2024-2032 年按产品（牙膏、牙刷等）、配销通路（超市和大卖场、百货公司、便利商店、网上等）和地区分類的婴儿口腔护理产品市场报告

2023年，全球婴儿口腔护理产品市场规模达到13亿美元。展望未来， IMARC Group预计到2032年市场规模将达到16亿美元，2024-2032年复合年增长率（CAGR）为2%。对预防性医疗保健的日益关注、对婴儿专业口腔护理解决方案的需求不断增加以及儿童牙科问题的增加是推动市场的一些主要因素。

婴儿口腔护理产品包括一系列专为满足婴幼儿的独特需求而量身定制的口腔卫生用品。这些产品旨在促进幼儿的口腔健康和卫生，确保他们正在发育的牙齿和牙龈保持最佳状态。一些常用的婴儿口腔护理产品包括软毛牙刷、无氟牙膏、出牙凝胶、牙龈按摩器和指刷。它们采用对婴儿和幼儿安全的成分配製而成，通常不含刺激性化学物质。因此，婴儿口腔护理产品越来越受欢迎，因为它们在从小建立健康的口腔护理习惯、预防蛀牙和牙龈刺激等问题方面发挥着至关重要的作用。

随着父母和照护者越来越认识到从小保持牙龈和牙齿健康的重要性，婴儿和幼儿口腔卫生意识的不断提高，将刺激预测期内市场的成长。此外，由于预防保健的新兴趋势，人们对婴儿口腔护理的高度关注增加了对专业婴儿牙科产品的需求，从而对市场成长产生积极影响。此外，对儿童牙科问题（包括蛀牙和牙龈问题）的日益关注正在推动市场成长。家长们正在积极寻求安全有效的解决方案，例如软毛牙刷、无氟牙膏和出牙凝胶，以解决这些问题。除此之外，婴儿出牙不适的日益普遍，增加了对舒缓口腔护理产品的需求，从而促进了市场成长。

婴儿口腔护理产品市场趋势/驱动因素：

提高早期口腔健康意识

婴儿口腔护理产品市场的主要驱动力之一是父母和照护者对早期口腔健康重要性的认识不断提高。近年来，人们的观念发生了显着转变，越来越多的人认识到从婴儿期起保持口腔卫生的重要性。教育活动、医疗保健专业人员的建议以及有关忽视婴儿口腔护理的潜在后果的现成讯息推动了这种认识。因此，家长们正在积极寻求专门的婴儿口腔护理产品，例如温和的牙刷、无氟牙膏和出牙液，以培养婴幼儿健康的口腔卫生习惯。这种早期口腔健康意识的增强为市场的持续成长奠定了坚实的基础。

对预防性医疗保健的重视程度提高

对预防保健实践的日益重视延伸到婴儿口腔护理领域，成为婴儿口腔护理产品市场的另一个关键驱动力。父母和照顾者越来越多地采取积极主动的措施来预防幼儿的牙齿问题，而不是被动地解决这些问题。这种方法的转变导致对专为婴幼儿设计的口腔护理产品的需求增加，包括软毛牙刷和无氟牙膏。这些产品的配方安全有效，符合预防保健的更广泛趋势。因此，婴儿口腔护理产品的采用有所增加，因为它们满足了寻求为幼儿提供最佳预防性口腔护理的个人不断变化的需求。

儿童牙科问题不断升级

许多儿童牙科问题的普遍存在，例如蛀牙和牙龈问题，正在推动市场扩张。父母和照顾者越来越意识到可能影响婴儿和幼儿的潜在牙齿问题。这种意识导致对旨在解决这些问题的专业婴儿口腔护理解决方案的需求增加。出牙凝胶和牙龈按摩器等产品备受追捧，以减轻婴儿的不适并预防与出牙相关的问题。此外，家长们也积极寻找无氟牙膏和软毛牙刷，以保持孩子的口腔健康。该市场满足这些特定需求，提供一系列婴儿口腔护理产品，帮助解决和减轻儿童牙齿问题，从而促进其持续成长。

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 资料来源
  • 主要资源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：全球婴儿口腔护理产品市场

• 市场概况
• 市场业绩
• 影响新冠肺炎 (COVID-19)
• 市场区隔：按产品
• 市场区隔：按配销通路
• 市场区隔：按地区
• 市场预测

第 6 章：市场区隔：依产品

• 牙膏
  • 市场走向
  • 市场预测
• 牙刷
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 7 章：市场区隔：按配销通路

• 超级市场和大卖场
  • 市场走向
  • 市场预测
• 百货公司
  • 市场走向
  • 市场预测
• 便利商店
  • 市场走向
  • 市场预测
• 在线的
  • 市场走向
  • 市场预测
• 其他的
  • 市场走向
  • 市场预测

第 8 章：市场区隔：按地区

• 欧洲
  • 市场走向
  • 市场预测
• 北美洲
  • 市场走向
  • 市场预测
• 亚太地区
  • 市场走向
  • 市场预测
• 中东和非洲
  • 市场走向
  • 市场预测
• 拉丁美洲
  • 市场走向
  • 市场预测

第 9 章：SWOT 分析

• 概述
• 优势
• 弱点
• 机会
• 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

• 概述
• 买家的议价能力
• 供应商的议价能力
• 竞争程度
• 新进入者的威胁
• 替代品的威胁

第 12 章：价格分析

• 价格指标
• 价格结构
• 利润分析

第13章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Procter & Gamble (P&G) Company
  • Pigeon Corporation
  • Unilever Plc

Abstract

The global baby oral care products market size reached US$ 1.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1.6 Billion by 2032, exhibiting a growth rate (CAGR) of 2% during 2024-2032. The rising focus on preventive healthcare, escalating demand for specialized oral care solutions for babies, and increasing pediatric dental concerns are some of the major factors propelling the market.

Baby oral care products encompass a range of specialized dental hygiene items tailored to meet the unique needs of infants and toddlers. These products are designed to promote oral health and hygiene among young children, ensuring that their developing teeth and gums remain in optimal condition. Some commonly used baby oral care products include soft-bristle toothbrushes, fluoride-free toothpaste, teething gels, gum massagers, and finger brushes. They are formulated with ingredients that are safe for babies and toddlers, often free from harsh chemicals. As a result, baby oral care products are gaining immense popularity as they play a crucial role in establishing healthy oral care habits from an early age, preventing issues like cavities and gum irritation.

The rising awareness of oral hygiene in infants and toddlers, as parents and caregivers increasingly recognize the importance of maintaining healthy gums and teeth from an early age, will stimulate the growth of the market during the forecast period. Moreover, the heightening focus on baby oral care due to the emerging trend of preventive healthcare has augmented the demand for specialized baby dental products, thereby positively influencing market growth. Furthermore, the rising concerns about pediatric dental issues, including cavities and gum problems, are propelling the market growth. Parents are actively seeking safe and effective solutions such as soft-bristle toothbrushes, fluoride-free toothpaste, and teething gels to address these concerns. Apart from this, the increasing prevalence of teething discomfort in babies has escalated the demand for soothing oral care products, thus contributing to market growth.

Baby Oral Care Products Market Trends/Drivers:

Increase in the awareness of early oral health

One of the primary drivers of the baby oral care products market is the increasing awareness about the importance of early oral health among parents and caregivers. In recent years, there has been a notable shift in mindset, with more individuals recognizing the significance of maintaining oral hygiene from infancy. This awareness has been fueled by educational campaigns, healthcare professionals' recommendations, and readily available information on the potential consequences of neglecting oral care in babies. As a result, parents are actively seeking specialized baby oral care products, such as gentle toothbrushes, fluoride-free toothpaste, and teething solutions, to develop healthy oral hygiene habits in their infants and toddlers. This heightened consciousness of early oral health sets a strong foundation for the sustained growth of the market.

Rise in the emphasis on preventive healthcare

The growing emphasis on preventive healthcare practices extends to the realm of oral care for babies, acting as another key driver for the baby oral care products market. Parents and caregivers are increasingly adopting proactive measures to prevent dental issues in young children rather than addressing them reactively. This shift in approach has led to a rise in demand for oral care products designed specifically for infants and toddlers, including soft-bristle toothbrushes and fluoride-free toothpaste. These products are formulated to be safe and effective, aligning with the broader trend of preventive healthcare. As a result, there is an increase in the adoption of baby oral care products as they cater to the evolving needs of individuals seeking to provide the best possible preventive oral care for their young ones.

Escalating pediatric dental concerns

The prevalence of numerous pediatric dental concerns, such as cavities and gum issues, is propelling the market expansion. Parents and caregivers are becoming increasingly conscious of the potential dental problems that can affect infants and toddlers. This awareness has led to a heightened demand for specialized baby oral care solutions designed to address these concerns. Products like teething gels and gum massagers are highly sought after to alleviate discomfort and prevent issues associated with teething in infants. Additionally, parents are actively seeking fluoride-free toothpaste and soft-bristle toothbrushes to maintain the oral health of their children. The market caters to these specific needs, offering a range of baby oral care products that help address and mitigate pediatric dental concerns, thereby contributing to its sustained growth.

Baby Oral Care Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global baby oral care products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

Toothpaste

Toothbrush

Others

Toothpaste represents the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrush, and others. According to the report, toothpaste represented the largest segment.

Toothpaste is a crucial component of oral hygiene and plays a pivotal role in driving the growth of the baby oral care products market as it is specifically formulated for infants and toddlers and serves as a fundamental tool in establishing early oral care habits. It aids in addressing the unique needs of young children, typically offering fluoride-free formulations and appealing flavors that make toothbrushing a positive experience. The inclusion of safe and non-toxic ingredients ensures that parents can trust these products for their babies.

Furthermore, toothpaste packaging often features colorful and child-friendly designs, enhancing its appeal to both parents and children. As parents recognize the importance of preventing dental issues from an early age, the demand for effective and child-friendly toothpaste options continues to grow. Manufacturers are responding to this demand with innovative formulations and packaging, thus contributing significantly to the expansion of the baby oral care products market.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Departmental Stores

Convenience Stores

Online

Others

Supermarkets and hypermarkets account for the majority of the market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, departmental stores, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets are large retail establishments that offer a wide variety of products, including groceries, household items, and personal care products. These retail giants provide a convenient one-stop shopping destination for parents and caregivers. Within these stores, the dedicated sections for baby and toddler products prominently feature baby oral care products, making them easily accessible to shoppers.

Additionally, supermarkets and hypermarkets often run promotions, discounts, and bundle deals, encouraging parents to purchase oral care products for their infants and toddlers while doing their routine shopping. The sheer footfall of customers in these stores ensures high visibility for baby oral care products, which lead to increased sales. Furthermore, the wide variety of brands and products available in these retail environments allows parents to compare and choose the best oral care solutions for their children, contributing to market growth.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific held the biggest share in the market since the region is witnessing robust population growth, particularly in countries like China and India that results in a large number of infants and toddlers, creating a substantial consumer base for baby oral care products. Moreover, rising consumer disposable incomes in various Asian countries have led to higher purchasing power, enabling parents to invest in high-quality oral care products for their children. Additionally, the growing awareness about the importance of early oral health and Western-style hygiene practices has catalyzed the demand for these products.

Furthermore, the rising influence of international brands and their marketing efforts has significantly expanded the market in the region, as parents often associate these brands with quality and safety. Apart from this, the elevating urbanization trend and busy consumer lifestyles have led to an increasing preference for convenient shopping in modern retail outlets, such as supermarkets and e-commerce platforms, where baby oral care products are readily available, further propelling market growth in the Asia Pacific region.

Competitive Landscape:

The baby oral care products market is experiencing moderate growth as key players have been actively innovating to meet the evolving demands of parents and caregivers. One such notable innovation is the development of smart toothbrushes designed for babies and toddlers. These toothbrushes often incorporate Bluetooth connectivity and companion mobile apps, allowing parents to monitor their child's brushing habits in real-time, providing valuable feedback on their oral care routine. Additionally, eco-friendly and biodegradable baby toothbrushes and toothpaste packaging have gained traction, addressing sustainability concerns. Some companies have introduced advanced teething relief solutions, such as teething necklaces and pacifiers with textured surfaces for gum massage. Furthermore, these industry leaders are focusing on using natural and organic ingredients in toothpaste formulations, catering to the preferences of health-conscious parents. These innovations reflect a commitment to both oral health and eco-consciousness, propelling the market forward.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Church & Dwight Co., Inc.

Colgate-Palmolive Company

Johnson & Johnson

Procter & Gamble (P&G) Company

Pigeon Corporation

Unilever Plc

Recent Developments:

In November 2021, Church & Dwight Co., Inc. announced its definitive agreement to acquire the TheraBreath brand for a substantial sum of $580 million in cash. This bold move reflects the company's commitment to expanding its portfolio of oral care products and strengthening its presence in the global oral hygiene market. With this acquisition, Church & Dwight aims to leverage TheraBreath's reputation and expertise to further enhance its offerings in the oral care sector. This strategic investment underscores the company's dedication to meeting the evolving needs of consumers in the dental hygiene and oral health space and positions it for continued success in this competitive market.

In May 2022, Colgate-Palmolive Company collaborated with the ISS U.S. National Lab to launch missions focused on understanding oral and skin care in microgravity, signifying a remarkable step forward in scientific research and product development. By venturing into the unique environment of space, Colgate-Palmolive is demonstrating a commitment to advancing its knowledge of how oral and skin care products perform beyond the confines of Earth. These missions hold the potential to yield invaluable insights into the challenges faced by astronauts in maintaining their oral and skin health in microgravity conditions, which can be particularly demanding due to the absence of gravity's normal effects.

In June 2021, Procter & Gamble (P&G) Company announced the expansion of its research and development (R&D) capabilities for its baby care portfolio. As part of this expansion, the company has launched its first BabyCare Innovation Lab called Pampers at the P&G Singapore Innovation Center (SgIC). This new research facility will focus on advancing innovation in baby care products and services, utilizing advanced technologies and consumer understanding to develop new and improved offerings.

Key Questions Answered in This Report

• 1. What was the size of the global baby oral care products market in 2023?
• 2. What is the expected growth rate of the global baby oral care products market during 2024-2032?
• 3. What are the key factors driving the global baby oral care products market?
• 4. What has been the impact of COVID-19 on the global baby oral care products market?
• 5. What is the breakup of the global baby oral care products market based on the product?
• 6. What is the breakup of the global baby oral care products market based on the distribution channel?
• 7. What are the key regions in the global baby oral care products market?
• 8. Who are the key players/companies in the global baby oral care products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Baby Oral Care Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Region
• 5.7 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrush
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Departmental Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convenience Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 Europe
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 North America
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Asia Pacific
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Middle East and Africa
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Latin America
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

• 12.1 Price Indicators
• 12.2 Price Structure
• 12.3 Margin Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Church & Dwight Co., Inc.
  • 13.3.2 Colgate-Palmolive Company
  • 13.3.3 Johnson & Johnson
  • 13.3.4 Procter & Gamble (P&G) Company
  • 13.3.5 Pigeon Corporation
  • 13.3.6 Unilever Plc

List of Figures

• Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
• Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2023
• Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2023
• Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2023
• Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
• Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
• Figure 9: Global: Baby Oral Care Products Industry: Porter's Five Forces Analysis
• Figure 10: Global: Baby Oral Care Products (Toothpaste) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Baby Oral Care Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 17: Global: Baby Oral Care Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 18: Global: Baby Oral Care Products Market: Sales through Departmental Stores (in Million US$), 2018 & 2023
• Figure 19: Global: Baby Oral Care Products Market Forecast: Sales through Departmental Stores (in Million US$), 2024-2032
• Figure 20: Global: Baby Oral Care Products Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
• Figure 21: Global: Baby Oral Care Products Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
• Figure 22: Global: Baby Oral Care Products Market: Online Sales (in Million US$), 2018 & 2023
• Figure 23: Global: Baby Oral Care Products Market Forecast: Online Sales (in Million US$), 2024-2032
• Figure 24: Global: Baby Oral Care Products Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 25: Global: Baby Oral Care Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Global: Baby Oral Care Products Market Structure
• Table 6: Global: Baby Oral Care Products Market: Key Players