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市场调查报告书
商品编码
1519349

2024-2032 年按组件、平台类型、部署类型、内容类型、收入模式、服务类型、垂直行业和区域分類的顶级市场报告

Over the Top Market Report by Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球OTT市场规模达到4,610亿美元。网路普及率的不断提高、智慧型装置的普及、对多样化内容的需求不断增加以及用户偏好从传统广播向点播、个人化媒体服务的转变是推动市场成长的一些因素。

顶级 (OTT) 市场分析：

主要市场驱动因素：由于网路普及率不断提高和智慧设备的普及，市场正在经历强劲成长。此外，提高串流媒体功能和使用者体验的技术进步，以及使用者对点播内容偏好的变化，正在加强市场成长。

主要市场趋势：OTT 平台正努力透过增加原创内容的製作来脱颖而出。此外，越来越多地使用人工智慧（AI）和机器学习（ML）技术来增强内容推荐引擎和用户服务，从而提高了用户参与度。

地理趋势：由于网路普及率高以及该地区主要参与者的存在，北美在市场上占据主导地位。

竞争格局：该行业的一些主要市场参与者包括 Amazon.com, Inc.、Eros International Plc.、Google Inc.、Hulu, LLC、国际商业机器 (IBM) Corporation、Limelight Networks、Microsoft Corporation、Netflix, Inc. .、Nimbuzz、Star India、腾讯控股有限公司、澳洲电信有限公司、华特迪士尼公司、雅虎等等。

挑战与机会：内容创建和获取成本的上升正在影响 OTT 市场的成长。然而，有机会整合虚拟实境（VR）和扩增实境（AR）等先进技术来提供身临其境的观看体验。

顶级 (OTT) 市场趋势：

订阅模式多角化及捆绑服务

订阅模式的多样性和服务的策略性捆绑有所增加，沃达丰Idea 于2024 年6 月推出的新OTT 订阅捆绑计划表明了这一点。提供了透过 Disney+ Hotstar 和 Sony LIV 等服务观看体育赛事直播。 Vodafone Idea 旨在透过将 OTT 服务与资料和通话优惠等传统电信服务相结合，吸引更广泛的受众，特别是寻求便捷和增值套餐的体育迷。这种方法透过增加订阅的感知价值来提高用户忠诚度，并透过专注于板球和足球等特定兴趣来吸引各种观众。这种方法利用了行动资料使用和内容使用之间的联繫，增加了订户数量及其对 OTT 行业的参与度。

增强的内容安全性和基础设施可扩展性

Verimatrix 于 2024 年 2 月与 Amazon Web Services (AWS) 的合作凸显了改善内容安全性和基础设施可扩展性对于支援 OTT 市场成长的重要性。此次合作旨在利用AWS 强大的云端服务（例如Global Accelerator 和Route 53）增强Streamkeeper Multi-DRM 平台的可扩展性和可靠性。和付费内容内容，非常容易受到网路攻击。透过增强安全协议和交付服务，OTT 提供者能够为个人提供可靠且流畅的观看体验。这不仅确保当前订阅者对资料保护和观看体验感到满意，而且还吸引了重视内容安全和品质的新用户。

策略性收购和合作伙伴关係

领先的 OTT 公司可以透过获取新平台或与内容创作者、技术提供者和分销管道合作，快速扩大其内容库、提高技术能力并扩大市场覆盖范围。这些合作关係能够快速适应不断变化的观众品味和技术进步。收购有可能引入先进的串流媒体技术或内部独家内容，从而使平台与竞争对手区分开来。与本地内容製作商或电信公司合作可以利用现有的本地基础设施或用户群来帮助进入新的地理市场。这项策略在巩固市场地位的同时推动成长和创新，凸显了策略性收购和合作关係对于在不断发展的 OTT 领域取得成功的重要性。例如，2024年2月，信实工业（RIL）开始谈判从迪士尼购买Tata Play 29.8%的股份，目标是将JioCinema内容与Tata Play的服务结合起来，扩大其在电视发行行业的足迹。迪士尼计划在 Tata Play 的 IPO 推迟后出售其股票，为潜在的收购铺平道路。

顶级 (OTT) 市场区隔：

IMARC Group提供了每个细分市场主要 OTT 市场趋势的分析，以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据组件、平台类型、部署类型、内容类型、收入模式、服务类型和垂直领域对市场进行了分类。

按组件划分：

解决方案

服务

解决方案占据大部分市场份额

该报告根据组成部分提供了详细的市场细分和分析。这包括解决方案和服务。根据该报告，解决方案代表了最大的部分。

按平台类型划分：

智慧型手机

智慧电视的

笔记型电脑、桌上型电脑和平板电脑

游戏机

机上盒

其他的

智慧型手机占据产业最大份额

报告还根据平台类型对市场进行了详细的细分和分析。这包括智慧型手机、智慧型电视、笔记型电脑、桌上型电脑和平板电脑、游戏机、机上盒等。报告显示，智慧型手机占据了最大的市场。

依部署类型细分：

云

本地部署

本地部署代表了领先的细分市场

该报告根据部署模式对市场进行了详细的细分和分析。这包括云端和本地。根据该报告，本地部署代表了最大的部分。

按内容类型细分：

IP语音

文字与图像

影片

其他的

影片是主要细分市场

报告还根据内容类型对市场进行了详细的细分和分析。这包括 IP 语音、文字和图像、视讯等。报告称，影片占据了最大的市场份额。

按收入模式细分：

订阅

采购

出租

其他的

订阅市场领先，占据最大OTT市场份额

报告还根据收入模式对市场进行了详细的细分和分析。这包括订阅、采购、租赁等。报告显示，订阅占据了最大的市场份额。

按服务类型细分：

咨询

安装与维护

培训和支持

管理服务

培训和支持主导市场

该报告根据服务类型对市场进行了详细的细分和分析。这包括咨询、安装和维护、培训和支援以及託管服务。根据该报告，培训和支援占最大部分。

按垂直细分：

媒体与娱乐

教育与培训

健康与健身

资讯科技与电信

电子商务

BFSI

政府

其他的

媒体和娱乐是主要细分市场

报告还提供了基于垂直市场的详细细分和分析。这包括媒体和娱乐、教育和培训、健康和健身、IT 和电信、电子商务、BFSI、政府等。报告显示，媒体和娱乐占据了最大的市场。

按地区划分：

北美洲

美国

加拿大

亚太地区

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美市场领先，占据最大市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美是 Over the Top (OTT) 最大的区域市场。

竞争格局：

OTT市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。该行业的一些主要市场参与者包括 Amazon.com, Inc.、Eros International Plc.、Google Inc.、Hulu, LLC、国际商业机器 (IBM) Corporation、Limelight Networks、Microsoft Corporation、Netflix, Inc.、Nimbuzz 、 Star India、腾讯控股有限公司、澳洲电信有限公司、华特迪士尼公司和雅虎！

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

OTT 产业的主要参与者正在透过结成策略联盟、与其他公司合併和收购等方式，积极增加观众数量并改善服务选择。他们正在投资创作内容、获得流行节目和电影的独家版权以及製作原创节目，以使他们的平台从竞争对手中脱颖而出。这些企业还优先考虑技术进步，以提高串流品质和用户体验，整合人工智慧和机器学习以提供个人化内容建议并提高用户参与度。此外，他们还透过调整内容和修改服务模式来进入新的地理市场，以满足当地的偏好和法规。这种多方面的方法旨在巩固他们的地位，并在竞争激烈的市场中推动长期的超额需求。 2024 年 2 月，Reliance Industries、Viacom18 Media 和华特迪士尼公司成立了一家合资企业，将 Viacom18 和 Star India 的电视和数位串流媒体业务合併为印度价值 85 亿美元的娱乐实体。 Reliance 向该合资企业投资了 14 亿美元。

本报告回答的关键问题

  • 2023 年全球 OTT 市场规模是多少
  • 2024-2032年全球OTT市场的预期成长率是多少
  • 推动全球OTT（OTT）市场发展的关键因素是什么
  • COVID-19 对全球 OTT 市场有何影响
  • 全球OTT市场按组件划分是怎样的
  • 全球OTT市场依平台类型划分是怎样的
  • 根据部署类型，全球 OTT 市场的细分如何
  • 根据内容类型，全球 OTT 市场的细分如何
  • 基于收入模式的全球 OTT 市场的细分是怎样的
  • 10. 全球OTT市场依服务类型划分是怎样的？
  • 11. 全球OTT市场的垂直细分是怎么样的？
  • 12. 全球OTT市场的主要区域有哪些？
  • 13. 全球OTT (OTT) 市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 2023 年全球 OTT 市场规模有多大？
  • 2024-2032年全球OTT市场的预期成长率是多少？
  • 推动全球网路电视 (OTT) 市场发展的关键因素是什么？
  • COVID-19 对全球 OTT 市场有何影响？
  • 全球OTT（OTT）市场按组件划分是怎样的？
  • 全球OTT市场依平台类型划分是怎样的？
  • 根据部署类型，全球 OTT 市场的细分情况如何？
  • 根据内容类型，全球 OTT 市场的细分情况如何？
  • 从收入模式来看，全球 OTT 市场的划分是怎么样的？
  • 根据服务类型，全球 OTT 市场的细分情况如何？
  • 全球OTT（OTT）市场的垂直细分是怎么样的？
  • 全球OTT市场的关键区域有哪些？
  • 全球顶级 (OTT) 市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球 OTT (OTT) 市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按组成部分

  • 解决方案
    • 市场走向
    • 市场预测
  • 服务
    • 市场走向
    • 市场预测

第 7 章：市场区隔：依平台类型

  • 智慧型手机
    • 市场走向
    • 市场预测
  • 智慧电视的
    • 市场走向
    • 市场预测
  • 笔记型电脑、桌上型电脑和平板电脑
    • 市场走向
    • 市场预测
  • 游戏机
    • 市场走向
    • 市场预测
  • 机上盒
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：依部署类型

  • 云
    • 市场走向
    • 市场预测
  • 本地部署
    • 市场走向
    • 市场预测

第 9 章：市场区隔：按内容类型

  • IP语音
    • 市场走向
    • 市场预测
  • 文字与图像
    • 市场走向
    • 市场预测
  • 影片
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 10 章：市场区隔：依收入模式

  • 订阅
    • 市场走向
    • 市场预测
  • 采购
    • 市场走向
    • 市场预测
  • 出租
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 11 章：市场区隔：依服务类型

  • 咨询
    • 市场走向
    • 市场预测
  • 安装与维护
    • 市场走向
    • 市场预测
  • 培训和支持
    • 市场走向
    • 市场预测
  • 管理服务
    • 市场走向
    • 市场预测

第 12 章：市场区隔：依垂直领域

  • 媒体与娱乐
    • 市场走向
    • 市场预测
  • 教育与培训
    • 市场走向
    • 市场预测
  • 健康与健身
    • 市场走向
    • 市场预测
  • 资讯科技与电信
    • 市场走向
    • 市场预测
  • 电子商务
    • 市场走向
    • 市场预测
  • BFSI
    • 市场走向
    • 市场预测
  • 政府
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 13 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 14 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 15 章：价值链分析

第16章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第17章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amazon.com, Inc.
    • Eros International Plc.
    • Google Inc.
    • Hulu, LLC
    • International Business Machines (IBM) Corporation
    • Limelight Networks
    • Microsoft Corporation
    • Netflix, Inc.
    • Nimbuzz
    • Star India
    • Tencent Holdings Ltd.
    • Telstra Corporation Limited
    • The Walt Disney Company
    • Yahoo!
Product Code: SR112024A1901

The global over the top (OTT) market size reached US$ 461.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,400.0 Billion by 2032, exhibiting a growth rate (CAGR) of 24.1% during 2024-2032. The growing internet penetration, rising adoption of smart devices, increasing demand for diverse content, and shift in user preferences from traditional broadcasting to on-demand, personalized media services are some of the factors bolstering the market growth.

Over the Top (OTT) Market Analysis:

Major Market Drivers: The market is experiencing robust growth owing to the rising internet penetration and the proliferation of smart devices. Additionally, technological advancements that improve streaming capabilities and user experience, along with changing user preferences for on-demand content, are strengthening the market growth.

Key Market Trends: OTT platforms are striving to distinguish themselves by ramping up the production of original content. Furthermore, the growing use of artificial intelligence (AI) and machine learning (ML) technologies in order to enhance content recommendation engines and user service is improving user engagement.

Geographical Trends: North America dominates the market attributed to the high internet penetration and the presence of major players in the region.

Competitive Landscape: Some of the major market players in the industry include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, among many others.

Challenges and Opportunities: The rising cost of content creation and acquisition is influencing the OTT market growth. However, there is an opportunity to integrate advanced technologies such as virtual reality (VR) and augmented reality (AR) to provide immersive viewing experiences.

Over the Top (OTT) Market Trends:

Diversification of Subscription Models and Bundling Services

There is a rise in the variety of subscription models and the strategic bundling of services as shown by the introduction of new OTT subscription bundled plans by Vodafone Idea in June 2024. The plans had varying prices for postpaid and prepaid users, providing them with the ability to watch live sports on services, such as Disney+ Hotstar and Sony LIV. Vodafone Idea aims to reach a wider audience, especially sports fans looking for convenient and value-enhanced packages, by combining OTT services with traditional telecom services like data and call benefits. This method improves user loyalty by increasing the perceived value of their subscriptions and also draws a variety of viewers by focusing on specific interests including cricket and football. This approach capitalizes on the connections between using mobile data and utilizing content, increasing the number of subscribers and their involvement in the OTT sector.

Enhanced Content Security and Infrastructure Scalability

Verimatrix's collaboration with Amazon Web Services (AWS) in February 2024 highlights the importance of improved content security and infrastructure scalability in supporting the over the top (OTT) market growth. This collaboration aimed to enhance the scalability and dependability of the Streamkeeper Multi-DRM platform, utilizing AWS's strong cloud services, such as Global Accelerator and Route 53. These improvements are crucial to guarantee quick and safe distribution of content, especially for live streaming and premium content, which are very vulnerable to cyber-attacks. Through enhancing security protocols and delivery services, OTT providers are able to present individuals with a viewing experience that is both reliable and smooth. This not only ensures that current subscribers are happy with their data protection and viewing experience but also appeals to new users who value content security and quality.

Strategic Acquisitions and Partnerships

Leading OTT companies can quickly grow their content libraries, improve their tech capabilities, and expand their market reach by obtaining new platforms or partnering with content creators, tech providers, and distribution channels. These partnerships enable rapid adjustment to evolving viewer tastes and advancements in technology. Acquisitions have the potential to introduce advanced streaming technologies or exclusive content in-house, distinguishing a platform from its rivals. Collaborating with local content producers or telecom companies can assist in accessing new geographical markets by utilizing established local infrastructure or user bases. This strategy drives both growth and innovation while solidifying market presence, highlighting the importance of strategic acquisitions and partnerships in succeeding within the ever-evolving OTT landscape. For example, in February 2024, Reliance Industries (RIL) started negotiations to purchase a 29.8% share in Tata Play from Disney, with the goal of combining JioCinema content with Tata Play's services and expanding its footprint in the TV distribution industry. Disney plans to sell its shares following the postponement of Tata Play's IPO, paving the way for a potential acquisition.

Over the Top (OTT) Market Segmentation:

IMARC Group provides an analysis of the key OTT market trends in each segment, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type, and vertical.

Breakup by Component:

Solution

Services

Solution accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Breakup by Platform Type:

Smartphones

Smart TV's

Laptops Desktops and Tablets

Gaming Consoles

Set-Top Boxes

Others

Smartphones holds the largest share of the industry

A detailed breakup and analysis of the market based on the platform type have also been provided in the report. This includes smartphones, smart TV's, laptops desktops and tablets, gaming consoles, set-top boxes, and others. According to the report, smartphones accounted for the largest market share.

Breakup by Deployment Type:

Cloud

On-Premise

On-premise represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud and on-premise. According to the report, on-premise represented the largest segment.

Breakup by Content Type:

Voice Over IP

Text and Images

Video

Others

Video is the predominant market segment

A detailed breakup and analysis of the market based on the content type have also been provided in the report. This includes voice over IP, text and images, video, and others. According to the report, video accounted for the largest market share.

Breakup by Revenue Model:

Subscription

Procurement

Rental

Others

Subscription leads the market, accounting for the largest OTT market share

A detailed breakup and analysis of the market based on the revenue model have also been provided in the report. This includes subscription, procurement, rental, and others. According to the report, subscription accounted for the largest market share.

Breakup by Service Type:

Consulting

Installation and Maintenance

Training and Support

Managed Services

Training and support dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes consulting, installation and maintenance, training and support, and managed services. According to the report, training and support represented the largest segment.

Breakup by Vertical:

Media & Entertainment

Education & Training

Health & Fitness

IT & Telecom

E-Commerce

BFSI

Government

Others

Media and entertainment is the predominant market segment

A detailed breakup and analysis of the market based on vertical has also been provided in the report. This includes media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and others. According to the report, media and entertainment accounted for the largest market share.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Over the Top (OTT).

Competitive Landscape:

The OTT market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, and Yahoo!.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Major participants in the OTT sector are actively increasing their viewer numbers and improving service options by forming strategic alliances, merging with other companies, and making acquisitions. They are making investments in creating content, obtaining exclusive rights to popular shows and movies, and producing original programming to set their platforms apart from rivals. These businesses are also prioritizing technological progress to enhance the quality of streaming and user experience, integrating AI and ML for personalized content suggestions and improved user engagement. Additionally, they are entering new geographical markets by adapting content and modifying their service models to meet local preferences and regulations. This multifaceted approach aims to solidify their presence and drive long-term over the top demand in a highly competitive market. In February 2024, Reliance Industries, Viacom18 Media, and The Walt Disney Corporation formed a joint venture, merging Viacom18's and Star India's television and digital streaming businesses into an $8.5 billion entertainment entity in India. Reliance invested $1.4 billion into the venture.

Key Questions Answered in This Report

  • 1. What was the size of the global over the top (OTT) market in 2023?
  • 2. What is the expected growth rate of the global over the top (OTT) market during 2024-2032?
  • 3. What are the key factors driving the global over the top (OTT) market?
  • 4. What has been the impact of COVID-19 on the global over the top (OTT) market?
  • 5. What is the breakup of the global over the top (OTT) market based on the component?
  • 6. What is the breakup of the global over the top (OTT) market based on the platform type?
  • 7. What is the breakup of the global over the top (OTT) market based on the deployment type?
  • 8. What is the breakup of the global over the top (OTT) market based on the content type?
  • 9. What is the breakup of the global over the top (OTT) market based on the revenue model?
  • 10. What is the breakup of the global over the top (OTT) market based on the service type?
  • 11. What is the breakup of the global over the top (OTT) market based on the vertical?
  • 12. What are the key regions in the global over the top (OTT) market?
  • 13. Who are the key players/companies in the global over the top (OTT) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Over the Top (OTT) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Platform Type

  • 7.1 Smartphones
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Smart TV's
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptops Desktops and Tablets
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Gaming Consoles
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Set-Top Boxes
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Deployment Type

  • 8.1 Cloud
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 On-Premise
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Content Type

  • 9.1 Voice Over IP
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Text and Images
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Video
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Revenue Model

  • 10.1 Subscription
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Procurement
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Rental
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Others
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast

11 Market Breakup by Service Type

  • 11.1 Consulting
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Installation and Maintenance
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Training and Support
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Managed Services
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast

12 Market Breakup by Vertical

  • 12.1 Media & Entertainment
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Education & Training
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 Health & Fitness
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 IT & Telecom
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 E-Commerce
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast
  • 12.6 BFSI
    • 12.6.1 Market Trends
    • 12.6.2 Market Forecast
  • 12.7 Government
    • 12.7.1 Market Trends
    • 12.7.2 Market Forecast
  • 12.8 Others
    • 12.8.1 Market Trends
    • 12.8.2 Market Forecast

13 Market Breakup by Region

  • 13.1 North America
    • 13.1.1 United States
      • 13.1.1.1 Market Trends
      • 13.1.1.2 Market Forecast
    • 13.1.2 Canada
      • 13.1.2.1 Market Trends
      • 13.1.2.2 Market Forecast
  • 13.2 Asia Pacific
    • 13.2.1 China
      • 13.2.1.1 Market Trends
      • 13.2.1.2 Market Forecast
    • 13.2.2 Japan
      • 13.2.2.1 Market Trends
      • 13.2.2.2 Market Forecast
    • 13.2.3 India
      • 13.2.3.1 Market Trends
      • 13.2.3.2 Market Forecast
    • 13.2.4 South Korea
      • 13.2.4.1 Market Trends
      • 13.2.4.2 Market Forecast
    • 13.2.5 Australia
      • 13.2.5.1 Market Trends
      • 13.2.5.2 Market Forecast
    • 13.2.6 Indonesia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.3 Europe
    • 13.3.1 Germany
      • 13.3.1.1 Market Trends
      • 13.3.1.2 Market Forecast
    • 13.3.2 France
      • 13.3.2.1 Market Trends
      • 13.3.2.2 Market Forecast
    • 13.3.3 United Kingdom
      • 13.3.3.1 Market Trends
      • 13.3.3.2 Market Forecast
    • 13.3.4 Italy
      • 13.3.4.1 Market Trends
      • 13.3.4.2 Market Forecast
    • 13.3.5 Spain
      • 13.3.5.1 Market Trends
      • 13.3.5.2 Market Forecast
    • 13.2.6 Russia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.4 Latin America
    • 13.4.1 Brazil
      • 13.4.1.1 Market Trends
      • 13.4.1.2 Market Forecast
    • 13.4.2 Mexico
      • 13.4.2.1 Market Trends
      • 13.4.2.2 Market Forecast
    • 13.4.3 Others
      • 13.4.3.1 Market Trends
      • 13.4.3.2 Market Forecast
  • 13.5 Middle East and Africa
    • 13.5.1 Market Trends
    • 13.5.2 Market Breakup by Country
    • 13.5.3 Market Forecast

14 SWOT Analysis

  • 14.1 Overview
  • 14.2 Strengths
  • 14.3 Weaknesses
  • 14.4 Opportunities
  • 14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

  • 16.1 Overview
  • 16.2 Bargaining Power of Buyers
  • 16.3 Bargaining Power of Suppliers
  • 16.4 Degree of Competition
  • 16.5 Threat of New Entrants
  • 16.6 Threat of Substitutes

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Amazon.com, Inc.
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 Eros International Plc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Google Inc.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Hulu, LLC
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 International Business Machines (IBM) Corporation
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Limelight Networks
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Microsoft Corporation
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
    • 17.3.8 Netflix, Inc.
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 Nimbuzz
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
    • 17.3.10 Star India
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Tencent Holdings Ltd.
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 Telstra Corporation Limited
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
    • 17.3.13 The Walt Disney Company
      • 17.3.13.1 Company Overview
      • 17.3.13.2 Product Portfolio
      • 17.3.13.3 Financials
      • 17.3.13.4 SWOT Analysis
    • 17.3.14 Yahoo!
      • 17.3.14.1 Company Overview
      • 17.3.14.2 Product Portfolio

List of Figures

  • Figure 1: Global: Over the Top Market: Major Drivers and Challenges
  • Figure 2: Global: Over the Top Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Over the Top Market: Breakup by Component (in %), 2023
  • Figure 4: Global: Over the Top Market: Breakup by Platform Type (in %), 2023
  • Figure 5: Global: Over the Top Market: Breakup by Deployment Type (in %), 2023
  • Figure 6: Global: Over the Top Market: Breakup by Content Type (in %), 2023
  • Figure 7: Global: Over the Top Market: Breakup by Revenue Model (in %), 2023
  • Figure 8: Global: Over the Top Market: Breakup by Service Type (in %), 2023
  • Figure 9: Global: Over the Top Market: Breakup by Vertical (in %), 2023
  • Figure 10: Global: Over the Top Market: Breakup by Region (in %), 2023
  • Figure 11: Global: Over the Top Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 12: Global: Over the Top (Solution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Over the Top (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Over the Top (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Over the Top (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Over the Top (Smartphones) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Over the Top (Smartphones) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Over the Top (Smart TV's) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Over the Top (Smart TV's) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Over the Top (Laptops Desktops and Tablets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Over the Top (Laptops Desktops and Tablets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Over the Top (Gaming Consoles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Over the Top (Gaming Consoles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Over the Top (Set-Top Boxes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Over the Top (Set-Top Boxes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Over the Top (Other Platform Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Over the Top (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Over the Top (Cloud) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Over the Top (Cloud) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Over the Top (On-Premise) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Over the Top (On-Premise) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Over the Top (Voice Over IP) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Over the Top (Voice Over IP) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Over the Top (Text and Images) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Over the Top (Text and Images) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Over the Top (Video) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Over the Top (Video) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Over the Top (Other Content Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Over the Top (Other Content Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Over the Top (Subscription) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Over the Top (Subscription) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Over the Top (Procurement) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Over the Top (Procurement) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Over the Top (Rental) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Over the Top (Rental) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Over the Top (Other Revenue Models) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: Over the Top (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: Over the Top (Consulting) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: Over the Top (Consulting) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Global: Over the Top (Installation and Maintenance) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Global: Over the Top (Installation and Maintenance) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Global: Over the Top (Training and Support) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Global: Over the Top (Training and Support) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Global: Over the Top (Managed Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Global: Over the Top (Managed Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Global: Over the Top (Media & Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Global: Over the Top (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Global: Over the Top (Education & Training) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Global: Over the Top (Education & Training) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Global: Over the Top (Health & Fitness) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Global: Over the Top (Health & Fitness) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Global: Over the Top (IT & Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Global: Over the Top (IT & Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Global: Over the Top (E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Global: Over the Top (E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Global: Over the Top (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Global: Over the Top (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Global: Over the Top (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Global: Over the Top (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Global: Over the Top (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Global: Over the Top (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: North America: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: North America: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: United States: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: United States: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Canada: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Canada: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Asia Pacific: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Asia Pacific: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: China: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: China: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Japan: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Japan: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: India: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: India: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: South Korea: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: South Korea: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Australia: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Australia: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Indonesia: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Indonesia: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Others: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Europe: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Europe: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Germany: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Germany: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: France: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 99: France: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 100: United Kingdom: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 101: United Kingdom: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 102: Italy: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 103: Italy: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 104: Spain: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 105: Spain: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 106: Russia: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 107: Russia: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 108: Others: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 109: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 110: Latin America: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 111: Latin America: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 112: Brazil: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 113: Brazil: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 114: Mexico: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 115: Mexico: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 116: Others: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 117: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 118: Middle East and Africa: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 119: Middle East and Africa: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 120: Global: Over the Top Industry: SWOT Analysis
  • Figure 121: Global: Over the Top Industry: Value Chain Analysis
  • Figure 122: Global: Over the Top Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Over the Top Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Over the Top Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Over the Top Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
  • Table 4: Global: Over the Top Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 5: Global: Over the Top Market Forecast: Breakup by Content Type (in Million US$), 2024-2032
  • Table 6: Global: Over the Top Market Forecast: Breakup by Revenue Model (in Million US$), 2024-2032
  • Table 7: Global: Over the Top Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 8: Global: Over the Top Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 9: Global: Over the Top Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 10: Global: Over the Top Market: Competitive Structure
  • Table 11: Global: Over the Top Market: Key Players