![]() |
市场调查报告书
商品编码
1468672
2024-2032 年按类型(香烟、捲烟、雪茄、小雪茄、无烟烟草等)和地区分類的烟草市场报告Tobacco Market Report by Type (Cigarettes, Roll Your Own, Cigars, Cigarillos, Smokeless Tobacco, and Others), and Region 2024-2032 |
IMARC Group年,全球烟草市场规模达到860万吨。不断增加的行销和广告活动、不断增长的社会和文化接受度,以及加热不燃烧烟草产品和电子烟等多种创新烟草产品的推出,是推动市场发展的一些关键因素。
烟草是一种科学上称为烟草的植物,主要因其叶子而种植,其中含有尼古丁,一种高度成瘾的生物碱。该植物原产于美洲,传统上被土着文化用于各种目的。它以多种形式消费,包括香烟、雪茄、斗烟以及鼻烟和嚼烟等无烟产品。它涉及在精心准备的田地中播种种子,并培育成幼苗,然后将其移植到更大的田地中,直至成熟。手工精心采摘叶子,然后透过各种腌製方法进行干燥,包括风干、烟熏、火烤或日晒。此外,含有尼古丁的烟草可起到兴奋剂的作用,释放多巴胺等神经传导物质,并提供愉悦和放鬆的感觉。
该市场主要受到城市化进程的加速和人口增长的推动。此外,不断增加的工作人口、繁忙的工作日程以及对烟草产品不断增长的需求正在促成更大的消费基础。此外,社会和文化环境中对烟草的接受度不断提高,因为它被用作社会地位的象征,这是另一个主要的成长诱导因素。除此之外,积极的行销和广告策略,尤其是在发展中国家,可以吸引新的吸烟者并维持现有消费者的忠诚度,从而加速市场成长。除此之外,多种烟草产品(包括捲烟、雪茄、无烟烟草和电子烟)的容易取得,迎合了不同消费者的喜好,正在推动市场成长。此外,烟草产品相对较低的价格和尼古丁的成瘾性也促进了市场的成长。
社会和文化接受度不断提高
由于根深蒂固的社会规范和传统,烟草消费不断增加正在影响市场成长。此外,吸烟通常被视为社会地位的象征或社交聚会期间联繫的一种手段,这是同龄人和社区中公认的做法,特别是在烟草使用历史悠久的地区,从而促进了市场增长。此外,流行文化、电影和媒体中对吸烟的描绘有助于年轻观众接受吸烟,这是另一个主要的成长诱导因素。除此之外,名人代言和电影中对烟草使用的描述正在营造一种魅力和吸引力的感觉,鼓励易受影响的个体进行实验,从而推动市场成长。此外,在某些文化中,烟草被用于宗教仪式、传统仪式或作为热情好客的象征,从而推动市场成长。
推出多种创新烟草产品
市场正在见证多项产品创新和多样化,以满足不断变化的消费者偏好。此外,电子烟或电子烟和电子烟设备的引入正在影响市场成长。这些设备提供了传统烟草产品的替代品。此外,加香烟产品(包括薄荷醇捲烟和加香无烟烟草)的加入是另一个主要的成长诱导因素。除此之外,为了吸引更广泛的消费者群体,许多无烟烟草产品(例如鼻烟和可溶解烟草)的开发正在加速市场成长。这些无烟替代品被宣传为方便且谨慎的烟草消费选择。同时,加热不燃烧烟草产品的出现正在推动市场成长,这种产品加热烟草而不是燃烧烟草,产生用于吸入的气雾剂作为吸烟的替代品。
不断增加的行销和广告活动
烟草公司投入大量资源设计和执行有说服力的活动,以吸引消费者并建立品牌忠诚度。这些活动采用各种策略来创造对烟草产品的正面看法并影响消费者行为。此外,电影、电视节目和音乐录影带中的策略性产品置入巧妙地将烟草使用融入流行文化,使其显得有吸引力且符合社会需求,进而影响市场成长。此外,知名人士的名人代言也进一步强化了这一形象,将烟草使用与成功、吸引力和魅力联繫在一起,从而促进了市场的成长。此外,色彩缤纷的包装、引人注目的设计和创新的产品形式相结合,创造出强大的视觉吸引力,并使几个品牌脱颖而出,这是另一个主要的成长诱因。这些元素旨在使烟草产品对潜在消费者更具吸引力,尤其是年轻族群。此外,新兴的数位行销和社群媒体平台正在吸引更广泛的受众,特别是年轻人,其吸引人的内容、竞赛和促销活动推动了市场成长。
The global tobacco market size reached 8.6 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 9.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 1.3% during 2024-2032. The increasing marketing and advertising campaigns, the growing social and cultural acceptance, and the introduction of several innovative tobacco products such as heat not burn tobacco products and e-cigarettes represents some of the key factors propelling the market.
Tobacco is a plant known scientifically as nicotiana tabacum, primarily cultivated for its leaves, which contain nicotine, a highly addictive alkaloid. The plant is native to the Americas, where it was used traditionally for various purposes by indigenous cultures. It is consumed in various forms, including cigarettes, cigars, pipe tobacco, and smokeless products such as snuff and chewing tobacco. It involves sowing seeds in carefully prepared fields and nurtured into seedlings which are transplanted to larger fields where they grow to maturity. The leaves are carefully harvested by hand and then dried through various curing methods, including air-curing, flue-curing, fire-curing, or sun-curing. Additionally, tobacco with the presence of nicotine acts as a stimulant, releasing neurotransmitters such as dopamine and providing a sense of pleasure and relaxation.
The market is primarily driven by the increasing urbanization and the growing population. In addition, the increasing working population, hectic working schedules, and the rising demand for tobacco products are contributing to a larger consumer base. Moreover, the growing acceptance of tobacco in social and cultural settings as it is employed as a symbol of social status represents another major growth-inducing factor. Besides this, aggressive marketing and advertising strategies, especially in developing countries, attract new smokers and maintain the loyalty of existing consumers, thus accelerating market growth. Along with this, the easy availability of several tobacco products, including cigarettes, cigars, smokeless tobacco, and e-cigarettes, catering to diverse consumer preferences is propelling the market growth. Furthermore, the relatively lower prices of tobacco products and the addictive nature of nicotine are contributing to the market growth.
The growing social and cultural acceptance
The increasing tobacco consumption due to deeply ingrained social norms and traditions is influencing market growth. In addition, smoking is often perceived as a symbol of social status or a means of bonding during social gatherings which is an accepted practice among peers and communities, particularly in regions with a long history of tobacco use, thus augmenting the market growth. Moreover, the portrayal of smoking in popular culture, movies, and media contributes to its acceptance among young audiences representing another major growth-inducing factor. Along with this, celebrity endorsements and depictions of tobacco use in movies are creating a perception of glamour and attractiveness, encouraging experimentation among impressionable individuals, thus propelling market growth. Furthermore, in some cultures, tobacco is employed in religious rituals, traditional ceremonies, or as a symbol of hospitality, thus propelling market growth.
The introduction of several innovative tobacco products
The market is witnessing several product innovations and diversifications to cater to changing consumer preferences. In addition, the introduction of electronic cigarettes or e-cigarettes and vaping devices is influencing the market growth. These devices offer an alternative to traditional tobacco products. Moreover, the incorporation of flavored tobacco products, including menthol cigarettes and flavored smokeless tobacco represents another major growth-inducing factor. Besides this, the development of numerous smokeless tobacco products, such as snus and dissolvable tobacco to appeal to a broader consumer base is accelerating the market growth. These smokeless alternatives are promoted as convenient and discreet options for tobacco consumption. Along with this, the emergence of heat-not-burn tobacco products that heat tobacco instead of burning it, producing an aerosol for inhalation as an alternative to smoking cigarettes is propelling the market growth.
The increasing marketing and advertising campaigns
Tobacco companies invest substantial resources in designing and executing persuasive campaigns to attract consumers and create brand loyalty. These campaigns employ various tactics to create a positive perception of tobacco products and influence consumer behavior. In addition, strategic product placement in movies, television shows, and music videos subtly integrates tobacco use into popular culture, making it appear appealing and socially desirable, thus influencing market growth. Also, celebrity endorsements by well-known figures further reinforce this image, associating tobacco use with success, attractiveness, and glamour, thus augmenting the market growth. Moreover, the integration of colorful packaging, eye-catching designs, and innovative product formats are utilized to create a strong visual appeal and distinguish several brands representing another major growth-inducing factor. These elements aim to make tobacco products more attractive to potential consumers, especially among younger age groups. Furthermore, the emerging digital marketing and social media platforms are reaching a broader audience, particularly the youth with engaging content, contests, and promotions propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global tobacco market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type.
Cigarettes
Roll Your Own
Cigars
Cigarillos
Smokeless Tobacco
Others
Cigarettes represent the most popular type
The report has provided a detailed breakup and analysis of the market based on the type. This includes cigarettes, roll your own, cigars, cigarillos, smokeless tobacco, and others. According to the report, cigarettes accounted for the largest market share.
Cigarettes are the most widely consumed tobacco product globally, accounting for a significant share of the industry's revenue. In addition, the widespread adoption of cigarettes due to easy availability, convenience, and cost-effectiveness is influencing the market growth. Moreover, continuous product innovation and flavor diversification with the introduction of flavored cigarettes and novel packaging designs attract new consumers and reinforce brand loyalty among existing customers representing another major growth-inducing factor. Besides this, the extensive investment in marketing and advertising campaigns promoting cigarettes by targeting numerous consumers, including the youth, through strategic product placements and appealing branding are providing a positive thrust to the market growth, Furthermore, the increasing use of cigarettes in many cultures and societies, as an integral part of social norms and daily routines are contributing to the market growth. Along with this, cigarettes offer convenience and portability, making them a preferred choice for on-the-go consumption thus propelling the market growth.
China
India
Brazil
United States
EU 15
Others
China exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include China, India, Brazil, the United States, EU 15, and others. According to the report, China accounted for the largest market share.
The increasing demand for tobacco products in China is influencing the market growth. In addition, rapid urbanization, the growing population, hectic work schedules, and the rising working population are contributing to market growth. Also, China has a long history of tobacco consumption, with smoking deeply ingrained in its social fabric and traditions are propelling the market growth. The market is characterized by several products, including traditional cigarettes, cigars, and smokeless tobacco. China national tobacco corporation (CNTC), a state-owned enterprise, controls a substantial portion of the market, with an extensive distribution network and a diverse portfolio of tobacco brands. Moreover, China's economic growth and rising disposable income are escalating the demand for tobacco products. Besides this, the aggressive marketing campaigns and the presence of numerous regional and local tobacco companies are further contributing to the market growth.
At present, key players in the market are employing various strategies to strengthen their positions and retain their market dominance. They are continuously innovating and diversifying their product portfolios to cater to changing consumer preferences and introduce novel tobacco products including the development of smokeless tobacco products, e-cigarettes, and flavored tobacco options. Moreover, they are focusing on building and strengthening their distribution networks to ensure their products are widely available and accessible to consumers including collaborations with wholesalers, retailers, and online platforms. Besides this, companies are investing in research and development (R&D) of reduced-risk products, such as heated tobacco products and smokeless alternatives, positioning them as potentially less harmful options to traditional cigarettes. Furthermore, key players are focusing on engaging with consumers through loyalty programs, digital platforms, and social media to create a sense of community around their brands fostering brand loyalty and repeat purchases.
China National Tobacco Corporation
Phillip Morris International
British America Tobacco
Japan Tobacco International
Imperial Tobacco Group
In November 2022, Phillip Morris International introduced its latest heat-not-burn tobacco heating system, BONDS by IQOS, featuring a unique combination of custom-designed tobacco sticks called BLENDS that aim to offer consumers a distinct and enhanced tobacco experience with its advanced heating technology.
In August 2021, Japan Tobacco International launched Ploom X, a cutting-edge heated tobacco device, in the market, which is conveniently available at various convenience stores and select tobacco retail outlets across Japan.
In July 2022, British American Tobacco (BAT) revealed the debut of gloTM hyper X2, the newest addition to its rapidly expanding global heated tobacco brand, gloTM, in Japan. The product boasts a 'barrel styling' design, incorporating innovative user-friendly features, shaped by valuable consumer insights.