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2025 年至 2033 年病患监护和辅助机器人市场报告，按类型（残障辅助机器人、自主移动运输机器人、日常护理机器人、远端临场机器人）、应用（医院、诊所、医疗中心等）和地区划分

Patient Monitoring and Assistance Robots Market Report by Type (Handicap Assistance Robots, Autonomous Mobile Transport Robots, Daily Care Robots, Telepresence Robots), Application (Hospitals, Clinics, Medical Centers, and Others), and Region 2025-2033

出版日期: 2025年03月01日 | 出版商:

IMARC | 英文 139 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024IMARC Group全球病患监护和辅助机器人市场规模达到 43 亿美元。老年人口的不断增加、医疗保健产业的显着成长、先进技术的整合以实现更好的监测精度和增强的通讯能力、以及广泛的研发（R&D）活动，是推动市场发展的一些关键因素。

病人监护和协助机器人是先进的技术系统，旨在协助医疗专业人员监护患者并提供任务协助。这些机器人配备了各种感测器、摄影机和通讯功能。它们被广泛用于监测心率、血压和氧气水平等生命体征，并为行动不便或残疾的患者提供身体帮助。病人监护和协助机器人有助于提高病人安全性、提高效率以及收集和分析大量资料。它们还有助于加强对患者的护理，改善医疗保健结果，并减轻医疗专业人员的工作量。因此，这些机器人在医院、诊所和医疗中心得到广泛的应用。

病人监护和辅助机器人市场趋势：

老年人口的增加和慢性病的发病率上升是推动市场成长的关键因素。病人监护和援助机器人被广泛用于远端监测患者的生命征象和健康状况，减少频繁就医的需要并能够及早发现健康问题。与此相符的是，广泛采用机器人在手术、体检和復健期间监测和协助患者有利于市场成长。此外，病患监护和辅助机器人的需求不断增长，有助于透过最大限度地减少医院再入院率、防止跌倒和受伤以及提高药物依从性来降低医疗成本，这为市场创造了积极的前景。除此之外，改进的传感器和人工智慧（AI）和机器学习（ML）演算法的整合可以提高监控精度并增强通讯能力，从而为市场成长提供动力。此外，引入具有改进的移动性和导航系统的先进机器人，使其能够在医院环境中机动、越过障碍物、有效地接触患者，从而减少响应时间并增强其整体功能，从而促进市场成长。此外，残疾人辅助机器人的广泛应用正在对市场成长产生积极影响，这些机器人可以帮助患有视力或听力障碍和身体残疾的患者进行饮食和喝水等日常活动。其他因素，包括对患者安全和护理品质的日益重视、医疗保健行业的显着增长、技术的快速进步、政府实施的各种改善医疗保健技术的倡议以及广泛的研究和开发（R&D）活动，都为市场带来了有利可图的增长机会。

本报告回答的关键问题：

全球病人监护和援助机器人市场迄今表现如何，未来几年将如何表现？
全球病人监测和辅助机器人市场有哪些驱动因素、限制因素和机会？
每个驱动因素、限制因素和机会对全球病人监测和辅助机器人市场有何影响？
主要的区域市场有哪些？
哪些国家拥有最具吸引力的病患监测和辅助机器人市场？
根据类型，市场区隔是怎样的？
在病人监护和辅助机器人市场中哪种类型最具吸引力？
根据应用，市场区隔是怎样的？
病人监护和辅助机器人市场中最具吸引力的应用是什么？
全球病人监护及辅助机器人市场的竞争格局是怎么样的？
全球病人监测和辅助机器人市场的主要参与者/公司有哪些？

The global patient monitoring and assistance robots market size reached USD 4.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.6 Billion by 2033, exhibiting a growth rate (CAGR) of 15.34% during 2025-2033. The rising geriatric population, significant growth in the healthcare industry, the integration of advanced technologies to achieve better monitoring accuracy and enhance communication capabilities, and extensive research and development (R&D) activities, represent some of the key factors driving the market.

Patient monitoring and assistance robots are advanced technological systems designed to assist healthcare professionals in monitoring patients and providing assistance with tasks. These robots are equipped with various sensors, cameras, and communication capabilities. They are widely used to monitor vital signs such as heart rate, blood pressure, and oxygen levels and provide physical assistance to patients with limited mobility or disabilities. Patient monitoring and assistance robots help to improve patient safety, increase efficiency, and collect and analyze large amounts of data. They also assist in enhancing patient care, improving healthcare outcomes, and alleviating the workload on healthcare professionals. As a result, these robots find extensive applications across hospitals, clinics, and medical centers.

Patient Monitoring and Assistance Robots Market Trends:

The rising geriatric population and increasing incidences of chronic disease are among the key factors propelling the market growth. Patient monitoring and assistance robots are widely used to monitor patients' vital signs and health conditions remotely, reducing the need for frequent hospital visits and enabling early detection of health issues. In line with this, the widespread adoption of robots to monitor and assist patients during surgeries, medical examinations, and rehabilitation sessions is favoring the market growth. Moreover, the increasing demand for patient monitoring and assistance robots to help reduce healthcare costs by minimizing hospital readmissions, preventing falls and injuries, and improving medication adherence is creating a positive outlook for the market. Besides this, the integration of improved sensors and artificial intelligence (AI) and machine learning (ML) algorithms to enable better monitoring accuracy and enhance communication capabilities is providing an impetus to the market growth. Additionally, the introduction of advanced robots with improved mobility and navigation systems to maneuver in hospital settings, navigate obstacles, and reach patients efficiently, reducing response times and enhancing their overall functionality, is contributing to the market growth. Furthermore, the widespread adoption of handicap assistance robots that help patients suffering from vision or hearing impairments and physical disabilities with daily activities, such as eating food, and drinking water, is positively influencing the market growth. Other factors, including a rising emphasis on patient safety and quality of care, significant growth in the healthcare industry, rapid technological advancements, the implementation of various government initiatives to improve healthcare technology, and extensive research and development (R&D) activities, are presenting remunerative growth opportunities for the market.

Key Market Segmentation:

Type Insights:

Handicap Assistance Robots
Autonomous Mobile Transport Robots
Daily Care Robots
Telepresence Robots

Application Insights:

Hospitals
Clinics
Medical Centers
Others

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for patient monitoring and assistance robots. Some of the factors driving the North America patient monitoring and assistance robots market included increasing incidences of chronic disease, the rising emphasis on patient safety and quality of care, and significant growth in the healthcare industry.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global patient monitoring and assistance robots market. Detailed profiles of all major companies have been provided. Some of the companies covered include Awabot, Kinova Inc., KUKA AG (Midea Group), Panasonic Holdings Corporation, ST Engineering Aethon Inc. (Singapore Technologies Engineering Ltd), The Lamson Group, Vecna Technologies, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

How has the global patient monitoring and assistance robots market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global patient monitoring and assistance robots market?
What is the impact of each driver, restraint, and opportunity on the global patient monitoring and assistance robots market?
What are the key regional markets?
Which countries represent the most attractive patient monitoring and assistance robots market?
What is the breakup of the market based on the type?
Which is the most attractive type in the patient monitoring and assistance robots market?
What is the breakup of the market based on the application?
Which is the most attractive application in the patient monitoring and assistance robots market?
What is the competitive structure of the global patient monitoring and assistance robots market?
Who are the key players/companies in the global patient monitoring and assistance robots market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Patient Monitoring and Assistance Robots Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Handicap Assistance Robots
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Autonomous Mobile Transport Robots
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Daily Care Robots
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Telepresence Robots
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Application

7.1 Hospitals
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Clinics
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Medical Centers
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Awabot
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Kinova Inc.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 KUKA AG (Midea Group)
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
  - 13.3.3.3 Financials
  - 13.3.3.4 SWOT Analysis
- 13.3.4 Panasonic Holdings Corporation
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio
  - 13.3.4.3 Financials
  - 13.3.4.4 SWOT Analysis
- 13.3.5 ST Engineering Aethon Inc. (Singapore Technologies Engineering Ltd)
  - 13.3.5.1 Company Overview
  - 13.3.5.2 Product Portfolio
- 13.3.6 The Lamson Group
  - 13.3.6.1 Company Overview
  - 13.3.6.2 Product Portfolio
- 13.3.7 Vecna Technologies
  - 13.3.7.1 Company Overview
  - 13.3.7.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

简介目录图表

List of Figures

Figure 1: Global: Patient Monitoring and Assistance Robots Market: Major Drivers and Challenges
Figure 2: Global: Patient Monitoring and Assistance Robots Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Patient Monitoring and Assistance Robots Market: Breakup by Type (in %), 2024
Figure 5: Global: Patient Monitoring and Assistance Robots Market: Breakup by Application (in %), 2024
Figure 6: Global: Patient Monitoring and Assistance Robots Market: Breakup by Region (in %), 2024
Figure 7: Global: Patient Monitoring and Assistance Robots (Handicap Assistance Robots) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: Patient Monitoring and Assistance Robots (Handicap Assistance Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: Patient Monitoring and Assistance Robots (Autonomous Mobile Transport Robots) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Patient Monitoring and Assistance Robots (Autonomous Mobile Transport Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Patient Monitoring and Assistance Robots (Daily Care Robots) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Patient Monitoring and Assistance Robots (Daily Care Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Patient Monitoring and Assistance Robots (Telepresence Robots) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Patient Monitoring and Assistance Robots (Telepresence Robots) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Patient Monitoring and Assistance Robots (Hospitals) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Patient Monitoring and Assistance Robots (Hospitals) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Patient Monitoring and Assistance Robots (Clinics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Patient Monitoring and Assistance Robots (Clinics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Patient Monitoring and Assistance Robots (Medical Centers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Patient Monitoring and Assistance Robots (Medical Centers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Patient Monitoring and Assistance Robots (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Patient Monitoring and Assistance Robots (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: North America: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: North America: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: United States: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: United States: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Canada: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Canada: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Asia-Pacific: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Asia-Pacific: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: China: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: China: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Japan: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Japan: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: India: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: India: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: South Korea: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: South Korea: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Australia: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Australia: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Indonesia: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Indonesia: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Others: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Others: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Europe: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Europe: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Germany: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Germany: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: France: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: France: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: United Kingdom: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: United Kingdom: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Italy: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Italy: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Spain: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Spain: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Russia: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Russia: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Others: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Others: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Latin America: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Latin America: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Brazil: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Brazil: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Mexico: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Mexico: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Others: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Others: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Middle East and Africa: Patient Monitoring and Assistance Robots Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Middle East and Africa: Patient Monitoring and Assistance Robots Market: Breakup by Country (in %), 2024
Figure 71: Middle East and Africa: Patient Monitoring and Assistance Robots Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Global: Patient Monitoring and Assistance Robots Industry: Drivers, Restraints, and Opportunities
Figure 73: Global: Patient Monitoring and Assistance Robots Industry: Value Chain Analysis
Figure 74: Global: Patient Monitoring and Assistance Robots Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Patient Monitoring and Assistance Robots Market: Key Industry Highlights, 2024 & 2033
Table 2: Global: Patient Monitoring and Assistance Robots Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Patient Monitoring and Assistance Robots Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 4: Global: Patient Monitoring and Assistance Robots Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: Patient Monitoring and Assistance Robots Market: Competitive Structure
Table 6: Global: Patient Monitoring and Assistance Robots Market: Key Players

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License/价格

2025 年至 2033 年病患监护和辅助机器人市场报告，按类型（残障辅助机器人、自主移动运输机器人、日常护理机器人、远端临场机器人）、应用（医院、诊所、医疗中心等）和地区划分

Patient Monitoring and Assistance Robots Market Report by Type (Handicap Assistance Robots, Autonomous Mobile Transport Robots, Daily Care Robots, Telepresence Robots), Application (Hospitals, Clinics, Medical Centers, and Others), and Region 2025-2033

病人监护和辅助机器人市场趋势：

本报告回答的关键问题：

目录

第 1 章：前言

第 2 章：范围与方法

第 3 章：执行摘要

第 4 章：简介

第五章：全球病患监测与辅助机器人市场

第六章：市场细分：依类型

第七章：市场区隔：依应用

第 8 章：市场区隔：按地区

第九章：驱动因素、限制因素与机会

第 10 章：价值链分析

第 11 章：波特五力分析

第 12 章：价格分析

第 13 章：竞争格局