2024-2032 年扩增实境游戏市场报告（按组件、技术、设备、游戏类型和地区）

2023年全球扩增实境游戏市场规模达111亿美元。展望未来， IMARC Group预计到2032年市场规模将达到1,027亿美元，2024-2032年复合年增长率（CAGR）为27.2%。

目前，市场正受到技术进步和行动游戏玩家数量不断增加的推动。扩增现实，也称为AR，是数位资讯与使用者即时环境的整合。在游戏中，与虚拟实境不同，扩增实境利用现有环境并透过迭加不同的功能来增强它。除此之外，扩增实境还有助于透过使用装置相机为玩家创建具有强烈视讯、图形和声音的视图。对于智慧型手机上的游戏，扩增实境已成为一种重要工具，因为它使游戏玩家能够创建自己的角色、目标和赛车地形。它还使他们能够扫描当地环境，从而邀请邻居并创建虚拟赛道。

全球扩增实境游戏市场：驱动因素/限制因素：

扩增实境技术是一项新技术，具有巨大的潜力。多年来，各大製造商推出了大量扩增实境应用程序，为游戏玩家提供了与现实世界互动的新方式。

行动游戏玩家数量的持续成长对扩增实境游戏的需求产生了积极影响。我们预计这一趋势将在未来五年内持续下去。

中国、美国和日本目前是该市场的主要需求驱动力。

获得高品质扩增实境游戏设备的初始成本较高，一般消费者很难买得起游戏机。

本报告回答的关键问题

• 2023 年全球扩增实境游戏市场规模有多大？
• 2024-2032年全球扩增实境游戏市场的预期成长率是多少？
• 推动全球扩增实境游戏市场的关键因素是什么？
• COVID-19 对全球扩增实境游戏市场有何影响？
• 基于组件的全球扩增实境游戏市场的细分情况如何？
• 基于该技术的全球扩增实境游戏市场的细分情况如何？
• 基于该设备的全球扩增实境游戏市场的细分情况如何？
• 全球扩增实境游戏市场的关键区域有哪些？
• 谁是全球扩增实境游戏市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 资料来源
  • 主要资源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：全球扩增实境游戏市场

• 市场概况
• 市场业绩
• COVID-19 的影响
• 市场区隔：依成分
• 市场区隔：按技术
• 市场区隔：按设备
• 市场区隔：按游戏类型
• 市场区隔：按地区
• 市场预测
• SWOT分析
  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁
• 价值链分析
  • 概述
  • 研究与开发
  • 输入
  • 产品与服务
  • 行销与分销
  • 终端用户
  • 售后服务
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价格分析

第 6 章：市场区隔：按组成部分

• 软体
  • 市场走向
  • 市场预测
• 硬体
  • 市场走向
  • 市场预测

第 7 章：市场区隔：依技术

• 射频识别
  • 市场走向
  • 市场预测
• 全球定位系统
  • 市场走向
  • 市场预测
• 行动追踪
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 8 章：市场区隔：按设备

• 智慧型手机
  • 市场走向
  • 市场预测
• 头显
  • 市场走向
  • 市场预测
• 智慧眼镜
  • 市场走向
  • 市场预测

第 9 章：市场区隔：按游戏类型

• 赛车游戏
  • 市场走向
  • 市场预测
• 冒险游戏
  • 市场走向
  • 市场预测
• 格斗游戏
  • 市场走向
  • 市场预测
• 射击游戏
  • 市场走向
  • 市场预测
• 悬疑惊悚游戏
  • 市场走向
  • 市场预测
• 益智游戏
  • 市场走向
  • 市场预测
• 科幻游戏
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 10 章：市场区隔：按地区

• 北美洲
  • 市场走向
  • 市场预测
• 欧洲
  • 市场走向
  • 市场预测
• 亚太地区
  • 市场走向
  • 市场预测
• 中东和非洲
  • 市场走向
  • 市场预测
• 拉丁美洲
  • 市场走向
  • 市场预测

第 11 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Infinity Augmented Reality
  • Metaio
  • Qualcomm
  • Total Immersion
  • VividWorks
  • Wikitude
  • Zappar

Abstract

The global augmented reality gaming market size reached US$ 11.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 102.7 Billion by 2032, exhibiting a growth rate (CAGR) of 27.2% during 2024-2032.

The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.

Global Augmented Reality Gaming Market: Drivers/Constraints:

The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.

The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.

China, the United States and Japan currently represent the key demand drivers for this market.

The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global augmented reality gaming market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on component, technology, device and game type.

Breakup by Component:

Software

Hardware

Based on the component, the market has been segmented as software and hardware.

Breakup by Technology:

RFID

GPS

Mobile Tracking

Others

Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.

Breakup by Device:

Mobiles

HMDs

Smart Glasses

Based on the device, the market has been segmented as mobiles, HMDs and smart glasses.

Breakup by Game Type:

Racing Games

Adventure Games

Fighting Games

Shooting Games

Mystery Thriller Games

Puzzle Games

Science Fiction Games

Others

On the basis of game type, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.

Competitive Landscape:

The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.

This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.

Key Questions Answered in This Report

• 1. What was the size of the global augmented reality gaming market in 2023?
• 2. What is the expected growth rate of the global augmented reality gaming market during 2024-2032?
• 3. What are the key factors driving the global augmented reality gaming market?
• 4. What has been the impact of COVID-19 on the global augmented reality gaming market?
• 5. What is the breakup of the global augmented reality gaming market based on the component?
• 6. What is the breakup of the global augmented reality gaming market based on the technology?
• 7. What is the breakup of the global augmented reality gaming market based on the device?
• 8. What are the key regions in the global augmented reality gaming market?
• 9. Who are the key players/companies in the global augmented reality gaming market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Augmented Reality Gaming Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Component
• 5.5 Market Breakup by Technology
• 5.6 Market Breakup by Device
• 5.7 Market Breakup by Game Type
• 5.8 Market Breakup by Region
• 5.9 Market Forecast
• 5.10 SWOT Analysis
  • 5.10.1 Overview
  • 5.10.2 Strengths
  • 5.10.3 Weaknesses
  • 5.10.4 Opportunities
  • 5.10.5 Threats
• 5.11 Value Chain Analysis
  • 5.11.1 Overview
  • 5.11.2 Research and Development
  • 5.11.3 Input
  • 5.11.4 Products and Services
  • 5.11.5 Marketing and Distribution
  • 5.11.6 End-Users
  • 5.11.7 Post Sales Services
• 5.12 Porters Five Forces Analysis
  • 5.12.1 Overview
  • 5.12.2 Bargaining Power of Buyers
  • 5.12.3 Bargaining Power of Suppliers
  • 5.12.4 Degree of Competition
  • 5.12.5 Threat of New Entrants
  • 5.12.6 Threat of Substitutes
• 5.13 Price Analysis

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hardware
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Technology

• 7.1 RFID
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 GPS
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Mobile Tracking
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Device

• 8.1 Mobiles
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 HMDs
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Smart Glasses
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Game Type

• 9.1 Racing Games
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Adventure Games
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Fighting Games
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Shooting Games
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Mystery Thriller Games
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast
• 9.6 Puzzle Games
  • 9.6.1 Market Trends
  • 9.6.2 Market Forecast
• 9.7 Science Fiction Games
  • 9.7.1 Market Trends
  • 9.7.2 Market Forecast
• 9.8 Others
  • 9.8.1 Market Trends
  • 9.8.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Augmented Pixels
  • 11.3.2 Aurasma
  • 11.3.3 Blippar
  • 11.3.4 Catchoom
  • 11.3.5 Infinity Augmented Reality
  • 11.3.6 Metaio
  • 11.3.7 Qualcomm
  • 11.3.8 Total Immersion
  • 11.3.9 VividWorks
  • 11.3.10 Wikitude
  • 11.3.11 Zappar

List of Figures

• Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
• Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2023
• Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2023
• Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2023
• Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2023
• Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2023
• Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
• Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
• Figure 11: Global: Augmented Reality Gaming Industry: Porter's Five Forces Analysis
• Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million US$), 2024-2032
• Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million US$), 2018 & 2023
• Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million US$), 2024-2032
• Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million US$), 2018 & 2023
• Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million US$), 2024-2032
• Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million US$), 2018 & 2023
• Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million US$), 2024-2032
• Figure 46: North America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Europe: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: Latin America: Augmented Reality Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million US$), 2024-2032
• Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million US$), 2024-2032
• Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million US$), 2024-2032
• Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
• Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
• Table 8: Global: Augmented Reality Gaming Market: Key Players