市场调查报告书
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1423365
2024-2032 年按产品类型、成分、性别、配销通路和地区分類的护肤品市场报告Skin Care Products Market Report by Product Type, Ingredient, Gender, Distribution Channel, and Region 2024-2032 |
2023年,全球保养品市场规模达到1,597亿美元。展望未来, IMARC Group预计到2032年市场规模将达到2,301亿美元,2024-2032年复合年增长率(CAGR)为4%。人们对皮肤健康重要性的认识不断提高、生活方式的改变和城市化、社交媒体和美容影响者的影响力不断增强、人口老化以及不断的技术发展是推动市场的一些主要因素。
护肤产品旨在滋养、保护和增强皮肤的健康和外观。这些产品包括保湿霜、洁面乳、爽肤水、精华液、面膜和防晒霜,可解决特定的皮肤问题并保持最佳的皮肤健康。它们有助于滋润皮肤、防止干燥并保持其自然水合水平。此外,它们还可以透过减少皱纹、细纹和老年斑等老化迹象来改善皮肤的质地和外观。护肤品可以保护皮肤免受环境损害,例如有害的紫外线、污染和自由基。此外,它们还可以解决痤疮、色素沉着和敏感等特定皮肤问题,促进更健康、更平衡的肤色。这些产品还提供放鬆和恢復活力的体验,有助于整体健康。
人们对皮肤健康和外观重要性的认识不断提高,鼓励消费者寻求有效的皮肤护理解决方案。此外,生活方式的改变和快速城市化导致压力水平和污染物暴露增加,这会对皮肤产生负面影响。因此,人们对保养品的需求不断增加。除此之外,社群媒体和美妆部落客的影响力不断上升,以及Instagram和YouTube等平台的日益普及,使得护肤程序变得大众化,并促进了各种产品的使用,形成了个性化护肤方案的趋势。除此之外,技术的进步和成分创新使得更先进、更有效的护肤产品得以开发。除此之外,由于越来越多的老年人经常与皱纹、下垂和老年斑等特定皮肤问题相关,因此对这些问题并有助于保持年轻外观的抗衰老护肤产品的需求不断增长皮肤。
人们越来越认识到皮肤健康的重要性
随着消费者越来越了解环境因素、生活方式选择和老化对皮肤的影响,他们寻求有效的解决方案来维持和改善皮肤健康。这种意识鼓励人们投资于具有保湿、防晒、抗衰老功效以及针对痤疮或色素沉着过度等特定问题的解决方案的护肤产品。此外,製造商和品牌正在开发满足这些特定护肤需求的创新产品,从而推动市场成长。
改变生活方式和都市化
快速的城市化导致更高的压力、污染暴露和不健康的生活习惯,对皮肤产生负面影响。因此,人们越来越倾向于使用能够对抗这些影响并保持皮肤健康的护肤产品。生活方式的改变,例如待在室内的时间增加、久坐的习惯和接触数位萤幕,也导致了特定的皮肤问题,需要有针对性的解决方案。对解决这些城市生活方式相关问题的护肤品的需求推动了市场的成长。
社群媒体和美容部落客的影响力不断上升
Instagram、YouTube 和 TikTok 等平台已成为美容影响者分享护肤程序、产品评论和推荐的热门管道。这种对护肤内容的接触创造了一种个人化和多步骤护肤方案的趋势。消费者越来越愿意尝试新产品、寻找特定成分并投资于护肤程序,以达到影响者所展现的预期效果。因此,社群媒体影响力的不断增强极大地扩大了护肤品的影响力和知名度,从而提高了消费者的兴趣和市场的成长。
The global skin care products market size reached US$ 159.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 230.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The rising awareness about the importance of skin health, changing lifestyles and urbanization, growing influence of social media and beauty influencers, increasing aging population, and constant technological developments are some of the major factors propelling the market.
Skin care products are designed to nourish, protect, and enhance the health and appearance of the skin. These products include moisturizers, cleansers, toners, serums, masks, and sunscreens to address specific skin concerns and maintain optimal skin health. They help moisturize the skin, prevent dryness, and maintain its natural hydration levels. Additionally, they can improve the skin's texture and appearance by reducing the signs of aging, such as wrinkles, fine lines, and age spots. Skin care products can protect the skin from environmental damage, such as harmful UV rays, pollution, and free radicals. Moreover, they can address specific skin concerns like acne, hyperpigmentation, and sensitivity, promoting a healthier and more balanced complexion. These products also provide a relaxing and rejuvenating experience, contributing to overall well-being.
The rising awareness about the importance of skin health and appearance is encouraging consumers to seek effective skin care solutions. Additionally, the changing lifestyles and rapid urbanization have led to an increase in stress levels and exposure to pollutants, which can negatively impact the skin. Due to this, there has been an escalating demand for skin care products. Other than this, the rising influence of social media and beauty bloggers and growing popularity of platforms like Instagram and YouTube have popularized skin care routines and promoted the use of various products, creating a trend toward personalized skin care regimens. Besides this, advancements in technology and ingredient innovations have enabled the development of more advanced and effective skin care products. Other than this, with a larger proportion of older individuals often associated with specific skin concerns, such as wrinkles, sagging, and age spots, there is a growing demand for anti-aging skin care products that target these concerns and help maintain youthful-looking skin.
Rising awareness about the importance of skin health
As consumers become more knowledgeable about the impact of environmental factors, lifestyle choices, and aging on their skin, they seek effective solutions to maintain and improve their skin health. This awareness encourages individuals to invest in skin care products that offer hydration, protect from sun damage, provide anti-aging benefits, and solutions for specific concerns like acne or hyperpigmentation. Moreover, manufacturers and brands are developing innovative products that address these specific skin care needs, leading to market growth.
Changing lifestyles and urbanization
Rapid urbanization leads to higher levels of stress, pollution exposure, and unhealthy lifestyle habits, which negatively impact the skin. As a result, individuals are becoming more inclined toward skin care products that combat these effects and maintain skin health. Changing lifestyles, such as increased time spent indoors, sedentary habits, and exposure to digital screens, have also led to specific skin concerns that require targeted solutions. The demand for skin care products that address these urban lifestyle-related issues drives the growth of the market.
Rising influence of social media and beauty bloggers
Platforms like Instagram, YouTube, and TikTok have become popular channels for beauty influencers to share their skin care routines, product reviews, and recommendations. This exposure to skincare content has created a trend toward personalized and multi-step skin care regimens. Consumers are becoming more open to try new products, seek out specific ingredients, and invest in skincare routines to achieve the desired results showcased by influencers. Consequently, the growing influence of social media has significantly expanded the reach and visibility of skin care products, leading to increased consumer interest and market growth.
IMARC Group provides an analysis of the key trends in each segment of the global skin care products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type, ingredient, gender, and distribution channel.
Face Cream
Skin Brightening Cream
Anti-Aging Cream
Sun Protection Cream
Body Lotion
Mass Body Care
Premium Body Care
Others
Face creams dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes face cream (skin brightening, anti-aging, and sun-protection creams), body lotion (mass body care, premium body care, and others). According to the report, face creams represented the largest segment.
Face creams provide essential hydration to the skin. They are formulated with moisturizing ingredients that help prevent dryness, maintain the skin's moisture balance, and improve its texture and elasticity. They often contain active ingredients that target specific skin concerns. Anti-aging face creams, for instance, may contain ingredients, such as retinol or peptides, that help reduce the appearance of wrinkles and fine lines. Similarly, face creams formulated for acne-prone skin may include ingredients like salicylic acid or benzoyl peroxide to combat breakouts. Furthermore, face creams act as a protective barrier against external factors. They can shield the skin from environmental pollutants, UV radiation, and harsh weather conditions. This protective function helps maintain the skin's integrity and minimize damage caused by external stressors. Moreover, face creams offer a convenient and versatile option for daily skincare. They are easy to apply, absorb quickly into the skin, and can be used in combination with other skincare products. This versatility makes them suitable for various skin types and allows individuals to customize their skincare routines based on their specific needs.
Chemical
Natural
Chemical ingredients are mostly used in manufacturing skin care products
A detailed breakup and analysis of the market based on the ingredient has also been provided in the report. This includes chemical and natural. According to the report, chemical ingredients accounted for the largest market share.
Chemical ingredients are often specifically formulated to target specific skin concerns. For instance, chemicals like alpha hydroxy acids (AHAs) and beta hydroxy acids (BHAs) are known for their exfoliating properties, effectively removing dead skin cells and promoting a smoother complexion. Additionally, chemical-based products are often backed by scientific research and studies, which provide evidence of their efficacy. Consumers are drawn to these products because they can deliver visible and measurable results. Other than this, chemical-based skin care products tend to have longer shelf-life due to their synthetic formulation, reducing the risk of spoilage or expiration. This makes them more convenient and cost-effective for long-term use. Furthermore, chemical-based products can be formulated to suit different skin types and concerns, allowing consumers to find options that cater to their specific needs. Manufacturers can adjust the concentration and combination of chemicals to address various issues such as acne, hyperpigmentation, or aging signs.
Male
Female
Unisex
Skin care products are mostly used by females
A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes male, female, and unisex. According to the report, female accounted for the largest market share.
Females tend to be more engaged in beauty and self-care routines, including skincare. They often prioritize taking care of their skin and invest time and resources in maintaining their health and appearance. Additionally, societal norms and cultural expectations often place a greater emphasis on women's appearance, leading to a higher demand for skin care products. Besides this, females typically have a wider range of skincare needs and concerns. Hormonal changes, pregnancy, and menopause can significantly impact the skin, necessitating specialized products. This diverse range of needs contributes to a larger market for skincare products catering to various skin types, concerns, and age groups.
Supermarkets and Hypermarkets
Beauty Parlours and Salons
Multi Branded Retail Stores
Online
Exclusive Retail Stores
Others
The majority of the skin care products are distributed through exclusive retail stores
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, beauty parlours and salons, multi branded retail stores, online, exclusive retail stores, and others. According to the report, exclusive retail stores represented the largest segment.
Exclusive retail stores provide a unique and curated shopping experience for customers. These stores often offer a wide range of premium and specialized skin care products that are not easily available in other retail channels. The exclusivity and limited distribution enhance the perception of these products, attracting customers who are seeking high-quality and unique offerings. Skincare experts or beauty advisors in these stores can offer tailored recommendations based on individual skin concerns and preferences. This personalized guidance builds trust and confidence in the products, leading to increased sales. Besides this, exclusive retail stores often create an aspirational and luxurious ambiance, which appeals to consumers looking for a premium shopping experience. The store environment, including elegant displays, attractive packaging, and attention to detail, enhances the perceived value of the products and encourages impulse purchases. Moreover, these stores often host promotional events, product launches, and offer exclusive discounts or gifts with purchase, further incentivizing customers to visit and buy from them.
Europe
North America
Asia Pacific
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market for skin care products.
In the Asia Pacific region, there is a strong cultural emphasis on skin health and beauty. This drives the demand for skincare products that can help achieve flawless and youthful-looking skin. Additionally, the rising disposable income in countries like China, Japan, South Korea, and India has led to increased spending power and a greater willingness to invest in skincare products. Besides this, the influence of K-beauty and J-beauty trends has significantly impacted the market growth. The popularity of Korean and Japanese skincare routines, as well as the use of innovative ingredients and formulations, has created a demand for these products across the region. Furthermore, the growth of e-commerce and social media platforms has made it easier for consumers to access and discover new skincare brands and products, further contributing to the market expansion.
The market is highly competitive, with a multitude of established brands vying for market share. Large multinational corporations, such as L'Oreal, Estee Lauder, and Procter & Gamble, dominate the market with their extensive product portfolios and global reach. These companies have established brand recognition, robust distribution networks, and significant marketing budgets, giving them a competitive advantage. However, the market also offers opportunities for smaller, niche brands to enter and carve out a space for themselves by targeting specific consumer segments or focusing on natural/organic formulations. While the threat of new entrants exists, however, the skincare industry is highly regulated, requiring compliance with various standards and regulations. Additionally, building brand awareness, establishing distribution channels, and competing against established players can be challenging for new entrants. Nonetheless, with innovative product offerings, unique positioning, and effective marketing strategies, new entrants can disrupt the market and gain market share.
The Estee Lauder Companies
Johnson & Johnson Services, Inc.,
Unilever PLC/NV
New Avon Company
L'OREAL S.A.
Kao Group
Colgate-Palmolive Company
Shiseido Co Ltd.
Beiersdorf AG
The Procter & Gamble Company
Revlon Consumer Products Corporation
On 1 June 2023 - BOLD, L'Oreal's corporate venture capital fund, announced a minority investment in Debut, making it the exclusive beauty industry investor in the company. This investment will enable Debut, a US biotech company, to rapidly scale its manufacturing platform and meet growing demand for breakthrough ingredients to be used in cosmetics, skincare and packaging.
Shiseido Co. Ltd. has developed a technique for enhancing the age spot-prone environment of the dermis through a combination of high-frequency electrical stimulation and plant extract.
Beisesdorf AG's brand Nivea developed a unique cosmetic sunscreen for individuals suffering with a rare genetic light disorder EPP.