市场调查报告书
商品编码
1541723
2024-2032 年按平台类型(基于桌面、基于行动)、部署模式(本地、基于云端)、最终用户(个人、企业)和区域分類的萤幕和脚本编写软体市场报告Screen and Script Writing Software Market Report by Platform Type (Desktop-based, Mobile-based), Deployment Mode (On-premises, Cloud-based), End User (Personal, Business), and Region 2024-2032 |
IMARC Group年,全球萤幕和脚本编写软体市场规模达到 1.592 亿美元。由于数位内容创作的日益普及、串流媒体服务的日益普及、独立电影製作人影响力的增强、技术的快速进步、增强的协作功能的引入以及人工智慧(AI) 和技术的迅速融合,市场正在迅速扩张。
主要市场驱动因素:对高品质内容创作的需求不断增长,对萤幕和脚本编写软体市场趋势产生了积极影响。此外,人工智慧 (AI) 支援的工具和基于云端的协作等技术进步,以及娱乐产业的扩张(见证了串流媒体服务和原创内容的增加)正在推动对该软体的需求。
主要市场趋势:基于云端的解决方案因其灵活性和协作功能而越来越受欢迎。此外,为作者提供行动剧本编写选项以及大型製作工作室和媒体公司本地实施的基于行动平台的吸引力也越来越大。
地理趋势:北美因其强大的娱乐产业、现代技术基础设施以及对数位内容的高需求而引领该市场。随着媒体公司的扩张和数位内容创建工具的广泛采用,其他地区也在经历成长。
竞争格局:萤幕和脚本编写软体产业的一些主要市场参与者包括 Cast & Crew Payroll LLC、Celtx Inc.、GCC Productions Inc.、Literature and Latte Ltd.、Mariner Software、Nuvotech Limited、Storyist Software LLC、StudioBinder Inc. 、Write Brothers Inc.、WriterDuet Inc. 等。
挑战与机会:该领域的一个重大问题是现代编剧和剧本写作软体的成本高昂,这对于小型独立作家来说可能太昂贵。然而,机会在于远距工作和虚拟协作的接受度不断提高,这推动了对基于云端的协作写作工具的需求。
越来越多采用数位内容创作
数位内容创作和消费的激增是萤幕和脚本编写软体市场成长的主要驱动力之一。 2021 年,欧洲的数位内容总支出将达到 510 亿美元,预计到 2026 年将超过 1,290 亿美元。此外,串流媒体服务、线上影片平台和社交媒体等数位平台的激增提高了对高品质内容的需求,需要使用先进的写作工具。例如,2024年1月,美国有2.39亿社群媒体用户,占总人口的70.1%。为了吸引和留住观众,这些平台需要精心编写且有趣的材料,从而需要使用先进的萤幕和脚本编写软体。
串流服务日益普及
串流媒体服务的快速扩张改变了娱乐产业,激发了对原创内容永无止境的需求。根据《富比士之家》民意调查,95% 的美国人订阅了多种串流媒体服务,这一比例高于 2023 年的 86%。因此,这些平台寻求独特且引人入胜的故事,以在竞争日益激烈的市场中脱颖而出,从而导致电影、电视剧和网路连续剧的产量增加。这种需求反过来又推动了对剧本写作和剧本写作工具的需求,这些工具可以帮助编剧和创作者简化工作流程并有效地製作高品质的剧本。
独立电影製作人和内容创作者的影响力不断上升
独立电影製作人和内容提供者日益增长的影响力是萤幕和剧本编写软体市场成长的主要推动力。低成本、高品质摄影机、编辑工具和发行管道的引入使得专业级影片不再是大型工作室的专有财产。独立电影製作人和内容创作者现在拥有资源和管道来创作并与全球观众分享他们的作品。圣丹斯影展等最大的电影节收到超过 10,000 部提交的影片,涵盖 40 分钟以下的短片和所有类型的长片。最小的电影节仍然会收到大约 100 到 200 份提交作品。这种民主化增加了对易于使用、价格实惠且多功能的萤幕和脚本编写软体的需求。
IMARC Group提供了每个细分市场的主要趋势分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据平台类型、部署模式和最终用户对市场进行了分类。
基于桌面
基于行动装置
基于桌面的占据了大部分市场份额
该报告根据平台类型对市场进行了详细的细分和分析。这包括基于桌面的和基于行动的。根据该报告,基于桌面的占据了最大的份额。
根据萤幕和脚本编写软体市场分析和趋势,基于桌面的平台代表了最大的部分。专业作家青睐这些平台,因为它们具有强大的功能、强大的处理能力和广泛的离线功能。它们提供了用于脚本格式化、场景组织和角色追踪的全面工具集,使其成为复杂而冗长的写作专案的理想选择。此外,由于这些平台的稳定性和可靠性,这些平台在需要高级功能和高效能的专业人士中越来越受欢迎,这有助于扩大萤幕和脚本编写软体的市场规模和收入。
本地
基于云端
本地部署占产业最大份额
报告还根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。报告显示,本地部署占据了最大的市场份额。
根据萤幕和脚本编写软体市场预测和研究报告,本地部署代表了最大的部分。它涉及在组织场所内的本地伺服器和电脑上安装和运行软体。它在控制、安全性和客製化方面具有多种优势。本地软体允许使用者保持对其资料和软体环境的完全控制,这对于处理敏感和专有内容的组织至关重要。此外,这种部署模式确保了高水准的资料安全性,因为所有资讯都储存在本地,并且与基于云端的替代方案相比,不易受到外部破坏,从而对萤幕和脚本编写软体市场动态产生积极影响。
个人的
商业
业务代表领先的细分市场
该报告提供了基于最终用户的详细市场细分和分析。这包括个人和企业。报告称,商业是最大的部分。
根据萤幕和脚本编写软体市场洞察和展望,该业务部门占据最大份额,因为它涵盖了广泛的实体,包括影视製作公司、广告公司和媒体公司。这些企业依靠高品质的剧本写作工具来製作符合行业标准并吸引观众的引人注目的内容。除此之外,该软体提供的即时协作、自动格式化和高级编辑功能等强大功能对于这些企业保持高生产力和效率至关重要,从而提高了萤幕和脚本编写软体的市场份额和生长。
北美洲
美国
加拿大
亚太
中国
日本
印度
韩国
澳洲
印尼
其他的
欧洲
德国
法国
英国
义大利
西班牙
俄罗斯
其他的
拉丁美洲
巴西
墨西哥
其他的
中东和非洲
北美市场领先,占据最大的萤幕和脚本编写软体市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告称,北美是萤幕和脚本编写软体的最大区域市场。
根据萤幕和脚本编写软体产业报告和展望,在该地区强劲的娱乐业和先进的技术基础设施的推动下,北美代表了最大的细分市场。此外,众多製作工作室、媒体公司和大量专业作家的存在正在推动市场的成长。此外,强大的技术生态系统支援尖端软体解决方案的开发和实施,为作家提供了提高生产力和创造力的复杂功能,极大地推动了萤幕和脚本编写软体的市场需求。
市场研究报告也对市场竞争格局进行了全面分析。也提供了所有主要公司的详细资料。萤幕和脚本编写软体产业的一些主要市场参与者包括 Cast & Crew Payroll LLC、Celtx Inc.、GCC Productions Inc.、Literature and Latte Ltd.、Mariner Software、Nuvotech Limited、Storyist Software LLC、StudioBinder Inc.、 Write Brothers Inc.、WriterDuet Inc. 等
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
市场上的主要参与者正在增强其产品供应并扩大其市场范围,以保持竞争优势。他们不断更新其软体,添加即时协作、云端储存和人工智慧 (AI) 支援的写作辅助等先进功能,以简化剧本编写流程并提高工作效率。此外,主要公司正专注于策略合作伙伴关係和收购,以扩大其能力和市场占有率。此外,这些公司正在投资全面的客户支援和培训计划,以帮助用户最大限度地发挥其软体的潜力。
2023 年 1 月,Celtx 收购了 WriterDuet,这是一家着名的基于云端的剧本协作服务。此次收购将使 Celtx 能够扩大其产品组合,并为客户提供更全面的萤幕和脚本编写工具。
2024 年 6 月,WriterDuet 整合了 Leonardo.AI 的生成技术来改进剧本创作流程。此次合作旨在为编剧提供由人工智慧驱动的剧本图像和预告片。 Leonardo 的 API 使客户能够为独特的视讯故事板产生各种高品质图片,为公司提供市场竞争优势。
The global screen and script writing software market size reached US$ 159.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 466.5 Million by 2032, exhibiting a growth rate (CAGR) of 12.3% during 2024-2032. The market is expanding rapidly, driven by the increasing adoption of digital content creation, rising popularity of streaming services, heightened influence of independent filmmakers, rapid technological advancements, the introduction of enhanced collaborative features, and the burgeoning integration of artificial intelligence (AI) and machine learning (ML).
Major Market Drivers: The increased need for high-quality content creation is positively impacting the screen and script writing software market trends. Furthermore, technological advancements like artificial intelligence (AI)-powered tools and cloud-based collaboration, as well as the expansion of the entertainment industry, which has witnessed an increase in streaming services and original content, are driving the demand for this software.
Key Market Trends: Cloud-based solutions are gaining popularity due to their flexibility and collaborative capabilities. Furthermore, mobile-based platforms that offer authors on-the-go scriptwriting options, as well as on-premises implementation in large production studios and media companies, are gaining appeal.
Geographical Trends: North America is leading this market due to its strong entertainment industry, modern technology infrastructure, and high demand for digital content. Other regions are also experiencing growth as media companies expand and digital content creation tools become more widely adopted.
Competitive Landscape: Some of the major market players in the screen and script writing software industry include Cast & Crew Payroll LLC, Celtx Inc., GCC Productions Inc., Literature and Latte Ltd., Mariner Software, Nuvotech Limited, Storyist Software LLC, StudioBinder Inc., Write Brothers Inc., WriterDuet Inc., among many others.
Challenges and Opportunities: A significant problem in this sector is the high cost of modern screenwriting and scriptwriting software, which can be prohibitively expensive for small and independent writers. However, opportunities lie in the increased acceptability of remote work and virtual collaboration, which drives the demand for cloud-based and collaborative writing tools.
Increasing Adoption of Digital Content Creation
The surge in the creation and consumption of digital content is one of the primary drivers for the screen and script writing software market growth. Total digital content spending in Europe hit $51 billion in 2021, and it is expected to exceed $129 billion by 2026. Also, 24% of Europe's population were found to use digital video services. Furthermore, the proliferation of digital platforms such as streaming services, online video platforms, and social media has raised the demand for high-quality content, necessitating the use of advanced writing tools. For example, in January 2024, the United States had 239.0 million social media users, accounting for 70.1% of its total population. To attract and retain viewers, these platforms require well-scripted and interesting material, necessitating the use of advanced screen and script writing software.
Growing Popularity of Streaming Services
The rapid expansion of streaming services has transformed the entertainment sector, fueling a never-ending need for original content. According to the Forbes Home poll, a remarkable 95% of Americans subscribe to more than one streaming service, up from 86% in 2023. Also, it has been found that people spend an average of $552 each year on streaming services. As a result, these platforms seek distinctive and fascinating stories to distinguish themselves in an increasingly competitive market, resulting in an increase in the production of films, television episodes, and web series. This need, in turn, fuels the demand for screenwriting and scriptwriting tools that can help writers and creators streamline their workflow and produce high-quality scripts efficiently.
Rising Influence of Independent Filmmakers and Content Creators
The growing influence of independent filmmakers and content providers is a major driver of the screen and script writing software market growth. The introduction of low-cost, high-quality cameras, editing tools, and distribution channels has resulted in professional-grade video that is no longer the sole property of major studios. Independent filmmakers and content creators now have the resources and channels to create and share their work with a worldwide audience. The biggest film festivals, such as Sundance, receive in excess of 10,000 submissions, covering short films under 40 minutes and full-length films of all genres. The smallest film festivals still accrue around 100 to 200 submissions. This democratization has increased the demand for accessible, affordable, and versatile screen and script writing software.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on platform type, deployment mode, and end user.
Desktop-based
Mobile-based
Desktop-based accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the platform type. This includes desktop-based and mobile-based. According to the report, desktop-based represented the largest segment.
As per the screen and script writing software market analysis and trends, desktop-based platforms represented the largest segment. Professional writers favor these platforms due to their robust features, powerful processing capabilities, and extensive offline functionality. They offer comprehensive toolsets for script formatting, scene organization, and character tracking, making it ideal for complex and lengthy writing projects. Moreover, the increasing popularity of these platforms among professionals who require advanced features and high performance due to their stability and reliability is contributing to the screen and script writing software market size and revenue.
On-premises
Cloud-based
On-premises holds the largest share of the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
Based on the screen and script writing software market forecast and research report, on-premises deployment represented the largest segment. It involves installing and running the software on local servers and computers within an organization's premises. It offers several advantages in terms of control, security, and customization. On-premises software allows users to maintain complete control over their data and software environment, which is crucial for organizations handling sensitive and proprietary content. Moreover, this mode of deployment ensures high levels of data security, as all information is stored locally and is less susceptible to external breaches compared to cloud-based alternatives, thereby positively impacting the screen and script writing software market dynamics.
Personal
Business
Business represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the end user. This includes personal and business. According to the report, business represented the largest segment.
According to the screen and script writing software market insights and outlook, the business segment accounted for the largest share as it encompasses a wide range of entities, including film and television production companies, advertising agencies, and media houses. These businesses rely on high-quality scriptwriting tools to produce compelling content that meets industry standards and captivates audiences. Along with this, the robust features, such as real-time collaboration, automated formatting, and advanced editing capabilities, offered by this software are essential for these businesses to maintain high productivity and efficiency, thus bolstering the screen and script writing software market share and growth.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest screen and script writing software market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for screen and script writing software.
Based on the screen and script writing software industry report and outlook, North America represented the largest segment, driven by the region's robust entertainment industry and advanced technological infrastructure. Moreover, the presence of numerous production studios, media companies, and a large pool of professional writers is fueling the market growth. Furthermore, the strong technological ecosystem that supports the development and implementation of cutting-edge software solutions, providing writers with sophisticated features that enhance productivity and creativity, is providing a considerable boost to the screen and script writing software market demand.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the screen and script writing software industry include Cast & Crew Payroll LLC, Celtx Inc., GCC Productions Inc., Literature and Latte Ltd., Mariner Software, Nuvotech Limited, Storyist Software LLC, StudioBinder Inc., Write Brothers Inc., WriterDuet Inc., etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The major players in the market are enhancing their product offerings and expanding their market reach to maintain a competitive edge. They are continuously updating their software with advanced features such as real-time collaboration, cloud storage, and artificial intelligence (AI)-powered writing aids to streamline the scriptwriting process and boost productivity. Additionally, key companies are focusing on strategic partnerships and acquisitions to expand their capabilities and market presence. Moreover, these companies are investing in comprehensive customer support and training programs to help users maximize the potential of their software.
In January 2023, Celtx purchased WriterDuet, a prominent cloud-based screenplay collaboration service. The acquisition will enable Celtx to broaden its product portfolio and provide customers with a more comprehensive spectrum of screen and script writing tools.
In June 2024, WriterDuet integrated Leonardo.AI's generative technology to improve the screenwriting process. This collaboration intends to give writers AI-powered images and trailers for their scripts. Leonardo's API enables customers to generate various high-quality pictures for unique video storyboards, providing the company with a competitive advantage in the market.