市场调查报告书
商品编码
1451022
2024-2032 年按产品类型、印刷类型、使用的设备、配销通路和地区分類的照片打印和商品市场报告Photo Printing and Merchandise Market Report by Product Type, Printing Type, Device Used, Distribution Channel, and Region 2024-2032 |
2023 年,全球照片印刷和商品市场规模达到 213 亿美元。展望未来, IMARC Group预计到 2032 年,市场规模将达到 335 亿美元,2024-2032 年复合年增长率 (CAGR) 为 5%。由于全球网路设施的便利性,个人对智慧型手机的使用不断增加,对用于送礼的个人化照片列印的需求不断增长,以及技术进步是推动市场的一些主要因素。
照片印刷及商品是印有照片的礼品和装饰产品。它们包括卡片、日历、钥匙圈、马克杯、靠垫、时钟、T 恤和画布。它们依赖染料昇华技术,有助于提供持久且充满活力的效果,并且可以在多种材料上印刷。它们允许个人在实体物件上保存和显示数位影像,以供个人使用、装饰和送礼之用。由于它们被组织广泛用于促销目的,因此全球范围内对照片印刷和商品的需求正在增加。
目前,对防刮耐用照片列印产品的需求不断增长,推动了市场的成长。此外,由于企业礼品日益流行,对照片印刷和商品的需求不断增长,这带来了积极的市场前景。除此之外,照片印刷和商品透过全球线上和线下分销管道的广泛使用正在推动市场的成长。此外,照片印刷越来越多地用于房屋装饰,为行业投资者提供了利润丰厚的成长机会。除此之外,世界各地照片印刷服务数量的增加正在加强市场的成长。此外,对节省个人时间的即时列印技术的需求不断增长,也促进了市场的成长。
智慧型手机使用率的上升正在推动市场成长
智慧型手机的使用率不断上升,因为它们为用户提供了方便且快速的服务。由于社群媒体的影响力不断增强,使用者也更喜欢高解析度影像和现代摄影。除此之外,智慧型手机以及经济的网路设施透过各种分销管道广泛提供。此外,宽频基础设施和网路速度的不断改善正在推动市场的成长。此外,由于社群网路在世界各地的个人中日益普及,智慧型手机的普及也带来了良好的市场前景。
对个人化照片列印的需求不断增长对市场产生正面影响
与传统的简单照片相比,消费者对用于送礼的个人化照片列印的偏好有所增加。人们会赠送个人化照片列印贺卡,因为它们是独一无二的。与此一致,年轻人更倾向于向朋友、家人和同事赠送独特和创意的产品。除此之外,对经济高效、耐用且实用的个人化照片印刷书籍和日历的需求也在增加。此外,蛋糕上个人个人化照片印刷的日益增多正在加强市场的成长。
技术进步正在刺激市场成长
印刷技术的各种技术进步(例如光栅印刷)正在促进照片印刷和商品市场的成长。此外,光栅印刷可提供高清印刷品,并广泛用于创建在商品上具有深度错觉的三维 (3D) 印刷品。用于广告目的的先进印刷技术为客户提供了更好的视觉吸引力。他们也喜欢高清照片列印和多功能耐用的商品。此外,许多公司正在采用光栅印刷来提高品牌知名度并创造更多的业务收入。此外,店主正在使用 3D 显示器来增加实体店的消费者流量。
The global photo printing and merchandise market size reached US$ 21.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.5 Billion by 2032, exhibiting a growth rate (CAGR) of 5% during 2024-2032. The growing utilization of smartphones among individuals on account of the easy availability of internet facilities worldwide, rising demand for personalized photo prints for gifting purposes, and technological advancements are some of the major factors propelling the market.
Photo printing and merchandise are gifting and decoration products on which photographs are printed. They comprise cards, calendars, keychains, mugs, cushions, clocks, t-shirts, and canvases. They rely on dye sublimation techniques that assist in providing long-lasting and vibrant results and can be printed on a wide variety of materials. They allow individuals to preserve and display digital images on a physical object for personal use, decoration, and gifting purposes. As they are widely utilized by organizations for promotion purposes, the demand for photo printing and merchandise is increasing across the globe.
At present, rising demand for scratch-resistant and durable photo printing products are bolstering the growth of the market. In addition, the growing demand for photo printing and merchandise due to the increasing popularity of corporate giftings is offering a positive market outlook. Apart from this, the wide availability of photo printing and merchandise through online and offline distribution channels across the globe is propelling the growth of the market. Moreover, the increasing utilization of photo printing for decorative purposes in houses is offering lucrative growth opportunities to industry investors. Besides this, the rising number of photo printing services around the world is strengthening the growth of the market. Furthermore, the rising demand for immediate printing technologies that save time for individuals is contributing to the growth of the market.
Rising utilization of smartphones is propelling the market growth
There is a rise in the adoption of smartphones as they offer convenience and quick services to users. Users are also preferring enhanced resolution images and modern photography due to the rising influence of social media. Apart from this, smartphones are widely available through various distribution channels, along with economical internet facilities. Moreover, increasing improvements in broadband infrastructure and internet speed are impelling the growth of the market. Furthermore, the growing adoption of smartphones on account of the increasing popularity of social networking among individuals around the world is offering a favorable market outlook.
Growing demand for personalized photo prints is positively influencing the market
There is an increase in the consumer preferences for personalized photo prints for gifting purposes as compared to conventional and simple prints. People are gifting personalized photo printed greeting cards, as they are unique. In line with this, the young population is more inclined toward gifting exclusive and creative products to their friends, family members, and colleagues. Apart from this, there is a rise in the demand for personalized photo printed books and calendars that are cost-effective, durable, and useful. Furthermore, the increasing employment of personalized photo prints of individuals on cakes is strengthening the growth of the market.
Technological advancements is stimulating market growth
Various technological advancements in printing technology, such as lenticular printing, are bolstering the growth of the photo printing and merchandise market. In addition, lenticular printing provides high-definition prints and is widely utilized for creating three-dimensional (3D) prints with an illusion of depth on the merchandise. The advanced printing technology for advertising purposes provides better visual appeal to customers. They also prefer high clarity photo printing and merchandise products that are versatile and durable. Furthermore, various companies are adopting lenticular printing to increase their brand awareness and generate more revenues in a business. Moreover, shopkeepers are using 3D displays to increase consumer traffic in the physical stores.
IMARC Group provides an analysis of the key trends in each segment of the global photo printing and merchandise market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type, printing type, device used, and distribution channel.
Prints
Wall Arts
Cards
Photo Gifts
Photo Books
Calendars
Others
Prints dominate the photo printing and merchandise market
The report has provided a detailed breakup and analysis of the photo printing and merchandise market based on the product type. This includes prints, wall arts, cards, photo gifts, photo books, calendars, and others. According to the report, prints represented the largest segment on account of the increasing customer demand for three-dimensional (3D) prints and images across the globe. In addition, the rising utilization of prints on a wide variety of products for gifting purposes is bolstering the growth of the market.
Furthermore, the increasing adoption of photo printing on wall arts to enhance the aesthetic of the house is supporting the growth of the market. In line with this, the growing demand for religious and nature related photo printing in residential areas is contributing to the growth of the market.
The growing adoption of photo printing for birthday cards is strengthening the growth of the market. Apart from this, the increasing utilization of photo printing on wedding and invitation cards to give a royal look is impelling the growth of the market.
Digital Printing
Film Printing
Digital printing holds the biggest market share
A detailed breakup and analysis of the photo printing and merchandise market based on the printing type has also been provided in the report. This includes digital printing and film printing. According to the report, digital printing accounted for the largest market share. The rising utilization of digital printing on shirts, mugs, and bags, as it requires few droplets of ink to transfer the image, is contributing to the growth of the market. In line with this, the increasing integration of artificial intelligence (AI) in digital printing to automate the process is propelling the growth of the market. Moreover, the rising consumer preference for digital printing to provide an enhanced and attractive look to a product is bolstering the growth of the market. Besides this, the increasing demand for digital printing, as it can make small print in a short turnaround time with a lower cost per unit, is impelling the growth of the market.
Film printing is the traditional method of printing images in which different inks can be used for printing. Besides this, the rising demand for film printing, as it produces clean images, is contributing to the growth of the market.
Desktop
Mobile
Desktop accounts for the majority of the market share
A detailed breakup and analysis of the photo printing and merchandise market based on the device used has also been provided in the report. This includes desktop and mobile. According to the report, desktop accounted for the largest market share. Desktop printers are widely utilized for photo printing, as they are compact. In line with this, the increasing adoption of desktop printers among large scale businesses, as they easily and efficiently cater to the demand for large commercial photo requirements, is bolstering the growth of the market.
The rising utilization of mobiles for photo printing and merchandise, as they are versatile, flexible, and portable as compared to desktops, is contributing to the growth of the market. Apart from this, the increasing number of mobile phone users around the world is strengthening the growth of the market. In addition, the rising utilization of mobiles, as they have high resolution cameras that assist in improving picture quality, is supporting the growth of the market.
Instant Kiosk
Online Stores
Retail Stores
Others
Online stores represent the largest market share
A detailed breakup and analysis of the photo printing and merchandise market based on the distribution channel has also been provided in the report. This includes instant kiosk, online stores, retail stores, and others. According to the report, online stores accounted for the largest market share as they provide convenience and a variety of choice to individuals. Apart from this, the rising adoption of photo printing and merchandise solutions through online stores, as they have a wide variety of products with different sizes and shapes and offer home delivery options to customers, is bolstering the growth of the market.
The wide availability of photo printing and merchandise through retail stores across the globe is propelling the growth of the market. In addition, the growing preference for retail stores, as they have easy accessibility to photo printing and merchandise and avoid shipping costs, is positively influencing the market.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest photo printing and merchandise market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America held the biggest market share due to the quick and early acceptance of photo printing among individuals. In addition, the presence of various photo printing companies in the region is supporting the growth of the market. Besides this, the rising emergence of advanced printing devices is strengthening the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the thriving e-commerce sector. In line with this, the increasing development of new features and capabilities in digital cameras is contributing to the growth of the market. Apart from this, rising improvements in wireless connectivity networks is propelling the growth of the market in the region.
Key players in the industry are rapidly advancing their digital printing technologies to provide reliable, cost-effective, and easy to use solutions. In addition, various companies are engaging in partnerships to expand their product portfolios, generate more revenues, create brand awareness, and provide premium photographic services to customers across the globe. In line with this, there is an increase in the demand for professional photography advice and individualized framing services. Apart from this, several players are introducing online photo printing services that allow customers to print digital photos and order personalized photo books and stationery products. Furthermore, the rising mergers and acquisitions (M&A) among companies to increase product segments, such as metal prints and albums, is impelling the market growth.
American Greetings Corporation
Bay Photo Inc. (Circle Graphics Inc.)
Card Factory
Cimpress NV
Digitalab Ltd.
Eastman Kodak Company
Hallmark Cards Inc.
Hewlett Packard Enterprise Development LP
Shutterfly Inc.
Walgreens Co. (Walgreens Boots Alliance Inc.)
In 2021, Card Factory announced the opening of a new store at Flintshire Retail Park in North Wales to expand their product portfolio and strengthen retail business.
In April 2021, Eastman Kodak Company acquired the assets of ECRM Incorporated's computer-to-plate (CTP) device business for the graphic arts and newspaper industries.
In December 2022, American Greetings and Alicia Keys introduced a new Creatacard(TM) customized holiday digital greetings designed by 15-time GRAMMY(R) award-winning artist and worldwide-celebrated music icon, Alicia Keys.