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市场调查报告书
商品编码
1450973

2024-2032 年按产品、配销通路、应用和地区分類的口腔卫生市场报告

Oral Hygiene Market Report by Product, Distribution Channel, Application, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

2023年全球口腔卫生市场规模达508亿美元。展望未来， IMARC Group预计到2032年市场规模将达到678亿美元，2024-2032年复合年增长率（CAGR）为3.2%。由于公众口腔健康意识的提高、口腔卫生产品的最新技术进步、口腔疾病盛行率的上升、老年人口的增加以及美容牙科影响力的不断扩大，该市场正在迅速增长。

口腔卫生市场分析：

市场成长与规模：在健康意识增强和口腔护理产品进步的推动下，市场正在稳定成长。此外，牙膏、牙刷和漱口水等各种产品的便利供应满足了不同消费者的需求，支撑了市场的成长。

主要市场驱动因素：影响市场成长的主要驱动因素包括公众对口腔健康意识的提高、具有特定口腔护理需求的老年人口的不断增长、口腔疾病患病率的上升、美容牙科影响力的不断扩大以及消费者消费能力的不断增强。

技术进步：产品的最新创新，例如具有先进功能的电动牙刷和专门的牙膏配方，正在支持市场成长。此外，人们越来越关注永续和环保产品的开发，吸引了一部分具有环保意识的消费者，从而支持了市场的成长。

产业应用：市场对特定应用的产品需求很高，以满足成人、儿童和婴儿的需求，其中成人因其多样化和复杂的口腔护理需求而成为最大的细分市场。

主要市场趋势：主要市场趋势涉及向天然和有机口腔护理产品的持续转变，反映了消费者对健康和保健的更广泛偏好。此外，数位行销策略的广泛采用、扩大口腔卫生产品的覆盖范围和可及性正在促进市场成长。

地理趋势：亚太地区因其庞大的人口和经济成长而引领市场，而北美和欧洲则由于较高的消费者意识和消费能力而保持强势地位。在经济条件改善和健康意识提高的推动下，其他地区也出现了显着成长。

竞争格局：该市场的特征是全球巨头和新兴本土企业同时存在，创造了竞争环境。他们正在参与投资、併购以及与牙科专业人士合作等策略性倡议，以增强其市场地位。

挑战与机会：市场面临各种挑战，例如不同国家的不同区域偏好和监管合规性。然而，新兴市场的快速扩张、创新和永续产品的开发以及为更广泛的消费者覆盖的数位平台的采用正在为市场成长创造新的机会。

口腔卫生市场趋势：

口腔健康意识不断增强

公众口腔健康意识的提升是推动口腔卫生市场的关键因素。意识的提高不仅涉及基本的牙科护理，还延伸到了解口腔健康对整体健康的更广泛影响。与此一致的是，由医疗保健专业人员、牙科协会和公共卫生运动领导的各种教育倡议的推出，强调定期牙科检查和适当口腔卫生习惯的重要性，正在促进市场成长。此外，社群媒体和数位平台的出现进一步放大了认知讯息，并涵盖了不同人群的更广泛受众，从而推动了市场成长。此外，意识的提高导致消费者的行为转变，他们现在更主动地寻求口腔健康的产品和解决方案，从而推动了市场的成长。

口腔卫生产品的最新进展

口腔卫生产品的技术进步极大地促进了市场的成长。与此一致的是，创新产品的开发，例如具有出色的牙菌斑去除功能的电动牙刷，以及易于使用和高效的水牙线，正在对市场成长产生积极影响。此外，推出具有敏感、美白或牙龈护理专用配方的牙膏，满足不同的消费者需求，也有助于市场成长。此外，以临床研究为支援的广泛研发（R＆D）不仅提高了产品功效，还建立了消费者信任，正在推动市场成长。此外，这些不断的创新不仅吸引了新客户，还鼓励现有消费者升级到更新、更先进的产品。

口腔疾病盛行率上升

龋齿、牙周病和口腔癌等口腔疾病发生率的增加是推动口腔卫生市场的重要因素。这些疾病在全球范围内普遍存在，跨越社会经济阶层，通常与生活方式选择、饮食习惯和缺乏适当的口腔护理有关。与此一致的是，随着消费者越来越倾向于投资优质口腔卫生产品作为避免昂贵的牙科治疗的手段，对预防性口腔护理的高度关注正在推动市场成长。此外，一些旨在解决口腔疾病负担和提供优质治疗选择的公共卫生措施的推出正在对市场成长产生积极影响。

老年人口不断增加

不断增长的老年人口是口腔卫生市场的关键驱动力。老年人群面临特定的口腔健康挑战，例如牙龈萎缩、口干以及对口腔疾病的易感性增加。他们需要专门的口腔护理产品来满足他们的独特需求。它包括软牙刷、非磨蚀性牙膏和口腔保湿剂等产品。此外，老年人普遍更注重健康维护，包括口腔健康，因此愿意投资于确保其福祉的产品。除此之外，这一人群对口腔卫生产品不断增长的需求正促使製造商创新并创造适合老年人的产品。

美容牙科的影响力不断升级

新兴的美容牙科领域在推动口腔卫生市场方面发挥着重要作用。与此一致的是，社会对美学外观（包括理想的微笑）的日益重视，使得牙齿美白、贴面和矫正等美容牙科手术越来越受欢迎，正在推动市场成长。此外，消费者正在寻求能够维持和增强美容手术效果的产品，例如美白牙膏、家用美白套件以及专为美容后敏感牙齿设计的产品。此外，美容牙科的影响力从临床环境扩展到日常口腔护理，这将消费者的习惯与对美观外观的渴望结合起来，有利于市场的成长。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球口腔卫生市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品

  • 牙膏
    • 市场走向
    • 市场预测
  • 牙刷及配件
    • 市场走向
    • 市场预测
  • 漱口水/漱口水
    • 市场走向
    • 市场预测
  • 牙科配件/辅助设备
    • 市场走向
    • 市场预测
  • 假牙产品
    • 市场走向
    • 市场预测
  • 假牙清洁解决方案
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 便利商店
    • 市场走向
    • 市场预测
  • 药局
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按应用

  • 成年人
    • 市场走向
    • 市场预测
  • 孩子们
    • 市场走向
    • 市场预测
  • 婴儿
    • 市场走向
    • 市场预测

第 9 章：市场区隔：按地区

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太地区
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 10 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 11 章：价值链分析

第 12 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 13 章：价格指标

第14章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive
    • Dabur India Ltd.
    • GlaxoSmithKline
    • Henkel
    • The Himalaya Drug Company
    • Johnson & Johnson
    • Philips (Koninklijke Philips)
    • Lion Corporation
    • Procter & Gamble
    • Sunstar Suisse SA
    • Unilever
Product Code: SR112024A2001

The global oral hygiene market size reached US$ 50.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 67.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032. The market is growing rapidly driven by increasing public awareness of oral health, recent technological advancements in oral hygiene products, rising prevalence of oral diseases, the growing geriatric populations, and the escalating influence of cosmetic dentistry.

Oral Hygiene Market Analysis:

Market Growth and Size: The market is witnessing stable growth, driven by increasing health awareness and advancements in oral care products. Furthermore, the easy availability of a broad range of products including toothpaste, toothbrushes, and mouthwashes, catering to diverse consumer needs, is supporting the market growth.

Major Market Drivers: Key drivers influencing the market growth include heightened public awareness about oral health, the growing geriatric population with specific oral care needs, rising prevalence of oral diseases, escalating influence of cosmetic dentistry, and the increasing consumer spending power.

Technological Advancements: Recent innovations in products, such as electric toothbrushes with advanced features and specialized toothpaste formulations, are supporting the market growth. Additionally, the increasing focus on sustainable and eco-friendly product developments, attracting a segment of environmentally conscious consumers, is supporting the market growth.

Industry Applications: The market is experiencing high product demand for specific applications, catering to adults, kids, and infants, with adults being the largest segment due to their diverse and complex oral care needs.

Key Market Trends: The key market trends involve the ongoing shift toward natural and organic oral care products, reflecting a broader consumer preference for health and wellness. Additionally, the widespread adoption of digital marketing strategies, expanding the reach and accessibility of oral hygiene products is bolstering the market growth.

Geographical Trends: Asia Pacific leads the market due to its large population and economic growth, while North America and Europe maintain strong positions due to high consumer awareness and spending power. Other regions are also showing significant growth, fueled by improving economic conditions and increasing health awareness.

Competitive Landscape: The market is characterized by the presence of both global giants and emerging local players, creating a competitive environment. They are engaging in strategic initiatives like investments, mergers and acquisitions, and collaborations with dental professionals to enhance their market positions.

Challenges and Opportunities: The market faces various challenges, such as diverse regional preferences and regulatory compliances across different countries. However, the rapid expansion into emerging markets, development of innovative and sustainable products, and adoption of digital platforms for wider consumer reach are creating new opportunities for the market growth.

Oral Hygiene Market Trends:

The increasing awareness of oral health

The surge in public awareness regarding oral health is a pivotal factor driving the oral hygiene market. The heightened consciousness is not just about basic dental care but extends to understanding the broader implications of oral health on overall well-being. In line with this, the introduction of various educational initiatives led by healthcare professionals, dental associations, and public health campaigns, which emphasize the importance of regular dental check-ups and proper oral hygiene practices, is catalyzing the market growth. Furthermore, the advent of social media and digital platforms, which has further amplified awareness messages, reaching a wider audience across various demographics, is bolstering the market growth. Moreover, the heightened awareness has led to a behavioral shift among consumers, who are now more proactive in seeking products and solutions for oral health, thus fueling the market growth.

Recent advancements in oral hygiene products

Technological advancements in oral hygiene products are significantly contributing to the market growth. In line with this, the development of innovative products, such as electric toothbrushes, which offer superior plaque removal, and water flossers, catering to ease of use and efficiency, is positively influencing the market growth. Additionally, the introduction of toothpaste with specialized formulations for sensitivity, whitening, or gum care, which addresses diverse consumer needs, is contributing to the market growth. Furthermore, extensive research and development (R&D) backed by clinical studies, which not only enhance product efficacy but also build consumer trust, is bolstering the market growth. Moreover, these constant innovations not only attract new customers but also encourage existing consumers to upgrade to newer, more advanced products.

Rising prevalence of oral diseases

The increasing incidence of oral diseases, such as dental caries, periodontal diseases, and oral cancers, is a significant factor driving the oral hygiene market. These diseases are prevalent across the globe, cutting across socio-economic classes, and are often linked to lifestyle choices, dietary habits, and lack of proper oral care. In line with this, the heightened focus on preventive oral care, as consumers are becoming more inclined to invest in quality oral hygiene products as a means to avoid expensive dental treatments, is bolstering the market growth. Moreover, the introduction of several public health initiatives that focus on addressing the burden of oral diseases and providing access to quality treatment options is positively influencing the market growth.

Growing geriatric population

The growing segment of the geriatric population is a key driver in the oral hygiene market. The geriatric population encounters specific oral health challenges, such as gum recession, dry mouth, and increased susceptibility to oral diseases. They require specialized oral care products that cater to their unique needs. It includes products like softer toothbrushes, non-abrasive toothpaste, and oral moisturizers. Additionally, the geriatric population is generally more conscious of health maintenance, including oral health, and thus are willing to invest in products that ensure their well-being. Besides this, the growing demand for oral hygiene products from this demographic is prompting manufacturers to innovate and create items tailored for older adults.

Escalating influence of cosmetic dentistry

The burgeoning field of cosmetic dentistry is playing a significant role in driving the oral hygiene market. In line with this, the growing societal emphasis on aesthetic appearance, including a desirable smile, making cosmetic dental procedures like teeth whitening, veneers, and orthodontics increasingly popular, is driving the market growth. Additionally, consumers are seeking products to maintain and enhance the results of their cosmetic procedures, such as whitening toothpaste, at-home whitening kits, and products designed for sensitive teeth post-cosmetic treatments. Moreover, the rising influence of cosmetic dentistry beyond clinical settings into daily oral care, which aligns consumer habits with the desire for an aesthetically pleasing appearance, is favoring the market growth.

Oral Hygiene Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, distribution channel, and application.

Breakup by Product:

Toothpaste

Toothbrushes and Accessories

Mouthwash/Rinses

Dental Accessories/Ancillaries

Denture Products

Dental Prosthesis Cleaning Solutions

Others

Toothpaste accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrushes and accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. According to the report, toothpaste represented the largest segment.

Toothpaste represents the largest segment, driven by its essential role in daily oral care routines. It caters to a variety of oral health needs, such as cavity prevention, gingivitis, tooth sensitivity, teeth whitening, and enamel protection. Furthermore, recent innovations in formulations, including natural and organic ingredients, that are attracting health-conscious consumers are positively influencing the market growth. Besides this, the easy availability of toothpaste in various flavors and formulations for different age groups, such as children and the elderly, is bolstering the market growth.

The toothbrushes and accessories segment includes manual and electric toothbrushes, interdental brushes, and toothbrush sanitizers. They offer features like timers, pressure sensors, and multiple brushing modes, which aid in effective plaque removal and gum health. Additionally, the growing emphasis on comprehensive oral care among the masses is acting as a growth-inducing factor.

Mouthwash and rinses are essential components of complete oral care, valued for their ability to reduce oral bacteria, freshen breath, and, in some cases, provide fluoride for cavity protection. It includes therapeutic mouthwashes, which offer specific benefits like combating gum disease or tooth sensitivity, and cosmetic mouthwashes, primarily focused on breath freshening.

Dental accessories/ancillaries encompass a range of products, including floss, water flossers, dental picks, and tongue cleaners. They complement toothbrushing by targeting areas that are difficult to reach, thereby enhancing overall oral hygiene. Additionally, the increasing demand for dental accessories/ancillaries due to rising awareness about the importance of interdental cleaning is favoring the market growth.

Denture products cater to the needs of individuals who use dentures, offering solutions for cleaning, maintenance, and comfort. They include denture cleansers, adhesives, and repair kits. Furthermore, manufacturers are focusing on products that ensure effective cleaning to prevent infections, as well as comfort-enhancing adhesives for a better fit.

Dental prosthesis cleaning solutions are designed for dental prostheses, including bridges and implants. They are formulated to ensure the longevity and hygiene of dental prostheses. They are gentle yet effective cleaning agents that prevent damage to the prosthesis while ensuring oral hygiene.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacies

Online Stores

Others

Supermarkets and hypermarkets holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stors, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets represent the largest segment due to the wide range of products available under one roof, competitive pricing, and the convenience of combining shopping for oral care with general groceries. Additionally, they offer products from multiple brands, including both premium and budget options, catering to a broad spectrum of consumer preferences. Furthermore, the accessibility of supermarkets and hypermarkets, especially in urban and suburban areas, makes them a primary choice for most consumers seeking oral hygiene products, supporting the market growth.

Convenience stores offer quick and easy access to essential products like toothpaste, toothbrushes, and mouthwash. They are typically located in densely populated areas, making them easily accessible for immediate or emergency purchases. Furthermore, the higher foot traffic in convenience stores also exposes oral care products to a wide range of potential buyers, contributing to sales.

Pharmacies are a key distribution channel for oral hygiene products, particularly for specialized items, such as therapeutic mouthwashes, denture care products, and products catering to specific dental conditions like sensitivity or gum disease. Additionally, consumers often perceive products sold in pharmacies as being more reliable and of higher quality, especially when endorsed or recommended by healthcare professionals.

Online stores are rapidly growing as a significant distribution channel for oral hygiene products. It offers the convenience of shopping from home, often providing a wider variety of choices, including niche and international brands that might not be available in physical stores. Additionally, online platforms also offer competitive pricing, detailed product information, customer reviews, and the ease of comparing different products.

Breakup by Application:

Adults

Kids

Infants

Adults represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes adults, kids, and infants. According to the report, adults represented the largest segment.

The adult segment dominates the market, driven by a broad range of products tailored to their diverse needs and concerns, such as advanced toothbrushes, interdental cleaning tools, toothpaste for sensitivity, gingivitis, and whitening. Furthermore, the high purchasing power of adults and their increasing awareness of oral health's impact on overall well-being is propelling the market growth. Additionally, the rise in cosmetic dentistry and the focus on maintaining a healthy, aesthetically pleasing smile are contributing to the market growth. Additionally, the growing prevalence of oral diseases among adults, which necessitates a more intensive and specialized oral care routine, is supporting the market growth.

The kids' segment is driven by parents' increasing attention to their children's dental health from an early age. It features products specifically designed for children, including fluoride toothpaste with appealing flavors, soft-bristled toothbrushes in various fun shapes and characters, and alcohol-free mouthwashes.

The infant segment caters to the unique needs of babies and toddlers, primarily focusing on products safe for use in this age group. It includes gentle, fluoride-free toothpaste, soft-bristled toothbrushes suitable for delicate gums, and finger brushes for infants. Additionally, the growing awareness about the importance of starting oral care early to prevent future dental issues is favoring the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest oral hygiene market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region represents the largest segment in the oral hygiene market due to its vast population and rapidly growing economies. Additionally, the increasing awareness of oral health, rising disposable incomes, and the adoption of Western lifestyle habits, are contributing to the market growth. Besides this, the presence of diverse cultures and economic conditions in the region, which offer a wide market spectrum, from basic oral care products to premium and specialized items, is strengthening the market growth. Furthermore, the growing middle class in the Asia Pacific, driving the demand for innovative and advanced oral hygiene products, is supporting the market growth.

North America is known for its advanced healthcare infrastructure and high standards of oral care. Consumers in this region tend to prefer premium and technologically advanced products, such as electric toothbrushes and specialized mouthwashes. Furthermore, the presence of major global players and continuous product innovation is favoring the market growth.

Europe offers a combination of high consumer awareness, robust healthcare systems, and a strong focus on oral health and aesthetics. Furthermore, European consumers are known for their preference for quality and effectiveness, often choosing products with scientific backing and professional endorsements.

The oral hygiene market in Latin America is driven by improving economic conditions, increasing urbanization, and growing consumer awareness about oral health. Furthermore, the penetration of international brands, coupled with the rise of local manufacturers offering affordable products, is contributing to the market growth.

The oral hygiene market in the Middle East and Africa (MEA) is characterized by diverse factors, such as increasing disposable income, urbanization, and a growing youth population. Furthermore, the growing preference for premium oral care products, owing to the increasing consumer awareness about oral health, is driving the market growth.

Leading Key Players in the Oral Hygiene Industry:

Key players are actively engaging in several strategic initiatives to maintain and enhance their market positions. They are investing heavily in research and development (R&D) to introduce innovative products that cater to evolving consumer needs and preferences, such as advanced electric toothbrushes, multifunctional toothpaste, and eco-friendly oral care solutions. Additionally, several companies are amplifying their online presence, utilizing e-commerce platforms and digital marketing strategies to reach a broader, more diverse consumer base. In addition to this, they are forming strategic partnerships and acquisitions to expand their global footprint and diversify their product portfolios.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Church & Dwight Co. Inc.

Colgate-Palmolive

Dabur India Ltd.

GlaxoSmithKline

Henkel

The Himalaya Drug Company

Johnson & Johnson

Philips (Koninklijke Philips)

Lion Corporation

Procter & Gamble

Sunstar Suisse SA

Unilever

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In September 2021, GlaxoSmithKline introduced the first carbon-neutral toothbrush, called Dr. BEST GreenClean.

In March 2021, Colgate-Palmolive entered into a long-term collaboration with Philips to bring oral care benefits of electric toothbrushes to Latin America.

In May 2023, Dabur India Ltd. launched a new activated charcoal-based toothpaste to appeal to younger consumers.

Key Questions Answered in This Report

  • 1. What was the size of the global oral hygiene market in 2023?
  • 2. What is the expected growth rate of the global oral hygiene market during 2024-2032?
  • 3. What are the key factors driving the global oral hygiene market?
  • 4. What has been the impact of COVID-19 on the global oral hygiene market?
  • 5. What is the breakup of the global oral hygiene market based on the product?
  • 6. What is the breakup of the global oral hygiene market based on the distribution channel?
  • 7. What is the breakup of the global oral hygiene market based on the application?
  • 8. What are the key regions in the global oral hygiene market?
  • 9. Who are the key players/companies in the global oral hygiene market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Oral Hygiene Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Toothpaste
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toothbrushes & Accessories
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Mouthwash/Rinses
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Dental Accessories/Ancillaries
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Denture Products
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Dental Prosthesis Cleaning Solutions
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Pharmacies
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Adults
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Kids
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Infants
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Indicators

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Church & Dwight Co. Inc.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Colgate-Palmolive
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Dabur India Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 GlaxoSmithKline
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Henkel
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 The Himalaya Drug Company
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Johnson & Johnson
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Philips (Koninklijke Philips)
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Lion Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Procter & Gamble
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Sunstar Suisse SA
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Unilever
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Oral Hygiene Market: Major Drivers and Challenges
  • Figure 2: Global: Oral Hygiene Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Oral Hygiene Market: Breakup by Product (in %), 2023
  • Figure 4: Global: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Oral Hygiene Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Oral Hygiene Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Oral Hygiene Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Oral Hygiene (Toothpaste) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Oral Hygiene (Denture Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Oral Hygiene (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Oral Hygiene (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Oral Hygiene Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
  • Figure 23: Global: Oral Hygiene Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
  • Figure 24: Global: Oral Hygiene Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
  • Figure 25: Global: Oral Hygiene Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
  • Figure 26: Global: Oral Hygiene Market: Sales through Pharmacies (in Million US$), 2018 & 2023
  • Figure 27: Global: Oral Hygiene Market Forecast: Sales through Pharmacies (in Million US$), 2024-2032
  • Figure 28: Global: Oral Hygiene Market: Sales through Online Stores (in Million US$), 2018 & 2023
  • Figure 29: Global: Oral Hygiene Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
  • Figure 30: Global: Oral Hygiene Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
  • Figure 31: Global: Oral Hygiene Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
  • Figure 32: Global: Oral Hygiene (Adults) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Oral Hygiene (Kids) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Oral Hygiene (Infants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: North America: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: North America: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: United States: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: United States: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Canada: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Canada: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Asia Pacific: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Asia Pacific: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: China: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: China: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Japan: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Japan: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: India: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: India: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: South Korea: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: South Korea: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Australia: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Australia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Indonesia: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Indonesia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Europe: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Europe: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Germany: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Germany: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: France: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: France: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: United Kingdom: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: United Kingdom: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Italy: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Italy: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Spain: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Spain: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Russia: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Russia: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Others: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Latin America: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Latin America: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Brazil: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Brazil: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Mexico: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: Mexico: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Others: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Others: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Middle East and Africa: Oral Hygiene Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: Middle East and Africa: Oral Hygiene Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: Global: Oral Hygiene Industry: SWOT Analysis
  • Figure 87: Global: Oral Hygiene Industry: Value Chain Analysis
  • Figure 88: Global: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Oral Hygiene Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Oral Hygiene Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Oral Hygiene Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Oral Hygiene Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Oral Hygiene Market: Competitive Structure
  • Table 7: Global: Oral Hygiene Market: Key Players