市场调查报告书
商品编码
1451456
2024年胶囊酒店市场报告(按旅行者类型(单人、团体)、预订模式(线上预订、离线预订)、年龄层(X一代、Y一代、Z一代)、应用(上班族、游客等)和地区-2032Capsule Hotel Market Report by Traveler Type (Solo, Group), Booking Mode (Online Booking, Offline Booking), Age Group (Generation X, Generation Y, Generation Z), Application (Office Workers, Tourists, and Others), and Region 2024-2032 |
2023年全球胶囊酒店市场规模达到1.078亿美元。展望未来, IMARC Group预计到2032年市场规模将达到2.375亿美元,2024-2032年复合年增长率(CAGR)为8.9%。越来越多的独行旅行者、千禧世代和数位游牧者寻求独特且经济高效的住宿选择,旅行选择中负担能力的重要性日益提高,以及城市化和高昂的房地产成本,推动了该市场稳步增长。
市场成长与规模:市场正在强劲成长,这可以归因于对经济高效的住宿选择的需求不断增长,尤其是精打细算的旅客和商务专业人士。
技术进步:透过应用程式实现的智慧功能(例如行动办理入住、自动化便利设施和个人化体验)变得越来越普遍,从而增强了整体宾客体验和营运效率。
产业应用:胶囊旅馆正在将其业务范围扩展到传统旅游业之外。它们越来越多地用于交通枢纽、机场,以及疫情期间医护人员的临时住所。
地理趋势:亚太地区以完善的胶囊饭店网路引领市场,为国内和国际旅客提供服务。然而,由于对传统酒店的经济高效替代方案的需求不断增长,北美正在成为一个快速成长的市场。
竞争格局:市场的主要参与者正在积极参与多项策略性倡议,以维持和扩大其在产业中的地位。他们正在创新胶囊设计,融入智慧技术来增强宾客体验,并实施永续实践来满足日益增长的环境问题。
挑战与机会:虽然市场面临监管障碍和对紧凑空间中客人隐私的担忧等挑战,但它也遇到了拓展未开发市场、开发创新设计以及利用人们对独特且经济实惠的住宿体验日益增长的偏好的机会。
未来展望:随着城市化进程、出行的增加以及对经济实惠、便捷住宿的渴望等因素的综合作用,胶囊酒店市场的未来前景看好。随着技术的进步,我们可以期待宾客体验和营运效率的进一步提升,使胶囊酒店成为酒店业的重要参与者。
改变旅行者的偏好
不断变化的人口结构和旅行者偏好正在推动市场的成长。随着越来越多的独行旅行者、千禧世代和数位游牧者寻求独特且经济高效的住宿选择,胶囊酒店越来越受欢迎。这些旅客通常优先考虑实惠、便利性和效率,这与胶囊酒店提供的服务完美契合。对身临其境且值得在 Instagram 上分享的体验的渴望导致了主题胶囊酒店的增长,吸引了寻求难忘住宿的旅客。此外,极简主义和永续发展的趋势与胶囊酒店的概念产生共鸣,吸引了具有生态意识的旅客。该市场的成长也得益于其满足现代旅客不断变化的需求和偏好的能力,为短期住宿提供紧凑而舒适的解决方案。
城市化和高昂的房地产成本
随着城市地区人口越来越稠密,市中心的土地和房地产成本不断上升。这使得传统饭店在黄金地段提供经济实惠的住宿变得越来越困难。胶囊旅馆以其紧凑且节省空间的设计,是解决这一问题的实用方法。它们可以建立在较小的空间内,但仍然提供舒适的住宿选择,通常成本只是同一地区传统酒店的一小部分。此外,这些饭店地理位置优越,邻近交通枢纽、商业区和热门旅游景点,为想要住在市中心的旅客提供便利的选择。城市化趋势,加上对经济实惠的城市住宿的需求,正在推动胶囊酒店在全球大都市地区的扩张,进一步推动市场的成长。
经济因素与预算旅行
胶囊旅馆可满足各种旅客的需求,包括精打细算的个人和寻求经济实惠住宿选择的旅客。在旅行变得更加便捷和广泛的时代,许多旅客热衷于优化他们的预算。胶囊酒店是传统酒店以外的经济实惠的选择,让客人节省住宿费用,同时仍享受舒适、安全的住宿环境。此外,经济衰退使得负担能力在旅行选择中变得越来越重要。在此期间,胶囊酒店正成为希望在不影响安全和清洁的情况下最大限度地减少开支的旅客的首选。由于经济因素正在影响旅游决策,胶囊饭店市场可望持续成长,满足对经济型住宿选择的需求。
商务旅客和独行旅客的兴起
商务和单独旅客的成长趋势提供了良好的市场前景。在城市地区出差、参加会议或寻求短期停留的人数增加。这些旅客通常需要方便、舒适的住宿来满足他们的特定需求,包括方便前往商业区和交通枢纽。胶囊旅馆非常适合这一人群。它们提供紧凑、高效且设施齐全的空间,为独行旅客提供舒适的环境,无论他们是商务旅行还是独立探索新目的地。此外,胶囊饭店的灵活性、通常较短的预订週期和 24/7 入住或退房选项,符合商务和独行旅客的动态时间表。
The global capsule hotel market size reached US$ 107.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 237.5 Million by 2032, exhibiting a growth rate (CAGR) of 8.9% during 2024-2032. The market is experiencing steady growth driven by the growing number of solo travelers, millennials, and digital nomads seeking unique and cost-effective lodging options, rising importance of affordability in travel choices, and urbanization and high real estate costs.
Market Growth and Size: The market is witnessing strong growth, which can be attributed to the rising demand for cost-effective accommodation options, especially among budget-conscious travelers and business professionals.
Technological Advancements: Smart features, such as mobile check-ins, automated amenities, and personalized experiences, through apps are becoming prevalent, enhancing the overall guest experience and efficiency of operations.
Industry Applications: Capsule hotels are expanding their reach beyond traditional tourism. They are increasingly used in transit hubs, airports, and as temporary accommodations for healthcare workers during the pandemic.
Geographical Trends: Asia Pacific leads the market, on account of a well-established network of capsule hotels, serving both domestic and international travelers. However, North America is emerging as a fast-growing market, driven by the growing demand for cost-effective alternatives to traditional hotels.
Competitive Landscape: Key players in the market are actively engaged in several strategic initiatives to maintain and expand their presence in the industry. They are innovating their capsule designs, incorporating smart technologies to enhance the guest experience, and implementing sustainable practices to meet growing environmental concerns.
Challenges and Opportunities: While the market faces challenges, such as regulatory hurdles and concerns over guest privacy in compact spaces, it also encounters opportunities in expanding into untapped markets, developing innovative designs, and capitalizing on the increasing preference for unique and affordable lodging experiences.
Future Outlook: The future of the capsule hotel market looks promising, with the combination of factors, such as urbanization, increasing travel, and the desire for cost-effective and convenient accommodations. As technology is advancing, we can expect further enhancements in guest experiences and operational efficiency, making capsule hotels a significant player in the hospitality industry.
Changing traveler preferences
Changing demographics and traveler preferences are propelling the growth of the market. With an increasing number of solo travelers, millennials, and digital nomads seeking unique and cost-effective lodging options, capsule hotels are gaining traction. These travelers often prioritize affordability, convenience, and efficiency, which aligns perfectly with what capsule hotels offer. The desire for immersive and Instagram-worthy experiences is leading to the growth of themed capsule hotels, attracting travelers looking for memorable stays. Additionally, the trend towards minimalism and sustainability resonates with the capsule hotel concept, appealing to eco-conscious travelers. The growth of the market is also driven by its ability to cater to the evolving needs and preferences of modern travelers, providing a compact yet comfortable solution for short-term stays.
Urbanization and high real estate costs
As urban areas are becoming more densely populated, costs of land and real estate in city centers are rising. This makes it increasingly challenging for traditional hotels to offer affordable accommodation in prime locations. Capsule hotels, with their compact and space-efficient design, are a practical solution to this problem. They can be established in smaller spaces and still provide comfortable lodging options, often at a fraction of the cost of traditional hotels in the same area. Moreover, these hotels are strategically located near transportation hubs, business districts, and popular tourist attractions, making them convenient choices for travelers who want to stay in the heart of the city. Urbanization trends, coupled with the need for affordable urban accommodations, are driving the expansion of capsule hotels in metropolitan areas worldwide, further impelling the growth of the market.
Economic factors and budget travel
Capsule hotels cater to a wide range of travelers, including budget-conscious individuals and those seeking affordable accommodation options. In an era where travel is becoming more accessible and widespread, many travelers are keen on optimizing their budgets. Capsule hotels offer a cost-effective alternative to traditional hotels, allowing guests to save on accommodation expenses while still enjoying a comfortable and secure place to stay. Moreover, economic downturns are increasing the importance of affordability in travel choices. During these periods, capsule hotels are becoming a preferred choice for travelers looking to minimize expenses without compromising on safety and cleanliness. As economic factors are influencing travel decisions, the capsule hotel market is poised for sustained growth, meeting the demand for budget-friendly lodging options.
Rise of business and solo travelers
The growing trend of business and solo travelers is offering a favorable market outlook. There is an increase in individuals traveling for work, attending conferences, or seeking short-term stays in urban areas. These travelers often require convenient and comfortable accommodations that cater to their specific needs, including easy access to business districts and transportation hubs. Capsule hotels are well-suited for this demographic. They offer compact, efficient, and well-equipped spaces that provide a comfortable environment for solo travelers, whether they are on business trips or exploring new destinations independently. Additionally, the flexibility of capsule hotels, with their typically shorter booking periods and 24/7 check-in or check-out options, aligns with the dynamic schedules of business and solo travelers.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on traveler type, booking mode, age group and application.
Solo
Group
Solo accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group. According to the report, solo represented the largest segment.
Solo travelers, including backpackers, digital nomads, and individuals on business trips, are drawn to capsule hotels due to their affordability, convenience, and suitability for single occupants. These travelers often seek cost-effective lodging options that provide a comfortable and secure place to stay while exploring new destinations or attending work-related events. Capsule hotels cater to the unique needs of solo travelers, offering compact yet well-designed capsules that provide privacy, comfort, and essential amenities.
Group travelers include friends, families, or small tour groups who choose to stay in capsule hotels for various reasons. While capsule hotels are typically associated with individual travelers, some establishments offer group capsules or interconnected capsules to accommodate multiple guests in close proximity.
Online Booking
Offline Booking
Offline booking holds the largest share in the industry
A detailed breakup and analysis of the market based on the booking mode have also been provided in the report. This includes online booking and offline booking. According to the report, offline booking accounted for the largest market share.
Many travelers, especially those from older generations or individuals with limited access to the internet, still prefer traditional methods of booking accommodations. In this segment, guests make reservations directly at the front desk of the hotel or through telephone bookings. Capsule hotels that rely on walk-in guests or tourists who arrive without prior reservations contribute significantly to this segment. Additionally, some capsule hotels located in busy tourist areas benefit from high foot traffic and attract spontaneous travelers looking for immediate lodging.
The online booking segment in the market has been steadily growing in recent years, fueled by the widespread use of smartphones and increased access to the internet. Travelers now have the convenience of booking their capsule accommodations through various online platforms, including hotel websites, third-party booking websites, and dedicated travel apps. Online booking offers guests the flexibility to research, compare prices, and read reviews before making reservations.
Generation X
Generation Y
Generation Z
Generation Z represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the age group. This includes generation X, generation Y, and generation Z. According to the report, generation Z represented the largest segment.
Generation Z, often referred to as Gen Z, constitutes the largest segment in the capsule hotel market. Gen Z travelers are known for their tech-savvy nature and desire for unique experiences. They are drawn to capsule hotels due to the innovative and efficient nature of these accommodations, as well as their affordability. They appreciate the minimalist design, modern amenities, and sustainability features often found in capsule hotels. They prioritize convenience, accessibility via mobile apps, and personalized experiences, making them well-suited for the capsule hotel concept.
Generation Y, or millennials, also constitute a significant segment in the capsule hotel market. Millennials are known for their adventurous spirit and desire for authentic travel experiences. Many millennials are embracing the capsule hotel concept as it aligns with their values of sustainability and affordability. They appreciate the flexibility and convenience of capsule accommodations, especially during short getaways or solo trips.
Generation X represents a smaller but notable segment in the market. This demographic often seeks comfort and convenience during their travels, which may lead them to choose capsule hotels for short stays. While they may not be as tech dependent as younger generations, generation X travelers appreciate the simplicity and cost-effectiveness of capsule accommodations, especially when exploring urban area
Office Workers
Tourists
Others
The report has provided a detailed breakup and analysis of the market based on the application. This includes office workers, tourists, and others.
Capsule hotels are gaining traction among office workers as a convenient and efficient lodging solution. This segment primarily consists of professionals who require short-term accommodations for various purposes, such as business meetings, seminars, or extended work hours. Capsule hotels located in or near business districts cater to the needs of these office workers by providing comfortable and cost-effective places to rest and work. Many office workers appreciate the convenience of capsule hotels for their strategic locations, allowing them to minimize commuting time and maximize productivity.
The tourist segment represents a significant portion of the capsule hotel market, with travelers seeking affordable and unique lodging experiences. This diverse group includes domestic and international tourists exploring tourist attractions, leisure travelers on weekend getaways, and backpackers looking for budget-friendly accommodations. Capsule hotels situated in tourist hotspots, city centers, and near transportation hubs are well-positioned to serve this segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest capsule hotel market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share as the concept of capsule hotels originated in Japan, and the region remains a hub for these accommodations. Countries like Japan, South Korea, and China have a well-established network of capsule hotels, serving both domestic and international travelers. The Asia Pacific region benefits from high urbanization rates, making capsule hotels a practical solution for travelers seeking affordable and convenient lodging options in densely populated cities.
North America has seen steady growth in the capsule hotel market in recent years. Major metropolitan areas in the United States and Canada are witnessing the emergence of capsule hotels, primarily targeting solo travelers, millennials, and business professionals. These establishments often cater to urban travelers looking for cost-effective alternatives to traditional hotels.
Europe has also embraced the capsule hotel concept, particularly in tourist-heavy cities and transit hubs. Countries like the United Kingdom, Germany, and the Netherlands are experiencing the growth of capsule hotels catering to a diverse range of travelers, including tourists, backpackers, and business travelers. This segment benefits from the well-connected transportation infrastructure, making capsule hotels an attractive option for travelers in transit.
The market in Latin America is still in its nascent stages compared to other regions, but it shows potential for growth. Countries like Brazil, Mexico, and Argentina have started to explore this concept, targeting both domestic and international tourists.
The Middle East and Africa segment of the capsule hotel market is relatively small but growing. Cities like Dubai and major airports in the region are witnessing the introduction of capsule hotels to serve transit passengers and travelers looking for short stays.
Key players in the market are actively engaged in several strategic initiatives to maintain and expand their presence in the industry. They are innovating their capsule designs, incorporating smart technologies to enhance the guest experience, and implementing sustainable practices to meet growing environmental concerns. These players also focus on strategic location selection, ensuring proximity to transportation hubs and urban centers to attract both business and leisure travelers. Additionally, they are diversifying their offerings by introducing themed or specialty capsule hotels to cater to niche markets. Collaborations with online booking platforms and travel agencies play a crucial role in marketing and attracting a broader consumer base, while maintaining competitive pricing and providing a high standard of hygiene and safety standards remains a top priority.
CubeHotelsGroup
De Bedstee Capsules Hotel B.V.
Hippo Pod
inBox Capsule Hotel
Mayu Tokyo Woman
Nadeshiko Hotel
Pangea Pod Hotel
Riccarton Capsule Hotel
St Christopher's Inns
The Bed KLCC
The Capsule Hotel
Urban Pod Pvt Ltd.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
October, 2021: Urban Pod Pvt Ltd. announced its association with IRCTC to introduce Pod concept rooms at Mumbai Central railway station, with 30 classic Pods, seven for ladies only, 10 private Pods and one for differently-abled.