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市场调查报告书
商品编码
1541573
按行业(学前教育、K-12、高等教育等)、类型(硬体、软体、内容)、部署模式(基于云端、本地)、最终用户(个人学习者、机构、企业)分類的教育科技市场报告,以及地区2024-2032Edtech Market Report by Sector (Preschool, K-12, Higher Education, and Others), Type (Hardware, Software, Content), Deployment Mode (Cloud-based, On-premises), End User (Individual Learners, Institutes, Enterprises), and Region 2024-2032 |
IMARC Group年全球教育科技市场规模达2,224亿美元。由于对数位学习以增强用户体验、整合先进技术以实现个人化学习体验、自适应评估和智慧辅导系统的需求不断增长,以及对终身学习和专业发展的日益关注,市场正在经历稳定增长。
主要市场驱动因素:人们对线上学习模式的日益青睐主要推动了教育科技市场的成长。除此之外,企业也越来越多地投资于员工培训和技能提升计划,以在快速发展的市场中保持竞争力。提供企业培训、专业发展课程和劳动力准备计划的教育科技解决方案的需求量很大。
主要市场趋势:整合先进技术以实现个人化并提供互动式学习体验是推动市场成长的重要趋势之一。学生有不同的学习需求和偏好。教育科技解决方案提供个人化的学习体验、适应性评估和客製化内容,以满足个人的学习风格和进度。
地理趋势:从地区来看,北美拥有最大的市场份额。这可以归因于不断采用新技术来改善教学和学习体验。此外,该地区是许多教育科技公司、新创公司和教育内容提供者的所在地,这为北美创造了积极的前景。
竞争格局:全球教育科技市场的一些领先企业包括 2U Inc.、BYJU'S、Chegg Inc.、Class Technologies Inc.、Coursera Inc.、Edutech、Google LLC (Alphabet Inc.)、Instruction Inc.、联想集团有限公司、 SMART Technologies ULC(鸿海精密工业有限公司)、Udacity Inc. 和upGrad Education Private Limited 等。
挑战与机会:隐私问题是市场参与者面临的主要市场挑战之一。然而,市场也遇到了用户友善教育科技解决方案不断发展的机会。
对数位学习的需求不断增长
由于世界各地大众对数位学习的需求不断增长,教育科技的日益普及主要推动了市场的成长。学习者越来越多地寻求灵活且易于使用的学习选择。为了满足这一需求,教育科技平台正在推出可以使用智慧型手机、平板电脑、个人电脑 (PC) 和笔记型电脑随时随地存取的解决方案。例如,2023 年 1 月,教育科技新创公司 Creative Galileo 宣布发布教育学习应用程式 Toondemy。该应用程式为 3-10 岁的学生提供符合 NEP、NCERT 和 CBSE 的完整教育旅程,以建立认知能力和强大的基础概念、学习语音并构思新的创新技能。除此之外,一些领先企业正在为特殊儿童开发和推出学习平台和应用程式。例如,2022 年 1 月,教育科技市场着名的辅助技术提供商 Texthelp Ltd. 推出了 OrbitNote,这是一款支援 pdf 的应用程序,可帮助视障学生透过留下语音笔记来存取文件。预计此类创新将在未来几年促进教育科技市场的成长。
技术进步
人工智慧、机器学习、扩增实境 (AR) 和虚拟实境 (VR) 等下一代科技与教育科技平台的整合是推动市场成长的另一个重要因素。人工智慧和机器学习可实现个人化学习体验、自适应评估和智慧辅导系统。因此,市场上的许多领导者正在整合这些先进技术,使学习体验更具互动性和包容性。例如,2022 年 3 月,全球通讯和电子产品供应商优派公司推出了新的云端平台 myViewBoard,这是一种由人工智慧驱动的技术,帮助学生参与课堂教学。此外,它还透过评估可能影响学生注意力的人体姿势和环境因素来确定学生是否集中註意力。这将帮助教师使用这些资讯并对他们的课程进行更改。同样,2022 年 1 月,印度的教育科技平台 Teevra Edutech Pvt Ltd 宣布使用人工智慧驱动的工具(例如推荐引擎、分析仪表板和个人化改进计划)在全国范围内扩展其业务。凭藉这些创新,全球教育科技市场将在未来几年继续大幅成长。
更重视终身学习和专业发展
对终身学习和职业发展的日益关注正在刺激教育科技市场的需求。教育科技平台提供灵活且方便的学习选择,满足寻求终身学习和持续专业发展的个人的需求。许多专业人士在全职工作的同时寻求线上学习和技能提升模式。 Stack Overflow 和亚马逊的调查显示,截至 2020 年初,46.2% 的受访者拥有学士学位,22.8% 的受访者获得了某种形式的硕士学位。此外,到 2025 年,全球几个关键领域的 EdTech(教育科技)支出预计将大幅增加。各种教育科技提供者正在与大学和企业合作,为学生和员工提供技能提升课程。例如,2022 年 2 月,格林菲尔德社区学院 (GCC) 与 Upright Education 合作,提供软体开发和技术方面的新技能,包括使用者体验设计 (UX) 和使用者介面 (UI)。此次合作将使海湾合作委员会的学生能够专注于自营职业,并创建一个技术培训职业中心。
The global edtech market size reached US$ 222.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 661.2 Billion by 2032, exhibiting a growth rate (CAGR) of 12.48% during 2024-2032. The market is experiencing steady growth driven by rising demand for digital learning for enhanced user experience, integration of advanced technologies to enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems, and increasing focus on lifelong learning and professional development.
Major Market Drivers: The increasing preference for online learning models is primarily driving the growth of the EdTech market. In addition to this, businesses are increasingly investing in employee training and upskilling programs to remain competitive in a rapidly evolving marketplace. EdTech solutions that offer corporate training, professional development courses, and workforce readiness programs are in high demand.
Key Market Trends: The integration of advanced technologies to enable personalization and provide interactive learning experiences is one of the significant trends propelling the market growth. Students have diverse learning needs and preferences. EdTech solutions offer personalized learning experiences, adaptive assessments, and tailored content to cater to individual learning styles and paces.
Geographical Trends: Based on the region, North America holds the largest market share. This can be attributed to the escalating adoption of new technologies to improve teaching and learning experiences. Additionally, this region is home to many EdTech companies, startups, and educational content providers, which is creating a positive outlook for North America.
Competitive Landscape: Some of the leading players in the global EdTech market include 2U Inc., BYJU'S, Chegg Inc., Class Technologies Inc., Coursera Inc., Edutech, Google LLC (Alphabet Inc.), Instructure Inc., Lenovo Group Limited, SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.), Udacity Inc., and upGrad Education Private Limited, among others.
Challenges and Opportunities: Privacy concerns are one of the major market challenges faced by the market players. However, the market also encounters opportunities in the rising development of user-friendly EdTech solutions.
Rising Demand for Digital Learning
The growing adoption of EdTech on account of the inflating demand for digital learning among the masses across the world is primarily driving the growth of the market. Learners are increasingly seeking flexible and accessible learning options. In response to this demand, EdTech platforms are launching solutions that can be accessed anytime, anywhere, using smartphones, tablets, personal computers (PCs), and laptops. For instance, in January 2023, Creative Galileo, an ed-tech startup, announced the release of Toondemy, an educational learning app. The app offers a complete educational journey for students aged 3-10 years in line with NEP, NCERT, and CBSE to construct cognitive capabilities and strong foundational concepts, learn phonics, and conceive new innovative skills. In addition to this, a few leading players are developing and introducing learning platforms and apps for specially-abled children. For instance, in January 2022, Texthelp Ltd., a prominent assistive technology provider for the EdTech market, launched OrbitNote, a pdf-enabled app that would be helpful for visually impaired students to access documents by leaving voice notes. Such innovations are anticipated to catalyze the growth of the EdTech market in the coming years.
Technological Advancements
The integration of next-generation technologies, such as AI, ML, augmented reality (AR), and virtual reality (VR), with EdTech platforms is acting as another significant growth-inducing factor for the market. Artificial intelligence and machine learning enable personalized learning experiences, adaptive assessments, and intelligent tutoring systems. Consequently, numerous leading players in the market are integrating these advanced technologies to make the learning experience more interactive and inclusive. For instance, in March 2022, ViewSonic Corporation, a global provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration. This would help teachers use this information and make changes to their lessons. Similarly, in January 2022, Teevra Edutech Pvt Ltd, an EdTech platform in India, announced the expansion of its business across the country using AI-powered tools such as a recommendation engine, analytical dashboard, and personalized improvement plan. With such innovations, the global EdTech market will continue to grow significantly in the coming years.
Increasing Focus on Lifelong Learning and Professional Development
The rising focus on lifelong learning and professional development is catalyzing the demand for the EdTech market. EdTech platforms offer flexible and accessible learning options that cater to individuals seeking to engage in lifelong learning and continuous professional development. Various working professionals seek online modes of learning and upskilling while doing a full-time job. According to the Stack Overflow & Amazon survey, as of early 2020, 46.2% of the respondents had bachelor's degrees, and 22.8% had attained a master's degree in some form. Moreover, in 2025, worldwide spending on EdTech (educational technology) is expected to increase substantially in several key segments. Various EdTech providers are collaborating with universities and corporates to offer upskilling courses to students and employees. For instance, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to offer new skills in software development and technology, including user experience design (UX) and user interface (UI). The partnership would allow students of GCC to focus on self-employment and create a hub for a career in technology training.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on sector, type, deployment mode, and end user.
Preschool
K-12
Higher Education
Others
K-12 accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the sector. This includes preschool, K-12, higher education, and others. According to the report, K-12 represented the largest segment.
The increasing adoption of digital learning tools in K-12 in schools is supporting the market growth. AI-powered adaptive learning platforms, interactive educational apps, and gamified learning experiences are transforming K-12 education. Various EdTech companies and schools are collaborating with each other to facilitate remote and distance learning in an interactive manner. For instance, in April 2020, Blackboard Inc. announced the debut of its K-12 remote learning solution, Blackboard Unite for K-12, a holistic suite of tools and resources providing K-12 districts with the tools and best practices needed to transition to a virtual learning model. Similarly, in January 2023, Leadership Boulevard Private Limited, India's one of immense School EdTech companies announced the acquisition of Pearson's K-12 learning business in India. The acquisition intends to boost its product portfolio to benefit more than 5 Lakh private schools in the country and expand the company's reach to more than 9,000 schools.
Hardware
Software
Content
Hardware holds the largest market share
A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes hardware, software, and content. According to the report, hardware accounted for the largest market share.
Hardware includes devices such as interactive whiteboards, tablets, laptops, desktop computers, VR headsets, and educational robotics kits. Schools and educational institutions are investing in technology infrastructure to support digital learning initiatives. Educational hardware is used across all levels of education, ranging from K-12 schools to higher education institutions and corporate training centers. Various leading market players are offering immersive headsets, laptops, and tablets to facilitate fun and interactive lectures. For instance, in February 2022, Veative Labs., a prominent leader in virtual reality for the EdTech market, provided its virtual reality headsets to Smt. Godavari Devi Saraf Senior Secondary School in Andhra Pradesh, India, to let students feel what they are studying. The school gives daily 20 minutes to use the virtual reality headsets. Further, this helps students to have a live experience of what they are learning in subjects like science, where they could learn about the human heart with the help of headsets.
Cloud-based
On-premises
On-premises represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, on-premises represented the largest segment.
On-premises deployment involves installing and running EdTech solutions on local servers or infrastructure within the premises of educational institutions. On-premises deployment is common in institutions where strict data governance policies or regulations exist, such as some K-12 schools, higher education institutions, and government-funded educational organizations. Various universities and schools are increasingly integrating EdTech solutions in their education systems to facilitate smooth and interactive learning experiences. For instance, in March 2022, DY Patil International School in India launched its Mars1 Preschool, an AI-driven interactive learning school. With AI technology, kids are exposed to learning by audio, visual, and kinaesthetic learning. Besides, they are able to learn from Cubetto, a wooden robot that help to develop their problem-solving skills and computational thinking.
Individual Learners
Institutes
Enterprises
Individual learners exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes individual learners, institutes, and enterprises. According to the report, individual learners represented the largest segment.
The increasing demand for lifelong learning, skill development, and personal enrichment among individual learners is supporting the market growth. Individual learners utilize a variety of EdTech solutions, such as online courses, educational apps, language learning platforms, and skill-based training programs across diverse subjects and disciplines. Besides this, the availability of online learning platforms offers flexible and accessible education to individuals.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest EdTech market share.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share in the global market.
This can be attributed to the rising adoption of new technologies to enhance teaching and learning experiences. In addition, North America is home to many leading EdTech companies, startups, and educational content providers. Furthermore, favorable government initiatives and extensive investments in the field by private entities are propelling the market growth in the region. For instance, in July 2021, Class Technologies Inc., a U.S.-based EdTech platform, raised its funding worth approximately US$ 105 Million in Series B funding. This funding would help them expand their global presence outside the U.S. and stay resourced to help universities teach the impacted students during the pandemic. Similarly, in March 2022, ViewSonic Corporation, a U.S.-based provider of communication and electronics, launched its new cloud-based platform, myViewBoard, an AI-driven technology for students to help them engage in the classroom. Further, it determines whether or not students are paying attention by assessing human posture and ambient elements that may influence students' concentration.
Key players are investing in research and development (R&D) activities to create innovative products and solutions that leverage emerging technologies, such as AI, AR, virtual reality VR, and ML. These solutions aim to enhance the learning experience, personalize instruction, and improve educational outcomes. In addition, companies are focusing on expanding their content libraries to offer a wide range of educational resources, courses, and learning materials across diverse subjects and disciplines. They are collaborating with content creators, educators, and institutions to curate high-quality content that meets the needs of learners at various levels. Besides this, EdTech companies are prioritizing user experience by designing intuitive, user-friendly interfaces and workflows.
2U Inc.
BYJU'S
Chegg Inc.
Class Technologies Inc.
Coursera Inc.
Edutech
Google LLC (Alphabet Inc.)
Instructure Inc.
Lenovo Group Limited
SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
Udacity Inc.
upGrad Education Private Limited
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
March 2024: Accenture agreed to acquire Udacity, a digital education pioneer with deep expertise in the development and delivery of proprietary technology courses that blend the flexibility of online learning with the benefits of human instruction. Udacity's team of more than 230 professionals will join Accenture LearnVantage, which will help them reskill and upskill their people in technology, data, and AI to reinvent their organizations and achieve greater business value.
March 2024: Saudi-based educational technology platform HAD secured a significant $5 million pre-seed investment round, led by Dar Al Majed Investment, marking a crucial milestone in its growth trajectory. With this funding, HAD is planning to establish a dedicated business studio focused on nurturing educational technology ventures, leveraging the investment to fuel its expansion and innovation efforts.
January 2024: Baims, a Middle Eastern EdTech startup, acquired Orcas Tutoring, an Egyptian company, in a 100% deal to grow into one-on-one tutoring and broaden its offerings. Baims also announced that it would launch a specialized AI-based test preparation tool to reach more students in the Gulf countries (GCC).