市场调查报告书
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2024-2032 年按组件、部署模式、组织规模、功能、最终用途行业和地区分類的被动身份验证市场报告Passive Authentication Market Report by Component, Deployment Mode, Organization Size, Function, End Use Industry, and Region 2024-2032 |
2023 年,全球被动式身分验证市场IMARC Group达到 17 亿美元。该市场的推动因素包括:各组织对复杂且安全的身份验证技术的需求不断增长,以保护其资源和客户资讯;透过在评估期间停止未经授权的活动来监控审查过程的需求不断增长;以及零售业的蓬勃发展。
金融领域网路安全诈欺日益严重
根据国际货币基金组织(IMF)网站2024年发表的文章称,金融领域在过去20年遭受了超过2万次网路攻击,造成120亿美元的损失。网路犯罪分子更喜欢金融部门来骇客攻击和窃取敏感资料,因为该部门拥有重要的金融资源。该领域的诈欺企图不断增加,鼓励公司投资复杂且安全的身份验证技术,这有助于保护其资源和客户资讯。密码和 PIN 等传统身分验证系统非常容易受到社会工程攻击。因此,公司更喜欢被动身份验证方法,包括行为生物识别和设备识别,众所周知,这些方法可以提供额外的安全层。网路犯罪对金融机构造成了巨大损失,为了防止这种情况,一些国家的管理机构正在实施严格的监管规定,从而推广被动身份验证等先进解决方案的使用。
蓬勃发展的零售业
随着人们更喜欢网上购物,世界各地的零售业中帐户接管和支付诈欺等网路威胁正在增加。这种网上购物的趋势导致了一些诈骗活动。被动身份验证广泛用于透过监控使用者行为和设备属性来最大限度地减少未经授权的访问,同时提供强大的安全层。随着网路安全犯罪数量的不断增加,在零售业提供无缝且安全的客户体验非常重要。被动式身分验证消除了手动验证和重复登入的需要,同时也负责资料保护,因此在提供便利的购物体验方面发挥着至关重要的作用。遵守该行业的资料保护法非常重要,因为零售商管理大量敏感的消费者资料,从而刺激了对被动身份验证的需求。电子商务平台的扩张导致大量资料的收集,这进一步增加了零售业对被动身份验证系统的依赖。根据美国零售联合会网站公布的资料,2024年零售额将成长5.23兆美元至5.28兆美元。
电子学习的上升趋势
IMARC Group的报告显示, 资料年全球电子学习市场规模将达到3,162亿美元。被动身份验证有助于限制授权使用者对这些资源的存取并保持教学材料的完整性。为了消除手动验证的需要,为教师和学生提供无缝的登入体验,被动身份验证非常重要。任何电子学习机构的个人资料外洩都可能损害其声誉。因此,电子学习机构高度建议被动身份验证,以确保只有授权使用者才能存取此资讯。透过在评估期间停止未经授权的活动来密切关注考试过程也很有用。
IMARC Group提供了每个细分市场的主要趋势的分析,以及 2024-2032 年全球、区域和国家层面的预测。我们的报告根据组件、部署模式、组织规模、功能和最终用途行业对市场进行了分类。
解决方案占据大部分市场份额
该报告根据组成部分提供了详细的市场细分和分析。这包括解决方案和服务。根据该报告,解决方案代表了最大的部分。
由于这些解决方案全面、集成,并提供广泛的功能和优势,因此解决方案组件是被动身份验证市场中最大的部分。行为生物识别、设备识别和基于风险的身份验证等技术是被动身份验证解决方案的范例,这些解决方案共同提供强大的安全性,而不干扰用户体验。
本地部署占产业最大份额
报告还根据部署模式对市场进行了详细的细分和分析。这包括本地和基于云端的。报告显示,本地部署占据了最大的市场份额。
银行、医疗保健和政府等资料安全和隐私至关重要的行业由于其严格的监管和合规性要求而更喜欢本地解决方案。透过使用本机解决方案自订其身分验证系统,组织可以确保更高层级的自订以及与当前 IT 环境的交互作用。由于这些实现不依赖外部互联网连接,因此它们通常可以提高速度和稳定性。
中小企业代表主导细分市场
该报告根据组织规模对市场进行了详细的细分和分析。这包括中小企业和大型企业。报告称,中小企业是最大的族群。
由于对可靠且价格实惠的安全解决方案的需求不断增长,中小企业 (SME) 构成了被动身份验证市场的最大部分。随着网路威胁变得越来越复杂,中小企业往往缺乏大量 IT 资源和专业安全团队,特别容易受到攻击。这些公司可以改善其安全状况,而不会透过实施被动身份验证给用户带来繁琐的身份验证程序负担或显着增加复杂性。
报告还根据功能对市场进行了详细的细分和分析。这包括合规管理、行销管理、风险管理等。
合规管理部门负责确保公司遵循不同行业和资料安全和保护的监管准则。企业可以满足 GDPR、HIPAA 和 PCI-DSS 等法规规定的标准,并透过采用被动式身分验证解决方案来表明其对资料安全的承诺。这些技术支援持续的使用者身份验证和监控,而不干扰工作流程,在不牺牲使用者体验的情况下保持合规性。
行销管理部门利用科技来提高用户参与度和个人化计画。被动身份验证使行销人员能够透过安全地识别和验证个人来获取有关用户行为和偏好的准确信息,而无需侵入性程序。透过使用这些资料,行销活动、内容传递和客户互动都可以得到改善,从而提高参与度和转换率。
被动式身分验证在支援风险管理方面发挥着至关重要的作用,风险管理的重点是侦测、评估和解决企业内部的安全威胁和弱点。被动式身份验证技术,例如连续身份验证和行为生物识别技术,可以即时检测可能导致安全漏洞的异常情况和可疑活动。这些技术透过增加额外的安全层来帮助企业主动管理风险并防御网路威胁。
BFSI 主导市场
该报告根据最终用途行业提供了详细的市场细分和分析。这包括 BFSI、政府、IT 和电信、零售和消费品、医疗保健、媒体和娱乐等。根据该报告,BFSI 代表了最大的部分。
强大的安全解决方案对于 BFSI 部门至关重要,因为它处理极其敏感的财务资料,并且是骇客的热门目标。被动身份验证在不干扰用户体验的情况下提供持续、非侵入性的用户身份验证,从而降低诈欺和非法存取的风险。此外,由于 GDPR、PCI DSS 和 PSD2 等监管法规要求严格的资料保护和安全程序,业界正在采用先进的身份验证系统。
北美市场领先,占据最大的被动式身分验证市场份额
该报告还对所有主要区域市场进行了全面分析,其中包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。该报告称,北美是被动式身分验证最大的区域市场。
由于其先进的技术基础设施、尖端安全解决方案的高采用率以及严格的监管环境,北美占据了被动身份验证市场的最大份额。该地区集中于大型网路安全和技术企业,鼓励持续创新和创建日益复杂的身份验证技术。由于 BFSI、医疗保健和电子商务等北美行业受到严格的法规和严重的网路安全风险的影响,因此对强大的被动身份验证解决方案的需求量很大。由于该地区非常重视资料保护和隐私,因此企业需要先进的安全措施,而 HIPAA 和 CCPA 等规则进一步支持了这一点。此外,该地区的主要参与者正在专注于合作和伙伴关係,以减少复杂的网路安全诈欺并保持其在市场上的竞争力。例如,2023 年,LexisNexis(R) Risk Solutions 和 Prove Identity, Inc.(「Prove」)合作,透过一流的诈欺预防和数位身分更好地打击授权推送支付 (APP)、冒充和钱骡诈欺身分验证技术,同时也加快并增强了客户体验。
(请注意,这只是关键参与者的部分列表,报告中提供了完整列表。)
The global passive authentication market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.0 Billion by 2032, exhibiting a growth rate (CAGR) of 20.6% during 2024-2032. The market is driven by the growing demand for sophisticated and safe authentication techniques among organizations to safeguard their resources and client information, rising need to monitor examination process by stopping unauthorized activities during evaluations, and thriving retail industry.
Growing cybersecurity frauds in the finance sector
According to an article published on the website of the International Monetary Fund (IMF) in 2024, the financial sector has suffered more than 20,000 cyberattacks, causing the loss of 12 billion dollars in past 20 years. Cybercriminals prefer finance sector for hacking and stealing sensitive data, as this sector has important financial resources. Fraud attempts are increasing in this sector, encouraging companies to invest in sophisticated and safe authentication techniques, which helps in safeguarding their resources and client information. Traditional authentication systems like passwords and PINs are highly susceptible to social engineering assaults. As a result, companies are preferring passive authentication methods, including behavioral biometrics and device identification, which are known to provide extra layer of security. Cybercrimes are creating heavy losses to financial institutions, and to prevent this, governing agencies of several countries are implementing stringent regulatory regulations, thereby promoting the utilization of advanced solutions, such as passive authentication.
Thriving retail industry
Cyberthreats like account takeovers and payment frauds are increasing in the retail sector around the world, as people are preferring online shopping. This trend of online shopping is resulting in several fraudulent activities. Passive authentication is widely used to minimize unauthorized access by monitoring user behavior and device attributes while providing strong security layer. With the increasing number of cybersecurity crimes, it is very important to offer a seamless and secure customer experience in the retail sector. Passive authentication plays a crucial role in delivering convenient shopping experience by eliminating the need for manual verifications and recurring logins while also taking responsibility of data protection. It is very important to adhere to data protection laws in this sector, as retailers manage a ton of sensitive consumer data, thereby catalyzing the demand for passive authentication. The expansion of e-commerce platforms is resulting in the collection of enormous data, which further increases the reliance of retail sector on passive authentication system. According to the data published on the website of the National Retail Federation, retail sales will increase between $5.23 trillion and $5.28 trillion in 2024.
Rising trend of e-learning
The IMARC Group's report shows that the global e-learning market size reached US$ 316.2 Billion in 2023. The trend of e-learning is resulting in the collection of huge data like students' records, proprietary content, and sensitive instructional resources. Passive authentication helps in limiting the access of these resources to authorized users and preserving the integrity of the instructional materials. To offer teachers and students a seamless login experience by eliminating the need for manual verifications, passive authentication is very crucial. The leakage of personal data from any e-learning institute can harm their reputation. As a result, passive authentication is highly preferred by e-learning institutes to make sure that only authorized users can have the access to this information. It is also useful to keep an eye on examination process by stopping unauthorized activities during evaluations.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, function, and end use industry.
Solution accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, solution represents the largest segment.
Because these solutions are comprehensive and integrated and provide a wide range of functionalities and benefits, the solution component is the largest segment in the passive authentication market. Technologies including behavioral biometrics, device recognition, and risk-based authentication are examples of solutions for passive authentication that work together to offer strong security without interfering with user experience.
On-premises hold the largest share of the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises account for the largest market share.
Industries including banking, healthcare, and government, where data security and privacy are critical, are among those who prefer on-premises solutions because of their strict regulatory and compliance requirements. Organizations can ensure greater levels of customization and interaction with current IT environments by customizing their authentication systems with on-premises solutions. Since these implementations don't rely on external internet connections, they frequently provide improved speed and stability.
Small and medium-sized enterprises represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises. According to the report, small and medium-sized enterprises represent the largest segment.
Due to their increasing demand for reliable yet affordable security solutions, small and medium-sized enterprises (SMEs) make up the largest segment of the passive authentication market. SMEs, who frequently lack substantial IT resources and specialized security teams, are especially susceptible to attacks as cyber threats are becoming more complex. These companies can improve their security posture without burdening their users with onerous authentication procedures or significantly increasing complexity by implementing passive authentication.
A detailed breakup and analysis of the market based on the function have also been provided in the report. This includes compliance management, marketing management, risk management, and others.
The compliance management segment is concerned with making sure that companies follow different industry and regulatory guidelines for data security and protection. Businesses can meet standards specified by regulations like GDPR, HIPAA, and PCI-DSS and show their commitment to data security by employing passive authentication solutions. These technologies support ongoing user identity verification and monitoring without interfering with workflows, preserving compliance without sacrificing user experience.
The marketing management segment makes use of technology to improve user engagement and personalization initiatives. Passive authentication enables marketers to obtain precise information about user behavior and preferences without requiring intrusive procedures by safely identifying and authenticating individuals. With the use of this data, marketing campaigns, content delivery, and customer interactions may all be improved, leading to increased engagement and conversion rates.
Passive authentication plays a vital role in supporting risk management, which is centered on detecting, evaluating, and addressing security threats and weaknesses inside an enterprise. Technologies for passive authentication, such as continuous authentication and behavioral biometrics, allow for the real-time detection of anomalies and suspicious activities that can allow possible security breaches. These technologies help firms proactively manage risks and defend against cyber threats by adding an extra layer of security.
BFSI dominates the market
The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes BFSI, government, IT and telecom, retail and consumer goods, healthcare, media and entertainment, and others. According to the report, BFSI represents the largest segment.
Strong security solutions are crucial for the BFSI sector since it handles extremely sensitive financial data and is a popular target for hackers. Without interfering with the user experience, passive authentication offers constant, non-intrusive user identity verification, thereby lowering the risk of fraud and illegal access. Furthermore, the industry is adopting advanced authentication systems due to regulatory regulations like GDPR, PCI DSS, and PSD2, which mandate strict data protection and security procedures.
North America leads the market, accounting for the largest passive authentication market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for passive authentication.
Because of its sophisticated technological infrastructure, high adoption rates of cutting-edge security solutions, and strict regulatory environment, North America holds the largest share of the passive authentication market. The region's concentration on large cybersecurity and technology enterprises encourages ongoing innovations and the creation of increasingly complex authentication techniques. Strong passive authentication solutions are in high demand since North American industries like BFSI, healthcare, and e-commerce are subject to stringent regulations and serious cybersecurity risks. Advanced security measures are required for enterprises due to the region's significant emphasis on data protection and privacy, which is further supported by rules, such as HIPAA and CCPA. Moreover, key players operating in the region are focusing on collaborations and partnerships to mitigate sophisticated cybersecurity frauds and keep them competitive in the market. For instance, in 2023, LexisNexis(R) Risk Solutions and Prove Identity, Inc. ("Prove") partnered to better combat authorized push payment (APP), impersonation and money mule fraud through best-in-class fraud prevention and digital identity authentication technology, while also speeding up and enhancing their customer experiences.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)