日本抗老市场报告（按产品和设备（产品、设备）、应用（抗皱治疗、抗色素沉着、换肤等）和地区）2025-2033 年

2024年日本IMARC Group市场规模达70亿美元。该市场是由该国人口迅速老化、人们对健康和福祉的日益关注以及护肤技术的进步（包括开发高品质护肤产品、非侵入性治疗和创新成分）推动的。

日本抗老市场分析：

主要市场驱动因素：老年人口对护肤和健康意识的提高正在显着推动市场发展。此外，可支配收入水准的提高使消费者能够投资于优质抗衰老产品。抗衰老解决方案的先进研究和开发也促进了市场的成长。

主要市场趋势：消费者越来越青睐抗衰老产品中的天然和有机成分。雷射疗法和非侵入性手术等技术先进的治疗方法的采用正在增加。除此之外，根据个人需求量身订製的个人化护肤解决方案越来越受欢迎。这些是影响日本抗衰老市场份额的一些主要市场趋势。

竞争格局：市场上一些主要的市场参与者包括 DHC Corporation、FANCL Corporation、KOSE Corporation、Premier Anti-Aging Co. Ltd. 和 Sisley 等。这些公司专注于创新和品质以维持其市场地位。策略合作伙伴关係和产品发布是他们增强市场影响力的常见策略。此外，这些主要参与者经常推出具有尖端配方和先进技术的产品，例如含有植物成分和高效化合物的抗衰老霜。

挑战与机会：高昂的产品开发成本和严格的监管要求带来了重大挑战。开发新的、有效的抗衰老产品需要在研究和测试方面进行大量投资，以确保安全性和有效性，这可能会带来巨大的经济负担。然而，日本最大的抗衰老市场近期的机会之一是年轻人群对抗衰老解决方案的需求不断增长。电子商务平台的快速扩张为市场扩张和扩大消费者覆盖范围提供了利润丰厚的管道。线上平台的便利性使人们可以轻鬆获得各种产品和个人化护肤解决方案，进一步推动市场成长。此外，天然和有机产品的趋势为强调永续和道德来源成分的品牌带来了巨大的机会，吸引了越来越多具有生态意识的消费者。

日本抗老市场趋势：

提高年轻一代对老化迹象的认识

年轻一代对身体和皮肤抗衰老产品的认识不断提高，正在推动日本的抗衰老市场。由于污染、不良饮食、饮酒和其他因素导致皮肤问题增加，人们更愿意照顾自己的皮肤。人们越来越渴望看起来年轻和健康，这增加了对乳霜、乳液和凝胶等抗衰老产品的需求。许多人选择各种皮肤护理和美容程序来改善皮肤外观并防止紫外线损伤等。不断扩大的老龄化人口以及越来越多的行业公司在日本抗衰老市场的增长中提供创新疗法来治疗皮肤，都为市场做出了贡献。技术先进的治疗方法和产品，包括雷射疗法、非侵入性手术以及根据个人需求量身定制的个人化护肤解决方案，正在获得巨大的吸引力。可支配收入的增加以及老年人口对护肤和健康意识的提高正在推动市场扩张。公司越来越注重天然和有机成分，以满足对环保产品的需求。持续创新和尖端抗衰老解决方案的推出预计将维持市场的上升趋势，确保日本抗衰老行业的强劲增长轨迹，反映日本抗衰老市场的最新发展。

抗皱产品需求不断成长

抗皱霜越来越受欢迎，因为它们含有有助于阻止老化过程的配方。产生皱纹的主要原因是体内缺乏必需的营养物质、长期暴露在紫外线和污染下、吸烟、脱水和药物以及遗传易感性等。以植物为基础的替代品的不断发展趋势导致客户对有机和天然产品的偏好最近发生了转变。在这方面，许多品牌提供含有天然成分的抗皱解决方案，从而支撑了日本的抗衰老需求。此外，市场见证了消费者对先进护肤解决方案的兴趣日益浓厚，以及雷射疗法和非侵入性手术等创新技术的采用。这些因素，加上可支配收入的增加以及老龄化人口对护肤和健康意识的提高，正在推动市场的成长和扩张。此外，根据个人需求轻鬆提供个人化护肤解决方案也越来越受欢迎。尖端抗衰老产品的不断推出预计将维持市场的上升趋势，进一步影响日本抗衰老市场的概况。

个人可支配所得增加

日本可支配收入的增加在推动抗衰老市场的成长中发挥着重要作用。随着经济能力的增强，越来越多的人选择购买高端护肤品和抗衰老产品。购买力的提升使消费者能够专注于自己的外表和健康，寻找尖端疗法来对抗老化的影响。收入的增加也刺激了对尖端治疗和程序的需求，例如非侵入性美容手术和优质护肤方案，从而加速了日本抗衰老市场的收入。重视保持年轻外表的中上阶级人口的增加推动了市场的扩张。此外，不断提高的健康意识和对更健康生活方式的渴望促使日本对有效抗衰老产品和服务的需求不断增长。日本的抗衰老市场也受益于技术和创新的进步。皮肤护理和医疗程序的新发展为消费者提供了更有效、侵入性更小的选择，以保持年轻的外观。此外，西方美容标准的影响和社交媒体的兴起提高了人们对美学的关注，鼓励个人投资抗衰老解决方案，从而创造了积极的日本抗衰老市场前景。

日本抗老市场细分：

按产品和设备细分：

产品

抗皱产品

抗皱霜

A型肉毒桿菌注射

真皮填充剂

抗色素沉淀产品

抗色素沉着霜

化学换肤术

防晒产品

护髮产品

染髮产品

防掉髮产品

生髮产品

装置

微晶磨皮设备

美容能量装置

雷射设备

强烈脉衝光装置

射频设备

超音波设备

按应用划分：

抗皱治疗

抗色素沉着

皮肤换肤

其他的

竞争格局：

市场研究报告也对市场竞争格局进行了全面分析。已提供所有主要公司的详细资料。日本抗衰老行业的一些主要市场参与者包括 DHC Corporation、FANCL Corporation、KOSE Corporation、Premier Anti-Aging Co. Ltd. 和 Sisley。

（请注意，这只是关键参与者的部分列表，报告中提供了完整列表。）

日本领先的抗衰老公司主要专注于生产优质产品，以满足全球消费者不断增长的需求。人们越来越多地采用有益的抗衰老产品来隐藏皮肤皱纹和衰老迹象，这推动了抗衰老产品的销售。产品生产的技术进步、市场参与者的增加以及为寻找这些产品中使用的适当成分而进行的不断增加的研发活动正在对市场成长产生积极影响。产品製造商和医疗保健专家的合作也有助于在日本抗衰老市场预测期内提振市场。

日本抗老市场新闻：

2024 年7 月11 日：日本领先美容公司KOSE Corporation 与Peace, Inc. 和Reju, Inc. 建立策略合作伙伴关係，开发和提供含有iPSF（iPS 细胞萃取物）的个人化美容产品，iPSF 是一种源自日本的独特成分。个人化美容产品不仅含有 iPSF，还将配製最佳剂型和质地，以满足每位顾客的喜好和感受。

2024 年 1 月 11 日：资生堂计划今年在日本和中国以安瓶饮料的形式推出一系列由内而外的美容补充品。这些新产品是 INRYU 品牌的延伸，将解决抗衰老和皮肤护理问题，提供比现有片剂更高的剂量。此次发布凸显了对可摄取美容解决方案不断增长的需求，特别关注抗衰老功效。该产品将于 4 月在日本首次亮相，并于 5 月在中国透过跨境电子商务销售，每盒 10 安瓿售价为 788 元人民币（111 美元）。

本报告回答的关键问题：

• 日本抗老市场迄今表现如何，未来几年又将如何表现？
• COVID-19 对日本抗老市场有何影响？
• 日本抗衰老市场在产品和设备方面的细分情况如何？
• 日本抗衰老市场在应用上的分化是什么？
• 日本抗老市场价值链的各个阶段是什么？
• 日本抗老市场的关键驱动因素和挑战是什么？
• 日本抗老市场的结构如何？
• 日本抗老市场的竞争程度如何？

本报告回答的关键问题：

• 日本抗老市场迄今表现如何，未来几年又将如何表现？
• COVID-19 对日本抗老市场有何影响？
• 日本抗衰老市场在产品和设备方面的细分情况如何？
• 日本抗衰老市场在应用上的分化是什么？
• 日本抗老市场价值链的各个阶段是什么？
• 日本抗老市场的关键驱动因素和挑战是什么？
• 日本抗老市场的结构如何？
• 日本抗老市场的竞争程度如何？

目录

第一章：前言

第 2 章：范围与方法

• 研究目的
• 利害关係人
• 数据来源
  • 主要来源
  • 二手资料
• 市场预测
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：日本抗老市场 - 简介

• 概述
• 市场动态
• 产业动态
• 竞争情报

第 5 章：日本抗老市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第 6 章：日本抗衰老市场 - 细分：按产品和设备分类

• 产品
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场区隔
    • 抗皱产品
      • 抗皱霜
      • A型肉毒桿菌注射
      • 真皮填充剂
    • 抗色素沉淀产品
      • 抗色素沉着霜
      • 化学换肤术
    • 防晒产品
    • 护髮产品
      • 染髮产品
      • 防掉髮产品
      • 生髮产品
  • 市场预测（2025-2033）
• 装置
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场区隔
    • 微晶磨皮设备
    • 美容能量装置
      • 雷射设备
      • 强烈脉衝光装置
      • 射频设备
      • 超音波设备
  • 市场预测（2025-2033）

第 7 章：日本抗老市场 - 细分：依应用分类

• 抗皱治疗
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 抗色素沉着
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 皮肤换肤
  • 概述
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）
• 其他的
  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第 8 章：日本抗老市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳制胜策略
• 竞争仪表板
• 公司评估象限

第 9 章：关键参与者简介

• DHC Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• FANCL Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• KOSE Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Premier Anti-Aging Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Sisley
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

请注意，这只是关键参与者的部分列表，报告中提供了完整列表。

第 10 章：日本抗老市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 司机
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 10 章：附录

Japan anti aging market size reached USD 7.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The market is driven by the rapidly aging population in the country, the increasing focus on health and well-being, and advancements in skincare technologies, including the development of high-quality skincare products, non-invasive treatments, and innovative ingredients.

Japan Anti Aging Market Analysis:

Major Market Drivers: Rising awareness about skincare and wellness among the aging population is significantly driving the market. Moreover, increasing disposable income levels are allowing consumers to invest in premium anti-aging products. Advanced research and development in anti-aging solutions are also contributing to the market's growth.

Key Market Trends: Consumers are increasingly favoring natural and organic ingredients in anti-aging products. The adoption of technologically advanced treatments such as laser therapy and non-invasive procedures is on the rise. Besides this, personalized skincare solutions, tailored to individual needs, are gaining popularity. These are some of the key market trends which are influencing the Japan anti aging market share.

Competitive Landscape: Some of the major market players in the market include DHC Corporation, FANCL Corporation, KOSE Corporation, Premier Anti-Aging Co. Ltd., and Sisley, among others. These companies are focusing on innovation and quality to maintain their market positions. Strategic partnerships and product launches are common tactics followed by them to enhance their market presence. Additionally, product launches featuring cutting-edge formulations and advanced technologies, such as anti-aging creams with plant-based ingredients and high-efficacy compounds, are frequently being done by these key players.

Challenges and Opportunities: High product development costs and stringent regulatory requirements pose significant challenges. Developing new, effective anti-aging products involves substantial investment in research and testing to ensure safety and efficacy can be financially burdensome. However, one of the largest Japan anti aging market recent opportunities is the increasing demand for anti-aging solutions among younger demographics. The rapid expansion of e-commerce platforms is providing a lucrative channel for market expansion and increased consumer reach. The convenience of online platforms allows for easy access to a wide range of products and personalized skincare solutions, further driving market growth. Additionally, the trend towards natural and organic products opens up significant opportunities for brands that emphasize sustainable and ethically sourced ingredients, appealing to a growing segment of eco-conscious consumers.

Japan Anti Aging Market Trends:

Increasing awareness of aging signs in the younger generation

The increased awareness of anti-aging products for the body and skin among the younger generation is propelling the anti-aging market in Japan. Individuals are more willing to care for their skin as skin issues increase as a result of pollution, bad eating, alcohol consumption, and other factors. Individuals rising desire to seem young and healthy is bolstering demand for anti-aging items such as creams, lotions, and gels. Many individuals choose various skin care treatments and cosmetic procedures to improve their skin's appearance and protect against UV rays damage, among other things. The expanding aging population and the growing number of industry companies operating in the Japan anti aging market growth to deliver innovative remedies to cure your skin are contributing to the market. Technologically advanced treatments and products, including laser therapies, non-invasive procedures, and personalized skincare solutions tailored to individual needs, are gaining significant traction. Rising disposable incomes and heightened awareness of skincare and wellness among the aging population are driving market expansion. Companies are increasingly focusing on natural and organic ingredients to meet the demand for eco-friendly products. Continuous innovation and the introduction of cutting-edge anti-aging solutions are expected to sustain this upward trend in the market, ensuring a robust growth trajectory for the Japan anti-aging sector, reflecting Japan anti-aging market recent developments.

Rising demand for anti-wrinkle products

Anti-wrinkle creams are gaining popularity as they contain formulas that assist halt the aging process. The main causes of wrinkles are a lack of necessary nutrients in the body, long-term exposure to UV light and pollution, smoking, dehydration, and medicines, as well as genetic susceptibility. The expanding trend towards plant-based alternatives has led to a recent shift in customer preference for organic and natural products. In this regard, numerous brands offer anti-wrinkle solutions that contain natural ingredients, thereby bolstering the Japan anti aging demand. Additionally, the market is witnessing increased consumer interest in advanced skincare solutions and the adoption of innovative technologies such as laser therapy and non-invasive procedures. These factors, combined with rising disposable income and heightened awareness of skincare and wellness among the aging population, are driving the growth and expansion of the market. Furtehrmore, the easy availability of personalized skincare solutions tailored to individual needs is also gaining traction. The continuous introduction of cutting-edge anti-aging products is expected to sustain this upward trend in the market, further influencing the Japan anti aging market overview.

Rising disposable incomes of individuals

Increased disposable incomes in Japan play a major role in driving the growth of the anti-aging market. With increased financial means, more individuals are choosing to purchase high-end skincare and anti-aging products. This boost in buying power enables customers to focus on their looks and health, looking for cutting-edge remedies to fight the effects of getting older. Increased incomes also fuel demand for cutting-edge treatments and procedures, such as non-invasive cosmetic operations and premium skincare regimens, thereby accelerating Japan anti aging market revenue. The market's expansion is fueled by an increase in middle and upper-class populations that value keeping a young appearance. Furthermore, rising health awareness and the desire to live a healthier lifestyle contribute to Japan's growing demand for effective anti-aging products and services. The anti-aging market in Japan also benefits from advancements in technology and innovation. New developments in skincare and medical procedures offer consumers more effective and less invasive options to maintain their youthful appearance. Additionally, the influence of Western beauty standards and the rise of social media have heightened the focus on aesthetics, encouraging individuals to invest in anti-aging solutions, thereby creating a positive Japan anti aging market outlook.

Japan Anti Aging Market Segmentation:

Breakup by Product and Devices:

Product

Anti-Wrinkle Products

Anti-Wrinkle Cream

Botulinum Toxin A Injections

Dermal Fillers

Anti-Pigmentation Products

Anti-Pigmentation Creams

Chemical Peels

Sunscreen Products

Hair Care Products

Hair Color Products

Anti-Hair Fall Products

Hair Gain Products

Devices

Microdermabrasion Devices

Aesthetic Energy Devices

Laser Devices

Intense Pulsed Light Devices

Radio Frequency Devices

Ultrasound Devices

Breakup by Application:

Anti-wrinkle Treatment

Anti-pigmentation

Skin Resurfacing

Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the major market players in the Japan anti aging industry include DHC Corporation, FANCL Corporation, KOSE Corporation, Premier Anti-Aging Co. Ltd., and Sisley.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The leading Japan anti aging companies are primarily focused on the production of good quality products to cater to the rising demand from consumers across the globe. The growing adoption of beneficial anti aging products to hide skin wrinkles and aging signs is propelling the sales of anti-aging products. Technological advancements in product production, the increasing presence of market players, and rising research & development activities to find proper ingredients to use in these products are positively influencing the market growth. Collaborative efforts of product manufacturers and healthcare specialists can also assist in bolstering the market during the Japan anti aging market forecast period.

Japan Anti Aging Market News:

July 11, 2024: KOSE Corporation, a leading Japanese beauty company, entered a strategic partnership with Peace, Inc., and Reju, Inc., to develop and provide personalized beauty products containing iPSF (iPS cell extract), a unique ingredient derived from each customer's own iPS cells. The personalized beauty products will not only contain iPSF but will be formulated in the optimal dosage form and texture to suit each customer's preferences and sensibilities.

January 11, 2024: Shiseido is set to launch a new line of beauty-from-within supplements in the form of ampoule drinks in Japan and China this year. The new products, an extension of the INRYU brand, will address anti-aging and skin care concerns, offering higher dosages than existing tablet formats. The launch highlights the growing demand for ingestible beauty solutions, with a specific focus on anti-aging benefits. The products will debut in Japan in April and be available via cross-border e-commerce in China by May, priced at 788 yuan (US$111) for a box of 10 ampoules.

Key Questions Answered in This Report:

• How has the Japan anti aging market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan anti aging market?
• What is the breakup of the Japan anti aging market on the basis of product and devices?
• What is the breakup of the Japan anti aging market on the basis of application?
• What are the various stages in the value chain of the Japan anti aging market?
• What are the key driving factors and challenges in the Japan anti aging market?
• What is the structure of the Japan anti aging market, and who are the key players?
• What is the degree of competition in the Japan anti aging market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Anti Aging Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Anti Aging Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Anti Aging Market - Breakup by Product and Devices

• 6.1 Product
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Segmentation
    • 6.1.3.1 Anti-Wrinkle Products
      • 6.1.3.1.1 Anti-Wrinkle Cream
      • 6.1.3.1.2 Botulinum Toxin A Injections
      • 6.1.3.1.3 Dermal Fillers
    • 6.1.3.2 Anti-Pigmentation Products
      • 6.1.3.2.1 Anti-Pigmentation Creams
      • 6.1.3.2.2 Chemical Peels
    • 6.1.3.3 Sunscreen Products
    • 6.1.3.4 Hair Care Products
      • 6.1.3.4.1 Hair Color Products
      • 6.1.3.4.2 Anti-Hair fall Products
      • 6.1.3.4.3 Hair Gain Products
  • 6.1.4 Market Forecast (2025-2033)
• 6.2 Devices
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Segmentation
    • 6.2.3.1 Microdermabrasion Devices
    • 6.2.3.2 Aesthetic Energy Devices
      • 6.2.3.2.1 Laser Devices
      • 6.2.3.2.2 Intense Pulsed Light Devices
      • 6.2.3.2.3 Radio Frequency Devices
      • 6.2.3.2.4 Ultrasound Devices
  • 6.2.4 Market Forecast (2025-2033)

7 Japan Anti Aging Market - Breakup by Application

• 7.1 Anti-wrinkle Treatment
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Anti-pigmentation
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Skin Resurfacing
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Anti Aging Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 DHC Corporation
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 FANCL Corporation
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 KOSE Corporation
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Premier Anti-Aging Co. Ltd.
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Sisley
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

Please note that this is only a partial list of the key players, and the complete list is provided in the report.

10 Japan Anti Aging Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

10 Appendix