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市场调查报告书
商品编码
1792294
2025 年至 2033 年全地形车市场报告(按类型、应用、引擎类型、车轮数量、驱动类型、燃料类型、座位容量和地区划分)All-Terrain Vehicle Market Report by Type, Application, Engine Type, No. of Wheels, Drive Type, Fuel Type, Seating Capacity, and Region 2025-2033 |
2024年,全球全地形车市场规模达45亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到58亿美元,2025-2033年期间的复合年增长率(CAGR)为2.9%。旅游业的蓬勃发展以及冒险运动的增多,是推动全地形车市场发展的主要动力。
科技融合不断提升
为增强全地形车 (ATV) 的功能和用户体验而引入的创新技术正在增强市场。此外,现代全地形车广泛配备了各种功能,例如用于无缝移动整合的蓝牙连接、用于导航的 GPS、可提高引擎效率和性能的电子燃油喷射系统等。例如,2023 年 1 月,美国汽车製造商之一 Polaris Inc. 推出了配备 Group Ride 功能的全地形车。这些功能允许用户透过智慧型手机、平板电脑或车载显示器在地图上查看自己的即时位置。此外,主要参与者越来越注重为骑乘者提供即时路线图、天气更新、乘客沟通等,这也刺激了全地形车市场的发展。例如,2023 年 5 月,Cardo 是街头自行车市场头盔内建通讯技术的领导者之一,推出了其 Packtalk Edge 越野车 (ORV) 车型。本系统防水、无线且防尘。此外,它采用最新的蓝牙 5.2 进行通信,并配备 FM 收音机功能以及 GPS 连接和手机介面。此外,科技创新提升了全地形车的吸引力,使其更易于驾驭,并能从休閒娱乐到实用任务等各种用途带来更多乐趣。例如,川崎于 2021 年 6 月推出了 BRUTE FORCE 750 4x4i,这是一款专为刺激户外探险而设计的越野车。为此,它配备了众多功能,例如可选驾驶模式、前差速锁和无段变速箱 (CT),所有这些都有助于提升牵引力和整体性能。
电动版本的开发
消费者日益增长的环境问题和日益增长的永续性需求促使主要参与者开发电动全地形车。与传统的燃气驱动车型相比,电动全地形车具有许多优势,包括更低的排放水平、更低的维护成本和更低的噪音。例如,2022 年 11 月,Rohnel Motors 成为第一家将电动全地形车引入印度的公司。同时,LIVAQ 于 2023 年 12 月推出了其新型电动四轮车 LIVAQ EQUAD,作为主要由内燃机控制的产业的替代方案。此外,包括 UTV 在内的各种全地形车广泛应用于农业、军事和国防、体育等众多领域,进一步推动了全地形车市场的成长。例如,2024 年 2 月,第一家全电动运动公司 Volcon Inc. 宣布向美国陆军工程兵团交付其首款电动多用途地形车 (UTV) Volcon Stag。除此之外,2024年3月,总部位于果阿的新创公司Powerland在印度市场推出了电动全地形车Powerland Tachyon 4x4。此外,电池技术的不断进步,提升了电动全地形车的续航里程和性能,预计将在未来几年推动市场发展。例如,2023年10月,英国向20个尖端净零排放技术项目提供了8,900万英镑的资助,其中包括一座新的锂离子电池规模化工厂、氢动力越野车、革命性的新型电动车电池系统等,这巩固了英国在零排放汽车技术领域的全球领先地位。
体育和娱乐领域应用日益广泛
全地形车在休閒娱乐和专业运动领域都越来越受欢迎,包括赛车、越野骑行、狩猎等活动。全地形车的刺激性和多功能性持续吸引着形形色色的爱好者,从而推动了市场的成长。此外,这些越野专用车能够应对山路、草地、沙地等各种未铺砌或崎岖的地形,刺激了全地形车市场份额的成长。例如,雅马哈等公司提供各种各样的休閒全地形车,包括雅马哈的「大熊」(Big Bear)、加拿大流行的全地形车「灰熊」(Grizzly)、个人水上摩托车等。此外,冒险活动的不断增加也增加了全地形车市场的收入。例如,2023年3月,北极星公司推出了RZR Pro R Factory,这是一款专为竞技比赛设计的专用多用途全地形车(UTV)。这款专用车辆旨在在沙漠赛车的严苛条件下提供卓越的性能。除此之外,2023年11月,川崎在印度市场推出了两款越野摩托车,分别是2024款KX 85和KLX 300R。此外,2024年2月,Hero MotoCorp在首届2024年印度移动出行博览会上展示了其Vida品牌的电动越野摩托车。
各种类型的 ATV 专为各种用途而设计。多功能 ATV 专为功能性任务而设计,例如农业、园林绿化和其他公用事业运营,由于其在各种工作环境中的多功能性和坚固性,占据了相当大的市场份额。这反过来又提高了全地形车市场在该细分市场的近期价格。例如,在 2021 年 12 月,Polaris 和 Zero Motorcycles 发布了一款名为 Ranger XP Kinetic 的电动 UTV。此外,在 2022 年 7 月,美国 Landmaster 在美国推出了电动 UTV。此外,以高性能和灵活性而闻名的运动型 ATV 迎合了参加赛车和其他高速活动的爱好者。除此之外,休閒型 ATV 专为一般休閒和越野乐趣而设计,吸引了寻求冒险和户外活动的广大受众。
全地形车 (ATV) 因其在各种地形条件下的机动性和稳健性而被广泛应用于众多行业。在农业领域,它们被广泛应用于大型农场的耕作、牵引、货物运输等任务,透过减少体力劳动和时间来提高生产力。根据全地形车市场概况,农业产业的各参与者都在推广这些车辆的使用。此外,ATV 在紧急应变和救援行动中也发挥着重要作用,尤其是在自然灾害或事故期间难以到达的地区。它们能够在崎岖泥泞的地形上行驶,这使得它们在对机动性和适应性有较高要求的行业中成为不可或缺的车辆。例如,2022 年 10 月,电动车新创公司 Powerland 在其位于果阿邦的 Verna 工业区生产了电动全地形车 (ATV),用于农业、国防和探险运动。
400 cc 以下的全地形车通常适合轻度作业和休閒娱乐,由于其易于操控且输出功率较低,吸引了初学者和年轻骑手。此外,400-800 cc 的全地形车在动力和操控性方面实现了平衡,使其成为日常工作和更高要求的休閒活动的理想选择。这些车在经验丰富的骑手中很受欢迎。最后,800 cc 以上的全地形车专为高性能需求而设计,可提供强劲的动力和扭矩,非常适合建筑和农业领域的重型作业。例如,雅马哈于 2021 年 9 月推出了 Grizzly 90,这是一款针对 10 岁及以上年轻人的运动车型。它配备了低维护的 90cc 发动机,并采用湿式油底壳和风冷润滑系统,以实现最佳性能。
三轮全地形车适合喜欢其独特操控特性的人。四轮全地形车则具有更强的稳定性和安全性,适用于从休閒娱乐到各行各业的公共事业的各种活动。另一方面,四轮以上的全地形车则具有卓越的稳定性和承载能力,适合特定的工业应用或需要额外支撑和动力的专业任务。这反过来又代表了全地形车市场近期的机会之一。
两驱全地形车通常更轻、更灵活,适合平坦且不太复杂的地形。而四驱全地形车则是为更崎岖的环境而设计。此外,能够自动在两驱和四轮驱动之间切换的四驱全地形车在全球范围内被广泛采用。例如,Honda于2023年8月推出了一款自动驾驶作业车(AWV)。它配备了感测器和GPS,可以自主导航和执行任务。
汽油全地形车 (ATV) 在各种地形上都能提供最佳性能。然而,根据全地形车市场统计数据,电动全地形车因其环保优势、更低的营运成本、更优化的操作等特点,正逐渐成为环保选择。电池技术的进步也推动了这一转变,提升了电动全地形车的续航里程和性能。例如,2023 年 7 月,全地形车 (RTV) 製造商之一 DRR USA 与电动动力系统和电池解决方案提供商 BRITE Energy Innovators 合作,改进了电动全地形车的电池管理系统 (BMS) 和控制系统。
单座全地形车 (ATV) 适合单人驾驶,用于狩猎、运动或需要在崎岖地形上快速灵活地移动的任务。而双座或双座以上全地形车则适合需要更多座位空间的使用者。它们满足了消费者的多样化需求,从而提升了全地形车的个人和专业实用性。
市场研究报告也对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。
北美广泛分布的越野地形步道和公园,例如落基山牧场 (Rocky Ridge Ranch)、西北越野车公园 (Northwest Off-Highway Vehicle Park)、河谷越野摩托车公园 (River Valley Motocross) 等,是推动该地区市场发展的主要因素。此外,亚太地区有利的政府政策和安全规范也是重要的成长诱因。例如,2022 年 5 月,昆士兰州政府机构提出了多项法规,以提高工作场所驾驶四轮摩托车和并排式车辆 (SSV) 人员的安全性。此外,在巴西和阿根廷等自然景观丰富的国家,全地形车在旅游和运动领域的应用也十分广泛。此外,中东和非洲地区沙漠运动的日益普及预计将在预测期内提振该地区市场。
市场研究报告对竞争格局进行了全面的分析,并提供了所有主要全地形车市场公司的详细资料。市场中的一些主要参与者包括:
The global All-Terrain Vehicle Market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.8 Billion by 2033, exhibiting a growth rate (CAGR) of 2.9% during 2025-2033. The expanding tourism industry, along with the increasing number of adventure sports, is primarily bolstering the market.
Rising Technological Integration
The introduction of novel innovations to enhance both the functionality and user experience of ATVs is strengthening the market. Moreover, modern all-terrain vehicles are widely equipped with various features, such as Bluetooth connectivity for seamless mobile integration, GPS for navigation, electronic fuel injection systems that enhance engine efficiency and performance, etc. For instance, in January 2023, Polaris Inc., one of the automotive manufacturers in the U.S., launched ATVs that are equipped with the Group Ride feature. These features allow individuals to see their live location on the map via smartphones, tablets, or vehicle displays. Additionally, the inflating focus among key players on providing riders with real-time trail maps, weather updates, passenger communication, etc., is also stimulating the all-terrain vehicle market outlook. For example, in May 2023, Cardo, one of the leaders in providing in-helmet communicator technology to the street-bike market, introduced its Packtalk Edge Off-Road Vehicle (ORV) model. The system is waterproof, wireless, and dustproof. Moreover, it utilizes the latest Bluetooth 5.2 for communication, along with being fitted with FM radio capability and inputs for GPS connectivity and cell phones. Besides this, technological innovations improve the appeal of ATVs by making them more accessible and enjoyable for a variety of uses, from recreation to utility tasks. For example, in June 2021, Kawasaki launched the BRUTE FORCE 750 4x4i, an off-road vehicle designed for thrilling outdoor adventures. In line with this, it is equipped with numerous features, such as selectable drive modes, a front differential lock, and continuous variable transmission (CT), all contributing to improved traction and overall performance.
Development of Electric Variants
The rising consumer environmental concerns and the elevating need for sustainability are encouraging key players to develop electric all-terrain vehicles that possess numerous benefits, including lower emissions levels, reduced maintenance costs, and minimized noise, as compared to traditional gas-powered models. For example, in November 2022, Rohnel Motors became the first company to bring electric ATVs to India. In line with this, in December 2023, LIVAQ introduced its new electric four-wheeler, the LIVAQ EQUAD, as an alternative to the largely ICE-controlled industry. Apart from this, the widespread applications of various types of all-terrain vehicles, including UTVs, in numerous sectors, such as agriculture, military and defense, sports, etc., are further fueling the all-terrain vehicle market growth. For instance, in February 2024, Volcon Inc., the first all-electric power sports company, announced the delivery of the Volcon Stag, its first electric utility terrain vehicle (UTV), to the U.S. Army Corps of Engineers. Besides this, in March 2024, Goa-based startup Powerland launched Powerland Tachyon 4x4, an electric all-terrain vehicle in the market across India. Furthermore, continuous advancements in battery technologies that are improving the range and performance of electric all-terrain vehicles are anticipated to fuel the market in the coming years. For example, in October 2023, the funding of £89 Million was awarded to 20 cutting-edge net zero tech projects, including a new lithium scale-up plant, hydrogen-powered offroad vehicles, revolutionary new EV battery systems, etc., reinforcing the UK as a world leader in zero emissions vehicle technology.
Growing Adoption in Sports and Recreation
All-terrain vehicles are becoming widely popular for both recreational purposes and professional sports. This includes activities like racing, trail riding, hunting, etc. The thrill and versatility of ATVs continue to attract a diverse group of enthusiasts, thereby boosting the market growth. Furthermore, these off-road-specific vehicles can handle all sorts of unpaved or rough terrain found in mountain trails, grasslands, sandy areas, etc., thereby stimulating the all-terrain vehicle market share. For example, companies, such as Yamaha, offer a wide range of recreational all-terrain vehicles, including YMC's Big Bear, Grizzly, a popular ATV in Canada, personal watercraft, etc. Additionally, the inflating number of adventurous activities is also increasing the all-terrain vehicle market revenue. For instance, in March 2023, Polaris Inc. introduced the RZR Pro R Factory, a specialized utility terrain vehicle (UTV) specifically designed for competitive racing. This purpose-built vehicle is produced to deliver exceptional performance in demanding conditions encountered in open desert racing. Apart from this, in November 2023, Kawasaki launched two dirt bikes, namely the 2024 KX 85 and the KLX 300R, in the Indian market. Furthermore, in February 2024, Hero MotoCorp showcased its electric dirt bike under the Vida brand at the first-ever Bharat Mobility Expo 2024.
Various types of ATVs are specifically designed for various purposes. Utility ATVs, designed for functional tasks, such as agriculture, landscaping, and other utility operations, dominate a significant market share due to their versatility and robustness in various work environments. This, in turn, is elevating the all-terrain vehicle market's recent price in the segmentation. For example, in December 2021, Polaris and Zero Motorcycles released an electric UTV called the Ranger XP Kinetic. Additionally, in July 2022, the American Landmaster launched the electric UTV in the U.S. Moreover, sports ATVs, known for their high performance and agility, cater to enthusiasts who participate in racing and other high-speed activities. Besides this, recreational ATVs are tailored for general leisure and off-road fun, appealing to a broad audience looking for adventure and outdoor activities.
All-terrain vehicles (ATVs) find applications in numerous industries due to their mobility and robustness in various terrain conditions. In agriculture, they are extensively adopted for tasks, such as plowing, towing, transporting goods, etc., across large farms, enhancing productivity by reducing manual labor and time. According to the all-terrain vehicle market overview, various players in the agriculture industry are promoting the use of these vehicles. Additionally, ATVs are also instrumental in emergency response and rescue operations, particularly in hard-to-reach areas during natural disasters or accidents. Their capability to navigate rough and muddy terrains makes them indispensable in industries requiring high mobility and adaptability. For example, in October 2022, e-mobility startup Powerland manufactured electric all-terrain vehicles (ATVs) from its Verna Industrial Estate in Goa for applications in agriculture, defense, and adventure sports.
ATVs with engines below 400 cc are generally suited for light work and recreational use, appealing to beginners and younger riders due to their easier handling and lower power output. Besides this, the 400-800 cc segment includes ATVs that offer a balance of power and maneuverability, making them ideal for both utility tasks and more demanding recreational activities. These are popular among experienced riders. Lastly, ATVs with engines above 800 cc are specifically designed for high-performance needs, providing substantial power and torque suitable for heavy-duty tasks in construction and agriculture. For instance, in September 2021, Yamaha introduced the Grizzly 90, a sports model intended for young individuals aged ten and above. It is equipped with a low-maintenance 90cc engine that incorporates wet-sump and air-cooling lubrication for optimal performance.
Three-wheeled ATVs are used by individuals who prefer their unique handling characteristics. Four-wheeled ATVs offer enhanced stability and safety, making them suitable for a wide range of activities, ranging from recreational use to utility work across various industries. On the other hand, ATVs with more than four wheels offer superior stability and load-carrying capacity, catering to specific industrial applications or specialized tasks that require additional support and power. This, in turn, represents one of the all-terrain vehicle market's recent opportunities.
The 2WD ATVs are typically lighter and more maneuverable, making them suitable for flat and less challenging terrains. On the other hand, 4WD ATVs are designed for more rugged environments. Moreover, AWD ATVs, which can automatically switch between 2WD and 4WD, are widely adopted across the globe. For example, in August 2023, Honda launched an autonomous work vehicle (AWV). It is equipped with sensors and GPS to navigate and perform tasks autonomously.
Gasoline ATVs offer optimal performance in various terrains. However, according to the all-terrain vehicle market statistics, electric ATVs are emerging as an eco-friendly option due to their environmental benefits, lower operational costs, optimal operations, etc. This shift is also supported by advancements in battery technology, which are enhancing the range and performance of electric ATVs. For example, in July 2023, DRR USA, one of the RTV manufacturers, partnered with BRITE Energy Innovators, an electric powertrain and battery solution provider, to improve the BMS and controls for electric ATVs.
Single-seat ATVs are vehicles that are adopted by solo riders for hunting, sports, or tasks that require quick, nimble transportation over rough terrains. However, ATVs with two or more seats cater to users who need additional seating capacity. They cater to the diverse consumer needs, thereby improving the personal and professional utility of ATVs.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The wide presence of off-road terrain trails and parks in North America, such as Rocky Ridge Ranch, Northwest Off-Highway Vehicle Park, River Valley Motocross, etc., is primarily driving the market across the region. Besides this, favorable government policies and safety norms in the Asia Pacific are also acting as significant growth-inducing factors. For instance, in May 2022, government bodies in Queensland proposed various regulations to improve safety for individuals operating quad bikes and side-by-side vehicles (SSVs) in a workplace. Apart from this, countries with rich natural landscapes, such as Brazil and Argentina, see significant use of ATVs in tourism and sports. Moreover, the inflating popularity of desert sports in the Middle East and Africa is expected to bolster the regional market over the forecasted period.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major all-terrain vehicle market companies have also been provided. Some of the key players in the market include: