市场调查报告书
商品编码
1423263
2024-2032年按产品类型(粉底、粉饼、腮红、遮瑕膏、古铜粉等)、配销通路(超市/大卖场、专卖店、药店、网上商店等)和地区分類的面部彩妆市场报告Face Makeup Market Report by Product Type (Foundation, Face Powder, Blush, Concealer, Bronzer, and Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region 2024-2032 |
2023年全球脸部彩妆市场规模达386亿美元。展望未来, IMARC Group预计到2032年市场规模将达到539亿美元,2024-2032年复合年增长率(CAGR)为3.7%。社群媒体和美容影响者的影响力不断上升、美容意识的增强和对个人美容的关注以及创新配方的容易获得是推动市场的一些主要因素。
脸部化妆是指涂抹在皮肤表面以增强脸部特征、隐藏瑕疵并达到理想的美观外观的化妆品。它涵盖一系列产品,包括粉底、遮瑕膏、腮红、古铜粉、萤光笔和定妆粉。脸部化妆用于打造光滑均匀的肤色,遮盖瑕疵、肤色不均和其他肌肤问题。它可以让人们突出脸部轮廓、增添光泽,并实现从自然到戏剧性的各种妆容。脸部化妆在个人打扮和自我表达中发挥关键作用,帮助个人展现最佳外观并增强自信。目前,脸部化妆因其增强功能和提供精緻、适合上镜的外观的变革能力而在全球范围内获得了巨大的关注。
由于美容意识的增强,对有助于实现完美肤色和诱人美感的化妆产品的需求不断增长,这是推动市场成长的主要因素。此外,美容影响者和化妆教程的影响力不断上升,加速了消费者的兴趣,激发他们尝试各种脸部化妆产品,从而对市场成长产生积极影响。此外,化妆品技术的众多进步提供了持久的妆效、轻盈的质地和亲肤成分,与注重健康的消费者产生共鸣,从而加快了产品的采用率。除此之外,肤色多样化趋势的转变,鼓励品牌扩大色调范围并迎合更广泛的消费者,是另一个主要的成长诱导因素。此外,线上购物和电子商务平台的日益便利使消费者能够在家中舒适地购买大量产品,这也促进了市场的成长。
社群媒体影响力不断上升
社群媒体平台的主导地位从根本上改变了脸部彩妆市场,因为全世界的美容爱好者都被Instagram、TikTok 和YouTube 等平台所吸引,彩妆影响者在这些平台上炫耀创新的妆容并分享分步教程。当消费者追随这些趋势时,他们会寻找有影响力的人使用的相同产品,导致需求飙升。社群媒体的力量在于它能够发起病毒式化妆挑战,激励全球社群尝试各种脸部化妆产品。这种虚拟连结会影响购买决策,并激励消费者重新创造复杂的化妆风格,从而推动市场成长。品牌透过积极与有影响力的人互动并创建可共享的内容来利用这一趋势,策略性地将其产品与不断发展的社交媒体美学景观保持一致。
众多技术进步
创新是脸部彩妆市场成长的支柱,许多技术进步带来了突破性配方,满足了消费者对增强性能和舒适度的渴望。持久耐磨、防水特性和轻盈质感与现代生活方式产生共鸣,提供全天持久妆容。亲肤成分和无残忍配方的加入符合人们对健康意识和道德选择日益增长的兴趣。这些进步有助于塑造消费者的偏好,因为人们倾向于既具有美学吸引力又具有功能优势的产品。科学与美容的动态交叉推动了不断的探索,各公司努力推出尖端的解决方案来满足不断变化的化妆需求。
不断变化的美容趋势
随着消费者对代表性的重要性越来越明确,脸部彩妆产业正在经历一场由包容性美容方式推动的变革,促使品牌扩大其色调范围并迎合多样化的肤色。这种包容性与寻求承认和彰显其独特身份的产品的消费者产生了深刻的共鸣。市场对这种需求的反应满足了消费者的期望,并培养了归属感和赋权感。优先考虑包容性的品牌可以获得竞争优势,并为关于多元化和自我表达的更广泛的社会对话做出贡献。这一趋势的势头再次确认了市场拥抱和颂扬个性之美的轨迹。
The global face makeup market size reached US$ 38.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 53.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032. The rising influence of social media and beauty influencers, increasing beauty consciousness and focus on personal grooming, and the easy availability of innovative formulations are some of the major factors propelling the market.
Face makeup refers to cosmetic products applied to the skin's surface to enhance facial features, conceal imperfections, and achieve a desired aesthetic appearance. It encompasses a range of products, including foundation, concealer, blush, bronzer, highlighter, and setting powders. Face makeup is used to create a smooth and even complexion, covering blemishes, uneven skin tone, and other skin concerns. It allows individuals to accentuate their facial contours, add radiance, and achieve various makeup looks, from natural to dramatic. Face makeup plays a pivotal role in personal grooming and self-expression, helping individuals present their best appearance and boost their confidence. At present, face makeup is gaining immense traction across the globe due to its transformative ability to enhance features and provide a polished, camera-ready appearance.
The escalating demand for makeup products that help achieve flawless complexions and alluring aesthetics due to the increasing beauty consciousness represents the primary factor driving the market growth. Moreover, the rising influence of beauty influencers and makeup tutorials has accelerated consumer interest, inspiring them to experiment with diverse face makeup products, thereby positively influencing the market growth. Additionally, numerous advancements in cosmetic technology that offer long-lasting wear, lightweight textures, and skin-friendly ingredients which resonate with health-conscious consumers have accelerated the product adoption rate. Apart from this, the shifting trend toward diverse skin tones, encouraging brands to expand shade ranges and cater to a wider spectrum of consumers is another major growth-inducing factor. Furthermore, the rising convenience of online shopping and e-commerce platforms that enable consumers to access a plethora of products from the comfort of their homes is contributing to market growth.
Rising social media influence
The dominance of social media platforms has radically transformed the face makeup market as beauty enthusiasts worldwide are drawn to platforms like Instagram, TikTok, and YouTube, where makeup influencers flaunt innovative looks and share step-by-step tutorials. As consumers follow these trends, they seek out the same products used by influencers, contributing to soaring demand. The power of social media lies in its ability to create viral makeup challenges, inspiring a global community to experiment with a wide range of face makeup products. This virtual connectivity influences purchasing decisions and motivates consumers to recreate intricate makeup styles, thereby fueling market growth. Brands capitalize on this trend by actively engaging with influencers and creating shareable content, strategically aligning their products with the ever-evolving landscape of social media aesthetics.
Numerous technological advancements
Innovation stands as a pillar of growth in the face makeup market as numerous technological advancements have given rise to breakthrough formulations that address consumers' desires for enhanced performance and comfort. Long-lasting wear, water-resistant properties, and lightweight textures resonate with modern lifestyles, offering makeup that stays put throughout the day. The incorporation of skin-friendly ingredients and cruelty-free formulations aligns with the burgeoning interest in health-conscious and ethical choices. These advancements are instrumental in shaping consumer preferences, as individuals gravitate toward products that offer both aesthetic appeal and functional benefits. The dynamic intersection of science and beauty fuels continuous exploration, as companies strive to introduce cutting-edge solutions that cater to evolving makeup needs.
Evolving Beauty Trends
The face makeup industry is undergoing a transformative shift driven by an inclusive approach to beauty as consumers are becoming more vocal about the importance of representation, prompting brands to expand their shade ranges and cater to diverse skin tones. This inclusivity resonates deeply with consumers seeking products that acknowledge and celebrate their unique identities. The market's responsiveness to this demand meets consumer expectations and fosters a sense of belonging and empowerment. Brands that prioritize inclusivity gain a competitive edge and contribute to a broader societal conversation on diversity and self-expression. The momentum of this trend reaffirms the market's trajectory as it embraces and celebrates the beauty of individuality.
IMARC Group provides an analysis of the key trends in each sub-segment of the global face makeup market report, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.
Foundation
Face Powder
Blush
Concealer
Bronzer
Others
Foundation represents the most popular product type
The report has provided a detailed breakup and analysis of the market based on the product type. This includes foundation, face powder, blush, concealer, bronzer, and others. According to the report, foundation represented the largest segment.
Foundation is a fundamental face makeup product used to create an even skin tone, conceal imperfections, and provide a base for other makeup products. It comes in various forms, including liquid, cream, powder, and stick, catering to different preferences and skin types. Foundation drives the face makeup market by serving as a cornerstone product that forms the canvas for various makeup looks. With evolving consumer demands for natural yet flawless appearances, foundations are developed with innovative formulations, including long-lasting wear, luminosity, and skincare benefits.
Moreover, the rising diversity of shade ranges, addressing a wide spectrum of skin tones, reflects inclusivity and resonates with consumers seeking personalized solutions has catalyzed market growth. As a quintessential face makeup item, foundation's ability to enhance beauty while aligning with modern lifestyle demands solidifies its role in propelling market growth.
Supermarkets/Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others
Supermarkets/hypermarkets accounts for the majority of the market share
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets/hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets/hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets are large retail establishments offering a wide range of consumer goods under one roof, including groceries, household items, and personal care products. These distribution channels fuel the face makeup market by providing convenient and accessible platforms for consumers to discover, explore, and purchase a diverse array of face makeup products. With their strategic placement and extensive foot traffic, these retail outlets enhance product visibility, influencing consumer choices and encouraging impulse purchases. Moreover, supermarkets and hypermarkets cater to diverse customer preferences, showcasing various brands, shades, and formulations, enabling consumers to make informed decisions. The enhanced convenience of in-store shopping coupled with the emergence of online shopping platforms offered by these retailers further amplifies market accessibility, contributing significantly to the growth of the face makeup industry by reaching a broader audience.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
North America exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America held the biggest share in the market since the region boasts a dynamic blend of beauty-conscious consumers, evolving beauty trends, and robust market infrastructure. With an increasing focus on self-expression and aesthetic enhancement, North American consumers drive demand for innovative face makeup products that cater to diverse preferences and styles. The region's inclination toward clean beauty, inclusivity, and eco-conscious choices influences product development, resulting in formulations that align with these values. Apart from this, the widespread presence of influential beauty influencers and media platforms amplifies trends that motivates consumers to embrace new makeup looks and invest in quality products is another major growth-inducing factor. Furthermore, North America's well-established network of retail channels, ranging from specialty beauty stores to e-commerce giants, ensures widespread accessibility and availability of face makeup products, further solidifying its position as a leading regional market.
Key players in the face makeup market are driving innovation by introducing cutting-edge products that redefine cosmetic experiences. The integration of augmented reality (AR) technology allows consumers to virtually try on makeup, enabling personalized selections and minimizing purchase uncertainty. Hybrid formulations, such as tinted moisturizers with skincare benefits, cater to health-conscious consumers seeking multifunctional products. Sustainable packaging solutions, including refillable compacts and biodegradable materials, align with eco-friendly trends. Moreover, advancements in clean beauty formulations free from harmful chemicals resonate with consumers valuing transparency and skin well-being. These innovations enhance product efficacy and reshape consumer engagement, sustainability efforts, and product diversification, positioning key players at the forefront of industry transformation.
L'Oreal S.A.
LVMH Moet Hennessy Louis Vuitton
Coty Inc.
Kao Corporation
Oriflame Cosmetics SA.
In September 2023, L'Oreal S.A., a renowned leader in the beauty and cosmetics industry, acquired Skinbetter Science. This strategic move facilitated the expansion of L'Oreal's product portfolio, underscoring its commitment to delivering innovative and effective skincare solutions to consumers worldwide. By adding Skinbetter Science's offerings to its repertoire, L'Oreal fortified its foothold in the skincare domain, enhancing its ability to address diverse skincare needs and preferences. This acquisition resonates with L'Oreal's ongoing pursuit of excellence and market leadership, allowing the company to tap into new avenues of growth and innovation.
In March 2021, Coty Inc., a prominent figure in the beauty and fragrance industry, expanded its Gucci Beauty makeup line with a range of new and captivating products designed for the face, lips, and eyes. This expansion is a testament to the company's commitment to curating a comprehensive and trendsetting makeup collection that caters to the diverse preferences and desires of beauty enthusiasts. By introducing new offerings for the face, such as foundation, blush, and highlighters, Coty ensures a complete canvas for makeup artistry. The addition of lip products, including lipsticks and lip glosses, amplifies self-expression, while eye makeup products like eyeshadows and eyeliners encourage endless creativity.
In December 2023, Kao Corporation, a leading name in the beauty and personal care industry, has launched UNLICS, an innovative cosmetic brand tailored specifically for the aspirations of Gen Z men. UNLICS caters to a generation that seeks a more profound form of beauty that transcends traditional personal grooming. With a vision that resonates with the evolving preferences of young men, UNLICS aims to encapsulate a holistic approach to beauty, encompassing self-expression, self-care, and individuality. This strategic move by the company addresses the shifting landscape of masculinity, embracing the empowerment of men to embrace skincare and cosmetics as tools of self-empowerment.