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市场调查报告书
商品编码
1468320

智慧声音和网关市场报告（按虚拟助理、解决方案（智慧扬声器、耳戴式设备）和地区划分）2024-2032 年

Smart Sound and Gateway Market Report by Virtual Assistant, Solution (Smart Speaker, Hearables ), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球智慧音响与闸道市场规模达430亿美元。

智慧扬声器是指一种支援互联网的无线设备，它使用多种类型的连接来提供智慧音讯播放以实现附加功能。它配备了一种独特的专利技术，称为智慧声音，可以识别、回应语音命令并快速操纵音乐内容。它通常用于串流直播新闻、阅读电子书、播放音乐以及设定提醒和闹钟。另一方面，网关是一个实体平台或设备，可作为感测器和智慧型设备以及云端和控制器之间的连接点。智慧声音和网关提供专用音讯和语音处理，支援语音唤醒功能并降低装置功耗。除此之外，它还有助于实现清晰的语音识别、不受影响的声音、出色的电池寿命和增强的音讯播放。

智慧声音与网关市场趋势：

全球消费者越来越倾向于采用和使用连网设备，这为市场创造了积极的前景。此外，高速网路的普及率不断提高和智慧型手机的普及也是另一个推动成长的因素。此外，对具有虚拟辅助功能的智慧扬声器的需求不断增长，以播放音乐、提供资讯、提供新闻和体育比分、天气以及控制智慧家居，这对市场产生了积极影响。与此一致的是，带有显示屏的智慧扬声器预计将在未来几年获得关注，因为它们可以提供一个集中平台来控制多功能设备，这反过来又促使各种知名供应商通过先进技术的集成。除此之外，谷歌助理（Google Assistant）的广泛采用是谷歌开发的虚拟助理软体应用程序，可提供准确的搜寻和地图资讯以及翻译其他语言，这为市场成长提供了动力。此外，旨在推出具有先进特性、功能以及与其他设备相容性的创新智慧声音和网关係统的广泛研发（R&D）活动也有利于市场成长。其他因素，包括消费者支出能力的增强、生活方式的改善以及物联网（IoT）和人工智慧（AI）技术的融合，都支持了市场的成长。

本报告回答的关键问题

  • 2023年全球智慧音响与网关市场规模有多大？
  • 2024-2032年全球智慧音响和网关市场的预期成长率是多少？
  • 推动全球智慧音响和网关市场的关键因素是什么？
  • COVID-19 对全球智慧音响和网关市场有何影响？
  • 全球智慧音响和网关市场的重点区域有哪些？
  • 全球智慧音响和网关市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球智慧声音与闸道市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：透过虚拟助手

  • 亚历克斯
    • 市场走向
    • 市场预测
  • 谷歌助理
    • 市场走向
    • 市场预测
  • 西里
    • 市场走向
    • 市场预测
  • 阿里精灵
    • 市场走向
    • 市场预测
  • 小艾
    • 市场走向
    • 市场预测
  • 多个虚拟助理支援扬声器
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按解决方案

  • 智慧音箱（仅限硬体）
    • 市场走向
    • 市场预测
  • 耳戴式设备（仅限硬体）
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 9 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第13章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Bose Corporation
    • Google LLC (Alphabet Inc.)
    • Plantronics Inc. (HP Development Company LP)
    • Sonos Inc.
    • Xiaomi Corporation
Product Code: SR112024A6502

The global smart sound and gateway market size reached US$ 43.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 232.7 Billion by 2032, exhibiting a growth rate (CAGR) of 20.02% during 2024-2032.

A smart speaker refers to a wireless, internet-enabled device that offers a smart audio playback using several types of connectivity for additional functions. It is equipped with a unique, patented technology known as smart sound that recognizes, responds to voice commands, and quickly manipulates music content. It is commonly used to stream live news, read e-books, play music, and set reminders and alarms. On the other hand, a gateway is a physical platform or device that serves as the connection point between sensors and intelligent devices and the cloud and controllers. Smart sound and gateway provide dedicated audio and voice processing to support voice wake functions and reduce device power consumption. Besides this, it assists in clear voice recognition, uncompromised sound, great battery life, and enhanced audio playback.

Smart Sound and Gateway Market Trends:

The increasing consumer propensity towards the adoption and usage of connected devices across the globe is creating a positive outlook for the market. Additionally, the rising penetration of high-speed internet and the growing access to smartphones is acting as another growth-inducing factor. Moreover, the increasing demand for smart speakers with virtual assistance to play music, provide information, deliver news and sports scores, weather, and control smart homes is positively influencing the market. In line with this, smart speakers with a display are projected to gain traction in the upcoming years as they can offer a centralized platform to control multifunctional devices, which, in turn, has prompted various prominent vendors to spread their presence in the segment through the integration of advanced technologies. Apart from this, the widespread adoption of Google Assistant, a virtual assistant software application developed by Google, to provide accurate information on search and maps and translate other languages is providing an impetus to the market growth. Furthermore, extensive research and development (R&D) activities to launch innovative smart sound and gateway systems with advanced features, functions, and compatibility with other devices are favoring the market growth. Other factors, including the increasing expenditure capacities of consumers, improving lifestyles, and integration of Internet of Things (IoT) and artificial intelligence (AI) technology, are supporting the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global smart sound and gateway market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on virtual assistant and solution.

Breakup by Virtual Assistant:

Alexa

Google Assistant

Siri

AliGenie

Xiao AI

Multiple Virtual Assistant Support Speakers

Others

Breakup by Solution:

Smart Speaker (Only Hardware)

Hearables (Only Hardware)

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc., Apple Inc., Baidu Inc., Bose Corporation, Google LLC (Alphabet Inc.), Plantronics Inc. (HP Development Company L.P), Sonos Inc. and Xiaomi Corporation.

Key Questions Answered in This Report

  • 1. What was the size of the global smart sound and gateway market in 2023?
  • 2. What is the expected growth rate of the global smart sound and gateway market during 2024-2032?
  • 3. What are the key factors driving the global smart sound and gateway market?
  • 4. What has been the impact of COVID-19 on the global smart sound and gateway market?
  • 5. What are the key regions in the global smart sound and gateway market?
  • 6. Who are the key players/companies in the global smart sound and gateway market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Smart Sound and Gateway Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Virtual Assistant

  • 6.1 Alexa
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Google Assistant
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Siri
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 AliGenie
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Xiao AI
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Multiple Virtual Assistant Support Speakers
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Solution

  • 7.1 Smart Speaker (Only Hardware)
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Hearables (Only Hardware)
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amazon.com Inc.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Baidu Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Bose Corporation
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 SWOT Analysis
    • 13.3.5 Google LLC (Alphabet Inc.)
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 SWOT Analysis
    • 13.3.6 Plantronics Inc. (HP Development Company L.P)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Sonos Inc.
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 Xiaomi Corporation
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio

List of Figures

  • Figure 1: Global: Smart Sound and Gateway Market: Major Drivers and Challenges
  • Figure 2: Global: Smart Sound and Gateway Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Smart Sound and Gateway Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Smart Sound and Gateway Market: Breakup by Virtual Assistant (in %), 2023
  • Figure 5: Global: Smart Sound and Gateway Market: Breakup by Solution (in %), 2023
  • Figure 6: Global: Smart Sound and Gateway Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Smart Sound and Gateway (Alexa) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Smart Sound and Gateway (Alexa) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Smart Sound and Gateway (Google Assistant) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Smart Sound and Gateway (Google Assistant) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Smart Sound and Gateway (Siri) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Smart Sound and Gateway (Siri) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Smart Sound and Gateway (AliGenie) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Smart Sound and Gateway (AliGenie) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Smart Sound and Gateway (Xiao AI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Smart Sound and Gateway (Xiao AI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Smart Sound and Gateway (Multiple Virtual Assistant Support Speakers) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Smart Sound and Gateway (Multiple Virtual Assistant Support Speakers) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Smart Sound and Gateway (Other Virtual Assistants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Smart Sound and Gateway (Other Virtual Assistants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Smart Sound and Gateway (Smart Speaker (Only Hardware)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Smart Sound and Gateway (Smart Speaker (Only Hardware)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Smart Sound and Gateway (Hearables (Only Hardware)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Smart Sound and Gateway (Hearables (Only Hardware)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: North America: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: North America: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: United States: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: United States: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Canada: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Canada: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Asia-Pacific: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Asia-Pacific: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: China: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: China: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Japan: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Japan: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: India: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: India: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: South Korea: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: South Korea: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Australia: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Australia: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Indonesia: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Indonesia: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Others: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Others: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Europe: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Europe: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Germany: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Germany: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: France: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: France: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: United Kingdom: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: United Kingdom: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Italy: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Italy: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Spain: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Spain: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Russia: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Russia: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Others: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Others: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Latin America: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Latin America: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Brazil: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Brazil: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Mexico: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Mexico: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Others: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Others: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Middle East and Africa: Smart Sound and Gateway Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Middle East and Africa: Smart Sound and Gateway Market: Breakup by Country (in %), 2023
  • Figure 73: Middle East and Africa: Smart Sound and Gateway Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Global: Smart Sound and Gateway Industry: SWOT Analysis
  • Figure 75: Global: Smart Sound and Gateway Industry: Value Chain Analysis
  • Figure 76: Global: Smart Sound and Gateway Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Smart Sound and Gateway Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Smart Sound and Gateway Market Forecast: Breakup by Virtual Assistant (in Million US$), 2024-2032
  • Table 3: Global: Smart Sound and Gateway Market Forecast: Breakup by Solution (in Million US$), 2024-2032
  • Table 4: Global: Smart Sound and Gateway Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Smart Sound and Gateway Market: Competitive Structure
  • Table 6: Global: Smart Sound and Gateway Market: Key Players