市场调查报告书
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1423305
2024-2032 年按产品类型(可更换镜头相机、内建镜头相机)和地区分類的数位相机市场报告Digital Camera Market Report by Product Type (Interchangeable Lens Cameras, Built-in Lens Cameras), and Region 2024-2032 |
2023年全球数位相机市场规模达79亿美元。展望未来, IMARC Group预计到2032年市场规模将达到111亿美元,2024-2032年复合年增长率(CAGR)为3.8%。整合新的相机技术,例如更高的百万像素数、更快的自动对焦系统和改进的影像稳定性;越来越多的人把摄影当作一种嗜好;电子商务领域的显着扩张是推动市场的一些关键因素。
设计的技术升级正在推动市场
目前,众多技术的持续发展是积极影响市场的主要驱动力之一。此外,不同物联网 (IoT) 设备的日益普及正在刺激对支援物联网的数位单镜头反光 (DSLR) 相机的需求。此外,数位感测相机广泛应用于医疗保健相关机械和设备。除此之外,电影製作设施的发展为开发创新和客製化数位相机的主要市场参与者提供了利润丰厚的成长机会。此外,消费者在购买过程中对设备各种参数(例如紧凑性、重量、成本和解析度功能)的认识不断提高,导致数位相机设计不断创新。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。市场结构集中,头部企业占据了整体市场的大部分份额。由于市场集中、市场成长下滑、资本投入需求高、品牌忠诚度等因素,数位相机产业新进者人数较少。产品差异化程度很高,因为产业製造商根据设计、功能和使用的组件来区分其产品。
什么是数位相机?
数位相机也称为数位相机,是一种以数位格式撷取和储存照片或影片的装置。它包括镜头、影像感测器、处理器、记忆卡、液晶显示器(LCD)、观景窗、电池和闪光灯。它还拥有内建记忆体插槽,与模拟同类产品相比,有助于储存数百张影像。与传统底片相机相比,它具有多种优势,包括便利性、多功能性和易用性。它还有助于在捕获后立即查看影像、在不更换胶片的情况下拍摄多张照片以及在电脑上编辑和操作影像。目前,主要市场参与者正在数位相机中引入专业功能,例如连拍、自动对焦、快门速度、数位变焦、最佳镜头选择器以及改变感测器灵敏度 (ISO) 和自动白平衡 (AWB)。这正在创造一个有利的市场前景。
COVID-19 大流行对数位相机市场产生了重大影响。零售商店的普遍关闭和消费者支出的减少给数位相机的销售带来了挑战。疫情扰乱了供应链和生产,导致新相机型号的发布延迟以及一些相机组件的短缺。它还导致数位相机产量大幅下降以及包装公司的订单延迟。此外,零售店的关闭进一步导致数位相机的需求下降,从而限制了市场的成长。然而,疫情期间消费者行为发生转变,越来越多的人在家工作和学习,花在社群媒体上的时间也越来越多,对用于製作影片的高品质网路摄影机的需求增加,这为全球领先製造商提供了新的成长机会。
目前,新相机技术的集成,例如更高的百万像素数、更快的自动对焦系统和改进的影像稳定性,是对全球市场产生积极影响的关键因素之一。此外,社交媒体平台的日益普及使人们可以轻鬆地与他人分享照片和视频,这推动了对能够捕捉高分辨率图像和视频的高品质相机的需求。随着越来越多的人以视讯部落格和内容创作为职业,全球对数位相机的需求不断增加。此外,主要市场参与者正在提供先进的功能,例如 4K 解析度、慢动作和外部麦克风输入,这创造了积极的市场前景。与此一致的是,电子商务行业的扩张为领先的市场参与者提供了利润丰厚的成长机会,以增加其销售额。再加上可支配收入的膨胀以及相机和其他摄影设备的购买力的提高,正在推动全球市场的成长。此外,越来越多的人将摄影作为一种爱好,这刺激了对能够捕捉高品质影像的相机的需求。除此之外,无反光镜相机比传统数位单眼相机更小、更轻,因其先进的功能、便携性和易用性而受到业余和专业摄影师的广泛采用,这正在加强市场的成长。此外,摄影也被用作放鬆和缓解压力的一种手段。随着人们越来越意识到心理健康和福祉的重要性,他们开始采用摄影作为应对压力和焦虑的手段,这推动了市场的成长。此外,人们对野生动物和自然摄影的兴趣日益浓厚,这需要专门的设备和技术,这增加了具有长变焦镜头、快速自动对焦和坚固耐用、耐候机身的相机的销量,这推动了全球市场的发展。
The global digital camera market size reached US$ 7.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The integration of new camera technologies, such as higher megapixel counts, faster autofocus systems, and improved image stabilization; an increasing number of people taking photography as a hobby; and significant expansion of the e-commerce sector represent some of the key factors driving the market.
Technical Upgradation in the Design is Driving the Market
Ongoing development in numerous technologies currently represents one of the primary drivers positively influencing the market. Additionally, the increasing adoption of different internet of things (IoT) devices is catalyzing the demand for IoT-enabled digital single lens reflex (DSLR) cameras. Moreover, digital sensing cameras are widely employed in healthcare-related machinery and equipment. Apart from this, the development of film production facilities is offering lucrative growth opportunities to key market players for developing innovative and customized digital cameras. In addition, the rising consumer awareness about various parameters of the device, such as compactness, weight, cost, and resolution feature, during purchase is resulting in rising innovations in the design of digital cameras.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is concentrated, with top players holding most of the share of the overall market. The volume of new entrants is low in the digital camera industry due to factors, such as the concentrated nature of the market, declining market growth, requirement for high capital investment, and brand loyalty. Product differentiation is high as the manufacturers in the industry differentiate their products as per the design, features, and components used.
What is a Digital Camera?
Also known as digicam, a digital camera is a device that captures and stores photographs or videos in digital format. It comprises lens, image sensor, processor, memory card, liquid crystal display (LCD) screen, viewfinder, battery, and flash. It also possesses inbuilt slots for memory, which aid in storing several hundred images as compared to their analog counterparts. It offers several advantages over traditional film cameras, including convenience, versatility, and ease of use. It also facilitates the ability to view images immediately after capture, take multiple shots without changing film, and edit and manipulate images on a computer. At present, key market players are introducing specialized features, such as burst shots, auto-focus, shutter speed, digital zoom, best-shot selector, and altering sensor sensitivity (ISO) and automatic white balance (AWB), in digital cameras, which is creating a favorable market outlook.
The COVID-19 pandemic had a significant impact on the digital camera market. The widespread closure of retail stores and reduced consumer spending imposed challenges for the sales of digital cameras. The pandemic has disrupted supply chains and production, causing delays in the release of new camera models and shortages of some camera components. It also caused a significant drop in the production of digital cameras and order delays for the packaging companies. Moreover, the shutting down of retail outlets further led to a decline in the demand for digital cameras, which limited the growth of the market. However, a shift in consumer behavior during the pandemic, with more people working and studying from home and spending more time on social media, increased demand for high-quality webcams for making videos, which offered new growth opportunities for leading manufacturers across the globe.
At present, the integration of new camera technologies, such as higher megapixel counts, faster autofocus systems, and improved image stabilization, represent one of the key factors positively influencing the market across the globe. In addition, the rising popularity of social media platforms, which allow people to easily share photos and videos with others, is propelling the demand for high-quality cameras that can capture high-resolution images and videos. This, in confluence with the increasing number of individuals taking up vlogging and content creation as a profession, is increasing the demand for digital cameras worldwide. Moreover, key market players are offering advanced features, such as 4K resolution, slow-motion, and external microphone inputs, which is creating a positive market outlook. In line with this, the expansion of the e-commerce sector is offering lucrative growth opportunities to leading market players for increasing their sales. This, along with the inflating disposable incomes and increasing affordability of cameras and other photography equipment, is bolstering the growth of the market around the world. Additionally, the increasing number of people taking photography as a hobby is catalyzing the demand for cameras that can capture high-quality images. Apart from this, the widespread adoption of mirrorless cameras, which are smaller and lighter than traditional DSLR cameras, is gaining traction among both amateur and professional photographers due to their advanced features, portability, and ease of use, which is strengthening the market growth. In addition, photography is used as a means of relaxation and stress relief. As people are becoming more aware of the importance of mental health and well-being, they are adopting photography as a means to cope with stress and anxiety, which is fueling the market growth. Furthermore, the growing interest of people in wildlife and nature photography, which requires specialized equipment and techniques, is increasing the sales of cameras with long zoom lenses, fast autofocus, and rugged, weather-resistant bodies, which is driving the market worldwide.
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital camera market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on product type.
Interchangeable Lens Cameras
Digital Single Lens Reflex (SLR) Cameras
Digital Rangefinders
Line-Scan Camera Systems
Built-in Lens Cameras
Integration Camera
Bridge Cameras
Compact Digital Cameras
The report has provided a detailed breakup and analysis of the digital camera market based on the product type. This includes interchangeable lens cameras (digital single lens reflex (SLR) cameras, digital rangefinders, line-scan camera systems) and built-in lens cameras (integration camera, bridge cameras, and compact digital cameras). According to the report, interchangeable lens cameras (digital single lens reflex (SLR) cameras, digital rangefinders, line-scan camera systems) represented the largest segment due to the growing popularity of wildlife and fashion photography. Additionally, one major advantage offered by DSLRs is that users can change lenses as per their needs without changing the camera body.
Asia Pacific
Europe
North America
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, Europe, North America, the Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market for digital camera. The increasing number of people taking photography as a hobby is driving the Asia Pacific digital camera market. In addition, the widespread adoption of mirrorless cameras, which are smaller and lighter than traditional DSLR cameras, is gaining traction among both amateur and professional photographers due to their advanced features, portability, and ease of use. Furthermore, the rising popularity of social media platforms, which allow people to easily share photos and videos with others, is propelling the demand for high-quality cameras that can capture high-resolution images and videos.
Canon Inc.
Nikon Corporation
Sony Corporation
Panasonic Corporation
Olympus Corporation