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2024-2032 年按显示器类型、技术、应用、垂直产业和地区分類的显示器市场报告Display Market Report by Display Type, Technology, Application, Industry Vertical, and Region 2024-2032 |
2023年全球显示器市场规模达1,654亿IMARC Group。显示技术的新兴技术进步、教育和汽车行业不断增长的产品需求以及电子商务行业的显着扩张是推动市场成长的一些主要因素。
展示是指在萤幕或平台上呈现的视觉内容,以吸引和告知目标受众。它包括各种格式,例如横幅广告、影片、图像和互动式内容,策略性地放置在网站、社交媒体和应用程式上。它旨在提高品牌知名度、吸引潜在客户并推动转换。有效的产品行销活动使用引人注目的设计和引人注目的讯息来简洁地传达价值主张。它使用精心设计的创意和精确的受众定位,使企业能够扩大其线上影响力并促进客户参与。如今,它在医疗保健、汽车和娱乐领域获得了巨大的吸引力。
由于众多行业广泛采用数位化,该市场正在经历大幅成长。此外,它对于传达讯息、增强用户体验和促进沟通至关重要,从而影响市场成长。此外,零售业越来越多地使用产品进行互动广告和产品展示,正在影响消费者行为并推动销售,这是另一个主要的成长诱导因素。除此之外,医疗保健产业对医学影像、病患监护和远距医疗等帮助诊断和治疗的产品需求不断增长,也加速了产品的采用率。除此之外,汽车领域资讯娱乐系统、导航和驾驶辅助产品的广泛使用有助于提供更安全、更互联的驾驶体验,从而推动市场成长。除此之外,游戏和娱乐产业正在使用高解析度产品来实现身临其境的体验。此外,它还应用于机场和交通枢纽等公共场所,用于资讯传播和寻路,从而促进市场成长。
新兴技术进步
有机发光二极体(OLED)产品的推出推动了市场的发展。此外,与传统发光二极体LCD 萤幕相比,OLED 具有卓越的色彩准确度、高对比度和更快的反应时间,可实现更薄、更灵活的产品,使其成为智慧型手机、电视和穿戴式装置应用的理想选择,进而影响市场成长。 OLED 的自发光特性消除了对背光的需求,从而产生更深的黑色并提高能源效率。此外,量子点技术的多项进步催生了量子点产品,提高了色彩准确度并扩大了发光二极管(LCD)萤幕的色域,从而产生充满活力和逼真的视觉效果,特别是与高动态范围( HDR)内容结合使用时这是另一个主要的成长诱导因素。除此之外,扩增实境(AR)和虚拟实境(VR)在创造沉浸式体验的技术中的结合正在推动市场的成长。
教育领域产品需求不断成长
该市场主要是由产品解决方案需求的大幅增长所推动的。此外,现代课堂正在超越传统的教学方法,整合数位工具来增强学习体验,由于互动式和沈浸式内容交付的需要影响了市场的成长,因此对产品解决方案的需求不断增加。此外,它的范围从互动式白板到大萤幕,使教育工作者能够创建动态演示,透过互动活动吸引学生,并促进即时协作,从而促进市场成长。此外,最近爆发的冠状病毒病(COVID-19)大流行加速了远距和混合学习模式的采用,增加了对无缝虚拟教学的产品需求,以保持在线环境的参与,这是另一个主要的增长诱导因素。除此之外,教育应用程式、多媒体资源和线上平台的激增正在不断升级能够展示丰富多样化内容的产品需求,从而加快产品采用率。
电子商务产业显着扩张
电子商务产业正在见证整个市场的显着扩张。此外,消费者行为的变化、技术的进步和数位化的不断发展正在影响市场的成长。此外,扩增实境(AR)和虚拟实境(VR)技术的整合正在进一步改变电子商务市场,让消费者在购买前虚拟体验产品,弥合线上和线下购物体验之间的差距,这代表了另一个主要趋势。除此之外,线上购物平台的激增正在不断增加对具有视觉吸引力和资讯丰富的产品的需求。同时,社群商务与电商平台的融合也进一步放大了产品的影响力。使用者产生的内容、评论和推荐提供了对产品的真实见解,促进消费者做出明智的决策,并在线上购物环境中培养社群意识,从而推动市场成长。
The global display market size reached US$ 165.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 227.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032. The emerging technological advancements in display technologies, the increasing product demand in the education and automotive sectors, and the significant expansion in the e-commerce industry are some of the major factors contributing to the market growth.
Display refers to visual content presented on screens or platforms to engage and inform the target audience. It includes various formats, such as banner ads, videos, images, and interactive content, strategically placed on websites, social media, and apps. It aims to raise brand awareness, attract potential customers, and drive conversions. Effective product campaigns use eye-catching designs and compelling messages to convey the value proposition succinctly. It uses well-designed creatives and precise audience targeting, to allow businesses to amplify their online presence and foster customer engagement. Nowadays, it is gaining immense traction across the healthcare, automotive, and entertainment sectors.
The market is experiencing substantial growth due to the widespread adoption of digitalization across numerous industries. In addition, it is essential for conveying information, enhancing user experiences, and facilitating communication, thus influencing market growth. Moreover, the increasing product use in the retail sector for interactive advertising and product showcasing is influencing consumer behavior and driving sales representing another major growth-inducing factor. Besides this, the rising product demand in the healthcare industry in medical imaging, patient monitoring, and telemedicine, to help in diagnosis and treatment is accelerating the product adoption rate. Along with this, the extensive product use in the automotive field for infotainment systems, navigation, and driver assistance is contributing to safer and more connected driving experiences, thus propelling market growth. Apart from this, the gaming and entertainment sectors are using high-resolution products for immersive experiences. Furthermore, it also finds applications in public spaces, such as airports and transportation hubs, for information dissemination and wayfinding, thus augmenting the market growth.
The emerging technological advancements
The market is driven by the introduction of organic light-emitting diode (OLED) product. In addition, OLEDs offer superior color accuracy, high contrast ratios, and faster response times compared to traditional lighting emitting diode LCD screens which allow thinner and more flexible product, making it ideal for applications in smartphones, televisions, and wearable devices, thus influencing the market growth. The self-emissive nature of OLEDs eliminates the need for a backlight, resulting in deeper blacks and improved energy efficiency. Moreover, several advancements in quantum dot technology led to quantum dot products, enhancing color accuracy and expanding the color gamut of the lighting-emitting diode (LCD) screens resulting in vibrant and lifelike visuals, especially when coupled with high dynamic range (HDR) content which represents another major growth-inducing factor. Besides this, the incorporation of augmented reality (AR) and virtual reality (VR), in technologies for creating immersive experiences are propelling the market growth.
The increasing product demand in the education sector
The market is primarily driven by the substantial rise in demand for product solutions. In addition, modern classrooms are evolving beyond traditional teaching methods, integrating digital tools to enhance the learning experience, thus escalating the demand for product solutions due to the need for interactive and immersive content delivery influencing the market growth. Also, it ranges from interactive whiteboards to large format screens, empowers educators to create dynamic presentations, engages students through interactive activities, and facilitates real-time collaboration, thus augmenting market growth. Moreover, the recent onset of the coronavirus disease (COVID-19) pandemic accelerated the adoption of remote and hybrid learning models, escalating the product demand for seamless virtual instruction for maintaining engagement in online settings, representing another major growth-inducing factor. Besides this, the proliferation of educational apps, multimedia resources, and online platforms is escalating the product demand that can showcase rich and diverse content, thus accelerating the product adoption rate.
The significant expansion in the e-commerce industry
The e-commerce industry is witnessing a significant expansion across the market. In addition, changing consumer behaviors, advancements in technology, and rising digitization are influencing market growth. Moreover, the integration of augmented reality (AR) and virtual reality (VR) technologies is further transforming the e-commerce market by allowing consumers to virtually experience products before making a purchase, bridging the gap between online and offline shopping experiences which represents another major growth-inducing factor. Besides this, the proliferation of online shopping platforms is escalating the demand for visually appealing and informative product. Along with this, the integration of social commerce into e-commerce platforms further amplifies the impact of product. User-generated content, reviews, and testimonials provide authentic insights into products, facilitating informed decision-making for consumers and fostering a sense of community within online shopping environments thus propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global display market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on display type, technology, application and industry vertical.
Flat Panel Display
Flexible Panel Display
Transparent Panel Display
Flat panel display represents the most used display type
The report has provided a detailed breakup and analysis of the market based on the display type. This includes flat panel display, flexible panel display, and transparent panel display. According to the report, flat panel displays accounted for the largest market share.
Flat panel displays (FPDs) are adaptable to numerous devices and applications from smartphones and tablets to laptops, televisions, and digital signage. In addition, FPDs offer a consistent and immersive viewing experience. Moreover, technological advancements and the development of organic light-emitting diode (OLED) and liquid crystal display (LCD) technologies led to thinner, energy-efficient, and higher-resolution products representing another major growth-inducing factor. Also, it enhances image quality, color accuracy, and visual clarity, making FPDs particularly appealing to consumers seeking advanced technology.
Besides this, the escalating demand for sleek, space-saving designs is driving the adoption of FPDs in various sectors. Thin profiles and bezel-less designs make FPDs aesthetically pleasing and suitable for modern interiors, consumer electronics, commercial products, and automotive infotainment systems.
Furthermore, FPDs are benefited from their ability to deliver engaging content and interactive experiences. Touchscreen capabilities in FPDs are transforming the way users interact with devices, enabling gestures, multi-touch actions, and intuitive controls which have found applications in education, entertainment, retail, and industrial settings, enhancing user engagement and driving demand.
OLED
Quantum Dot
LED
LCD
E-Paper
Others
LCD holds the largest share of the market
A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes OLED, quantum dot, LED, LCD, e-paper, and others. According to the report, LCD accounted for the largest market share.
The LCD market is driven by its versatility and widespread adoption across various industries. Its ability to deliver high-quality visuals, coupled with cost-effectiveness, has made it a go-to option for consumer electronics and commercial applications, from televisions and computer monitors to digital signage and information product, LCDs offer a balance between performance and affordability, thus influencing the market growth.
Moreover, LCDs are evolving to meet the demands of modern technology and the introduction of LED backlighting is significantly improving color accuracy, contrast ratios, and energy efficiency, thus representing another major growth-inducing factor. Additionally, advancements in panel technology, such as in-plane switching (IPS) and advanced fringe field switching (AFFS), are addressing limitations in viewing angles and color reproduction, enhancing the user experience, which is augmenting the market growth.
Smartphone and Tablet
Smart Wearable
Television and Digital Signage
PC and Laptop
Vehicle Display
Others
Smartphones and tablets presently account for the largest market share
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes smartphones and tablets, smart wearables, television and digital signage, PCs and laptops, vehicle display, and others. According to the report, smartphones and tablets accounted for the largest market share.
Smartphones and tablets are transforming the way individuals access information, connect with others, and conduct business. They are combined with high-resolution products, delivering an immersive user experience that seamlessly integrates into daily routines. This led to a fundamental shift in consumer preferences, with more individuals relying on these devices for a range of applications.
Moreover, smartphones and tablets are evident in e-commerce and digital marketing industry. The mobile-first approach is encouraging businesses to optimize their online platforms for these devices, transforming their potential to reach a global audience. Mobile shopping apps, interactive advertisements, and seamless payment gateways contribute to making smartphones and tablets integral to the market growth.
Furthermore, the expansion of entertainment and multimedia consumption on smartphones and tablets is creating new avenues for content creators and streaming services. High-definition products, vibrant colors, and touch interfaces are elevating the consumption of videos, games, and interactive content, thereby escalating the demand for advanced product technologies.
BFSI
Retail
Healthcare
Consumer Electronics
Military and Defense
Automotive
Others
Consumer electronics represent the leading segment
The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes BFSI, retail, healthcare, consumer electronics, military and defense, automotive, and others. According to the report, consumer electronics accounted for the largest market share.
Consumer electronics includes products such as smartphones, laptops, tablets, televisions, and smart wearables, which provide users with immersive and interactive experiences. The continuous demand for high-resolution, vibrant, and energy-efficient product is driving advancements in technology.
Along with this, the proliferation of smartphones, and the rapid evolution of smartphone, from basic LCDs to sophisticated OLED and AMOLED screens, are redefining user expectations and paving the way for improved visuals, enhanced touch responsiveness, and energy-efficient products are propelling the market growth.
Furthermore, the rise of smart home devices and wearable technology is increasing product use in smartwatches, fitness trackers, and augmented reality (AR) glasses leveraging compact and high-quality product to deliver real-time information and engage users in novel ways.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific market is driven by the growing middle-class family, the rising disposable income, and increased consumer spending, particularly in consumer electronics and digital devices. In addition, the escalating demand for smartphones, tablets, and televisions is driving manufacturers to invest in research and development (R&D) to meet the growing appetite for advanced visual technologies, thus influencing the market growth.
Moreover, the Asia Pacific market is driven by the growing manufacturing infrastructure, serving as a hub for electronics production, with the presence of leading manufacturers and supply chain partners, ensuring efficient production and competitive pricing representing another major growth-inducing factor.
Furthermore, technological innovation and manufacturers customizing product to cater to numerous preferences and sensitivities across countries, enhancing user engagement and market penetration are propelling the market growth.
At present, key players in the market are actively implementing strategic initiatives to solidify their positions and remain competitive in the ever-evolving landscape. These efforts encompass innovation, customer engagement, partnerships, and continuous improvement to maintain leadership and cater to the demands of an increasingly tech-savvy consumer base. They are investing significantly in research and development (R&D) to pioneer new product technologies with numerous advancements in OLED, QLED, microLED, and flexible products allowing these players to offer advanced products that stand out in terms of performance, resolution, and energy efficiency. Moreover, companies are exploring new applications for products beyond traditional markets from foldable smartphones to augmented reality glasses, diversifying the applications of products extends their reach and strengthens market presence. Furthermore, key players are collaborating with content creators, software developers, and other industry stakeholders to optimize compatibility, and create captivating content.
AUO Corporation
BOE Technology Group Co. Ltd.
Corning Incorporated
DuPont de Nemours Inc.
E Ink Holdings Inc. (YFY Inc.)
HP Inc.
Innolux Corporation
Leyard Optoelectronic
LG Display Co. Ltd. (LG Corporation)
Qisda Corporation
Samsung Electronics Co. Ltd.
Seiko Epson Corporation
Sharp Corporation (Hon Hai Precision Industry Co. Ltd.)
Sony Corporation
In August 2023, Samsung Electronics Co. Ltd. introduced the fourth generation of foldable smartphones the Galaxy Z Flip4 and Galaxy Z Fold4 with enhanced display and ultra-fast 5G, available for pre-order.
In May 2023, LG announced the availability of its 2022 organic light-emitting diode (OLED) television (TV) line-up which introduces the widest range of OLED TVs including the world's biggest OLED television (TV) LG OLED EVO which was a 246cm wide television.
In April 2023, Samsung Electronics Co. Ltd. announced that it has a new project underway for future television (TV) offerings which aims to make its quantum dot QLED panels thinner than they are now which would help cut down production costs.