市场调查报告书
商品编码
1422997
2024-2032年按面积(5000-20000平方公尺、20000-100000平方公尺、100000平方公尺以上)、应用(商业展览、艺术展览、学术展览等)及区域分類的展览组织市场Exhibition Organizing Market by Area (5000-20000 Sqm, 20000-100000 Sqm, More Than 100000 Sqm), Application (Commercial Exhibitions, Art Exhibitions, Academic Exhibitions, and Others), and Region 2024-2032 |
2023年全球会展市场规模达323亿美元。展望未来, IMARC Group预计到2032年市场规模将达到461亿美元,2024-2032年复合年增长率(CAGR)为3.91%。越来越多的不同活动、政府组织支持工匠的展览的倡议,以及越来越多地使用社群媒体进行促销,这些都是推动市场的一些关键因素。
展览是指有组织地展示和展示精选的精选产品和服务。它有助于吸引更多的访客并建立新的客户关係。它通常在教育和文化环境中组织,包括图书馆、博物馆、艺廊、公园和大厅。展览的组织过程包括规划主题、寻找地点和赞助商、行销、产生销售、推广、传递讯息和建立品牌。它由专家安排,以简化整个活动,包括准备、计划和活动后阶段。它提供了将供应商、买家、购买影响者、顾问和媒体聚集在一起的可能性。
活动、艺术和商业展览以及贸易展览会数量的不断增加是推动全球展览组织需求的主要因素之一。此外,由于快速数位化和远端工作模组的日益采用,虚拟活动在中小型企业(SME)中越来越受欢迎,有利于市场的成长。这些活动依靠众多的协作工具,包括投票、公告、即时聊天和即时问答(Q&A)栏目,来提高展览效率。此外,展览管理服务需求的成长和主题派对的兴起也对市场产生正面影响。除此之外,一些展览主办单位也专注于利用社群媒体进行各种促销活动,例如名人代言、品牌推广和活动邀约。此外,越来越多的专业展览策划师满足客户不断变化的需求,正在为市场创造积极的前景。除此之外,许多国家的管理机构正在采取倡议,组织展览,支持工匠设计和推广文化。他们也与社群媒体影响者合作来宣传展览。此外,越来越多地使用宾客资料来提供个人化服务正在推动市场的成长。展览组织者和酒店透过客人的社交媒体资料建立联繫,这有助于他们根据客人的要求提供服务,包括提前和延迟入住设施,以方便客人。展览主办单位和饭店为客人提供的此类服务促使他们再次光临同一场馆和饭店,预计这将为市场提供良好的前景。
The global exhibition organizing market size reached US$ 32.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 46.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.91% during 2024-2032. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes represent some of the key factors driving the market.
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It assists in attracting a wider number of visitors and building new customer relationships. It is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, and hall. An exhibition is organized by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, and building a brand. It is arranged by specialists to simplify the entire event, including the preparation, planning, and post-event stages. It provides the possibility to bring suppliers, buyers, purchase influencers, consultants, and the media together.
The increasing number of events, art and commercial exhibitions, and trade fairs represent one of the major factors driving the demand for exhibition organizing around the world. Moreover, the rising popularity of virtual events in small and medium-scale enterprises (SMEs) on account of rapid digitization and the increasing adoption of the remote working module is favoring the growth of the market. These events rely on numerous collaborative tools, including polling, announcements, live chats, and live questions and answers (Q&A) columns, to improve the efficiency of the exhibition. In addition, the growing demand for exhibition management services and the emerging trend of theme parties are influencing the market positively. Apart from this, several exhibition organizers are focusing on using social media for various promotional activities like celebrity endorsements, branding, and event invitations. Furthermore, the growing number of professional exhibition planners to address the evolving needs of clients is creating a positive outlook for the market. Besides this, governing agencies of numerous countries are undertaking initiatives to organize exhibitions supporting artisans with design and promoting culture. They are also collaborating with social media influencers to promote exhibitions. Additionally, the increasing use of guest data for personalized services is propelling the growth of the market. Exhibition organizers and hotels are connecting via the social media profiles of guests as this helps them provide services according to the requirements of the guests, which include early and late check-in facilities for the convenience of guests. Such services offered by exhibition organizers and hotels to their guests drive them to revisit the same venue and hotel, which is anticipated to provide a favorable outlook to the market.
IMARC Group provides an analysis of the key trends in each segment of the global exhibition organizing market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on area and application.
5000-20000 Sqm
20000-100000 Sqm
More Than 100000 Sqm
The report has also provided a detailed breakup and analysis of the exhibition organizing market based on the area. This includes 5000-20000, 20000-100000, and More Than 100000 Sqm. According to the report, 5000-20000 sqm represented the largest segment.
Commercial Exhibitions
Art Exhibitions
Academic Exhibitions
Others
A detailed breakup and analysis of the exhibition organizing market based on the application has also been provided in the report. This includes commercial exhibitions, art exhibitions, academic exhibitions, and others. According to the report, art exhibitions accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the report, North America was the largest market for exhibition organizing. Some of the factors driving the North America exhibition organizing market included the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global exhibition organizing market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Coex, Emerald Events, Fiera Milano S.p.A., GL events, Hong Kong Trade Development Council, Koelnmesse GmbH, Messe Frankfurt GmbH, Messe Munchen GmbH, NurnbergMesse GmbH, RELX Plc, Tokyo Big Sight Inc., etc.
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report