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市场调查报告书
商品编码
1642545
2025-2033 年按产品、材料、配销通路、定价、最终用户和地区分類的鞋类市场报告Footwear Market Report by Product, Material, Distribution Channel, Pricing, End User, and Region 2025-2033 |
2024年全球鞋类IMARC Group规模达2,519亿美元。对优质鞋类的需求不断增长、独特设计的容易获得以及有组织的零售店数量的不断增加是推动市场发展的一些关键因素。目前,由于零售通路强劲以及对优质鞋类的需求不断增加,北美地区占据了最大的鞋类市场。
个人时尚意识的增强推动市场成长
由于消费者对与日常服装相匹配的鞋类的偏好发生转变,以及越来越多的人在不同场合穿着不同的鞋类,鞋类市场一直在持续增长。供应商也在扩大产品目录以满足人们的需求。此外,对有助于体现消费者个性的时尚鞋类的需求也在增加。女性对时尚鞋类的需求也有所增加,尤其是带有珠子、褶边、蕾丝和其他复杂工艺的鞋类。此外,鞋类的容易获得和各年龄层时尚意识的不断提高在很大程度上促进了替换购买。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。由于产品差异化程度较低,市场结构较为分散,只有少数大型企业在该产业营运。由于参与者数量众多、资本投资最少且易于进入分销网络,鞋类行业的新进入者数量也较低。
什么是鞋类?
穿鞋是为了给脚舒适和保护。它包括鞋子、靴子、凉鞋和拖鞋,由多种材料製成,例如木材、帆布、皮革、黄麻、塑胶和橡胶。它可以保护足部并在行走或从事其他活动时提供支撑。此外,它还可以作为一种时尚宣言,并用来表达个人风格。它还设计用于执行特定活动,包括运动和非运动活动,例如跑步、远足和工作。它在商业上有多种形状、尺寸和颜色可供选择,也可以定製文字、徽标和印刷品。它在环境中很容易分解,不会添加到垃圾掩埋场废物或污染水体。
COVID-19大流行的爆发给製鞋业带来了严重问题,并给许多国家带来了前所未有的挑战。它也对包装产业造成严重干扰,阻碍供应链,导致原材料短缺和价格上涨。这也导致鞋类产量大幅下降以及包装公司的订单延迟。此外,零售店的关闭导致鞋类需求下降。
目前,主要市场参与者正在广泛投资于行销策略,例如名人代言、社群媒体推广和横幅广告,这是积极影响市场的关键因素之一。此外,不断变化的消费者偏好和越来越多地采用新技术为主要市场参与者提供了利润丰厚的成长机会,以推出提供更多舒适度的创新设计和功能。此外,高速互联网的普及率不断提高,电子商务网站的使用量不断增加,企业透过电子商务网站为客户提供快速便捷的功能体验,例如安全支付网关、申诉管理、售后服务和有竞争力的价格,正在加强市场成长。除此之外,小型和本地供应商透过线上销售其产品并在全国范围内销售,成功地吸引了优质客户。此外,对健康鞋类以及有助于解决脚踝问题和足部发炎的矫形建议的需求不断增长,也推动了市场的发展。
The global footwear market size reached USD 251.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 336.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.3% during 2025-2033. The increasing demand for superior quality footwear, easy availability of unique designs, and the growing number of organized retail outlets represent some of the key factors driving the market. At present, North America holds the largest footwear market share by region, owing to robust retail channels and increasing demand for premium footwear.
Increasing Fashion Consciousness Among Individuals Impelling Market Growth
The footwear market has been experiencing continuous growth on account of the shifting preferences of consumers toward footwear that matches their daily outfits, along with the increasing number of individuals wearing different footwear for different occasions. Vendors are also expanding their catalogue to meet the demand of people. In addition, there is a rise in demand for fashionable footwear that helps in reflecting the individuality of a consumer. There is also an increase in the demand for trendy footwear among women, especially with beads, frills, lace and other intricate work. Moreover, the easy availability of footwear and rising fashion consciousness among people of all age groups contribute considerably in replacement purchases.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with the presence of a few large players operating in the industry due to low product differentiation. The volume of new entrants is also low in the footwear industry due to the presence of a large number of players, minimum capital investments, and easy access to distribution networks.
What is Footwear?
Footwear is worn for providing comfort and protection to the feet. It includes shoes, boots, sandals, and slippers and is manufactured using a wide variety of materials, such as wood, canvas, leather, jute, plastics, and rubber. It protects the feet and provides support while walking or engaging in other activities. In addition, it serves as a fashion statement and is utilized to express personal style. It is also designed to perform specific activities including athletic and non-athletic activities, such as running, hiking, and working. It is commercially available in a wide variety of shapes, sizes, and colors and can also be customized with text, logos, and prints. It can easily decompose in the environment and does not add to landfill wastes or pollute water bodies.
The COVID-19 pandemic outbreak resulted in a severe problem for the footwear industry and imposed unprecedented challenges on numerous countries. It also created a serious disturbance in the packaging sector and hampered the supply chains, which resulted in shortages and increments in the price of raw materials. This also caused a significant drop in the production of footwear and order delays for the packaging companies. Moreover, the shutting down of retail outlets led to a decline in the demand for footwear.
At present, key market players are extensively investing in marketing strategies, such as celebrity endorsements, social media promotion, and banner advertising, which represent one of the key factors positively influencing the market. In addition, changing consumer preferences and increasing adoption of new technologies are offering lucrative growth opportunities for key market players to introduce innovative designs and features that offer more comfort. Moreover, the rising penetration of high-speed internet and the increasing usage of e-commerce websites through which companies are providing fast and convenient functional experiences to customers, such as secured payment gateways, grievance management, after-sales services, and competitive pricing, is strengthening the market growth. Apart from this, small and local vendors are finding success in reaching premium customers by making their products available online and thus available on a national scale. Additionally, the escalating demand for healthy footwear with orthopedic recommendations that aid in ankle problems and inflammation in the foot is fueling the market.