市场调查报告书
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1468315
2024-2032 年唇部护理产品市场报告(按产品类型、配销通路和地区)Lip Care Products Market Report by Product Type, Distribution Channel, and Region 2024-2032 |
IMARC Group年,全球唇部护理产品市场规模达24亿美元。消费者对嘴唇健康的意识不断增强,随着城市化和环境因素的不断发展而改变的生活方式,可支配收入的激增,对天然和创新配方的关注转移以及电子商务平台的扩张是推动市场的一些因素。
唇部护理产品采用精心挑选的成分精心配製而成,可有效解决各种唇部问题。它们的製造过程包括选择天然油、黄油和润肤剂等滋养成分,以滋润和保护娇嫩的唇部皮肤。这些成分在防止龟裂和开裂同时促进柔软方面发挥着至关重要的作用。唇部护理产品的优点不仅仅是保湿。许多配方都包含 SPF 保护、防止有害的紫外线 (UV) 以及防止阳光造成的伤害。此外,它们还充当屏障,保护嘴唇免受恶劣天气条件、污染和其他外部侵害。常见的唇部护理产品包括有色唇膏和唇膜。
全球唇部护理产品市场受到消费者对唇部健康和唇部护理产品益处的日益认识的影响。此外,生活方式的改变,特别是在城市地区,污染和恶劣天气条件等环境因素导致对有效唇部护理解决方案的需求,有利于市场成长。除此之外,消费者可支配收入的增加以及天然有机唇部护理产品的不断普及正在推动市场成长。此外,对无化学品选择的偏好转变和电子商务平台的扩张正在支持市场成长。除此之外,产品配方和创新的进步(例如持久的唇部护理解决方案)以及社群媒体平台的影响力正在加速市场成长。
提高人们对唇部健康和唇部护理产品的认识
人们对唇部健康的认识不断提高,以及适当唇部护理实践的重要性是全球唇部护理产品市场的主要推动力。消费者越来越意识到忽视嘴唇健康所带来的不利影响,例如干燥、干裂和晒伤。这种意识的提高促使人们寻求有效的解决方案来保持嘴唇柔软、健康。市场研究表明,教育活动、广告活动和社群媒体影响者在传播有关唇部护理功效的讯息方面发挥着至关重要的作用。随着消费者越来越重视唇部健康作为日常生活的一部分,他们积极寻找能够提供营养、保湿和保护的唇部护理产品。
改变生活方式和环境因素
影响全球唇部护理产品市场的第二个驱动因素是生活方式的转变,尤其是在城市地区。污染、极端天气条件以及吸烟和过量咖啡因摄入等生活习惯等因素都会导致嘴唇健康恶化。这些不利的环境影响会增加嘴唇干燥、敏感和开裂的发生率,从而产生对唇部护理解决方案的需求。城市居民寻求能够保护嘴唇免受环境侵害并恢復其天然保湿屏障的产品。此外,户外活动的日益普及,尤其是休閒和运动领域,进一步强调了有效唇部护理的必要性。
可支配收入和个人护理支出增加
全球唇部护理产品市场受到全球消费者可支配收入增加的显着影响。随着经济的成长,个人有更多的财政资源可供支配,使他们能够花在个人护理和美容产品上。唇部护理产品被认为对于维持整体外观和健康至关重要,导致消费者将一部分可自由支配收入分配给此类产品。此外,人们对自我照顾和个人美容的日益重视进一步推动了对唇部护理产品的需求。随着可支配收入持续成长,唇部护理产品製造商和市场研究公司可以探索新的产品领域并扩大其在全球市场的影响力。
The global lip care products market size reached US$ 2.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The increasing consumer awareness regarding lip health, changing lifestyles with rising urbanization and environmental factors, surging disposable incomes, shifting focus on natural and innovative formulations, and the expansion of e-commerce platforms are some of the factors propelling the market.
Lip care products are crafted using a blend of carefully chosen ingredients, meticulously formulated to address various lip concerns effectively. Their manufacturing process involves selecting nourishing components, such as natural oils, butter, and emollients, to hydrate and protect the delicate lip skin. These ingredients play a crucial role in preventing chapping and cracking while promoting suppleness. The advantages of lip care products extend beyond moisturization. Many formulations include SPF protection, guarding against harmful ultraviolet (UV) rays, and preventing sun-induced damage. Additionally, they act as a barrier, shielding the lips from harsh weather conditions, pollution, and other external aggressors. The common types of lip care products include tinted balms and lip masks.
The global lip care products market is influenced by the increasing awareness about lip health and the benefits of lip care products among consumers. Moreover, changing lifestyles, especially in urban areas, where environmental factors like pollution and harsh weather conditions contribute to the need for effective lip care solutions, are favoring the market growth. Besides this, the rising disposable income of consumers and the escalating popularity of natural and organic lip care products are driving the market growth. Furthermore, the shifting preference toward chemical-free options and the expansion of e-commerce platforms are supporting the market growth. Besides this, advancements in product formulations and innovations, such as long-lasting lip care solutions, and the influence of social media platforms are accelerating the market growth.
Increasing awareness about lip health and lip care products
The rising awareness about lip health and the significance of proper lip care practices is a major driver of the global lip care products market. Consumers are becoming more conscious of the detrimental effects of neglecting lip health, such as dryness, chapping, and sun damage. This heightened awareness prompts individuals to seek effective solutions to maintain soft, healthy lips. Market research indicates that educational initiatives, advertising campaigns, and social media influencers play crucial roles in disseminating information about lip care benefits. As consumers increasingly prioritize lip health as part of their daily routines, they actively seek out lip care products that offer nourishment, hydration, and protection.
Changing lifestyles and environmental factors
The second driver influencing the global lip care products market is the shift in lifestyles, particularly in urban areas. Factors like pollution, extreme weather conditions, and lifestyle habits, such as smoking and excessive caffeine intake, contribute to the deterioration of lip health. These adverse environmental influences increase the occurrence of lip dryness, sensitivity, and cracking, creating a demand for lip care solutions. Urban dwellers seek products that can shield their lips from environmental aggressors and restore their natural moisture barrier. Additionally, the growing prevalence of outdoor activities, especially in the leisure and sports sectors, further emphasizes the need for effective lip care.
Rising disposable income and expenditure on personal care
The global lip care products market is significantly influenced by the increasing disposable income of consumers worldwide. As economies grow, individuals have more financial resources at their disposal, enabling them to spend on personal care and grooming products. Lip care products are considered essential for maintaining overall appearance and well-being, leading consumers to allocate a portion of their discretionary income toward such items. Moreover, the growing emphasis on self-care and personal grooming further drives the demand for lip care products. As disposable income continues to rise, lip care product manufacturers and market research companies can explore new product segments and expand their reach in the global market.
IMARC Group provides an analysis of the key trends in each segment of the global lip care products market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Non-Medicated
Medicated and Therapeutic
Sun Protection
Non-medicated dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes non-medicated, medicated and therapeutic, and sun protection. According to the report, non-medicated lip products represented the largest segment.
The non-medicated segment dominates the lip care products market due to the rising demand for preventive lip care solutions. Consumers increasingly seek products that offer hydration, nourishment, and protection for their lips to maintain optimal lip health. Moreover, the growing preference for natural and organic ingredients contributes to the dominance of non-medicated lip care products. Additionally, the versatility of non-medicated lip care products appeals to a wider consumer base. These products are suitable for regular use by individuals of all ages, including children, and can be used in various weather conditions. Furthermore, their widespread availability in retail stores, supermarkets, and e-commerce platforms fuels their dominance in the market. As consumers prioritize preventive lip care and embrace natural solutions, the non-medicated segment continues to thrive and lead the lip care products market.
Supermarkets and Hypermarkets
Specialty Retailers
Pharmacies and Drug Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty retailers, pharmacies and drug stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
The dominance of the supermarkets and hypermarkets segment in the lip care products market can be attributed to the surging awareness regarding the convenience and accessibility offered by these retail formats. Supermarkets and hypermarkets are widespread, making lip care products readily available to a wide consumer base. Their strategic locations in urban and suburban areas ensure easy access for customers seeking quick and hassle-free purchases. Additionally, the extensive product range found in supermarkets and hypermarkets allows consumers to explore various lip care options, compare brands, and make informed choices. Furthermore, the economies of scale enjoyed by these retail giants enable them to negotiate better deals with manufacturers and suppliers, resulting in competitive pricing for lip care products. This attracts cost-conscious consumers, further boosting the segment's market share. In line with this, supermarkets and hypermarkets often engage in effective marketing and promotional activities, including in-store displays and discounts, increasing product visibility and driving impulse purchases.
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Asia Pacific exhibits a clear dominance, accounting for the largest lip care products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, Others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, Others). According to the report, Asia Pacific represented the largest segment.
Asia Pacific dominates the global lip care products market due to the region's large and diverse population, coupled with increasing disposable incomes. This is also bolstered by the changing lifestyles and urbanization, which has led to a rise in environmental factors like pollution and harsh weather, further necessitating the use of lip care products for protection and nourishment. Additionally, cultural factors play a significant role, with a strong emphasis on grooming and beauty in many Asian countries, further driving the demand for lip care solutions. Moreover, the Asian market exhibits a penchant for natural and herbal products, aligning with the global trend towards clean and green beauty. This preference has given rise to a proliferation of natural lip care offerings, enhancing the region's market dominance. In line with this, the popularity of K-beauty and J-beauty trends originating from South Korea and Japan respectively, has further accelerated the adoption of lip care products throughout the Asia Pacific.
The competitive landscape of the global lip care products market is characterized by intense rivalry and a diverse range of players vying for market share. Companies operating in this space are driven by the increasing consumer demand for lip health and personalized lip care solutions. Market players strive to differentiate themselves through product innovation, unique formulations, and appealing packaging. Natural and organic lip care offerings have gained traction, pushing companies to explore sustainable and eco-friendly alternatives. Additionally, partnerships with dermatologists, cosmetologists, and influencers are leveraged to strengthen brand credibility and reach a broader audience. E-commerce platforms have become crucial channels for market penetration, providing convenient access to consumers worldwide. As competition intensifies, effective market research and strategic planning play vital roles in understanding consumer preferences, identifying market gaps, and capitalizing on emerging trends to maintain a competitive edge in the lip care products market.
Kao Corporation
Revlon, Inc.
Beiersdorf AG
The Clorox Company
Unilever N.V./PLC
Carma Labs, Inc.
L'Oreal S.A.
Bayer AG
EOS Products, LLC
Avon Products, Inc.
In March 2023, Avon Products Inc. announced to establish R&D processes in Brazil and Poland to deliver seamless supply chain capabilities for its Natura in Brazil operations and connect with key markets where representatives and consumers now reside.
In June 2023, Kao Corporation announced to relaunch the Sensai Ultimate Series to celebrate its 10th anniversary. The refreshed range will roll out in over 40 countries from September.
In February 2023, Unilever announced the sale of its Suave brand headquartered in North America to Yellow Wood Partners LCC. The Sauve beauty brand includes skin care, hair care, and deodorant products.