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市场调查报告书
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1540843

2024-2032 年按组件、部署模式、应用程式、垂直产业和区域分類的点击流分析市场报告

Clickstream Analytics Market Report by Component, Deployment Mode, Application, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3个工作天内

价格

IMARC Group年，全球点击流分析市场规模达到 17 亿美元。电子商务活动的增加、对改善客户体验的需求不断增长、机器学习 (ML) 的显着进步、对个人化行销的需求不断增长、资料分析的兴起以及不断增长的数位行销策略是推动这一趋势的主要因素。

点击流分析市场分析：

主要市场驱动力：电子商务活动的增加，需要增强客户行为洞察来推动销售和改善使用者体验，这是市场的主要驱动力。公司利用点击流资料来了解客户旅程、优化网站和个人化行销工作，进而提高客户保留率和收入。

主要市场趋势：越来越多地使用机器学习 (ML) 和人工智慧 (AI) 来增强资料分析代表了市场的主要趋势。这些技术支援更复杂的模式识别和预测分析，帮助企业预测客户行为并相应优化其策略。

地理趋势：北美是点击流分析市场成长最大的地区。电子商务、先进资料分析基础设施的广泛采用、对个人化客户体验的日益关注以及巨量资料和人工智慧技术的广泛使用正在推动整个地区市场的成长。

竞争格局：点击流分析产业的一些主要市场参与者包括AdAdobe Inc.、Connexity (Symphony Technology Group)、DISQO Inc.、Google LLC (Alphabet Inc.)、Hewlett Packard Enterprise Development LP、International Business Machines Corporation 、Microsoft Corporation、Oracle Corporation、SAP SE、Splunk Inc. 和 Talend 等。

挑战与机会：市场面临多种挑战，包括资料隐私问题和严格的监管合规要求。将点击流资料与其他资料来源整合的复杂性以及对高级技术专业知识的需求可能会带来重大障碍。然而，市场也面临个人化行销需求不断增长、客户体验提升等各种机会。

点击流分析市场趋势：

不断发展的电子商务产业

电子商务的快速扩张大大增加了对点击流分析的需求。企业利用这些资料来了解客户行为、优化网站和个人化行销工作，进而提高销售额和客户保留率。根据产业报告显示，印度电商产业预计2024年将达44,166.8亿印度卢比，年增长率为11.45%，到2029年将达到75,919.4亿印度卢比。突破8亿。到2029年，电子商务用户预计将达到5.016亿。预计 2024 年用户渗透率将达到 22.1%，到 2029 年预计将增至 34.0%。政府电子市场 (GeM) 在 2022-23 财年创下了 2,011 亿美元 GMV 的最高纪录。自成立以来，截至 2023 年 7 月 23 日，GeM 累计 GMV 已超过 4.5 兆印度卢比。

更加重视客户体验

人们越来越重视透过个人化服务和产品来改善客户体验，这正在影响市场的成长。点击流分析提供了有关使用者偏好和行为模式的宝贵见解，帮助企业客製化其产品并提高客户满意度和忠诚度。例如，2024 年7 月，AWS 宣布推出一项名为Clickstream Analytics on AWS 的新服务，这是一种端到端解决方案，用于收集、摄取、分析和视觉化组织的Web 和行动应用程式内的点击流资料。借助此新解决方案，组织可以将其资料保留在其 AWS 帐户的安全性和合规性范围内，并根据其要求自订处理和分析。该解决方案提供了一个用于捕获、处理和视觉化点击流资料的后端系统。可以使用 AWS CloudFormation 范本快速部署它。此外，它还包括专门为行动应用程式设计的Java和Swift SDK，简化了资料收集，并为开发人员提供了用户友好的API来收集应用程式特定的资料，处理本地缓衝、通讯重试等任务。预计这将对未来几年的点击流分析市场预测产生积极影响。

大数据和人工智慧技术的进步

巨量资料、机器学习和人工智慧的技术进步增强了有效处理和分析大量点击流资料的能力。这些技术支援复杂的模式识别和预测分析，推动市场成长。例如，2023 年 9 月，Oracle 在 Oracle Analytics Cloud 中展示了新的 AI 驱动功能。利用 Oracle 云端基础架构 (OCI) 生成式 AI 服务，新功能可协助分析自助服务使用者进行复杂的分析并做出更好的业务决策，而无需更快、更有效率地等待资料科学家或 IT 团队。新宣布的功能包括产生人工智慧资料互动、人工智慧驱动的文件理解、上下文洞察和协作软体整合。

点击流分析市场区隔：

IMARC Group提供了每个细分市场的主要趋势分析，以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据组件、部署模式、应用程式和垂直行业对市场进行了分类。

按组件划分：

软体

服务

软体占大部分市场份额

该报告根据组成部分提供了详细的市场细分和分析。这包括软体和服务。根据该报告，软体占据了最大的部分。

点击流分析市场对软体组件的需求是由对高级资料处理功能、即时分析以及与现有系统无缝整合的需求所驱动的。企业需要复杂的工具来有效处理大量点击流资料，获得可行的洞见并个人化客户体验。巨量资料、人工智慧和机器学习技术的兴起增强了这些软体组件的功能，使其成为竞争优势的关键。此外，对数据驱动决策和提高用户参与度的日益重视也推动了对强大分析软体的需求。

按部署模式划分：

本地

基于云端

本地部署占产业最大份额

报告还根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。报告显示，本地部署占据了最大的市场份额。

点击流分析市场对本地部署的需求是由增强资料安全性、遵守严格的监管要求以及更好地控制资料管理的需求所驱动的。处理敏感资讯的组织更喜欢本地解决方案来保护资料隐私并确保符合行业标准。此外，本地部署提供了更好的客製化以及与现有 IT 基础设施的集成，使企业能够根据其特定需求客製化分析解决方案并保持营运控制。

按应用划分：

点击路径优化

网站/应用程式优化

客户分析

购物篮分析与个人化

流量分析

其他的

点击路径优化代表了领先的细分市场

该报告根据应用程式提供了详细的市场细分和分析。这包括点击路径优化、网站/应用程式优化、客户分析、购物篮分析和个人化、流量分析等。根据该报告，点击路径优化代表了最大的部分。

点击流分析市场对点击路径优化应用程式的需求是由增强用户体验、提高转换率和提高网站效能的需求所驱动的。企业使用这些应用程式来分析使用者导航模式、识别瓶颈并简化客户旅程。透过优化点击路径，公司可以降低跳出率、提高客户满意度并促进销售。此外，电子商务的兴起和对数据驱动决策的重视进一步推动了对点击路径优化工具的需求。

按垂直行业细分：

BFSI

资讯科技和电信

旅游和酒店业

零售及电子商务

政府

媒体和娱乐

运输与物流

其他的

零售和电子商务在市场中占据明显主导地位

报告还提供了基于垂直行业的详细市场细分和分析。这包括 BFSI、IT 和电信、旅游和酒店、零售和电子商务、政府、媒体和娱乐、运输和物流等。报告显示，零售和电子商务占据了最大的市场份额。

零售和电子商务领域对点击流分析的需求是由了解客户行为、优化线上购物体验和个人化行销工作的需求所驱动的。零售商利用点击流资料来分析使用者旅程、改善网站导航并增强产品推荐，从而提高转换率和客户满意度。此外，电子商务领域日益激烈的竞争以及对数据驱动决策以保持市场领先地位的重视，进一步推动了该领域对点击流分析的需求。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美市场领先，占据最大的点击流分析市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。根据该报告，北美是点击流分析的最大区域市场。

不断增加的电子商务活动、重要的先进资料分析基础设施以及对个人化客户体验的高度重视正在推动整个北美的市场成长。根据美国人口普查局的数据，到 2023 年底，电子商务销售额占美国零售总额的 15.6%。预计到资料年，全球电子商务销售额巨量资料超过6 兆美元。

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。点击流分析行业的一些主要市场参与者包括AdAdobe Inc.、Connexity (Symphony Technology Group)、DISQO Inc.、Google LLC (Alphabet Inc.)、Hewlett Packard Enterprise Development LP、International Business Machines Corporation、Microsoft Corporation 、Oracle Corporation、SAP SE、Splunk Inc. 和 Talend。

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

点击流分析市场的竞争格局非常激烈，其中包括 Google Analytics、Adobe Analytics 和 IBM Digital Analytics 等主要参与者。这些公司提供先进的分析工具，具有强大的资料处理能力、整合选项和用户友好的介面。新兴新创公司和专业公司也正在进入市场，提供创新解决方案和利基服务。例如，2024 年 4 月，电子商务个人化平台供应商 Bloomreach 扩大了与 Google Cloud 的合作关係，以进一步增强 Bloomreach Discovery 的搜寻和行销功能。作为此次合作的一部分，Bloomreach 正在将 Google 的 Gemini 模型和 Vertex AI 平台添加到 Loomi（其专为电子商务构建的 AI）中。在此过程中，涡轮增压的 Bloomreach Discovery 将使企业能够在整个线上购物之旅中解锁更强大的产品发现。

点击流分析市场新闻：

2024 年 6 月，领先的线上可见性管理 SaaS 平台 Semrush 目前正在将 Semrush 公司 Datos 的全球点击流资料整合到其专为个人行销人员、中小企业和企业设计的产品套件中。此次整合增强了 Semrush 的高端竞争情报产品组合及其新的企业 SEO 平台。 Datos 对 Semrush资料分析能力的影响将有助于他们的客户改善数位行销工作流程并获得竞争优势。

2022 年 11 月，IBM 发布了新软体，旨在帮助企业打破资料和分析孤岛，以便他们能够快速做出资料驱动的决策并应对不可预测的中断。 IBM Business Analytics Enterprise 是一套商业智慧规划、预算、报表、预测和仪表板功能，可为使用者提供整个业务资料来源的强大视图。除了IBM Planning Analytics with Watson 和IBM Cognos Analytics with Watson 之外，该套件还包括一个新的IBM Analytics Content Hub，可协助简化使用者在单一个人化仪表板视图中发现和存取来自多个供应商的分析和规划工具的方式。

本报告回答的关键问题

  • 2023 年全球点击流分析市场规模有多大
  • 2024-2032 年全球点击流分析市场的预期成长率是多少
  • COVID-19 对全球点击流分析市场有何影响
  • 推动全球点击流分析市场的关键因素是什么
  • 基于组件的全球点击流分析市场的细分是什么
  • 全球点击流分析市场依部署模式划分是怎样的
  • 基于应用程式的全球点击流分析市场的细分是什么
  • 基于垂直行业的全球点击流分析市场的细分是什么
  • 全球点击流分析市场的关键区域有哪些
  • 10. 全球点击流分析市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 2023 年全球点击流分析市场规模有多大？ 2024-2032 年全球点击流分析市场的预期成长率是多少？
  • COVID-19 对全球点击流分析市场有何影响？
  • 推动全球点击流分析市场的关键因素是什么？
  • 基于组件的全球点击流分析市场的细分情况如何？
  • 全球点击流分析市场依部署模式划分是怎样的？
  • 基于应用程式的全球点击流分析市场的细分情况如何？
  • 基于垂直产业的全球点击流分析市场的细分如何？
  • 全球点击流分析市场的关键区域有哪些？
  • 谁是全球点击流分析市场的主要参与者/公司？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球点击流分析市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：按组成部分

  • 软体
    • 市场趋势
    • 市场预测
  • 服务
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：依部署模式

  • 本地
    • 市场趋势
    • 市场预测
  • 基于云端
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：按应用

  • 点击路径优化
    • 市场趋势
    • 市场预测
  • 网站/应用程式优化
    • 市场趋势
    • 市场预测
  • 客户分析
    • 市场趋势
    • 市场预测
  • 购物篮分析与个人化
    • 市场趋势
    • 市场预测
  • 流量分析
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 9 章：市场区隔：依垂直产业

  • BFSI
    • 市场趋势
    • 市场预测
  • 资讯科技和电信
    • 市场趋势
    • 市场预测
  • 旅游和酒店业
    • 市场趋势
    • 市场预测
  • 零售及电子商务
    • 市场趋势
    • 市场预测
  • 政府
    • 市场趋势
    • 市场预测
  • 媒体和娱乐
    • 市场趋势
    • 市场预测
  • 运输与物流
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Adobe Inc.
    • Connexity (Symphony Technology Group)
    • DISQO Inc.
    • Google LLC (Alphabet Inc.)
    • Hewlett Packard Enterprise Development LP
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Splunk Inc.
    • Talend
Product Code: SR112024A4279

The global clickstream analytics market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.5 Billion by 2032, exhibiting a growth rate (CAGR) of 13.9% during 2024-2032. The increasing e-commerce activity, the rising need for improved customer experience, significant advancements in machine learning (ML), the growing demand for personalized marketing, the rise of data analytics, and growing digital marketing strategies are some of the major factors propelling the market growth.

Clickstream Analytics Market Analysis:

Major Market Drivers: The increase in e-commerce activities, necessitating enhanced customer behavior insights to drive sales and improve user experience represents a major driver of the market. Companies leverage clickstream data to understand customer journeys, optimized websites, and personalized marketing efforts, leading to increased customer retention and revenue.

Key Market Trends: The increasing use of machine learning (ML) and artificial intelligence (AI) to enhance data analysis represents the key trends in the market. These technologies enable more sophisticated pattern recognition and predictive analytics, helping businesses to anticipate customer behavior and optimize their strategies accordingly.

Geographical Trends: North America accounted for the largest region in the clickstream analytics market growth. The widespread adoption of e-commerce, advanced data analytics infrastructure, increasing focus on personalized customer experiences, and the widespread use of big data and AI technologies are driving the growth of the market across the region.

Competitive Landscape: Some of the major market players in the clickstream analytics industry include Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., and Talend, among many others.

Challenges and Opportunities: The market faces several challenges including data privacy concerns and strict regulatory compliance requirements. The complexity of integrating clickstream data with other data sources and the need for advanced technical expertise can pose significant hurdles. However, the market also faces various opportunities such as the growing demand for personalized marketing and enhanced customer experience.

Clickstream Analytics Market Trends:

Growing E-commerce Sector

The rapid expansion of e-commerce is significantly increasing the need for clickstream analytics. Businesses leverage this data to understand customer behavior, optimize websites, and personalize marketing efforts, which leads to improved sales and customer retention. According to the industry report, India's e-commerce sector is expected to reach INR 4,416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7,591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with a user base exceeding 800 million. By 2029, e-commerce users are expected to reach 501.6 million. User penetration is projected to be 22.1% in 2024, with an anticipated increase to 34.0% by 2029. The average revenue per user (ARPU) is expected to be INR 14,121. The Government e-marketplace (GeM) achieved its highest GMV record of $2011 billion in FY 2022-23. Since its inception, GeM has amassed a cumulative GMV exceeding INR 4.5 trillion by July 23, 2023. This is further fueling the clickstream analytics market statistics significantly.

Increasing Focus on Customer Experience

The growing emphasis on improving customer experience through personalized services and products is influencing the market growth. Clickstream analytics provides valuable insights into user preferences and behavior patterns, helping businesses tailor their offerings and enhance customer satisfaction and loyalty. For instance, in July 2024, AWS announced a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their AWS account's security and compliance perimeter and customize the processing and analytics to their requirements. The solution offers a backend system for capturing, processing, and visualizing clickstream data. It can be quickly deployed using an AWS CloudFormation template. Furthermore, it includes Java and Swift SDKs specifically designed for mobile applications, simplifying data collection, and providing developers with a user-friendly API to gather application-specific data, handling tasks such as local buffering, communication retries, and more. This is expected to positively influence the clickstream analytics market forecast over the coming years.

Advancements in Big Data and AI Technologies

Technological advancements in big data, machine learning, and artificial intelligence have enhanced the ability to process and analyze vast amounts of clickstream data efficiently. These technologies enable sophisticated pattern recognition and predictive analytics, driving market growth. For instance, in September 2023, Oracle showcased new AI-powered capabilities within Oracle Analytics Cloud. Leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service, the new capabilities assist analytics self-service users to conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams more quickly and efficiently. Newly announced capabilities include generative AI data interactions, AI-powered document understanding, contextual insights, and collaboration software integrations.

Clickstream Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, application, and industry vertical.

Breakup by Component:

Software

Services

Software accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services. According to the report, software represented the largest segment.

The demand for software components in the clickstream analytics market is driven by the need for advanced data processing capabilities, real-time analytics, and seamless integration with existing systems. Businesses require sophisticated tools to handle vast amounts of clickstream data efficiently, derive actionable insights, and personalize customer experiences. The rise of big data, AI, and machine learning technologies enhances the functionality of these software components, making them essential for competitive advantage. Additionally, the increasing emphasis on data-driven decision-making and improving user engagement fuels the demand for robust analytics software.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises holds the largest share of the industry

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, On-premises accounted for the largest market share.

The demand for on-premises deployment in the clickstream analytics market is driven by the need for enhanced data security, compliance with stringent regulatory requirements, and greater control over data management. Organizations handling sensitive information prefer on-premises solutions to safeguard data privacy and ensure compliance with industry standards. Additionally, on-premises deployment offers better customization and integration with existing IT infrastructure, enabling businesses to tailor analytics solutions to their specific needs and maintain operational control.

Breakup by Application:

Click Path Optimization

Website/Application Optimization

Customer Analysis

Basket Analysis and Personalization

Traffic Analysis

Others

Click path optimization represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others. According to the report, click path optimization represented the largest segment.

The demand for click path optimization applications in the clickstream analytics market is driven by the need to enhance user experience, increase conversion rates, and improve website performance. Businesses use these applications to analyze user navigation patterns, identify bottlenecks, and streamline the customer journey. By optimizing click paths, companies can reduce bounce rates, improve customer satisfaction, and boost sales. Additionally, the rise of e-commerce and the emphasis on data-driven decision-making further fuel the demand for click path optimization tools.

Breakup by Industry Vertical:

BFSI

IT and Telecommunications

Travel and Hospitality

Retail and E-commerce

Government

Media and Entertainment

Transportation and Logistics

Others

Retail and e-commerce exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes BFSI, IT and telecommunications, travel and hospitality, retail and e-commerce, government, media and entertainment, transportation and logistics, and others. According to the report, retail and e-commerce accounted for the largest market share.

The demand for clickstream analytics in retail and e-commerce is driven by the need to understand customer behavior, optimize online shopping experiences, and personalize marketing efforts. Retailers leverage clickstream data to analyze user journeys, improve website navigation, and enhance product recommendations, leading to higher conversion rates and customer satisfaction. Additionally, the growing competition in e-commerce and the emphasis on data-driven decision-making to stay ahead in the market further boost the demand for clickstream analytics in this sector.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest clickstream analytics market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for clickstream analytics.

The increasing e-commerce activities, significant advanced data analytics infrastructure, and a strong focus on personalized customer experiences are driving market growth across the North American region. According to the U.S. Census Bureau, e-commerce sales made up 15.6% of total U.S. retail sales by the end of 2023. According to eMarketer, China's online e-commerce sales reached over 710 million customers in 2023. According to Insider Intelligence and eMarketer, worldwide e-commerce sales are expected to exceed $6 trillion in 2024. The widespread adoption of big data and artificial intelligence (AI) technologies is enhancing analytics capabilities, while regulatory compliance needs to push businesses to optimize data usage.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the clickstream analytics industry include Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The competitive landscape of the clickstream analytics market is highly competitive, featuring key players like Google Analytics, Adobe Analytics, and IBM Digital Analytics. These companies offer advanced analytics tools with robust data processing capabilities, integration options, and user-friendly interfaces. Emerging startups and specialized firms are also entering the market, providing innovative solutions and niche services. For instance, in April 2024, Bloomreach, an e-commerce personalization platform provider, expanded its partnership with Google Cloud to further enhance Bloomreach Discovery for search and merchandising. As part of this partnership, Bloomreach is adding Google's Gemini models and Vertex AI platform to Loomi, its AI built specifically for e-commerce. In doing so, a turbocharged Bloomreach Discovery will empower businesses to unlock more powerful product discovery across the online shopping journey.

Clickstream Analytics Market News:

In June 2024, Semrush, a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products designed for individual marketers, SMBs, and enterprises. The integration bolsters Semrush's portfolio of upmarket competitive intelligence products, as well as its new Enterprise SEO Platform. Datos' impact on Semrush's data analytics capabilities will help their customers improve their digital marketing workflow and gain an edge over their competition.

In November 2022, IBM announced new software designed to help enterprises break down data and analytics silos so they can make data-driven decisions quickly and navigate unpredictable disruptions. IBM Business Analytics Enterprise is a suite of business intelligence planning, budgeting, reporting, forecasting, and dashboard capabilities that provide users with a robust view of data sources across their entire business. Along with IBM Planning Analytics with Watson and IBM Cognos Analytics with Watson, this suite also includes a new IBM Analytics Content Hub that helps streamline how users discover and access analytics and planning tools from multiple vendors in a single, personalized dashboard view.

Key Questions Answered in This Report

  • 1. What was the size of the global clickstream analytics market in 2023?
  • 2. What is the expected growth rate of the global clickstream analytics market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global clickstream analytics market?
  • 4. What are the key factors driving the global clickstream analytics market?
  • 5. What is the breakup of the global clickstream analytics market based on the component?
  • 6. What is the breakup of the global clickstream analytics market based on the deployment mode?
  • 7. What is the breakup of the global clickstream analytics market based on the application?
  • 8. What is the breakup of the global clickstream analytics market based on the industry vertical?
  • 9. What are the key regions in the global clickstream analytics market?
  • 10. Who are the key players/companies in the global clickstream analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Clickstream Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Click Path Optimization
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Website/Application Optimization
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Customer Analysis
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Basket Analysis and Personalization
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Traffic Analysis
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 IT and Telecommunications
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Retail and E-commerce
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Government
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Transportation and Logistics
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Connexity (Symphony Technology Group)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 DISQO Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Google LLC (Alphabet Inc.)
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 SWOT Analysis
    • 15.3.5 Hewlett Packard Enterprise Development LP
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 International Business Machines Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Microsoft Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Oracle Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 SAP SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Splunk Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Talend
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials

List of Figures

  • Figure 1: Global: Clickstream Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Clickstream Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Clickstream Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Clickstream Analytics Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Clickstream Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 6: Global: Clickstream Analytics Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Clickstream Analytics Market: Breakup by Industry Vertical (in %), 2023
  • Figure 8: Global: Clickstream Analytics Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Clickstream Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Clickstream Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Clickstream Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Clickstream Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Clickstream Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Clickstream Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Clickstream Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Clickstream Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Clickstream Analytics (Click Path Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Clickstream Analytics (Click Path Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Clickstream Analytics (Website/Application Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Clickstream Analytics (Website/Application Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Clickstream Analytics (Customer Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Clickstream Analytics (Customer Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Clickstream Analytics (Basket Analysis and Personalization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Clickstream Analytics (Basket Analysis and Personalization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Clickstream Analytics (Traffic Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Clickstream Analytics (Traffic Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Clickstream Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Clickstream Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Clickstream Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Clickstream Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Clickstream Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Clickstream Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Clickstream Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Clickstream Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Clickstream Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Clickstream Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Clickstream Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Clickstream Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Clickstream Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Clickstream Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Clickstream Analytics (Transportation and Logistics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Clickstream Analytics (Transportation and Logistics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Clickstream Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Clickstream Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia-Pacific: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia-Pacific: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Clickstream Analytics Market: Breakup by Country (in %), 2023
  • Figure 93: Middle East and Africa: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Global: Clickstream Analytics Industry: SWOT Analysis
  • Figure 95: Global: Clickstream Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Clickstream Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Clickstream Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Clickstream Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Clickstream Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 4: Global: Clickstream Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Clickstream Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 6: Global: Clickstream Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Clickstream Analytics Market: Competitive Structure
  • Table 8: Global: Clickstream Analytics Market: Key Players