包装解决方案的推出,例如一次性、随身擦拭巾和可重复密封的袋子,预计将推动市场成长。
The global feminine wipes market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The rising awareness regarding personal health and hygiene among females, increasing initiatives by several governments, and the introduction of natural products represent some of the key factors driving the market.
Feminine wipes refer to moist or wet cleansing products intended to clean the female genital region and reduce discomfort. They are manufactured using non-woven fabrics that are soddened into a solution made of various gentle cleansing ingredients, such as surfactants, moisturizers, preservatives, and fragrances. Feminine wipes are widely utilized during menstruation, workouts, and post-intercourse. They are safe and skin-friendly products that soothe and moisturize sensitive skin and prevent irritation. Feminine wipes support the natural pH balance of the genital region, prevent unwanted bacteria growth, promote healthy bacteria levels, and protect against various infections, such as bowel and urinary incontinence. They are convenient, easy to use, prevent odors, and aid women in feeling comfortable, fresh, and confident throughout the day.
The rising awareness regarding personal health and hygiene among the female population, especially during menstruation, is one of the primary factors driving the market growth. Feminine wipes are widely used during the menstrual cycle to reduce the risk of reproductive and urinary tract infections (UTIs). In addition to this, increasing initiatives to promote female literacy and strengthen menstrual hygiene measures in schools to minimize adverse health outcomes are acting as another growth-inducing factor. For instance, organizations, such as World Health Organization (WHO) is actively engaged in various awareness campaigns regarding menstrual hygiene. This, along with the increasing consciousness among consumers regarding various product benefits, such as convenience, high efficiency, ease of use, disposability, and cost-effectiveness, is providing an impetus to the market growth. Additionally, the introduction of natural feminine wipes that are free from harsh chemicals and manufactured using bio-degradable and plant-based ingredients, such as aloe vera, grapefruit, and camellia Sinensis extracts, is positively influencing the market growth. Along with this, the recent development of organic cotton wipes that are soaked with purified water to provide extra care to sensitive skin, prevent irritation, reduce inflammation, and treat dryness is propelling the market growth. Moreover, aggressive promotional campaigns by manufacturers through social media, advertisements, and the launch of various products that are more durable and travel-friendly are favoring the market growth. Other factors, including rising expenditure capacities of consumers, the easy product availability across various e-commerce platforms, and the introduction of innovative packaging solutions, such as single-use, on-the-go wipes, and resealable pouches, are anticipated to drive the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global feminine wipes market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on type, age group, and distribution channel.
Ordinary Wipes
Sanitary Wipes
The report has also provided a detailed breakup and analysis of the feminine wipes market based on the type. This includes ordinary and sanitary wipes. According to the report, ordinary wipes represented the largest segment.
20-40
A detailed breakup and analysis of the feminine wipes market based on the age group has been provided in the report. This includes 19 and below, 20-40, and 41 and above. According to the report, 20-40 accounted for the largest market share.
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies and Drugstores
Online Stores
Others
A detailed breakup and analysis of the feminine wipes market based on the distribution channel has been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for feminine wipes. Some of the factors driving the Asia Pacific feminine wipes market include the presence of prominent brands, increasing female literacy, rising demand for natural products, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global feminine wipes market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Albaad Massuot Yitzhak Ltd., Bodywise (UK) Ltd., Combe Incorporated, Corman Spa, Edgewell Personal Care Company, Guy & O'Neill Inc., Healthy Hoohoo, Johnson & Johnson, La Fresh Group Inc., Laclede Inc., Medline Industries LP, SweetSpot Labs Inc., The Procter & Gamble Company, etc.