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市场调查报告书
商品编码
1451107

2024-2032年户外广告市场报告（按类型（传统户外广告、数位户外广告）、细分市场（广告看板广告、交通广告、街道设施广告等）及地区

Outdoor Advertising Market Report by Type (Traditional Outdoor Advertising, Digital Outdoor Advertising), Segment (Billboard Advertising, Transport Advertising, Street Furniture Advertising, and Others), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 139 Pages | 商品交期: 2-3个工作天内

价格

2023年全球户外广告市场规模达386亿美元。展望未来， IMARC Group预计到2032年市场规模将达到664亿美元，2024-2032年复合年增长率（CAGR）为6%。行动技术与户外广告的整合、声控技术的不断采用以及快速读取（QR）码、近场通讯（NFC）和基于位置的技术的发展是推动市场的一些主要因素。

户外广告，也称为户外（OOH）广告，是指在户外或公共场所利用各种广告媒体和形式向广大受众传达促销讯息的做法。它涵盖各种广告形式，包括广告看板、交通广告、街道设施广告、数位显示器和海报。它提供了资讯的高频曝光，从而增强了品牌回忆和资讯保留。它透过在多个接触点提供一致的品牌形象，补充了电视 (TV)、广播和数位行销等其他广告管道。它被广泛用于宣传活动、音乐会、节庆和体育赛事。

行动技术与户外广告的集成，例如透过靠近广告看板触发的基于位置的行动广告，正在增强线下和线上广告管道之间的协同作用。除此之外，越来越多地使用人工智慧（AI）和机器学习（ML）演算法来分析受众资料并优化广告内容，并为不同的人口统计和一天中的不同时间提供个人化讯息，有利于市场成长。此外，广告主正在利用即时天气资料来触发相关户外广告。此外，声控技术的日益普及使消费者能够使用语音命令参与户外广告，并创造更具互动性和便利性的体验。

户外广告市场趋势/驱动因素：

数位转型与程式化广告

户外广告产业的数位转型是市场前景良好的关键因素之一。此外，数位科技和数据驱动的决策融入户外广告活动也有利于市场成长。除此之外，数位广告看板和萤幕的广泛采用正在彻底改变户外广告。这些数位显示器提供可即时更新的动态内容，使广告主能够创建更具吸引力和相关性的广告活动。此外，快速读取（QR）码、近场通讯（NFC）和基于位置的技术的发展正在对市场产生积极影响。此外，越来越多地使用程式化平台来自动购买和放置户外广告空间正在推动市场发展。

日益增长的环境问题

日益增长的环境问题和减少广告业生态足迹的需求不断增长是推动市场成长的另一个主要因素。此外，广告看板和户外展示越来越多地采用环保材料和印刷工艺，正在创造积极的市场前景。这些材料可回收并使用永续油墨，有助于减少户外广告活动对环境的影响。除此之外，向更节能的广告看板照明系统（例如 LED 技术）的转变正在促进市场成长。 LED 灯消耗的能源更少，使用寿命更长，从而降低了营运成本和碳排放。

数据驱动的定位与个人化

数据驱动的定位和个人化正在改变户外广告格局，广告主可以根据特定受众自订其讯息。此外，许多广告商越来越多地使用资料分析根据人口统计、行为和位置等因素来细分目标受众。除此之外，户外广告中巨量资料分析的整合使广告主能够利用大量资料集来完善其定位策略，并支援在人流量大和消费者相关性高的地区进行精确的广告投放。此外，越来越多地采用数位广告看板根据天气条件、一天中的时间和受众人口统计等因素即时更改广告内容，这对市场产生了积极影响。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：简介

  • 概述
  • 执行摘要
  • 主要行业趋势

第 4 章：全球广告市场

  • 当前和历史的市场趋势
  • 各板块业绩
  • 各地区表现
  • 关键参与者及其市场份额
  • 市场预测

第 5 章：全球户外广告市场

  • 市场概况
  • 当前和历史的市场趋势
  • COVID-19 的影响
  • 表现：按地区
    • 亚洲
      • 中国
      • 日本
      • 印度
      • 韩国
      • 其他的
    • 澳洲
      • 澳洲
      • 纽西兰
      • 其他的
    • 欧洲
      • 德国
      • 法国
      • 英国
      • 义大利
      • 西班牙
      • 俄罗斯
      • 其他的
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 其他的
    • 中东和非洲
      • 沙乌地阿拉伯
      • 阿联酋
      • 埃及
      • 南非
      • 其他的
  • 市场区隔：按类型
    • 传统户外广告市场
    • 数位户外广告市场
  • 业绩：按细分市场
    • 广告看板广告
    • 交通广告
    • 街道设施广告
    • 其他的
  • 市场区隔：依行业
  • 市场预测
  • 户外广告定价模型
  • SWOT分析
    • 概述
    • 优势
    • 弱点
    • 机会
    • 威胁
  • 价值链分析
    • 研究
    • 内容开发
    • 广告中介
    • 户外媒体（广告看板、公共交通、街道设施等）
    • 观众
  • 波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 替代品的威胁
    • 竞争竞争
    • 新进入者的威胁
  • 主要挑战

第 6 章：全球户外广告市场：竞争格局

  • 市场结构
  • 主要参与者简介

图片列表

图 5 1：全球：广告市场：销售额（十亿美元），2018-2023 年

图 5 2：全球：广告市场：按细分市场细分（百分比），2023 年

图 5 3：全球：广告市场：2018 年和 2023 年按价值分類的地区（十亿美元）

图 5 4：全球：广告市场：地区分布（百分比），2023 年

图 5 5：全球：广告市场：关键参与者份额（百分比），2023 年

图 5 6：全球：广告市场预测：销售额（十亿美元），2024-2032 年

图 5-7：全球：广告市场预测：按细分市场细分（百分比），2032 年

图 5-8：全球：广告市场预测：地区分布（百分比），2032 年

图 6 1：2018-2023 年全球：户外广告市场：销售额（十亿美元）

图 6 2：全球：户外广告市场：2023 年和 2032 年按价值分類的区域（百分比）

图 6 3：全球：户外广告市场：按地区划分（百分比），2023 年

图 6-4：亚洲：户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-5：亚洲：户外广告市场预测：销售额（十亿美元），2024-2032 年

图 6 6：澳洲：户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-7：澳洲：户外广告市场预测：销售额（十亿美元），2024-2032 年

图 6-8：欧洲：户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-9：欧洲：户外广告市场预测：销售额（十亿美元），2024-2032 年

图 6-10：拉丁美洲：户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-11：拉丁美洲：户外广告市场预测：销售额（十亿美元），2024-2032 年

图 6-12：中东和非洲：户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-13：中东和非洲：户外广告市场预测：销售额（十亿美元），2024-2032 年

图 6 14：全球：户外广告市场：按类型细分（百分比），2023 年

图 6-15：全球：传统户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-16：全球：传统户外广告市场预测：销售额（十亿美元），2024-2032

图 6-17：全球：数位户外广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-18：全球：数位户外广告市场预测：销售额（十亿美元），2024-2032 年

图 6-19：全球：户外广告市场：按细分市场细分（百分比），2023 年

图 6 20：全球：广告看板广告市场：销售额（十亿美元），2018 年和 2023 年

图 6 21：全球：广告看板广告市场预测：销售额（十亿美元），2024-2032

图 6 22：全球：交通广告市场：销售额（十亿美元），2018 年和 2023 年

图 6 23：全球：交通广告市场预测：销售额（十亿美元），2024-2032

图 6 24：全球：街道家具广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-25：全球：街道家具广告市场预测：销售额（十亿美元），2024-2032 年

图 6 26：全球：其他广告市场：销售额（十亿美元），2018 年和 2023 年

图 6-27：全球：其他广告市场预测：销售额（十亿美元），2024-2032 年

图 6 28：全球：户外广告市场：按产业细分（百分比），2023 年

图 6 29：全球：户外广告市场预测：销售额（十亿美元），2024-2032

图 6 30：全球：户外广告市场预测：按地区划分（百分比），2032 年

图 6 31：全球：户外广告市场预测：按细分市场细分（百分比），2032 年

图6 32：全球：户外广告市场：SWOT分析

图6 33：全球：户外广告市场：价值链分析

图6 34：全球：户外广告市场：波特五力分析

Product Code: SR112024A744

The global outdoor advertising market size reached US$ 38.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 66.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The integration of mobile technologies with outdoor advertising, rising adoption of voice-activated technology, and the development of quick read (QR) codes, near-field communication (NFC), and location-based technologies are some of the major factors propelling the market.

Outdoor advertising, also known as out-of-home (OOH) advertising, refers to the practice of using various advertising media and formats to convey promotional messages to a wide audience in outdoor or public spaces. It encompasses various advertising formats, including billboards, transit ads, street furniture ads, digital displays, and posters. It offers high frequency exposure to messages, which reinforces brand recall and message retention. It complements other advertising channels, such as television (TV), radio, and digital marketing, by providing a consistent brand presence across multiple touchpoints. It is widely used for promoting events, concerts, festivals, and sporting events.

The integration of mobile technologies with outdoor advertising, such as location-based mobile ads triggered by proximity to billboards, is enhancing the synergy between offline and online advertising channels. Apart from this, the increasing use of artificial intelligence (AI) and machine learning (ML) algorithms to analyze audience data and optimize ad content and enable personalized messaging for different demographics and times of day, is favoring the market growth. In addition, advertisers are using real-time weather data to trigger relevant outdoor ads. Furthermore, the rising adoption of voice-activated technology is enabling consumers to engage with outdoor ads using voice commands and creating a more interactive and convenient experience.

Outdoor Advertising Market Trends/Drivers:

Digital transformation and programmatic advertising

The digital transformation of the outdoor advertising industry represents one of the key factors offering a favorable market outlook. Additionally, the integration of digital technology and data-driven decision-making into outdoor advertising campaigns is favoring the market growth. Apart from this, the widespread adoption of digital billboards and screens is revolutionizing outdoor advertising. These digital displays offer dynamic content that can be updated in real-time and enable advertisers to create more engaging and relevant campaigns. Furthermore, the development of quick read (QR) codes, near-field communication (NFC), and location-based technologies is influencing the market positively. Moreover, the increasing use of programmatic platforms to automate the buying and placement of outdoor ad space is driving the market.

Growing environmental concerns

The growing environmental concerns and the rising need to reduce the ecological footprint of the advertising industry is another major factor propelling the market growth. Additionally, the increasing adoption of eco-friendly materials and printing processes for billboards and outdoor displays is creating a positive market outlook. These materials are recyclable and use sustainable inks, which helps in reducing the environmental impact of outdoor advertising campaigns. Apart from this, the shift towards more energy-efficient lighting systems for billboards, such as LED technology is augmenting the market growth. LED lights consume less energy and have a longer lifespan, reducing operational costs and carbon emissions.

Data-driven targeting and personalization

Data-driven targeting and personalization are transforming the outdoor advertising landscape by allowing advertisers to tailor their messages to specific audiences. Additionally, many advertisers are increasingly using data analytics to segment their target audience based on factors like demographics, behavior, and location. Apart from this, the integration of big data analytics in outdoor advertising is allowing advertisers to tap into vast datasets to refine their targeting strategies and support precise ad placement in areas with high foot traffic and consumer relevance. Furthermore, the rising adoption of digital billboards to change ad content in real-time based on factors like weather conditions, time of day, and audience demographics is positively influencing the market.

Outdoor Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global outdoor advertising market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type and segment.

Breakup by Type:

Outdoor Advertising Market

Traditional Outdoor Advertising

Digital Outdoor Advertising

The report has provided a detailed breakup and analysis of the market based on the type. This includes traditional outdoor advertising and digital outdoor advertising.

Traditional outdoor advertising encompasses conventional forms of outdoor ad displays that have been a staple in the industry for decades. This category includes static billboards, transit ads, posters, and physical street furniture ads. These ads typically rely on printed graphics and are static in nature, meaning their content remains fixed until manually replaced.

Digital advertising includes digital billboards, electronic transit displays, and interactive street furniture ads. These ads leverage digital screens and technologies to deliver dynamic and interactive content. Additionally, it provides flexibility, which enables advertisers to create highly engaging and contextually relevant campaigns. Apart from this, it aligns well with the evolving expectations of consumers for more interactive and personalized advertising experiences.

Breakup by Segment:

Billboard Advertising

Transport Advertising

Street Furniture Advertising

Others

Billboard advertising dominates the market

A detailed breakup and analysis of the market based on the segment has also been provided in the report. This includes billboard advertising, transport advertising, street furniture advertising, and others.

Billboard advertising involves large, eye-catching displays that are strategically placed along highways, major roads, and urban areas to capture the attention of a broad audience. Billboard ads are highly visible and serve as effective branding tools, conveying messages and promotions to commuters and pedestrians alike. Apart from this, they are non-intrusive, allowing consumers to engage with advertising messages at their own discretion. Furthermore, they offer a cost-effective solution as they require a one-time production cost and ongoing rental fees, which makes them a more budget-friendly choice for advertisers. Furthermore, the development of advanced tools like geolocation data and traffic patterns analysis provides advertisers with valuable insights into the reach and impact of their billboard campaigns.

Breakup by Region:

Outdoor Advertising Market

Asia

China

Japan

India

South Korea

Others

Australasia

Australia

New Zealand

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Saudi Arabia

UAE

Egypt

South Africa

Others

Asia exhibits a clear dominance, accounting for the largest outdoor advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia (China, Japan, India, South Korea, and others); Australasia (Australia, New Zealand, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Saudi Arabia, UAE, Egypt, South Africa, and others) According to the report, Asia accounted for the largest market share as the region is home to a vast and diverse population, comprising numerous countries with varying cultures, languages, and demographics. This diversity provides lucrative opportunities to target a wide array of consumer segments through billboards, transit ads, and street furniture advertising. Additionally, rapid urbanization, increasing population, and the reliance on public and sharing commute are strengthening the growth of the market. Apart from this, many companies in the Asia Pacific region are utilizing outdoor advertising to drive online traffic and sales. Moreover, governing authorities of various countries in the region are providing support through investments in infrastructure, transportation networks, and public spaces.

Competitive Landscape:

Outdoor advertising companies are emphasizing eco-friendly advertising solutions, such as using sustainable materials for billboards and adopting energy-efficient lighting. Apart from this, they are focusing on location scouting and research to identify high-traffic areas and key demographics for optimal ad placement. Furthermore, they are developing innovative ways to engage the audience, such as QR code integration, social media integration, and mobile apps for interactive experiences. Moreover, they are adopting new technologies like augmented reality (AR) and location-based targeting to enhance the impact of outdoor advertising. Besides this, they are forming strategic collaborations with property owners, municipalities, and transportation companies to secure prime advertising locations and ensure compliance with local regulations.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report

  • 1. How big is the global outdoor advertising market?
  • 2. What is the expected growth rate of the global outdoor advertising market during 2024-2032?
  • 3. What are the key factors driving the global outdoor advertising market?
  • 4. What has been the impact of COVID-19 on the global outdoor advertising market?
  • 5. What is the breakup of the global outdoor advertising market based on the segment?
  • 6. What are the key regions in the global outdoor advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Outdoor Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Performance by Region
    • 5.4.1 Asia
      • 5.4.1.1 China
      • 5.4.1.2 Japan
      • 5.4.1.3 India
      • 5.4.1.4 South Korea
      • 5.4.1.5 Others
    • 5.4.2 Australasia
      • 5.4.2.1 Australia
      • 5.4.2.2 New Zealand
      • 5.4.2.3 Others
    • 5.4.3 Europe
      • 5.4.3.1 Germany
      • 5.4.3.2 France
      • 5.4.3.3 United Kingdom
      • 5.4.3.4 Italy
      • 5.4.3.5 Spain
      • 5.4.3.6 Russia
      • 5.4.3.7 Others
    • 5.4.4 Latin America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Mexico
      • 5.4.4.3 Others
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 Saudi Arabia
      • 5.4.5.2 UAE
      • 5.4.5.3 Egypt
      • 5.4.5.4 South Africa
      • 5.4.5.5 Others
  • 5.5 Market Breakup by Type
    • 5.5.1 Traditional Outdoor Advertising Market
    • 5.5.2 Digital Outdoor Advertising Market
  • 5.6 Performance by Segment
    • 5.6.1 Billboard Advertising
    • 5.6.2 Transport Advertising
    • 5.6.3 Street Furniture Advertising
    • 5.6.4 Others
  • 5.7 Market Breakup by Industry
  • 5.8 Market Forecast
  • 5.9 Outdoor Advertising Pricing Models
  • 5.10 SWOT Analysis
    • 5.10.1 Overview
    • 5.10.2 Strengths
    • 5.10.3 Weaknesses
    • 5.10.4 Opportunities
    • 5.10.5 Threats
  • 5.11 Value Chain Analysis
    • 5.11.1 Research
    • 5.11.2 Content Development
    • 5.11.3 Advertising Agencies
    • 5.11.4 Outdoor Media (Billboards, Public Transport, Street Furniture, etc.)
    • 5.11.5 Audience
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Bargaining Power of Suppliers
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Threat of Substitutes
    • 5.12.4 Competitive Rivalry
    • 5.12.5 Threat of New Entrants
  • 5.13 Key Challenges

6 Global Outdoor Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023

Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2023

Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 and 2023

Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2023

Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2023

Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 5 7: Global: Advertising Market Forecast: Breakup by Segments (in %), 2032

Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2032

Figure 6 1: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2018-2023

Figure 6 2: Global: Outdoor Advertising Market: Regional Breakup by Value (in %), 2023 and 2032

Figure 6 3: Global: Outdoor Advertising Market: Breakup by Region (in %), 2023

Figure 6 4: Asia: Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 5: Asia: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 6: Australasia: Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 7: Australasia: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 8: Europe: Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 9: Europe: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 10: Latin America: Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 11: Latin America: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 12: Middle East and Africa: Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 13: Middle East and Africa: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 14: Global: Outdoor Advertising Market: Breakup by Type (in %), 2023

Figure 6 15: Global: Traditional Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 16: Global: Traditional Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 17: Global: Digital Outdoor Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 18: Global: Digital Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 19: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2023

Figure 6 20: Global: Billboard Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 21: Global: Billboard Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 22: Global: Transport Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 23: Global: Transport Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 24: Global: Street Furniture Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 25: Global: Street Furniture Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 26: Global: Others Advertising Market: Sales Value (in Billion US$), 2018 and 2023

Figure 6 27: Global: Others Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 28: Global: Outdoor Advertising Market: Breakup by Industry (in %), 2023

Figure 6 29: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 6 30: Global: Outdoor Advertising Market Forecast: Breakup by Region (in %), 2032

Figure 6 31: Global: Outdoor Advertising Market Forecast: Breakup by Segment (in %), 2032

Figure 6 32: Global: Outdoor Advertising Market: SWOT Analysis

Figure 6 33: Global: Outdoor Advertising Market: Value Chain Analysis

Figure 6 34: Global: Outdoor Advertising Market: Porter's Five Forces Analysis

List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023

Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2024-2032