市场调查报告书
商品编码
1521186
高尔夫装备市场报告(按类型(高尔夫球桿、高尔夫球、高尔夫球袋和配件、高尔夫服装和鞋类)、配销通路(专卖店、体育用品连锁店、球场内商店、在线商店等)和地区 2024- 2032Golf Equipment Market Report by Type (Golf Clubs, Golf Balls, Golf Bags and Accessories, Golf Apparel and Footwears), Distribution Channel (Specialty Stores, Sporting Goods Chain, On-course Shops, Online Stores, and Others), and Region 2024-2032 |
IMARC Group年全球高尔夫装备市场规模达79亿美元。高尔夫锦标赛在多个国家的日益普及,以及透过电子商务网站轻鬆获得产品,正在推动市场发展。
主要市场驱动因素:政府机构对加强高尔夫基础设施的日益关注以及消费者支出能力的膨胀正在刺激市场。此外,千禧世代越来越多地参与体育活动也是另一个重要的成长诱导因素。
主要市场趋势:主要参与者对促销和行销活动的投资不断增加,这有助于他们扩大地理影响力和客户群,这是刺激市场的新兴趋势之一。
地理趋势:高尔夫作为一项流行的运动和休閒活动,其需求不断增长,正在扩大整个北美市场。此外,整合智慧感测器的高尔夫设备的发展也对该地区的市场产生积极影响。除此之外,消费者对打高尔夫球的好处的认识不断提高,高尔夫有助于减肥、改善心臟健康和集中註意力,这正在提振北美的整体市场。
竞争格局:根据高尔夫装备市场概况,一些知名公司包括Acushnet Holdings Corp.(Fila Holdings Corp.)、Adidas AG、Amer Sports(安踏体育用品有限公司)、普利司通公司、Callaway Golf Company、DICK's Sporting Goods Inc.、Dixon Golf Inc.、Mizuno Corporation、Nike Inc.、PING、Puma SE、Sumitomo Rubber Industries Ltd. 和TaylorMade Golf Co 等。
挑战与机会:阻碍市场的主要挑战之一包括製造商之间的激烈竞争。然而,许多行业参与者都专注于其产品的创新和差异化,预计这将在未来几年推动市场发展。
多项技术创新
高尔夫设备的不断进步正在广泛提高这项运动的可及性和性能。此外,领先的製造商正在采用钛和碳纤维等尖端材料,以最大限度地减轻重量,同时提高产品的强度和耐用性。这反过来又对高尔夫装备市场需求产生正面影响。例如,2022 年 9 月,特种材料和涂料公司之一 Mussel Polymers, Inc. 推出了更强、更轻的纤维增强复合材料,可用于製造高尔夫装备。此外,2023 年 5 月,Par(x) 宣布推出配备尖端 Filium 技术的最先进的高尔夫装备和配件系列。此外,该品牌的高端产品均采用最优质的天然材料专门设计,为高尔夫球手提供舒适的贴合感、球场内外无与伦比的风格、卓越的性能等。软体为球员提供有关其表现的详细回馈,包括球轨迹和挥桿分析,进一步增强了高尔夫装备的市场前景。例如,2022 年 5 月,个人化高尔夫球桿组装技术的领导者之一 Cool Clubs 推出了高尔夫装备测试统计数据 SpinLaunch。同样,2023 年 11 月,总部位于奥斯汀的体育分析公司 Zelus Analytics 收购了专门为 PGA 巡迴赛职业高尔夫球手打造的领先分析服务 TourIQ Golf,该公司致力于改变球员评估和比赛决策。
不断推出的产品
先进的高尔夫球的推出提供了更好的控制和更远的距离,更轻和更符合空气动力学的高尔夫球桿,实时跟踪球员表现的高科技可穿戴设备等的推出,代表了一些在高尔夫球运动中发挥关键作用的创新产品。例如,2024 年 1 月,卡拉威推出了越狱技术和人工智慧建模桿面,可以提高桿面的球速保持力,从而为高尔夫球手提供更长的距离。此外,包括 TaylorMade 和 Titleist 在内的其他知名品牌也提供专为柏忌高尔夫球手设计的客製化铁桿。这是高尔夫装备市场近期的机会之一。除此之外,越来越多地使用高尔夫手套来深入了解比赛机制也正在增强市场。例如,2018年3月,运动员握力技术解决方案的创新者Grip Boost Inc.开发了Grip Boost Second Skin高尔夫手套2.0。先进的高尔夫手套配备了独特的技术,为高尔夫球手提供无与伦比的贴合性和抓地力。除此之外,新颖的产品发布迎合了广泛的消费者,包括休閒运动员和职业运动员,每个人都在寻找适合自己特定比赛风格和需求的设备。例如,2023年5月,女子职业高尔夫协会(LPGA)为儿童和女性初学者推出了低成本配件、高尔夫球桿和鞋类。这些产品仅在沃尔玛销售。此外,2023 年 11 月,领先的高尔夫装备供应商之一 Stitch Golf 开发了 SL 2 Air Walker 高尔夫球包。它具有坚韧的拉炼、双肩带、独立的球包和更多的存储空间。这些产品的推出预计将在预测期内提高高尔夫装备市场的收入。
室内高尔夫的受欢迎程度
高尔夫模拟器的新兴趋势正在刺激市场,它提供了一种方便且快速的方式来练习和打高尔夫球,而不受天气条件或地理限制的影响。例如,2024 年 1 月,室内游戏、体育和娱乐解决方案提供商之一 TeeTime Ventures 宣布在钦奈的 Golfer's Edge 推出亚洲首款 Protee VX 高尔夫模拟器。此外,人工智慧驱动的发射监视器将精度和经济性提升到了新的水平。除此之外,体育俱乐部数量的增加也是另一个重要的成长因素。例如,2024 年 2 月,美国大急流城西区的一家酒吧和餐厅推出了高尔夫休息室,为个人提供身临其境的体验。此外,越来越多的室内高尔夫设施也支持社交联盟和比赛,这使得高尔夫更像是一项全年运动。这反过来又促进了高尔夫装备市场的成长。例如,2023 年 9 月,Trackman 凭藉其专利的光学增强雷达追踪 (OERT) 技术彻底改变了高尔夫运动,宣布推出 Trackman iO,这是该公司首款专为室内高尔夫打造的产品。此外,2024 年 1 月,Skill Money Games 在高尔夫模拟器上推出了人工智慧驱动且基于技能的现金挑战。此外,该公司正在透过其专利人工智慧技术彻底改变室内高尔夫。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的高尔夫装备市场预测。我们的报告根据类型和配销通路对市场进行了分类。
高尔夫俱乐部
高尔夫球
高尔夫球包及配件
高尔夫服装和鞋类
目前,高尔夫球桿占据全球大部分份额
该报告根据类型提供了详细的市场细分和分析。这包括高尔夫球桿、高尔夫球、高尔夫球袋和配件以及高尔夫服装和鞋类。根据该报告,高尔夫球桿代表了最大的市场区隔。
持续的技术创新提供了增强的性能,例如增加的距离、改进的球控制、更好的挥桿准确性等,正在推动这一细分市场的成长。这些进步鼓励新高尔夫球手和经验丰富的高尔夫球手定期升级他们的球桿,以追求改进的比赛。此外,该类别的多样性(从发球桿和铁桿到挖起桿和推桿)允许进行广泛的定制,以适应个人的打球风格和偏好。这反过来又推高了高尔夫装备市场近期的价格。例如,2023 年 5 月,女子职业高尔夫协会 (LPGA) 为女性初学者和青少年推出了价格实惠的高尔夫球桿。此外,2024 年 1 月,领先的研发公司和高尔夫球桿製造商之一 PXG 确认推出备受期待的 PXG Black OpsTM 系列。新产品阵容包括 PXG Black Ops 球道、PXG Black Ops 发球桿和 PXG Black Ops 混合桿。
专卖店
体育用品连锁
球场内商店
网上商店
其他的
根据高尔夫装备市场统计,专卖店占据主导地位
该报告根据配销通路对市场进行了详细的细分和分析。这包括专卖店、体育用品连锁店、球场内商店、线上商店等。报告称,专卖店代表了最大的市场区隔。
高尔夫装备专卖店透过提供专门针对高尔夫爱好者的客製化购物体验而发挥着重要作用。这些商店提供各种与高尔夫相关的产品,包括球桿、球、服装、高尔夫配件等。 这些商店的工作人员知识渊博,可以根据球员的技能水平和喜好提供产品选择方面的专家建议。专业高尔夫商店的个人化服务包括客製化试穿课程,根据个人的姿势、挥桿速度和打球风格客製化球桿,从而提高表现和满意度。此外,这些商店通常设有室内击球檯或模拟器,可让顾客在购买前测试设备。这种实践方法有助于建立客户信任和忠诚度。例如,SCHEELS 是一家总部位于美国的私人体育用品和娱乐连锁店,提供各种高品质运动器材,包括高尔夫模拟器。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美代表占据最大的高尔夫装备市场份额
市场研究报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美占据最大的市场份额。
越来越多的高尔夫爱好者和各种高尔夫球场的开发正在推动整个北美市场的发展。尤其是美国,凭藉其丰富的高尔夫文化和高参与率,在该地区市场占据主导地位。该行业的主要参与者,如 Titleist、Callaway、TaylorMade 等,总部均位于该国。例如,2024 年 1 月,竞争性社交体验的首要创作者之一 Funlab 宣布在美国开设其迷你高尔夫概念 Holey Moley 高尔夫俱乐部。製造商的公司在美国设立了第一个办公室和分销仓库。此外,不断扩大的零售网路和线上分销管道提高了可及性和消费者参与度,预计将在预测期内提振区域市场。例如,2021 年 7 月,威尔森运动用品 (Wilson Sporting Goods) 在美国芝加哥开设了第一家零售店,该店提供各种类别的精选高性能运动器材,包括高尔夫。
The global golf equipment market size reached US$ 7.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.53% during 2024-2032. The inflating popularity of golf tournaments in several countries, along with the easy product availability across e-commerce websites, is propelling the market.
Major Market Drivers: The rising focus among government bodies on enhancing golf infrastructures and the inflating expenditure capacities of consumers are stimulating the market. Moreover, the growing participation among the millennial population in sports activities is also acting as another significant growth-inducing factor.
Key Market Trends: The increasing investments in promotional and marketing activities by key players, which assist them in expanding their geographical presence and customer base, are among the emerging trends stimulating the market.
Geographical Trends: The elevating demand for golf as a popular sport and leisure activity is augmenting the market across North America. Furthermore, the development of golf equipment integrated with smart sensors is also positively influencing the market in the region. Besides this, the escalating awareness among consumers towards the benefits of playing golf, which helps in losing weight as well as improving heart health and concentration, is bolstering the overall market in North America.
Competitive Landscape: According to the golf equipment market overview, some of the prominent companies include Acushnet Holdings Corp. (Fila Holdings Corp.), Adidas AG, Amer Sports (Anta Sports Products Limited), Bridgestone Corporation, Callaway Golf Company, DICK's Sporting Goods Inc., Dixon Golf Inc., Mizuno Corporation, Nike Inc., PING, Puma SE, Sumitomo Rubber Industries Ltd., and TaylorMade Golf Co, among many others.
Challenges and Opportunities: One of the key challenges hindering the market includes intense competition among manufacturers. However, numerous industry players are focusing on innovation and differentiation of their products, which is expected to fuel the market in the coming years.
Several Technological Innovations
Continuous advancements in golf equipment are widely improving the accessibility and performance of the sport. Moreover, leading manufacturers are incorporating cutting-edge materials, such as titanium and carbon fiber, which minimize weight while increasing the strength and durability of the product. This, in turn, is positively influencing the golf equipment market demand. For example, in September 2022, Mussel Polymers, Inc., one of the specialty materials and coatings companies, introduced stronger and lighter fiber-reinforced composites that can be adopted in the manufacturing of golf equipment. Furthermore, in May 2023, Par(x) announced the launch of its state-of-the-art line of golf gear and accessories, equipped with cutting-edge Filium technology. Additionally, the brand's premium products are specifically designed by using only the highest-quality natural materials to provide golfers with a comfortable fit, unparalleled style both on and off the golf course, superior performance, etc. Apart from this, the widespread integration of smart analytics software that provides players with detailed feedback on their performance, including ball trajectory and swing analysis, is further bolstering the golf equipment market outlook. For instance, in May 2022, Cool Clubs, one of the leaders in personalized golf club fitting technology, introduced SpinLaunch, a golf equipment testing statistic. Similarly, in November 2023, Zelus Analytics, one of the Austin-based sports analytics companies that is transforming player evaluation and in-game decision-making, acquired TourIQ Golf, the leading analytics service built specifically for professional golfers on the PGA Tour.
Growing Product Launches
The launch of advanced golf balls that offer better control and longer distances, lighter and more aerodynamic golf clubs, high-tech wearable devices that track player performance in real-time, etc., represents some of the innovative products that play a crucial role in capturing consumer interest and maintaining brand relevance. For instance, in January 2024, Callaway introduced Jailbreak Technology and AI-modeled faces that can improve ball speed retention across the clubface, thereby providing golfers with increased distance. Moreover, other prominent brands, including TaylorMade and Titleist, offer custom irons designed for bogey golfers. This represents one of the golf equipment market recent opportunities. Besides this, the increasing use of golf gloves that give insights into game mechanics is also strengthening the market. For example, in March 2018, Grip Boost Inc., an innovator in grip technology solutions for athletes, developed its Grip Boost Second Skin Golf Glove 2.0. The advanced golf glove is equipped with unique technology to offer golfers an unmatched fit and grip. Apart from this, novel product launches cater to a wide range of consumers, including recreational players and professional athletes, each looking for equipment that suits their specific playing style and needs. For example, in May 2023, the Ladies Professional Golf Association (LPGA) launched low-cost accessories, golf clubs, and footwear for children and female beginners. These products are exclusively at Walmart. Additionally, in November 2023, Stitch Golf, one of the leading golf equipment providers, developed the SL 2 Air Walker golf bag. It has tough zippers, double straps, separate ball packets, and more storage space. These launches are expected to elevate the golf equipment market revenue over the forecasted period.
Popularity of Indoor Golf
The emerging trend of golf simulators that offer an accessible and convenient way to practice and play golf regardless of weather conditions or geographic limitations is stimulating the market. For example, in January 2024, TeeTime Ventures, one of the indoor games, sporting, and recreation solutions providers, announced the launch of Asia's first Protee VX golf simulator at Golfer's Edge in Chennai. Moreover, the AI-powered launch monitor provides a new level of precision and affordability. Apart from this, the rising number of sports clubs is also acting as another significant growth-inducing factor. For instance, in February 2024, a West side Grand Rapids bar and restaurant in the U.S. launched a golf lounge that offers an immersive experience to individuals. Additionally, the growing number of indoor golf facilities also supports social leagues and play, which makes golf more of a year-round sport. This, in turn, is contributing to the golf equipment market growth. For example, in September 2023, Trackman, who revolutionized the game of golf with its patented optically enhanced radar tracking (OERT) technology, announced the introduction of Trackman iO, the company's first purpose-built product for indoor golf. In addition, in January 2024, Skill Money Games launched AI-driven and skill-based cash challenges on golf simulators. Moreover, the company is revolutionizing indoor golf through its patented AI technology.
IMARC Group provides an analysis of the key trends in each segment of the market, along with the golf equipment market forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the type and distribution channel.
Golf Clubs
Golf Balls
Golf Bags and Accessories
Golf Apparel and Footwears
At present, golf clubs account for the majority of the global share
The report has provided a detailed breakup and analysis of the market based on the type. This includes golf clubs, golf balls, golf bags and accessories, and golf apparel and footwears. According to the report, golf clubs represented the largest market segmentation.
Continuous technological innovations that offer enhanced performance, such as increased distance, improved ball control, better swing accuracy, etc., are propelling the growth in this segmentation. These advancements encourage both new and experienced golfers to upgrade their clubs regularly in pursuit of an improved game. Furthermore, the variety within the category, which ranges from drivers and irons to wedges and putters, allows for extensive customization to suit individual playing styles and preferences. This, in turn, is also elevating the golf equipment market's recent price. For example, in May 2023, the Ladies Professional Golf Association (LPGA) introduced affordable golf clubs for female beginners and juniors. Additionally, in January 2024, PXG, one of the leading research and development companies and golf club manufacturers, confirmed the launch of its highly anticipated PXG Black OpsTM collection. The new lineup includes PXG Black Ops Fairways, PXG Black Ops Drivers, and PXG Black Ops Hybrids.
Specialty Stores
Sporting Goods Chain
On-course Shops
Online Stores
Others
As per the golf equipment market statistics, specialty stores dominate the segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialty stores, sporting goods chain, on-course shops, online stores, and others. According to the report, specialty stores represented the largest market segmentation.
Specialty stores for golf equipment play an important role by providing a tailored shopping experience that caters specifically to golf enthusiasts. These stores offer a wide range of golf-related products, including clubs, balls, apparel, golf accessories, etc. They are staffed by knowledgeable personnel who can offer expert advice on product selection based on a player's skill level and preferences. The personalized service in specialty golf stores includes custom fitting sessions where clubs are tailored to the posture, swing speed, and playing style of individuals, thereby enhancing both performance and satisfaction. Additionally, these stores often feature indoor hitting bays or simulators, allowing customers to test equipment before making a purchase. This hands-on approach helps in building customer trust and loyalty. For example, SCHEELS, a privately held sporting goods and entertainment chain store headquartered in the U.S., offers a wide array of high-quality sports equipment, including golf simulators.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America represents accounts for the largest golf equipment market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing number of golf enthusiasts and the development of a wide array of golf courses are propelling the market across North America. The United States, in particular, dominates the regional market, supported by its rich golfing culture and high participation rates. Key players in the industry, such as Titleist, Callaway, TaylorMade, etc., are headquartered in the country. For example, in January 2024, Funlab, one of the premiere creators of competitive socializing experiences, announced the opening of its mini-golf concept, Holey Moley Golf Club, in the U.S. In line with this, in February 2024, Protoconcept Golf, one of the premium golf club manufacturers in Japan, launched the company's first offices and distribution warehouse in the United States. Moreover, the expanding networks of retail and online distribution channels that enhance accessibility and consumer engagement are anticipated to bolster the regional market over the forecasted period. For instance, in July 2021, Wilson Sporting Goods opened its first-ever retail location in Chicago, U.S. The store offered a curated assortment of high-performance sports equipment across categories, including golf.
Acushnet Holdings Corp. (Fila Holdings Corp.)
Adidas AG
Amer Sports (Anta Sports Products Limited)
Bridgestone Corporation
Callaway Golf Company
DICK's Sporting Goods Inc.
Dixon Golf Inc.
Mizuno Corporation
Nike Inc.
PING
Puma SE
Sumitomo Rubber Industries Ltd.
TaylorMade Golf Co
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: OptiShot Golf, one of the leading innovators in golf simulation technology, announced the development of Nova that provides cutting-edge features and unparalleled performance at a competitive price point.
March 2024: Revelyst acquired PinSeeker, the leading simulator of off-course golf and connectivity app that hosts virtual, real-time, and closest-to-the-pin tournaments.
January 2024: Callaway Golf, one of the prominent industry's leaders in golf equipment performance, design, and innovations, announced the introduction of its new range of Paradym Ai Smoke Drivers, fairway woods, irons, and hybrids.
January 2024: PXG developed the Black Ops Line of drivers and metal woods that are made with AMF materials for more flexibility.