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市场调查报告书
商品编码
1642720

公共关係机器人市场按产品（远端临场公共关係机器人、人形公共关係机器人等）、最终用户（酒店和餐厅、行动引导和资讯、媒体关係机器人等）和地区2025-2033

Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 2-3个工作天内

价格

2024年全球公关机器人市场IMARC Group达69亿美元。技术进步、消费者偏好的变化以及对更有效率、更有效的沟通策略的需求是推动市场发展的一些关键因素。

公共关係机器人是指设计用于在公共场合与人们互动并代表组织传达讯息的机器。这些机器人经过编程，能够以自然的对话方式与人们互动，结合使用语音、手势和脸部表情来传达讯息并建立关係。它们透过提供比传统沟通形式更具吸引力和互动性的体验，帮助组织改善与公众的沟通。这些机器人可用于推广产品、服务或事业，并可部署在各种环境中，例如贸易展览、博物馆、机场和购物中心。公共关係机器人可以提供一致且可靠的讯息，而不会出现人类沟通所带来的可变性。他们还可以 24/7 运行，无需休息或休息。近年来，公共关係机器人受到关注，因为它们可以改变组织与公众沟通的方式并创造新的参与和建立关係的机会。

公共关係机器人市场趋势：

推动市场的主要因素之一是消费者偏好的变化。目前，消费者更加精通技术，并期望与他们互动的品牌具有更高的参与度和个人化。公共关係机器人为组织提供了一种与受众联繫并提供个人化体验的创新方式。此外，对更有效率、更有效的沟通策略的日益增长的需求也推动了市场的发展。电子邮件、电话和直邮等传统沟通管道的效率正在降低，组织正在寻找与受众互动的新方法。因此，对公共关係机器人的需求不断增加，因为它们提供了以引人入胜且令人难忘的方式传递讯息的独特机会。除此之外，冠状病毒病（COVID-19）大流行的爆发也加速了公关机器人作为一种非接触式且安全的与公众互动方式的采用。这些机器人帮助组织保持社交距离规范，同时为客户提供互动体验。除此之外，医疗保健、零售、酒店和娱乐等行业的自动化趋势不断增长，预计将在未来几年创造积极的市场前景。

本报告回答的关键问题：

  • 迄今为止，全球公关机器人市场表现如何，未来几年又将如何表现？
  • 全球公关机器人市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球公关机器人市场有何影响？
  • 主要区域市场有哪些？
  • 哪些国家代表了最具吸引力的公关机器人市场？
  • 依产品类型分類的市场是怎么样的？
  • 公关机器人市场最具吸引力的产品类型是什么？
  • 基于最终用户的市场区隔是什么？
  • 公关机器人市场最具吸引力的终端用户是谁？
  • 全球公关机器人市场竞争格局如何？
  • 全球公关机器人市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 数据来源
    • 主要来源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球公共关係机器人市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依产品

  • 远端临场公关机器人
    • 市场趋势
    • 市场预测
  • 人形公关机器人
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 7 章：市场区隔：按最终用户

  • 饭店和餐厅
    • 市场趋势
    • 市场预测
  • 行动指导和讯息
    • 市场趋势
    • 市场预测
  • 媒体关係机器人
    • 市场趋势
    • 市场预测
  • 其他的
    • 市场趋势
    • 市场预测

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场趋势
    • 市场细分：按国家/地区
    • 市场预测

第 9 章：驱动因素、限制与机会

  • 概述
  • 司机
  • 限制
  • 机会

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第13章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Boston Dynamics (Hyundai Motor Company)
    • Hajime Research Institute Ltd.
    • Hanson Robotics Limited
    • Honda Motor Co. Ltd.
    • HYULIM Robot Co. Ltd.
    • Kawada Robotics Corporation
    • SoftBank Robotics Corp. (SoftBank Group Corp.)
Product Code: SR112025A7499

The global public relation robots market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.7 Billion by 2033, exhibiting a growth rate (CAGR) of 7.9% during 2025-2033. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.

Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.

Public Relation Robots Market Trends:

One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.

Key Market Segmentation:

Product Insights:

  • Telepresence public relation robots
  • Humanoid public relation robots
  • Others

End User Insights:

  • Hotels and restaurants
  • Mobile guidance and information
  • Media relation robots
  • Others

Regional Insights:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
  • The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global public relation robots market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global public relation robot market?
  • What is the impact of each driver, restraint, and opportunity on the global public relation robots market?
  • What are the key regional markets?
  • Which countries represent the most attractive public relation robots market?
  • What is the breakup of the market based on the product type?
  • Which is the most attractive product type in the public relation robots market?
  • What is the breakup of the market based on the end user?
  • Which is the most attractive end user in the public relation robots market?
  • What is the competitive structure of the global public relation robots market?
  • Who are the key players/companies in the global public relation robots market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Public Relation Robots Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Telepresence Public Relation Robots
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Humanoid Public Relation Robots
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by End User

  • 7.1 Hotels and Restaurants
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Mobile Guidance and Information
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Media Relation Robots
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Boston Dynamics (Hyundai Motor Company)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Hajime Research Institute Ltd.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Hanson Robotics Limited
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Honda Motor Co. Ltd.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 HYULIM Robot Co. Ltd.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Kawada Robotics Corporation
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 SoftBank Robotics Corp. (SoftBank Group Corp.)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Public Relation Robots Market: Major Drivers and Challenges
  • Figure 2: Global: Public Relation Robots Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Public Relation Robots Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Public Relation Robots Market: Breakup by Product (in %), 2024
  • Figure 5: Global: Public Relation Robots Market: Breakup by End User (in %), 2024
  • Figure 6: Global: Public Relation Robots Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Public Relation Robots (Telepresence Public Relation Robots) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 8: Global: Public Relation Robots (Telepresence Public Relation Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 9: Global: Public Relation Robots (Humanoid Public Relation Robots) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Public Relation Robots (Humanoid Public Relation Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Public Relation Robots (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Public Relation Robots (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Public Relation Robots (Hotels and Restaurants) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Public Relation Robots (Hotels and Restaurants) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Public Relation Robots (Mobile Guidance and Information) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Public Relation Robots (Mobile Guidance and Information) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Public Relation Robots (Media Relation Robots) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Public Relation Robots (Media Relation Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Public Relation Robots (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Public Relation Robots (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: North America: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: North America: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: United States: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: United States: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Canada: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Canada: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Asia-Pacific: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Asia-Pacific: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: China: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: China: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Japan: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Japan: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: India: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: India: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: South Korea: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: South Korea: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Australia: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Australia: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Indonesia: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Indonesia: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Others: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Others: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Europe: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Europe: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Germany: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Germany: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: France: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: France: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: United Kingdom: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: United Kingdom: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Italy: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Italy: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Spain: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Spain: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Russia: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Russia: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Others: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Others: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Latin America: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Latin America: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Brazil: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Brazil: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Mexico: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Mexico: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Others: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Others: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Middle East and Africa: Public Relation Robots Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Middle East and Africa: Public Relation Robots Market: Breakup by Country (in %), 2024
  • Figure 69: Middle East and Africa: Public Relation Robots Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Global: Public Relation Robots Industry: Drivers, Restraints, and Opportunities
  • Figure 71: Global: Public Relation Robots Industry: Value Chain Analysis
  • Figure 72: Global: Public Relation Robots Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Public Relation Robots Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: Public Relation Robots Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Global: Public Relation Robots Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 4: Global: Public Relation Robots Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: Public Relation Robots Market: Competitive Structure
  • Table 6: Global: Public Relation Robots Market: Key Players