市场调查报告书
商品编码
1423292
2024-2032 年按类型(淡味、中味等)、配销通路(烟草店、超市和大卖场、便利商店、网上商店等)和地区分類的捲烟市场报告Cigarette Market Report by Type (Light, Medium, and Others), Distribution Channel (Tobacco Shops, Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032 |
2023年全球捲烟市场规模达11,200亿美元。展望未来, IMARC Group预计到2032年市场规模将达到13,450亿美元,2024-2032年复合年增长率(CAGR)为2%。日益增长的社会和文化影响力、众多有效的营销和广告活动以及电子烟或调味捲烟等多种创新捲烟产品的推出是推动市场的一些主要因素。
香烟是一种小型圆柱形纸包装产品,通常含有干燥且切细的烟叶。它通常用于吸烟,点燃烟草,然后通过过滤或未过滤端吸入烟雾。它是一种广泛消费的烟草产品,因其含有尼古丁而令人上瘾。吸烟的仪式在不同的文化中已经存在了几个世纪,并赢得了社会的接受和批评。因此,它在全球范围内获得了巨大的吸引力。
这个市场主要是由个人不断增长的产品需求所推动的。此外,香烟中尼古丁的成瘾性使现有吸烟者产生了持续的需求,从而影响了市场的成长。同时,烟草业正在投资广告和行销,以吸引新消费者,尤其是发展中国家的消费者,从而促进市场成长。此外,社会和文化环境中对香烟的接受程度越来越高,因为在某些社会中吸烟通常被视为一种社会活动或成年的象征,这是另一个主要的生长诱导因素。除此之外,久坐的生活方式和现代生活中的压力可能导致人们转向吸烟作为应对机制,进一步推动市场成长。除此之外,吸引年轻受众的电子烟等新产品的开发正在推动市场成长。
社会和文化影响力日益增强
日益增长的社会和文化影响正在塑造市场的动态。此外,吸烟常常受到社会规范、同侪压力和文化接受度的影响,特别是在吸烟已成为日常生活或社交互动一部分的社会中,从而影响市场成长。此外,吸烟被认为是社会地位、成熟或友谊的象征,导致其融入各种社会场合、聚会和仪式,从而促进市场成长。同侪影响和融入社会群体的愿望也会促使个人,尤其是年轻人开始吸烟。此外,电影、电视节目和广告中对吸烟的描述鼓励吸烟是令人嚮往或迷人的,这进一步代表了另一个主要的成长诱导因素。除此之外,名人、影响者和运动名人越来越多的吸烟广告正在影响人们的看法,使其对易受影响的受众更具吸引力,从而加速市场成长。除此之外,社群媒体平台和线上社群正在成为某些群体吸烟行为正常化的催化剂,从而推动市场成长。
一些有效的营销和广告活动
烟草公司正在策略行销等资源上进行大量投资,以提高品牌知名度、培养品牌忠诚度并吸引新吸烟者。此外,这些活动通常采用复杂的广告技术来吸引特定的目标受众。他们使用图像、口号和叙述来唤起与吸烟相关的情感、愿望或生活方式选择。例如,广告可能将吸烟描述为自由、成熟、叛逆或社会接受的象征,吸引潜在吸烟者将积极的属性与其产品联繫起来。此外,电影、电视节目和音乐录影带中的策略性产品植入有助于将吸烟形象嵌入流行文化中,强化吸烟是可取的和社会接受的观念。除此之外,烟草公司经常赞助活动、音乐会和运动比赛,利用这些平台向包括年轻人在内的广大受众宣传其品牌和产品,从而加速市场成长。此外,该公司正在利用社交媒体平台和线上广告,透过有影响力的行销和赞助内容来吸引年轻受众,巧妙地向易受影响的观众宣传吸烟,创造积极的市场前景。
推出创新捲烟产品
烟草公司正在使其产品多样化,推出传统产品的各种替代品。此外,调味捲烟的推出为消费者提供了传统烟草口味之外的多种口味选择,这正在影响市场的成长。此外,调味产品吸引了年轻人群和寻求独特且有吸引力的吸烟体验的个人,从而促进了市场成长。此外,烟草公司正在探索降低风险的烟草产品,例如加热不燃烧装置和电子烟,这些产品为传统可燃捲烟提供了潜在危害较小的替代品,吸引了正在考虑减少危害或戒烟的吸烟者,这代表了另一个主要趋势。生长诱导因子。除此之外,它还因其方便、便携、不含有害焦油和燃烧副产品而受到欢迎,从而加速了市场成长。许多吸烟者认为这是危害较小的选择,并且对完全戒烟有潜在的帮助。
The global cigarette market size reached US$ 1,120 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,345.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2% during 2024-2032. The increasing social and cultural influence, numerous effective marketing and advertising campaigns, and the introduction of several innovative cigarette products, such as e-cigarettes, or flavored cigarettes are some of the major factors propelling the market.
A cigarette is a small cylindrical paper-wrapped product typically containing dried and finely cut tobacco leaves. It is commonly employed for smoking, where the tobacco is ignited, and the smoke is inhaled through the filtered or unfiltered end. It is a widely consumed form of tobacco product, known for its addictive nature due to the presence of nicotine. The ritual of smoking cigarettes has been practiced for centuries across different cultures and has garnered social acceptance and criticism. As a result, it is gaining immense traction across the globe.
The market is primarily driven by the rising product demand among individuals. In addition, the addictive nature of nicotine in cigarettes creates a consistent demand among existing smokers, thus influencing market growth. Along with this, the tobacco industry is investing in advertising and marketing to attract new consumers, especially in developing countries, thus augmenting market growth. Moreover, the increasing acceptance of cigarettes in social and cultural settings as smoking is often perceived as a social activity or a symbol of adulthood in certain societies represents another major growth-inducing factor. Besides this, a sedentary lifestyle, and stress in modern life can lead individuals to turn to smoking as a coping mechanism, further fuelling market growth. Apart from this, the development of new products, such as e-cigarettes, which appeal to a younger audience is propelling the market growth.
The increasing social and cultural influences
The increasing social and cultural influences are shaping the dynamics of the market. In addition, smoking is often influenced by social norms, peer pressure, and cultural acceptance, particularly in societies where smoking is ingrained as a part of daily life or social interactions, thus influencing market growth. Also, smoking is considered a symbol of social status, sophistication, or camaraderie, leading to its integration into various social settings, gatherings, and rituals, thus augmenting market growth. Peer influence and the desire to fit into social groups can also drive individuals, especially younger demographics, to take up smoking. Moreover, depictions of smoking in movies, television shows, and advertisements are encouraging smoking as desirable or glamorous, further representing another major growth-inducing factor. Besides this, the increasing advertisements of smoking by celebrities, influencers, and sports personalities are impacting perceptions, making it more appealing to impressionable audiences thus accelerating the market growth. Along with this, social media platforms and online communities are acting as catalysts in normalizing smoking behavior among certain groups, thus propelling market growth.
Several effective marketing and advertising campaigns
Tobacco companies are investing substantially in resources such as strategic marketing to create brand awareness, foster brand loyalty, and attract new smokers. Additionally, these campaigns often employ sophisticated advertising techniques that appeal to specific target audiences. They use imagery, slogans, and narratives that evoke emotions, aspirations, or lifestyle choices associated with smoking. For instance, advertisements may depict smoking as a symbol of freedom, sophistication, rebellion, or social acceptance, alluring potential smokers to associate positive attributes with their products. Moreover, strategic product placement in movies, television shows, and music videos helps embed smoking imagery in popular culture, reinforcing the notion that smoking is desirable and socially accepted. Besides this, tobacco companies often sponsor events, concerts, and sports competitions, using these platforms to promote their brands and products to wide-ranging audiences, including youth, thus accelerating market growth. Furthermore, companies are using social media platforms and online advertising to reach younger audiences via influencer marketing and sponsored content, subtly promoting smoking to impressionable viewers, creating a positive market outlook.
The introduction of innovative cigarette products
Tobacco companies are diversifying their product offerings, introducing various alternatives to traditional product. In addition, the introduction of flavored cigarettes, offering consumers numerous of taste options beyond traditional tobacco flavors is influencing the market growth. Also, flavored product appeal to younger demographics and individuals looking for unique and appealing smoking experiences, thus augmenting the market growth. Moreover, tobacco companies are exploring reduced-risk tobacco products, such as heat-not-burn devices and e-cigarettes that provide a potentially less harmful alternative to traditional combustible cigarettes, attracting smokers who are considering harm reduction or smoking cessation, representing another major growth-inducing factor. Besides this, it is gaining popularity for its convenience, portability, and absence of harmful tar and combustion by-products, thus accelerating market growth. Many smokers perceive it as a less harmful option and a potential aid in quitting smoking altogether.
IMARC Group provides an analysis of the key trends in each segment of the global cigarette market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type and distribution channel.
Light
Medium
Others
Light cigarettes represent the most popular types
The report has provided a detailed breakup and analysis of the market based on the type. This includes light, medium and others. According to the report, light cigarettes accounted for the largest market share.
Light cigarettes, also known as low-tar or low-nicotine cigarettes, are characterized by their reduced levels of tar, nicotine, and other harmful compounds compared to regular or full-flavor products. In addition, the perception among smokers is that they are less harmful and pose a lower health risk than regular product is influencing the market growth. Many smokers believe that by choosing light-type products, they can potentially mitigate the adverse health effects associated with smoking.
Moreover, light cigarettes are often marketed as a milder and smoother smoking experience, appealing to individuals who may find the taste and harshness of regular products less desirable which represents another major growth-inducing factor. Besides this, regulatory initiatives in some countries require cigarette manufacturers to label tar and nicotine content on product packs which led some consumers to opt for light products, believing that they are making a safer choice thus accelerating the market growth.
Tobacco Shops
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Cigarettes are widely distributed through tobacco shops
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes tobacco shops, supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, tobacco shops accounted for the largest market share.
Tobacco shops, also known as specialty tobacco retailers or tobacconists, are specialized shops focused on selling tobacco products, including cigarettes, cigars, pipe tobacco, and smoking accessories. Additionally, tobacco shops are establishing a strong presence in the market due to their expertise in tobacco products and the personalized service they offer to customers is influencing the market growth. Also, smokers often prefer purchasing products from these dedicated outlets as they can access numerous kinds of brands and tobacco blends, allowing them to find products that match their preferences.
Moreover, tobacco shops provide a unique shopping experience, offering knowledgeable staff who can assist customers in selecting suitable products and provide insights into different tobacco blends and smoking techniques. This personalized approach fosters customer loyalty and enhances the shopping experience for smokers. Additionally, tobacco shops may have exclusive deals with certain tobacco manufacturers, allowing them to offer limited edition or specialty products that may not be readily available in other retail channels.
Asia Pacific (Excluding Australia)
Eastern Europe
Western Europe
Middle East and Africa
North America
Latin America
Australia
Asia Pacific (excluding Australia) exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific (excluding Australia), Eastern Europe, Western Europe, the Middle East and Africa, North America, Latin America, and Australia. According to the report, Asia Pacific (excluding Australia) accounted for the largest market share.
Additionally, the growing population, rapid urbanization, diverse smoking culture, and the presence of significant tobacco-consuming countries are contributing to its prominence in the industry. Also, countries such as China, India, Indonesia, and Japan are among the largest consumers of cigarettes in the world. Along with this, the smoking prevalence in these nations is often influenced by cultural factors, social acceptance, and longstanding traditions associated with smoking. Moreover, the rising product demand among individuals across the region and several companies adapting their marketing efforts to align with local preferences and cultural norms, are further enhancing their market presence.
Besides this, North America market is witnessing a rising demand for reduced-risk tobacco products such as e-cigarettes and heat-not-burn devices, indicating a shift toward harm reduction and smoking cessation initiatives, thus representing another major growth-inducing factor. Furthermore, the increasing investment in product innovation and marketing efforts to retain its consumer base are accelerating the market growth.
Nowadays, key players in the market are employing various strategies to strengthen their position and maintain their competitive edge. They are diversifying their product portfolios to include numerous brands, flavors, and product variants to appeal to different consumer preferences. Moreover, companies are investing in innovative and eye-catching packaging designs to differentiate their brands and attract consumers at the point of sale. They are investing in the development and marketing of reduced-risk tobacco products, such as e-cigarettes and heat-not-burn devices, to cater to consumers seeking alternatives to traditional products. Furthermore, continuous research and development (R&D) efforts are dedicated to product innovation, including advancements in filter technology, tobacco blends, and smoking experience enhancements. They are actively expanding their market presence into emerging economies and high-potential regions to tap into new consumer markets and increase their sales volume.
China National Tobacco Corporation
Phillip Morris International
British America Tobacco
Japan Tobacco International
Imperial Tobacco Group
In August 2021, Japan Tobacco International launched Ploom X, its next-generation heated tobacco sticks, that is available across Japan, including convenience stores and select tobacco retail stores.
In May 2022, British America Tobacco (BAT) test-launched a new single-use, or disposable, e-cigarette called Vuse Go in the UK., that are available in nine flavours including mint ice, creamy tobacco, and multiple fruit flavors.
In February 2021, Imperial Tobacco Group launched new crush embassy cigarettes designed specifically for ex-menthol crushball smokers, featuring a cooling sensation filter, promoting to be employed specifically with its menthol-flavored cardboard inserts.