市场调查报告书
商品编码
1642774
2025-2033 年按类型(远距医疗、医疗穿戴装置、EMR/EHR 系统、医疗应用程式、医疗保健分析等)、组件(软体、硬体、服务)和区域分類的数位医疗市场报告Digital Health Market Report by Type (Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, and Others), Component (Software, Hardware, Service), and Region 2025-2033 |
2024年全球数位IMARC Group市场规模达4,930亿美元。个人慢性病诊断的增加、向基于价值的护理的快速转变、重大的技术进步和创新、以及不断上升的医疗保健成本和对效率的需求推动了市场的发展。
数位健康是指将数位科技整合到医疗保健实践和服务中,以增强医疗保健的提供和管理。它涵盖广泛的应用,包括远距医疗、行动健康 (mHealth) 应用程式、穿戴式装置、电子健康记录 (EHR)、远端患者监控和健康资料分析。数位健康的出现彻底改变了医疗保健产业,使患者能够积极参与健康管理,并使医疗保健提供者能够提供更个人化和高效的护理。数位医疗的关键方面之一是远距医疗,它允许患者透过视讯会议或虚拟平台远端咨询医疗保健专业人员。事实证明,这对于为农村或服务欠缺地区的个人提供医疗服务、增加可近性并减少医疗保健的地理障碍特别有益。此外,行动健康应用程式和穿戴式装置也越来越受欢迎,因为它们有助于健康追踪、药物依从性和生活方式管理,从而促进积极主动的健康和保健方法。
不断上涨的医疗费用已成为全球关注的问题。数位医疗技术透过减少再入院、减少不必要的就诊以及优化资源利用,为传统医疗服务提供了经济高效的替代方案。因此,医疗保健提供者和付款人越来越多地采用数位医疗解决方案来控製成本,同时保持护理品质。此外,糖尿病、心血管疾病和呼吸系统疾病等慢性疾病的盛行率在全球范围内激增。穿戴式健身追踪器和行动健康应用程式等数位健康工具使个人能够积极管理自己的健康,促进预防性护理,并促进健康问题的早期发现,从而有助于更好的疾病管理和改善结果。除此之外,消费者越来越多地寻求方便易用的医疗保健解决方案。数位健康技术提供了虚拟咨询、远端监控和触手可及的健康资讯的便利。向以消费者为中心的医疗保健的转变刺激了对数位医疗工具和服务的需求。除此之外,数位健康设备和平台产生的大量健康资料为数据驱动的医疗保健带来了新的机会。先进的分析和机器学习演算法分析这些资料,以识别趋势、预测健康风险并提供个人化的治疗建议,从而实现更精确和量身定制的护理。与此一致的是,COVID-19 大流行加速了远距医疗和虚拟护理解决方案的采用。封锁和社会疏离措施需要远距医疗服务,导致远距医疗使用激增。此次疫情凸显了数位健康对于确保危机期间持续提供医疗服务的重要性。此外,行动装置、穿戴式感测器、人工智慧和云端运算等技术的快速进步为创新的数位健康解决方案铺平了道路。
技术进步
智慧型手机、穿戴式装置和物联网感测器的激增使个人能够持续监控自己的健康状况并远端存取医疗保健服务。行动健康应用程式和穿戴式健身追踪器使用户能够追踪生命体征、身体活动、睡眠模式和营养,从而促进积极主动的个人健康管理。此外,人工智慧和机器学习演算法正在整合到数位健康解决方案中,以分析大量的健康资料并提供个人化的见解和治疗建议。云端运算有助于健康记录的安全储存和共享,使医疗保健提供者无论身在何处都可以存取患者资讯。随着技术不断发展,数位健康有望利用基因组学、虚拟实境和区块链等领域的进步来彻底改变诊断、治疗和患者参与。
医疗费用上涨
数位健康解决方案为传统医疗保健服务提供了经济高效的替代方案,解决了这项财务负担。尤其是远距医疗,可以减少亲自就诊的需要,降低管理成本,并增强医疗保健的可近性,特别是对于偏远和服务不足的地区。透过实施远端患者监测和虚拟护理,医院可以防止不必要的再入院并更好地管理慢性病,从而节省成本。数位健康工具也有助于预防性护理和健康问题的早期发现,有助于减轻晚期疾病的财务影响。随着重点从按服务收费模式转向基于价值的护理,数位健康的数据驱动方法使提供者能够优化医疗服务、改善护理结果并降低总体费用,使其成为不断发展的医疗保健领域的关键驱动力。
消费者对便利性的需求
消费者在医疗保健之旅中越来越寻求便利、可及和个人化的体验。远距医疗和虚拟咨询等数位医疗技术使患者能够在舒适的家中与医疗保健专业人员联繫,从而节省时间和旅行成本。行动健康应用程式和穿戴式装置使用户能够随时随地存取健康资料、健康提示和个人化指导,使他们能够掌控自己的健康。对可行见解和个人化健康建议的需求导致了由人工智慧驱动的健康聊天机器人和虚拟健康助理的整合。此外,随着精通科技的年轻一代成为医疗保健消费者群体的更大一部分,对无缝数位健康体验的需求将持续增长,推动该领域的创新和市场扩张。满足消费者日益增长的便利需求对于数位健康公司获得竞争优势并在市场上取得长期成功至关重要。
The global digital health market size reached USD 493 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,913.2 Billion by 2033, exhibiting a growth rate (CAGR) of 16.3% during 2025-2033. The market is propelled by the increasing diagnosis of chronic diseases among individuals, rapid shift toward value-based care, significant technological advancements and innovation, and rising healthcare costs and demand for efficiency.
Digital health refers to the integration of digital technologies into healthcare practices and services to enhance the delivery and management of healthcare. It encompasses a broad spectrum of applications, including telemedicine, mobile health (mHealth) apps, wearable devices, electronic health records (EHRs), remote patient monitoring, and health data analytics. The advent of digital health has revolutionized the healthcare industry, empowering patients to actively participate in their health management and enabling healthcare providers to deliver more personalized and efficient care. One of the key aspects of digital health is telemedicine, which allows patients to consult with healthcare professionals remotely through video conferencing or virtual platforms. This has proven especially beneficial in providing medical services to individuals in rural or underserved areas, increasing accessibility and reducing geographical barriers to healthcare. Additionally, mHealth apps and wearable devices have gained popularity as they facilitate health tracking, medication adherence, and lifestyle management, fostering a proactive approach to health and wellness.
The escalating healthcare costs have become a global concern. Digital health technologies offer cost-effective alternatives to traditional healthcare delivery by reducing hospital readmissions, minimizing unnecessary medical visits, and optimizing resource utilization. As a result, healthcare providers and payers are increasingly adopting digital health solutions to contain costs while maintaining the quality of care. Additionally, the prevalence of chronic diseases, such as diabetes, cardiovascular diseases, and respiratory disorders, has surged worldwide. Digital health tools, such as wearable fitness trackers and mobile health apps, empower individuals to actively manage their health, promote preventive care, and facilitate early detection of health issues, contributing to better disease management and improved outcomes. Other than this, consumers are increasingly seeking convenient and accessible healthcare solutions. Digital health technologies offer the convenience of virtual consultations, remote monitoring, and health information at their fingertips. The shift toward consumer-centric healthcare has fueled the demand for digital health tools and services. Besides this, the abundance of health data generated by digital health devices and platforms has opened new opportunities for data-driven healthcare. Advanced analytics and machine learning algorithms analyze this data to identify trends, predict health risks, and provide personalized treatment recommendations, enabling more precise and tailored care. In line with this, the COVID-19 pandemic accelerated the adoption of telehealth and virtual care solutions. Lockdowns and social distancing measures necessitated remote healthcare delivery, leading to a surge in telemedicine usage. The pandemic highlighted the importance of digital health in ensuring continuous healthcare access during crises. Moreover, rapid advancements in technology, such as mobile devices, wearable sensors, artificial intelligence, and cloud computing, have paved the way for innovative digital health solutions.
Technological Advancements
The proliferation of smartphones, wearable devices, and IoT (Internet of Things) sensors has enabled individuals to monitor their health continuously and access healthcare services remotely. Mobile health apps and wearable fitness trackers empower users to track vital signs, physical activity, sleep patterns, and nutrition, fostering a proactive approach to personal health management. Moreover, artificial intelligence and machine learning algorithms are being integrated into digital health solutions to analyze vast amounts of health data and provide personalized insights and treatment recommendations. Cloud computing facilitates secure storage and sharing of health records, making patient information accessible to healthcare providers irrespective of their location. As technology continues to evolve, digital health is poised to leverage advancements in areas like genomics, virtual reality, and blockchain to revolutionize diagnosis, treatment, and patient engagement.
Rising Healthcare Costs
Digital health solutions offer cost-effective alternatives to traditional healthcare services, addressing this financial burden. Telemedicine, in particular, reduces the need for in-person visits, lowering administrative costs, and enhancing healthcare access, especially for remote and underserved areas. By implementing remote patient monitoring and virtual care, hospitals can prevent unnecessary readmissions and better manage chronic conditions, resulting in cost savings. Digital health tools also facilitate preventive care and early detection of health issues, helping to mitigate the financial impact of advanced-stage diseases. As the focus shifts from a fee-for-service model to value-based care, digital health's data-driven approach enables providers to optimize healthcare delivery, improve care outcomes, and reduce overall expenses, making it a critical driver in the evolving healthcare landscape.
Consumer Demand for Convenience
Consumers are increasingly seeking convenience, accessibility, and personalized experiences in their healthcare journey. Digital health technologies, such as telemedicine and virtual consultations, allow patients to connect with healthcare professionals from the comfort of their homes, saving time and travel costs. Mobile health apps and wearable devices provide users with on-the-go access to health data, health tips, and personalized coaching, empowering them to take charge of their well-being. The demand for actionable insights and personalized health recommendations has led to the integration of AI-driven health chatbots and virtual health assistants. Additionally, as the younger, tech-savvy generation becomes a larger part of the healthcare consumer base, the demand for seamless digital health experiences will continue to grow, driving innovation and market expansion in this domain. Meeting the rising consumer demand for convenience is vital for digital health companies to gain a competitive edge and establish long-term success in the market.
Telehealth
Medical Wearables
EMR/EHR Systems
Medical Apps
Healthcare Analytics
Others
Telehealth dominates the market
Telehealth offers unparalleled accessibility, breaking down geographical barriers and connecting patients with healthcare professionals regardless of their physical location. This has been especially crucial in underserved and rural areas where access to healthcare facilities is limited. Additionally, telehealth provides convenience and time-saving benefits, enabling patients to schedule virtual appointments at their preferred times, reducing waiting times, and eliminating the need for extensive travel. As the world faced the COVID-19 pandemic, telehealth proved indispensable in maintaining healthcare services while adhering to social distancing measures. Moreover, the integration of telehealth with advanced technologies, such as real-time video conferencing, remote monitoring devices, and secure electronic health records, has bolstered its effectiveness and reliability, making it a preferred choice for both patients and healthcare providers. As healthcare systems increasingly prioritize value-based care and patient-centric approaches, telehealth's ability to enhance accessibility, convenience, and quality of care has solidified its position as the dominant segment in the evolving landscape of digital health.
Software
Hardware
Service
Service holds the largest share in the market
While digital health technologies and products provide the foundation, it is the services that complement and optimize their functionalities. Healthcare organizations and providers often require specialized expertise to integrate digital health solutions into their existing workflows, customize them according to their unique requirements, and train their staff to use the technologies effectively. Service providers offer consultancy, implementation, and training services, ensuring a seamless transition to digital health platforms. Moreover, ongoing support and maintenance services are essential to address any technical issues and to keep the systems up-to-date with evolving healthcare regulations and best practices. The services segment also encompasses data analytics, which plays a crucial role in transforming the vast amounts of health data into actionable insights, enabling evidence-based decision-making and improving patient outcomes. As the demand for digital health solutions continues to grow, the services segment remains indispensable in providing the necessary expertise and support to unlock the full potential of digital health technologies and drive their successful integration into the healthcare ecosystem.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital health.
North America has a highly developed healthcare infrastructure and a robust technological ecosystem, providing a fertile ground for the adoption of digital health solutions. The presence of advanced healthcare facilities and a high level of technology penetration, including widespread internet and smartphone usage, has facilitated the seamless integration of digital health technologies into existing healthcare systems. Moreover, the region faces several healthcare challenges, such as rising chronic disease prevalence, an aging population, and increasing healthcare costs. In response to these challenges, digital health solutions have gained prominence as a means to address these issues efficiently and cost-effectively. Telehealth, in particular, has gained widespread acceptance, offering convenient access to healthcare services, especially in remote or underserved areas. Furthermore, the thriving start-up culture in North America has given rise to a plethora of innovative digital health companies, fostering competition and driving continuous advancements in the industry.
One of the primary efforts by key players is continuous research and development to create cutting-edge digital health solutions. Investment in innovation and technology allows for the creation of new products and services that cater to evolving healthcare needs. This includes the development of advanced telemedicine platforms, wearable health devices, remote patient monitoring systems, and artificial intelligence-driven health analytics. Additionally, collaborations and partnerships between digital health companies and healthcare providers are also pivotal in driving market growth. These alliances enable the integration of digital health solutions into existing healthcare systems, ensuring seamless implementation and adoption. By working together, key players can leverage their respective expertise to deliver comprehensive and efficient digital health services to patients and healthcare professionals. Furthermore, efforts to improve interoperability and data exchange standards have been essential in promoting the widespread use of digital health technologies. Key players have been actively involved in establishing common protocols to enable seamless sharing of patient information, facilitating better care coordination and patient outcomes. Moreover, marketing and awareness campaigns are being conducted by key players to educate healthcare providers, policymakers, and the general public about the benefits and potential of digital health.
AirStrip Technologies Inc.
AT&T
Athenahealth Inc.
eClinicalWorks
iHealth Lab Inc.
Kininklijke Philips N.V.
McKesson Corporation
Omron Healthcare (Omron Corporation)
Oracle Corporation
Qualcomm Technologies Inc.
Veradigm LLC