市场调查报告书
商品编码
1541442
2024-2032 年按组件、产品、组织规模、最终用户和地区分類的统一通讯市场报告Unified Communications Market Report by Component, Product, Organization Size, End User, and Region 2024-2032 |
IMARC Group年全球统一通讯市场规模达1,270亿美元。由于远端和混合工作的日益普及、技术的快速进步、对客户体验的日益关注、增强的安全功能的引入、协作工具的重要性不断提高以及对统一行动解决方案的需求不断增加,推动了市场正在经历强劲增长。
主要市场驱动因素:向远端和混合工作模式的持续转变对统一通讯市场的成长产生了积极影响。此外,人工智慧 (AI)、机器学习 (ML) 和云端运算的快速创新增强了统一通讯 (UC) 解决方案的功能,以及与这些解决方案相关的成本节约,正在成为推动成长的因素为了市场的拓展。
主要市场趋势:将统一通讯平台与其他业务应用程式(例如客户关係管理(CRM)和企业资源规划(ERP)系统)连接起来的持续趋势正在推动该市场的扩张。此外,更先进和用户友好的视讯功能的开发,以及人工智慧和机器学习技术的结合,正在对统一通讯市场份额产生积极影响。
地理趋势:北美由于其先进的资讯技术(IT)基础设施、对新技术的快速接受以及基于云端和人工智慧驱动的通讯解决方案的大量支出而在该市场占据主导地位。由于数位转型活动的增加、远端劳动力的增加以及通讯基础设施的大量支出,其他地区也在扩张。
竞争格局:统一通讯产业的一些主要市场参与者包括8x8 Inc.、Avaya Holdings Corp.、Cisco Systems Inc.、GoTo (Citrix Systems Inc.)、华为技术有限公司、微软公司、Mitel Networks Corporation 、NEC Corporation ( AT&T Inc.)、Ringcentral Inc.、Verizon Communications Inc.、Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) 等。
挑战与机会:统一通讯提供者在确保资料安全和符合行业特定要求方面面临一些持续的挑战。然而,它也为那些能够提供强大的合规解决方案的人创造了机会。此外,顶级组织之间为提高市场影响力而进行的策略合作和收购的前景正在创造成长机会。
越来越多地采用远距工作
组织正在采用远端和混合工作模式,这产生了对高效通讯工具的需求,例如统一通讯 (UC) 解决方案。根据产业调查显示,超过95%的印度企业愿意并将继续实施在家工作(WFH)模式。此外,根据 2022 年 6 月进行的盖洛普调查,十分之八的员工采用混合工作或远距工作,只有十分之二的员工完全在现场工作。此资料凸显了对支援员工之间即时沟通和协作的统一通讯系统的需求。这些解决方案将语音、视讯、讯息传递和协作工具整合到一个平台中,帮助企业维持地理位置分散的团队之间的生产力和连接性。
科技的快速进步
技术创新对于扩大统一通讯市场份额发挥重要作用。互联网协定语音 (VoIP)、云端运算和人工智慧 (AI) 等通讯技术的不断进步导致了通讯技术的发展和完善,这些发展增加了对统一通讯解决方案的需求。例如,Verizon 与 Zoom 合作提供了新的统一通讯解决方案。此次合作使用户可以透过 Verizon 无线电话或 Verizon IP 语音 (VoIP) 加入 Zoom 会议,或透过 Verizon VoIP 仅加入 Zoom 会议的音讯部分,无需额外付费。此外,Acronym Solutions Inc. 还推出了云端託管的统一通讯即服务 (UCaaS) 解决方案,帮助员工和客户协同工作,旨在透过向全球客户提供有价值的见解来促进业务成长。
越来越注重客户体验
组织主要专注于改善客户体验,这推动了该平台的采用。客户服务对公司至关重要,因为它可以提高品牌忠诚度并有助于建立信任。根据行业研究,68% 的消费者愿意为提供优质客户服务的公司的产品和服务支付更多费用。此外,93% 的个人可能会从提供卓越客户服务的企业重复购买。与此一致,统一通讯平台因向企业提供跨众多沟通管道进行顺畅、高效的客户互动的工具而闻名。透过将这些管道统一到一个介面中,统一通讯解决方案使客户服务代表能够更有效地处理查询、减少回应时间并提供一致的服务。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据组件、产品、组织规模和最终用户对市场进行了分类。
解决方案
即时和统一讯息传递
音讯视讯会议
网路电话
其他的
服务
专业服务
託管服务
解决方案(即时和统一讯息)占据大部分市场份额
该报告根据组成部分提供了详细的市场细分和分析。这包括解决方案(即时和统一讯息、音讯和视讯会议、IP 电话等)和服务(专业服务和託管服务)。根据该报告,解决方案(即时和统一讯息)代表了最大的部分。
根据统一通讯市场研究报告,即时和统一讯息解决方案代表了最大的细分市场,因为它们在促进跨不同业务环境的即时通讯和协作方面发挥着至关重要的作用。此外,即时讯息提供了快速、高效和直接的沟通,减少了冗长的电子邮件交换的需要,并实现了快速的决策过程。此外,统一讯息传递将语音邮件、电子邮件和简讯服务 (SMS) 等各种通讯形式整合到一个可存取的平台中,从而简化了通讯并提高了可访问性。同时,从单一介面存取和管理多个通讯管道的能力不断增强,从而使其成为现代企业不可或缺的工具,正在促进市场成长。
本地
主办
本地部署占产业最大份额
报告还提供了基于该产品的详细市场细分和分析。这包括本地部署和託管。报告显示,本地部署占据了最大的市场份额。
根据统一通讯市场分析,本地解决方案占据最大的市场份额。由于它们对资料安全、客製化和整合功能的强大控制,它们受到许多组织的青睐。这些解决方案涉及在组织的资料中心内部署和维护统一通讯基础设施,提供对敏感通讯资料的更好控制,并遵守严格的行业特定法规。本地解决方案提供广泛的客製化选项,让企业可以根据其特定需求自订系统,并将其与现有的现场应用程式和系统无缝整合。
中小企业
大型企业
大型企业代表主导细分市场
该报告根据组织规模对市场进行了详细的细分和分析。这包括中小企业和大型企业。报告称,大型企业占最大部分。
大型企业由于其复杂的通讯需求、广泛的劳动力以及投资于综合统一通讯解决方案的大量资源而在这一领域占据主导地位。这些组织需要强大、可扩展且整合的通讯平台,以促进跨多个部门、地点和时区的无缝协作。除此之外,它们还使大型企业能够透过将语音、视讯、讯息传递和协作工具整合到单一的系统中来简化通讯流程,提高营运效率并提高生产力,从而提高统一通讯市场份额。
企业
教育
政府
卫生保健
其他的
报告还提供了基于最终用户的详细市场细分和分析。这包括企业、教育、政府、医疗保健等。
基于统一通讯市场分析,各行业的企业都在寻求提升沟通协作能力。他们需要强大且可扩展的统一通讯解决方案来有效管理内部和外部通讯、简化工作流程并提高生产力。此外,将语音、视讯、讯息和协作工具整合到一个平台中,使企业能够促进员工之间的无缝沟通,无论他们身在何处,并提高客户参与度。
在教育领域,统一通讯解决方案在支援远距学习、加强学生和教师之间的协作以及简化管理流程方面发挥着至关重要的作用。教育机构利用统一通讯平台来促进虚拟教室、进行线上讲座并实现即时沟通和协作。这些解决方案提供视讯会议、即时讯息和文件共享等功能,这些功能对于创建互动式和引人入胜的学习环境至关重要。
政府部门需要可靠、安全的通讯解决方案来支援各种职能,包括公共管理、紧急应变和机构间协作。统一通讯平台为政府机构提供了促进即时通讯、加强协调和改善向公民提供服务所需的工具。此外,它们还提供安全视讯会议、加密讯息传递和整合通讯管道等功能,这些功能对于确保资料安全和遵守监管要求至关重要。
在医疗保健领域,统一通讯解决方案对于改善患者护理、加强医疗保健专业人员之间的协作以及简化管理流程至关重要。它们使医疗保健提供者能够进行虚拟咨询,促进医生和患者之间的即时沟通,并支援远距医疗服务。此外,这些解决方案还提供安全讯息传递、视讯会议以及与电子健康记录 (EHR) 系统整合等功能,这些功能对于维护患者机密和确保遵守医疗保健法规非常重要。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美市场领先,占据最大的统一通讯市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美是统一通讯最大的区域市场。
根据统一通讯市场研究报告,由于先进技术的采用率高、资讯技术(IT)基础设施完善以及主要统一通讯解决方案供应商的存在,北美在统一通讯市场上占据主导地位。此外,企业快速采用创新通讯工具来提高生产力、支援远端工作和提高客户参与度正在推动市场成长。此外,对数位转型的日益关注,加上对基于云端的解决方案和人工智慧(AI)的大量投资,正在推动市场成长。
市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。统一通讯产业的一些主要市场参与者包括 8x8 Inc.、Avaya Holdings Corp.、Cisco Systems Inc.、GoTo (Citrix Systems Inc.)、华为技术有限公司、微软公司、Mitel Networks Corporation、NEC Corporation (AT&T Inc. )、Ringcentral Inc.、Verizon Communications Inc.、Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) 等。
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
主要市场参与者正在增强其平台,以保持竞争力并满足不断变化的客户需求。他们专注于整合人工智慧 (AI)、机器学习 (ML) 和云端运算等先进技术,以提供更复杂、更灵活的统一通讯解决方案。此外,一些领先公司正在投资研发(R&D),以改善用户体验、增强安全功能并提供强大的客户支持,以巩固其市场地位并满足各行业企业的多样化需求。此外,他们还专注于永续发展计划,并利用其平台来支援远距工作和数位转型趋势。
2023 年 5 月,NEC 公司推出了 UNIVERGE BLUE ARCHIVE,这是一种针对统一通讯应用 UNIVERGE BLUE CONNECT 的创新资料保留解决方案。这项新产品旨在保护和支援跨不同关键业务通讯管道的搜寻和检索,例如聊天、电话录音、简讯服务 (SMS) 和语音邮件。
2023 年 1 月,Verizon Communications Inc. 与 Microsoft Corporation 合作提供 Teams Phone Mobile,该解决方案提供与 Microsoft Teams 和 Phone System 的公共交换电话网路 (PSTN) 连线。该服务将行动装置与 Microsoft Teams 集成,以便更轻鬆地进行通话和协作。
The global unified communications market size reached US$ 127 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 468 Billion by 2032, exhibiting a growth rate (CAGR) of 15.4% during 2024-2032. The market is experiencing robust growth, driven by the increasing adoption of remote and hybrid work, rapid technological advancements, growing focus on customer experience, introduction of enhanced security features, rising importance of collaboration tools, and the heightened demand for unified mobility solutions.
Major Market Drivers: The ongoing shift toward remote and hybrid work models has positively impacted the unified communications market growth. Additionally, rapid innovations in artificial intelligence (AI), machine learning (ML), and cloud computing that enhance the capabilities of unified communication (UC) solutions, as well as the cost savings associated with these solutions, are acting as growth-inducing factors for the market expansion.
Key Market Trends: The ongoing trend of connecting unified communication platforms with other business applications, like customer relationship management (CRM) and enterprise resource planning (ERP) systems, is driving the expansion of this market. Furthermore, the development of more advanced and user-friendly video features, as well as the incorporation of AI and ML technologies, are positively affecting the unified communication market share.
Geographical Trends: North America is dominating this market owing to its advanced information technology (IT) infrastructure, rapid acceptance of new technologies, and large expenditures in cloud-based and AI-driven communication solutions. Other regions are also expanding due to increased digital transformation activities, a growing remote workforce, and significant expenditures in communication infrastructure.
Competitive Landscape: Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), among many others.
Challenges and Opportunities: Unified communication providers face several ongoing challenges in ensuring data security and compliance with industry-specific requirements. However, it is also creating an opportunity for those who can provide strong, compliance solutions. Furthermore, prospects for strategic collaborations and acquisitions among top organizations to improve market presence are creating growth opportunities.
Increasing Adoption of Remote Work
Organizations are embracing remote and hybrid work models, which are creating the need for efficient communication tools, like unified communication (UC) solutions. According to an industry survey, more than 95% of Indian businesses are willing and will continue to implement the work-from-home (WFH) model. Moreover, as per a Gallup survey conducted in June 2022, 8 out of 10 employees are working hybrid or remote, with only 2 out of 10 working exclusively on-site. This data highlights the need for UC systems that enable real-time communication and collaboration among employees. These solutions combine voice, video, messaging, and collaboration tools into a single platform and help businesses maintain productivity and connectivity among geographically dispersed teams.
Rapid Advancements in Technology
Technological innovations are playing an important role in expanding the unified communications market share. The continuous advancements, leading to the development and refinement of communication technologies, such as Voice over Internet Protocol (VoIP), cloud computing, and artificial intelligence (AI) are some developments that have increased the demand for unified communication solutions. For instance, Verizon collaborated with Zoom to provide a new solution for unified communications. This collaboration gives users the access to join Zoom meetings from a Verizon Wireless phone or Verizon Voice-over-IP (VoIP), or just the audio portion of a Zoom meeting via Verizon VoIP, for no additional charge. Also, Acronym Solutions Inc. introduced a cloud-hosted unified communications as a service (UCaaS) solution that helps employees and customers to work together and aims to enhance business growth by delivering valuable insights to the customers present across the globe.
Growing Focus on Customer Experience
Organizations are majorly focusing on improving the customer experience, which is driving the adoption of this platform. Customer service is vital for companies as it increases brand loyalty and helps to build trust. As per industry research, 68% of consumers are willing to pay more for products and services from companies that provide excellent customer service. Furthermore, 93% of individuals are likely to make repeat purchases from businesses that provide exceptional customer service. In line with this, UC platforms are known for offering enterprises with the tools to conduct smooth and efficient customer interactions across numerous communication channels. By unifying these channels into a single interface, UC solutions enable customer service representatives to handle inquiries more effectively, reduce response times, and provide consistent service.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, product, organization size, and end user.
Solution
Instant and Unified Messaging
Audio and Video Conferencing
IP Telephony
Others
Services
Professional Services
Managed Services
Solution (instant and unified messaging) accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (instant and unified messaging, audio and video conferencing, IP telephony, and others), and services (professional services and managed services). According to the report, solution (instant and unified messaging) represented the largest segment.
As per the unified communication market research report, instant and unified messaging solutions represented the largest segment due to their crucial role in facilitating real-time communication and collaboration across diverse business environments. Moreover, instant messaging provides quick, efficient, and direct communication, reducing the need for lengthy email exchanges and enabling swift decision-making processes. Additionally, unified messaging integrates various communication forms, such as voicemail, email, and short message service (SMS), into a single accessible platform, streamlining communication and improving accessibility. Along with this, the rising ability to access and manage multiple communication channels from a single interface, thereby making it an indispensable tool for modern enterprises, is catalyzing the market growth.
On-premises
Hosted
On-premises hold the largest share of the industry
A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes on-premises and hosted. According to the report, on-premises accounted for the largest market share.
According to the unified communication market analysis, on-premises solutions accounted for the largest market share. They are preferred by many organizations due to their robust control over data security, customization, and integration capabilities. These solutions involve deploying and maintaining UC infrastructure within the organization's data centers, providing greater control over sensitive communication data, and compliance with stringent industry-specific regulations. On-premises solutions offer extensive customization options, allowing businesses to tailor the system to their specific needs and integrate it seamlessly with existing on-site applications and systems.
Small and Medium-sized Enterprises
Large Enterprises
Large enterprises represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represented the largest segment.
Large enterprises are dominating this segment due to their complex communication needs, extensive workforce, and significant resources to invest in comprehensive UC solutions. These organizations require robust, scalable, and integrated communication platforms to facilitate seamless collaboration across multiple departments, locations, and time zones. In addition to this, they enable large enterprises to streamline their communication processes, improve operational efficiency, and enhance productivity by integrating voice, video, messaging, and collaboration tools into a single cohesive system, thereby boosting the unified communication market share.
Enterprises
Education
Government
Healthcare
Others
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes enterprises, education, government, healthcare, and others.
Based on the unified communication market analysis, enterprises across various industries seek to enhance their communication and collaboration capabilities. They require robust and scalable UC solutions to manage internal and external communication effectively, streamline workflows, and boost productivity. Moreover, the integration of voice, video, messaging, and collaboration tools into a single platform allows enterprises to facilitate seamless communication among employees, regardless of their location, and improve customer engagement.
In the education sector, unified communications solutions play a crucial role in supporting remote learning, enhancing collaboration among students and faculty, and streamlining administrative processes. Educational institutions leverage UC platforms to facilitate virtual classrooms, conduct online lectures, and enable real-time communication and collaboration. These solutions offer features such as video conferencing, instant messaging, and document sharing that are essential for creating interactive and engaging learning environments.
The government segment requires reliable and secure communication solutions to support various functions, including public administration, emergency response, and inter-agency collaboration. Unified communications platforms provide government agencies with the tools needed to facilitate real-time communication, enhance coordination, and improve service delivery to citizens. Moreover, they offer features such as secure video conferencing, encrypted messaging, and integrated communication channels that are essential for ensuring data security and compliance with regulatory requirements.
In the healthcare sector, unified communications solutions are vital for improving patient care, enhancing collaboration among healthcare professionals, and streamlining administrative processes. They enable healthcare providers to conduct virtual consultations, facilitate real-time communication between doctors and patients, and support telehealth services. Moreover, these solutions offer Features such as secure messaging, video conferencing, and integration with electronic health records (EHR) systems that are important for maintaining patient confidentiality and ensuring compliance with healthcare regulations.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest unified communications market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for unified communications.
According to the unified communications market research report, North America is dominating the market for unified communications due to the high adoption rate of advanced technologies, a well-established information technology (IT) infrastructure, and the presence of major UC solution providers. Moreover, the rapid adoption of innovative communication tools by businesses to enhance productivity, support remote work, and improve customer engagement is fueling the market growth. Additionally, the growing focus on digital transformation, coupled with significant investments in cloud-based solutions and artificial intelligence (AI), is boosting the market growth.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the unified communications industry include 8x8 Inc., Avaya Holdings Corp., Cisco Systems Inc., GoTo (Citrix Systems Inc.), Huawei Technologies Co. Ltd., Microsoft Corporation, Mitel Networks Corporation, NEC Corporation (AT&T Inc.), Ringcentral Inc., Verizon Communications Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson), etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The major market players are enhancing their platforms to stay competitive and meet evolving customer demands. They are focusing on integrating advanced technologies like artificial intelligence (AI), machine learning (ML), and cloud computing to offer more sophisticated and flexible UC solutions. Moreover, some leading companies are investing in research and development (R&D) to improve user experiences, enhance security features, and provide robust customer support to strengthen their market positions and address the diverse needs of businesses across various sectors. Additionally, they are focusing on sustainability initiatives and leveraging their platforms to support remote work and digital transformation trends.
In May 2023, NEC Corporation introduced UNIVERGE BLUE ARCHIVE, an innovative data retention solution for UNIVERGE BLUE CONNECT, a unified communications application. This new offering is designed to protect and support search and retrieval across different critical business communications channels, such as chat, phone call recordings, short message service (SMS), and voicemail.
In January 2023, Verizon Communications Inc. partnered with Microsoft Corporation to deliver Teams Phone Mobile, the solution to provide Public Switched Telephone Network (PSTN) connectivity with Microsoft Teams and Phone System. This service integrates mobile devices with Microsoft Teams for easier calling and collaboration.