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市场调查报告书
商品编码
1561480
2024-2032 年按产品类型、类别、性别、配销通路和地区分類的化妆品市场报告Cosmetics Market Report by Product Type, Category, Gender, Distribution Channel, and Region 2024-2032 |
2023年,全球化妆品IMARC Group规模达到4,006亿美元。对个人美容的日益重视、先进产品变体的推出、对纯素化妆品的需求不断上升以及电子商务平台上产品供应量的增加是推动市场的一些主要因素。
人们越来越重视个人修饰
职业女性数量的增加和千禧世代女性对外表意识的不断提高是推动化妆品市场前景的关键因素。根据金融比较服务提供者 Mozo 的数据,澳洲女性平均每年在美容和个人护理产品上花费约 3,600 美元。除此之外,人们对产品中对羟基苯甲酸酯和铝等化合物的有害影响的认识不断提高,刺激了市场上天然和有机脸部化妆品的成长。许多国际品牌,如露华浓(Revlon)、Elle18 MAC、丝芙兰(Sephora)、欧莱雅(L'Oreal) 和欧瑞莲(Oriflame),透过在市场上推出更多产品,特别是方便且有吸引力的包装类型和纯素成分,进一步扩大其影响力,以吸引全球客户。随着个人美容变得越来越重要,对各种类别化妆品的需求不断增加。消费者越来越多地寻求含有最少合成化学品的产品,选择天然和有机配方,并且各个主要市场参与者正在广泛投资以满足这一需求。例如,2022年4月,资生堂推出了新护肤品牌Ule。它从当地的垂直农场采购无农药的植物原料。此外,消费者正在寻求具有更高成分透明度的环保、永续和天然产品。这反过来又刺激了化妆品市场对护髮的需求。
先进产品变体的引进
先进的产品变体旨在针对特定的护肤问题、护髮问题或化妆偏好。品牌正在创造解决衰老、痤疮、色素沉着、干燥和敏感等问题的配方。例如,巴黎欧莱雅最近推出了SPF 17的乙醇酸亮白日霜,旨在减少黑斑并保护皮肤免受有害紫外线的伤害,从而展现明亮的肌肤。此外,各个品牌都提供色调、饰面、覆盖程度的选择,甚至允许消费者根据自己的喜好混合搭配产品。例如,2023 年 4 月,个人护理和美容品牌 The Body Shop 在印度市场推出了「积极分子」产品系列。新系列透过精选的护肤产品和彩妆强化了该品牌在该国的可持续承诺。此外,为增强消费者体验而不断开发的个人化化妆品也推动了市场的成长。例如,欧莱雅集团推出了 Perso,这是一款 6.5 吋的美容科技设备,可提供个人化的现场护肤和化妆品配方。随着系统收集更多有关客户皮肤和个人喜好的资料,它利用人工智慧的力量并随着时间的推移优化个人化水平。
电子商务平台上的产品可用性不断上升
电子商务平台消除了地理障碍,使消费者无论身在何处都可以购买各种化妆品。根据化妆品市场统计数据,Selena Gomez 的 Rare Beauty 于 2023 年 6 月在印度丝芙兰推出,现已在全国 26 家丝芙兰门市和 Sephora.nnnow.com 网上发售。消费者现在可以接触到以前在当地商店无法买到的品牌和产品。这扩大了化妆品品牌的影响力,使它们能够与更广泛的消费者群体建立联繫并渗透新市场。例如,印度领先的美容和时尚目的地 Nykaa 向 Natasha Moor Cosmetics 的高性能係列敞开了大门。除此之外,这些平台还提供详细的产品信息,包括成分列表、使用说明和客户评论,预计这将推动未来几年化妆品市场的整体收入。
The global cosmetics market size reached US$ 400.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 618.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.8% during 2024-2032. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand for vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.
The growing emphasis on personal grooming
The increasing number of working women and rising consciousness regarding physical appearance among millennial women are the key factors driving the cosmetics market outlook. According to financial comparison service provider Mozo, the average Australian woman spends approximately US$ 3,600 on beauty and personal care products annually. In addition to this, the rising awareness about the harmful effects of chemical compounds such as paraben and aluminum in the products is stimulating the growth of natural and organic facial cosmetic products on the market. Many international brands, like Revlon, Elle18 MAC, Sephora, L'Oreal, and Oriflame, are increasing their presence further by introducing more products in the market, particularly with convenient and attractive packaging types and vegan ingredients, to attract customers across the globe. As personal grooming becomes more important, the demand for cosmetic products across various categories is escalating. Consumers are increasingly seeking products with minimal synthetic chemicals, opting for natural and organic formulations, and various key market players are extensively investing to cater to this demand. For instance, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. Additionally, consumers are seeking eco-friendly, sustainable, and natural products that offer greater ingredient transparency. This, in turn, is stimulating the cosmetics market demand in hair care..
The Introduction of Advanced Product Variants
Advanced product variants are designed to target specific skincare concerns, haircare issues, or makeup preferences. Brands are creating formulations that address concerns such as aging, acne, hyperpigmentation, dryness, and sensitivity. For instance, L'Oreal Paris recently launched its Glycolic Bright Day Cream with SPF 17, which aims to reduce dark spots and shield skin from harmful UV rays to unveil bright skin. Moreover, various brands are providing choices in shades, finishes, coverage levels, and even allowing consumers to mix and match products to suit their preferences. For instance, in April 2023, personal care and beauty brand The Body Shop launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Additionally, the ongoing development of personalized cosmetics to enhance the consumer experience is also propelling the market growth. For instance, the L'Oreal Groupe launched Perso, a 6.5-inch beauty tech device that delivers personalized on-the-spot skincare and cosmetic formulas. It harnesses the power of artificial intelligence and optimizes the level of personalization over time as the system gathers more data about customer's skin and personal preferences.
The Rising Product Availability on E-Commerce Platforms
E-commerce platforms have eliminated geographical barriers, enabling consumers to access a wide range of cosmetic products regardless of their location. According to the cosmetics market statistics, Rare Beauty by Selena Gomez was launched in June 2023 at Sephora India and is now available nationwide across all 26 Sephora stores and online at Sephora.nnnow.com. Consumers now have access to brands and products that were previously not readily available in their local stores. This has expanded the reach of cosmetic brands, allowing them to connect with a broader consumer base and penetrate new markets. For instance, Nykaa, India's leading beauty and fashion destination, opened doors to the high-performing range of Natasha Moor Cosmetics. In addition to this, these platforms provide detailed product information, including ingredient lists, usage instructions, and customer reviews, which is anticipated to propel the overall cosmetics market revenue in the coming years.
IMARC Group provides an analysis of the key trends in each segment of the global cosmetics market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, category, gender and distribution channel.
Skin and sun care products represent the leading segment
The report has provided a detailed breakup and analysis of the market based on the product type. This includes skin and sun care products, hair care products, deodorants and fragrances, makeup and color cosmetics, and others. According to the report, skin and sun care products represented the largest segment.
Consumers are becoming more aware of the importance of proper skincare routines, including protection from the harmful effects of the sun. Moreover, various leading brands are increasingly investing in research to develop and introduce advanced sun skin care protection products. According to the cosmetics market overview, Clarins'a France-based beauty brand, launched the UV Plus Multi-Protection Moisturizing Screen SPF 50 that protects against five pollutants encountered in everyday life (atmospheric, blue light, pollen, photopollution, and indoor pollution). Similarly, Derma Co, a pioneer in dermatologist-backed skincare solutions, introduced its latest breakthrough - the Ultra-Light Zinc Mineral Sunscreen, in India. Besides this, the growing popularity of destination travel, and beach vacations is significantly contributing to the cosmetics market demand in skin care.
Conventional products hold the largest share in the market
A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes conventional and organic. According to the report, conventional products accounted for the largest cosmetic market share.
Conventional cosmetic products have been in the market for a longer period and have a well-established consumer base. These products have been used by consumers for years and have built trust and familiarity among a large portion of the population. Many consumers prefer to stick to familiar products that they have been using and trust for their beauty routines. Moreover, these products are widely available and easily accessible.
Women dominates the market
A detailed breakup and analysis of the market based on the gender has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.
The cosmetics market share offers a vast array of products specifically targeted towards women, ranging from skincare and makeup to haircare and fragrances. Moreover, the rising working-women population across the globe is significantly contributing to the growth in this segment. Among men and women, the women segment contributed to a larger market share of over 62.05% in 2022. Additionally, media, including advertising, plays a crucial role in shaping consumer behavior and preferences. Various leading brands are also targeting women in light to deep skin tones to promote inclusivity and expand their product portfolio. For instance, Lakme Cosmetics launched new lipstick shades suitable for Indian skin tones. The products include Lakme Absolute Matte Revolution Lip Color in blushing red, cheek color-nude, and MP18 Plum Pick. Women are often the primary target audience for cosmetic advertisements, featuring models and celebrities endorsing various products.
Cosmetic products are widely distributed through supermarkets and hypermarkets
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets offer consumers the convenience of finding a wide range of products in one location. A number of British supermarkets have been elevating their beauty offer in recent years, helping to transform them into more credible beauty retail destinations for consumers. For instance, Sainsbury has introduced a number of activations to improve its beauty offer in recent years, including the launch of new serum bars across 106 stores this summer. Moreover, supermarkets and hypermarkets are also offering competitive pricing for cosmetic products due to their ability to negotiate bulk purchasing and pass on cost savings to consumers.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for cosmetics products.
North America, comprising the United States and Canada, is home to a sizable consumer population. The region has a high level of disposable income, which contributes to increased consumer spending on cosmetic products. The beauty & personal care market in North America is projected to generate a revenue of US$ 118.50 Billion in 2024. When compared globally, the United States stands out as the highest revenue-generating country. Moreover, various leading beauty brands are increasingly investing in marketing and advertising to create product awareness across the region. For instance, in 2022 L'Oreal invested US$ 3.04 Billion in advertising in the United States. The large consumer base provides a substantial market opportunity for cosmetic brands, making North America an attractive region for market penetration and growth.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)