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健康美容化妆品

市场调查报告书

商品编码

1609749

2025-2033 年日本化妆品市场报告（依产品类型、类别、性别、配销通路和地区划分）

Japan Cosmetics Market Report by Product Type, Category, Gender, Distribution Channel, and Region 2025-2033

出版日期: 2024年12月05日 | 出版商:

IMARC | 英文 117 Pages | 商品交期: 5-7个工作天内

价格

简介目录

2024年日本化妆品IMARC Group规模达275亿美元。老年人口的增加、技术的快速进步和产品创新、对有机和天然产品不断增长的需求以及日本政府实施的支持政策是推动市场的一些关键因素。

化妆品代表了各种各样的产品，旨在增强或调整身体的视觉吸引力或香味。它包括化妆品、护肤品、护髮品、香水和个人护理产品等。这些商品采用多种成分精心配製，包括着色剂、润肤剂、防腐剂、保湿剂和芳香物质，以适应不同的皮肤类型和美学偏好。化妆品在日常护肤、髮型设计、美容、个人卫生、掩盖瑕疵、增强自尊和保持职业风范方面发挥着至关重要的作用。它们有助于使皮肤恢復活力、促进头髮更健康、提供防晒保护、增强身体魅力并增强自信心。化妆品也提供了放鬆、自我放纵、表达个人风格、延长化妆品寿命和改善个人修饰习惯的机会。此外，定期使用化妆品可以增强个人清洁，延缓衰老，保护皮肤免受自由基的过度伤害，并培养整体健康。

日本化妆品市场趋势：

日本化妆品市场在老年人口不断增加的推动下正在经历强劲增长，这需要抗衰老产品来改善皮肤纹理，增强弹性，减少皱纹、暗沉、老年斑和其他衰老迹象。此外，日本化妆品公司为吸引国内外消费者而快速的技术进步和产品创新也促进了日本化妆品市场的成长。同时，对安全、环保且不会对皮肤产生不利影响的天然有机化妆品的需求不断增长，正在推动市场成长。除此之外，越来越多的爱美人士重视高品质的保养品和彩妆产品，这也是另一个成长因素。此外，製造商透过影响力行销、名人代言和电视广告积极进行促销和品牌活动，以提高产品知名度、品牌知名度和市场渗透率，对市场成长产生正面影响。除此之外，卡哇伊或可爱文化在日本的广泛流行也促进了对特定化妆品的需求。此外，日本政府实施支持政策，透过激励措施和税收优惠鼓励国际化妆品品牌的建立，有利于市场成长。除此之外，由超市、药局、药局和购物中心组成的强大零售网络确保了人们可以轻鬆获得各种化妆品，从而促进了市场的成长。其他因素，包括消费者支出能力的成长、广泛的研发活动、对个人健康和保健的日益关注以及男性美容的新兴趋势，预计将推动市场成长。

本报告回答的关键问题：

日本化妆品市场迄今表现如何，未来几年又将如何表现？
COVID-19 对日本化妆品市场有何影响？
日本化妆品市场按产品类型划分是怎样的？
日本化妆品市场按品类划分是怎样的？
日本化妆品市场的性别分化是怎么样的？
日本化妆品市场的配销通路划分是怎样的？
日本化妆品市场价值链的各个阶段是什么？
日本化妆品市场的关键驱动因素和挑战是什么？
日本化妆品市场的结构如何？
日本化妆品市场的竞争程度如何？
日本的化妆品市场有多大？

皮肤和防晒产品
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
护髮产品
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
除臭剂和香水
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
彩妆及彩妆
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
其他的
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）

第 7 章：日本化妆品市场 - 细分：按类别

传统的
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
有机的
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）

第 8 章：日本化妆品市场 - 细分：依性别

男士
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
女性
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
男女通用的
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）

第 9 章：日本化妆品市场 - 细分：按配销通路

超级市场和大卖场
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
专卖店
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
药局
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
网上商店
- 概述
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）
其他的
- 历史与当前市场趋势（2019-2024）
- 市场预测（2025-2033）

第 10 章：日本化妆品市场 - 竞争格局

概述
市场结构
市场参与者定位
最佳制胜策略
竞争仪表板
公司评估象限

第 11 章：关键参与者简介

Company A

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company B

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company C

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company D

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

Company E

Business Overview
Product Portfolio
Business Strategies
SWOT Analysis
Major News and Events

第 12 章：日本化妆品市场 - 产业分析

驱动因素、限制因素和机会
- 概述
- 司机
- 限制
- 机会
波特五力分析
- 概述
- 买家的议价能力
- 供应商的议价能力
- 竞争程度
- 新进入者的威胁
- 替代品的威胁
价值链分析

第 13 章：附录

简介目录

Product Code: SR112024A9826

The Japan cosmetics market size reached USD 27.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 39.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. The rising geriatric population, rapid technological advancements and product innovations, growing demand for organic and natural products, and the implementation of supportive policies by the Government of Japan represent some of the key factors driving the market.

Cosmetics represent an extensive assortment of products that are designed to enhance or adjust the body's visual appeal or fragrance. It includes items, such as makeup, skincare, hair care, fragrances, and personal care products, among others. These commodities are meticulously formulated with diverse ingredients, including coloring agents, emollients, preservatives, humectants, and fragrant substances to suit varied skin types and aesthetic preferences. Cosmetics serve a crucial role in skincare routines, hairstyling, aesthetic amplification, personal hygiene, flaw masking, self-esteem boosting, and maintaining a professional demeanor. They aid in rejuvenating the skin, encouraging healthier hair, providing sun protection, boosting physical charm, and fostering elevated self-confidence. Cosmetics also present opportunities for relaxation, self-indulgence, expressing personal style, enhancing the longevity of makeup, and improving personal grooming habits. In addition, the regular application of cosmetics enhances personal cleanliness, delays the onset of aging, protects the skin from excessive damage from free radicals, and cultivates overall wellness.

Japan Cosmetics Market Trends:

The Japan cosmetics market is experiencing robust growth propelled by the increasing geriatric population, which requires anti-aging products to improve skin texture, enhance elasticity, and reduce wrinkles, dullness, age spots, and other signs of aging. Furthermore, the rapid technological advancements and product innovations by Japanese cosmetic companies to attract domestic and international consumers is contributing to the Japan cosmetics market growth. Along with this, the growing demand for natural and organic cosmetics that are safe, eco-friendly, and do not adversely impact skin is boosting the market growth. Apart from this, the growing number of beauty-conscious individuals that value high-quality skincare and makeup products is acting as another growth-inducing factor. Moreover, aggressive promotional and branding activities by manufacturers through influencer marketing, celebrity endorsement, and television (TV) commercial to raise product awareness, increase brand visibility, and enhance market penetration is positively influencing the market growth. Apart from this, the widespread prevalence of Kawaii or cute culture in Japan is facilitating the demand for specific makeup products. Moreover, the implementation of supportive policies by the Government of Japan to encourage the establishment of international cosmetic brands through incentives and tax benefits is favoring the market growth. Besides this, the presence of a strong retail network comprising supermarkets, pharmacies, drug stores, and malls, which ensures easy access to wide-ranging cosmetics, is catalyzing the market growth. Other factors, including the growing expenditure capacities of consumers, extensive research and development activities, rising focus on health and wellness among individuals, and emerging trends of male grooming, are anticipated to drive the market growth.

Key Market Segmentation:

Product Type Insights:

Skin and Sun Care Products
Hair Care Products
Deodorants and Fragrances
Makeup and Color Cosmetics
Others

Category Insights:

Conventional
Organic

Gender Insights:

Men
Women
Unisex

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The companies in the market are adopting various strategic initiatives including new product launches and business alliances to gain a significant Japan cosmetics market share.

Key Questions Answered in This Report:

How has the Japan cosmetics market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan cosmetics market?
What is the breakup of the Japan cosmetics market on the basis of product type?
What is the breakup of the Japan cosmetics market on the basis of category?
What is the breakup of the Japan cosmetics market on the basis of gender?
What is the breakup of the Japan cosmetics market on the basis of distribution channel?
What are the various stages in the value chain of the Japan cosmetics market?
What are the key driving factors and challenges in the Japan cosmetics market?
What is the structure of the Japan cosmetics market and who are the key players?
What is the degree of competition in the Japan cosmetics market?
How big is the cosmetics market in Japan?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Cosmetics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Cosmetics Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Cosmetics Market - Breakup by Product Type

6.1 Skin and Sun Care Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Hair Care Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Deodorants and Fragrances
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Makeup and Color Cosmetics
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)

7 Japan Cosmetics Market - Breakup by Category

7.1 Conventional
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Organic
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Cosmetics Market - Breakup by Gender

8.1 Men
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Women
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Unisex
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)

9 Japan Cosmetics Market - Breakup by Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Pharmacies
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Online Stores
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Cosmetics Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Cosmetics Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis