市场调查报告书
商品编码
1541614
2024-2032 年按宠物类型(猫、狗)、应用程式(GPS 位置监控、活动和健康监控、多用途监控等)、销售管道(线下、线上)和地区分類的智慧连网宠物项圈市场报告Smart Connected Pet Collar Market Report by Pet Type (Cat, Dog), Application (GPS Location Monitoring, Activity and Health Monitoring, Multi-purpose Monitoring, and Others), Sales Channel (Offline, Online), and Region 2024-2032 |
2023年,全球智慧连网宠物项圈市场IMARC Group达4.923亿美元。物联网和连接方面的新兴技术进步、宠物拥有量的增加和宠物护理支出的增加,以及对宠物健康和安全的认识和关注的增加,都有助于市场的成长。
主要市场驱动因素:宠物拥有率的提高以及对宠物健康和安全的日益关注正在推动智慧连接宠物项圈市场的成长。物联网、GPS 和健康监测感测器的技术进步正在推动创新,增强智慧宠物项圈的功能并扩大其对宠物主人的吸引力。
主要市场趋势:将即时位置追踪、活动监控和健康分析等先进功能整合到智慧宠物项圈中是一个突出的趋势。客製化选项,包括针对个别宠物的个人化设定以及与智慧型手机和其他设备的无缝集成,在消费者中越来越受欢迎。
地理趋势:由于可支配收入的增加以及对宠物健康和保健意识的增强,北美和欧洲等已开发地区正在引领智慧连网宠物项圈的采用。此外,由于城市化进程的加速、中产阶级人口的增加以及对宠物陪伴的日益喜爱,亚太和拉丁美洲的新兴市场正在快速增长。
竞争格局:智慧互联宠物项圈产业的一些主要市场参与者包括 Eureka Technology Partners、FitBark Inc.、Garmin Ltd.、Mars Incorporated、PetPace、Radio Systems Corporation、RAWR Inc、Scollar Inc.、Tractive 和 Wagz Inc.等等。
挑战与机会:一些挑战与对资料隐私和安全的担忧以及开发可与各种品牌和平台的宠物项圈相容的可互通解决方案的必要性有关。除此之外,机会在于与特定宠物需求相关的产品进一步多样化,重点是创建考虑到宠物品种的个人化健康监测,从而创建全面的解决方案。寻找众多机会。
增加宠物拥有量和宠物护理支出
世界各地养宠物的人数不断增加,并推高了照护成本。越来越多的个人和家庭正在收养宠物,并在食品、医疗保健、美容和其他配件上花费更多。这是由于主人和宠物之间的情感关係得到加强,因为他们认为宠物是家庭的一部分。根据美国宠物产品协会 (APPA) 智慧互联宠物项圈市场研究的资料,2023-2024 年,约 66% 的美国家庭(约 8,690 万个家庭)拥有宠物。到 2023 年,美国在宠物上的支出将达到 1,470 亿美元,预计将达到 1,506 亿美元。 随着宠物拥有量的增加,在宠物护理和智慧连结宠物项圈等产品上的支出也会增加。
物联网和连接方面的技术进步
物联网(IoT)技术在宠物配件中的整合极大地推动了市场的扩张。物联网使这些设备能够提供有关宠物活动、健康状况和位置的持续监控、即时更新和资料洞察。根据 IMARC GROUP 的数据,2023 年全球宠物穿戴市场规模将达到 23 亿美元,预计到 2032 年将达到 65 亿美元,2024-2032 年年复合成长率(CAGR) 为 12%。例如,物联网支援的功能,如地理围栏、活动追踪和温度警报,正变得越来越复杂和可靠,这进一步推动了智慧互联宠物项圈的市场需求。
人们对宠物健康和安全的认识和关注不断增强
宠物主人对宠物健康和安全的需求日益增长,推动了产品需求。这些设备可测量重要的健康指标,例如心率、体温和活动水平,并提出改善宠物健康的建议。个人更有可能投资于帮助他们衡量和管理伴侣健康状况的技术。美国兽医协会(AVMA)的一项调查显示,88%的宠物主人认为最好的护理来自兽医对宠物的身体检查和麵对面的讨论。因此,个人正在投资动物健康和安全设备,这加速了智慧互联宠物项圈的市场价格。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据宠物类型、应用程式和销售管道对市场进行了分类。
猫
狗
狗占据了大部分市场份额
该报告根据宠物类型对市场进行了详细的细分和分析。这包括猫和狗。报告称,狗占了最大的部分。
狗是全球最受欢迎的宠物之一,许多地区的拥有率很高。因此,针对狗主人的产品有更大的市场,包括智慧连网宠物项圈。因此,狗狗对智慧连网宠物项圈的需求日益增长。这些项圈专为狗主人使用而设计,提供全球定位系统追踪、健康监测和活动追踪等功能。目标群体的大量家庭宠物推动了市场的上涨,这与人们对他们的健康和整体生活条件的日益关注有关。
目前,许多主要参与者正在投资先进技术来满足消费者的需求。例如,2024 年3 月,PetPace 推出了PetPace 2.0,这是唯一一款兽医级人工智慧宠物项圈,可透过远端监控提高宠物的健康和生活质量,并得到了各种研究的临床支持并获得主要大学的认可。它还为兽医、宠物主人和研究人员提供持续的救生医疗见解,从而创造智慧互联宠物项圈市场机会。
GPS定位监控
活动和健康监测
多用途监控
其他的
GPS定位监控产业占有率第一
报告还提供了基于应用程式的详细市场细分和分析。这包括 GPS 位置监控、活动和健康监控、多功能监控等。报告显示,GPS定位监控占据最大的市场占有率。
GPS定位监控透过追踪宠物的安全和位置来满足宠物主人的首要需求。由于宠物项圈配备了GPS,宠物主人可以随时了解宠物的行踪,并在宠物失踪时找回它们。由于健康和活动监测器的出现,智慧连结宠物项圈市场统计数据显示出显着的成长轨迹。它允许宠物主人远端监控宠物的生命迹象、活动趋势和整体健康状况。它也吸引了那些喜欢主动处理健康问题并希望监测宠物健康指标的主人。除此之外,有感应器和训练功能的智慧项圈可以让主人控制和调节宠物的不良行为,并强化良好的行为。例如,Whistle 推出了一款用于宠物的口哨开关智慧项圈,可协助监控宠物的确切位置。它具有 GPS 追踪功能、两块可互换电池(用于 24/7 追踪)、可切换项圈样式、防水深度达 6 英尺,并提供 6 个月的设备保固期。
离线
在线的
线下代表领先的细分市场
该报告根据销售管道对市场进行了详细的细分和分析。这包括离线和线上。报告称,线下是最大的细分市场。
线下销售管道包括实体宠物店、兽医诊所和专业零售商。这些商店为宠物主人创造了亲自购物和检查项圈品质的机会,再加上知识渊博的商店员工的帮助,从而产生了智慧互联宠物项圈市场的高收入。线下销售管道因其交货快速且能够在购买前检查衣领而受到客户的欢迎,从而建立联繫和信心。此外,线下通路也延伸了顾客服务、衣领、店内促销等加值体验。因此,宠物主人可以放心地获得高效率且便利的服务。根据美国兽医协会 (AVMA) 的调查,79% 的人更喜欢由兽医监督他们的宠物的护理。因此,他们更喜欢从推荐的商店购买产品。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美市场领先,占据最大的智慧互联宠物项圈市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美是智慧宠物项圈最大的区域市场。
北美由于基础设施完善且宠物拥有率高,主导了市场成长。智慧互联宠物项圈的市场前景提供了发达的宠物护理文化以及该地区对宠物健康和安全日益增长的兴趣。透过智慧宠物项圈等产品促进持续宠物安全意识的需求,进一步增加了该地区的使用量。北美是全球一些最富裕国家的所在地,这促进了该地区大多数技术相关产品的购买。例如,2022 年 2 月,Garmin Ltd. 旗下的 Garmin International, Inc. 推出了最新的狗狗追踪项圈 TT(TM) 15X 和 T 5X,一次充电可使用长达 80 小时。
市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。智慧互联宠物项圈产业的一些主要市场参与者包括 Eureka Technology Partners、FitBark Inc.、Garmin Ltd.、Mars Incorporated、PetPace、Radio Systems Corporation、RAWR Inc、Scollar Inc.、Tractive、Wagz Inc. 等。
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
在智慧互联宠物项圈不断扩张的经济中,关键参与者致力于不断创新,以引领经济并适应宠物主人不断变化的需求。智慧互联宠物项圈市场预测表明,主要市场领导者的策略重点是增加智慧项圈的功能和附加功能,以作为追踪和保护宠物的一站式解决方案。他们在研发 (R&D) 上投入巨资,将人工智慧、机器学习 (ML) 和感测器网路物联网技术应用到宠物项圈中。例如,2023 年 10 月,猫狗 GPS 追踪领域的领先领导者 Traactive 为其宠物追踪器系列推出了一款新产品 Traactive DOG XL Adventure Editon。
2023 年,Invoxia 推出了 Invoxia 智慧狗项圈,这是首款生物辨识全球定位系统 (GPS) 宠物项圈 Minitailz。它透过缩小感测器以适应各种体型的狗,尤其是猫,代表了这项技术的重大进步。此外,它还提供了更高的准确性和复杂的生物识别技术,利用扩展的资料可访问性推动的人工智慧功能的重大飞跃。
2024 年 2 月,Strava(一个拥有 120 多名运动员的活跃人士数位社群)与 Fi(连网狗项圈和健康平台)建立了新的合作伙伴关係,以庆祝遛狗日。
The global smart connected pet collar market size reached US$ 492.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 915.8 Million by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The emerging technological advancements in IoT and connectivity, growing pet ownership and spending on pet care, and increasing awareness and concern for pet health and safety are contributing to the market growth.
Major Market Drivers: Increasing pet ownership rates and growing concerns for pet health and safety are driving the smart-connected pet collar market growth. Technological advancements in IoT, GPS, and health monitoring sensors are driving innovation, enhancing the functionality of smart pet collars and expanding their appeal to pet owners.
Key Market Trends: Integration of advanced features such as real-time location tracking, activity monitoring, and health analytics into smart pet collars is a prominent trend. Customization options, including personalized settings for individual pets and seamless integration with smartphones and other devices, are gaining popularity among consumers.
Geographical Trends: The developed regions such as North America and Europe are leading the adoption of smart connected pet collars due to the rising disposable incomes and greater awareness of pet health and wellness. Moreover, the emerging markets in Asia-Pacific and Latin America are witnessing rapid growth due to increasing urbanization, rising middle-class populations, and a growing affinity for pet companionship.
Competitive Landscape: Some of the major market players in the smart connected pet collar industry include Eureka Technology Partners, FitBark Inc., Garmin Ltd., Mars Incorporated, PetPace, Radio Systems Corporation, RAWR Inc, Scollar Inc., Tractive, and Wagz Inc among many others.
Challenges and Opportunities: Some of the challenges are related to concerns about data privacy and security and the necessity to develop interoperable solutions that may work with various brands and platforms of the pet collar. Apart from this, opportunities are further diversification of offerings related to particular pet needs, focusing on the creation of personalized health monitoring that takes into account pet breeds, thus creating comprehensive solutions.Top of Form It is also vital to understand the smart connected pet collar market overview for numerous opportunities.
Increasing Pet Ownership and Spending on Pet Care
Pet ownership has been on the rise across the world and is responsible for driving up the cost of care. More individuals and families are adopting pets and spending more on food, health care, grooming, and other accessories. This has been caused by the strengthening of the emotional relationship between the owners and their pets as they consider them part of the family. As per the data based on the smart connected pet collar market research by the American Pet Products Association (APPA), about 66% of U.S. households, or about 86.9 million homes, own a pet in 2023-2024. In 2023, $147 billion was spent on pets in the U.S. and $150.6 billion is projected in the U.S. As pet ownership increases, so does spending on pet care and products such as smart-connected pet collars.
Technological Advancements in IoT and Connectivity
The integration of Internet of Things (IoT) technologies in pet accessories are significantly propelling the market expansion. IoT enables these devices to provide continuous monitoring, real-time updates, and data insights about a pet's activity, health, and location. As per the IMARC GROUP, the global pet wearable market reached US$ 2.3 Billion in 2023 which is projected to reach US$6.5 Billion by 2032 with a compound annual growth rate (CAGR) of 12% during 2024-2032. For instance, features enabled by IoT, such as geofencing, activity tracking, and temperature alerts, are becoming increasingly sophisticated and reliable, which is further propelling the smart connected pet collar market demand.
Growing Awareness and Concern for Pet Health and Safety
The increasing need for pet owners concerning the health and safety of their pets is driving the product demand. These devices measure vital health indications like heart rate, temperature, and activity levels, and also make recommendations for improving pet's health. Individuals are more likely to invest in technologies that help them measure and manage their companion's good health. According to a survey by the American Veterinary Medical Association (AVMA), 88% of pet owners believe that the best care comes from veterinarians physically examining their pets and having face-to-face discussions. Consequently, individuals are investing in animals' health and safety devices which is accelerating the smart connected pet collar market price.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on pet type, application, and sales channel.
Cat
Dog
Dog accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the pet type. This includes cat and dog. According to the report, dog represented the largest segment.
Dogs are one of the most popular pets worldwide, with high ownership rates in many regions. As a result, there is a larger market for products targeting dog owners, including smart connected pet collars. Consequently, there is a growing need for smart connected pet collars for dogs. These collars, specially created for dog owners' use, provide global positioning system tracking, health monitoring, and activity tracking, among other features. The target group's high population of household pets has driven the market up, which correlates with the rising concern for their health and general living conditions.
Currently, numerous key players are investing in advanced technologies to meet consumers' needs. For instance, in March 2024, PetPace introduced PetPace 2.0, which is the only Vet-grade AI-powered pet collar that enhances the health and quality of pet lives via remote monitoring, which is clinically backed by various studies and endorsed by main universities. It also offers continuous life-saving medical insights for vets, pet owners, and researchers thus creating smart connected pet collar market opportunities.
GPS Location Monitoring
Activity and Health Monitoring
Multi-purpose Monitoring
Others
GPS location monitoring holds the largest share of the industry
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes GPS location monitoring, activity and health monitoring, multi-purpose monitoring, and others. According to the report, GPS location monitoring accounted for the largest market share.
GPS location monitoring meets the primary need of pet owners by tracking their pets' safety and location. Since GPS has become available in pet collars, it allows pet owner to always know their pets' whereabouts and also recover them when they go missing. The smart connected pet collar market statistics reveal a notable growth trajectory due to the emergence of health and activity monitors. It allows pet owners to monitor their pets' vital signs, activity trends, and overall health from afar. It also appeals to owners who prefer to deal with health issues proactively and want to monitor their pets' health indicators. Apart from this, smart collars with sensors and training capabilities allow the owner to control and level the pet's unwanted behavior and reinforce good behavior. For instance, Whistleintroduced a whistle-switch smart collar for pets that helps monitor their pet's exact location. It features GPS tracking, two interchangeable batteries for 24/7 tracking, switchable collar styles, which is waterproof up to 6 ft, and comes with a six-month device warranty period.
Offline
Online
Offline represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes offline and online. According to the report, offline represented the largest segment.
Offline sales channels include brick-and-mortar pet stores, veterinary clinics, and specialty retailers. Such outlets create the opportunity for pet owners to engage in in-person shopping and inspection of the collar's quality, coupled with assistance from knowledgeable store employees, thus generating high smart connected pet collar market revenue. Offline sales channels are popular with customers due to the fast delivery and the ability to inspect the collar before purchase, creating bonding and confidence. In addition, the offline channel extends customer service to fit the collar, in-store promotions, and other value-adding experiences. As such, pet owners are assured of efficient acquisition and convenience. As per the survey by the American Veterinary Medical Association (AVMA), 79% of individuals prefer that a veterinarian supervise their pet's care. Hence, they prefer buying products from their recommended stores.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest smart-connected pet collar market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart-connected pet collars.
North America due to the established infrastructure and high rate of pet ownership across the region is dominating the market growth. The smart connected pet collar market outlook offers a well-developed pet care culture and a growing interest in pet health and safety in the region. The need for continuous pet safety awareness, which is facilitated via products such as smart pet collars, further increases its usage across the region. North America is home to some of the richest countries globally, which facilitates the purchase of most technology-related products across the region. For instance, in February 2022, Garmin International, Inc., a unit of Garmin Ltd. unveiled their newest dog tracking collars, the TT(TM) 15X and T 5X which offer up to 80 hours of use from a single charge.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the smart connected pet collar industry include Eureka Technology Partners, FitBark Inc., Garmin Ltd., Mars Incorporated, PetPace, Radio Systems Corporation, RAWR Inc, Scollar Inc., Tractive, Wagz Inc, etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The key players identified in the smart connected pet collar expanding economy striving for continuous innovation to lead the economy and adapt to the changing requirements of pet owners. The smart connected pet collar market forecast indicates a strategic focus among central market leaders to increase the functionality and add-on features in smart collars to serve as one-stop solutions for tracking and safeguarding a pet. They are investing heavily in research and development (R&D) to equip AI, machine learning (ML), and sensor network IoT technology in the pet collar. For instance, in October 2023, Tractive, a leading leader in GPS tracking for cats and dogs, unveiled a new product Tractive DOG XL Adventure Editon, for its line of pet trackers.
In 2023, Invoxia introduced the Invoxia Smart Dog Collar, the first biometric global positioning system (GPS) pet collar, Minitailz. It represents a significant advancement in this technology by shrinking its sensors to suit dogs of all sizes and, notably, cats as well. Additionally, it offers enhanced accuracy and sophisticated biometrics, leveraging a substantial leap forward in AI capabilities fueled by expanded data accessibility.
February 2024, Strava, a prominent digital community for active individuals with 120+ athletes introduced a new partnership with Fi, the connected dog collar and health platform as a celebration of Walk Your Dog Day.