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2025 年至 2033 年农业市场 AR 解决方案（硬体、软体、服务）、应用（户外农业、室内农业）和地区报告

AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2025-2033

出版日期: 2025年03月01日 | 出版商:

IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024IMARC Group全球农业 AR 市场规模达到 210 万美元。精准农业技术的广泛采用提高了作物产量和耕作效率，对即时和特定位置资料的需求不断增长以最大限度提高产量，以及下一代 AR 设备的出现代表了推动市场发展的一些关键因素。

农业中的扩增实境（AR）是指将电脑生成的影像迭加到使用者对现实世界的视图上，从而提供复合视图的数位技术整合。它是一种增强用户对物理世界的感知和互动的创新技术，可以创造丰富且互动的农业环境。 AR 利用数位模型、类比、动画和其他图形表示为农民提供即时资料，促进更好的决策和提高生产力。 AR在农业中的应用涉及多种应用，例如作物监测、牲畜管理、农业机械维护和培训农场劳动力。这项技术增强了农民在物理环境中直接视觉化资料的能力，包括作物生长模式、土壤条件、天气预报和牲畜健康指标。这样做有助于解释复杂的农业资料，优化资源配置，并有效地处理意外情况。此外，农业中的 AR 代表着农业经营的变革性转变，融合了物理世界和数位世界之间的差距，并提供了互动式和沈浸式的农业体验。

农业市场趋势中的 AR：

精准农业需求的不断成长是全球市场发展的重大动力。随着全球粮食需求的成长和可耕地面积的减少，AR 等精准农业技术对于提高作物产量和农业效率变得越来越重要。 AR 能够提供即时、特定位置的资料，使农民能够有效地管理资源并最大限度地提高产量，这正在推动全球范围内的需求。除此之外，AR 还促进了高级培训和技能发展，有助于克服农业劳动力老化和随之而来的技术专业知识缺乏的挑战，从而为市场发展提供了动力。此外，随着下一代 AR 设备的出现以及机器学习和人工智慧的显着进步，该技术对全球农民的可及性和可负担性不断提高，从而极大地支持了市场。影响市场的另一个重要趋势是科技新创公司和农业设备製造商越来越多地采用 AR。除此之外，AR 在农业设备中的整合为农民提供了直觉、互动的介面，提高了设备的可用性和效率。此外，农业部门数位化的公私合作伙伴关係的兴起也促进了 AR 技术的发展和部署。此外，AR 在农业实践现代化方面带来的好处和政府机构日益增多的支持正在创造积极的市场前景。推动市场发展的其他因素包括快速数位化和持续的技术进步。

本报告回答的关键问题：

到目前为止，全球农业 AR 市场表现如何，未来几年将如何表现？
全球农业 AR 市场的驱动因素、限制因素和机会有哪些？
每个驱动因素、限制因素和机会对全球农业 AR 市场有何影响？
主要的区域市场有哪些？
哪些国家在农业市场上展现出最具吸引力的 AR？
根据解决方案，市场分崩离析是怎么样的？
在农业市场的 AR 中，哪种解决方案最具吸引力？
根据应用，市场区隔是怎样的？
AR在农业市场中最吸引人的应用是什么？
全球农业AR市场的竞争格局是怎么样的？
全球农业 AR 市场的主要参与者/公司有哪些？

The global AR in agriculture market size reached USD 2.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 20.4 Million by 2033, exhibiting a growth rate (CAGR) of 28.91% during 2025-2033. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.

Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.

AR in Agriculture Market Trends:

The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.

Key Market Segmentation:

Solution Insights:

Hardware
AR Headsets and Smart Glasses
AR-Based Heads Up Display (HUD)
Software
AR Development Packages
Handheld and Mobile Device Apps
Content Creation Software and Engines
Services
System Integration Services
Content Services
Others

Application Insights:

Outdoor Farming
Precision Agriculture and Smart Farming
Crop Maintenance
Field Monitoring
Smart Irrigation
Livestock Monitoring
Simulated Training
Weather Tracking and Forecasting
Indoor Farming

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

How has the global AR in agriculture market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global AR in agriculture market?
What is the impact of each driver, restraint, and opportunity on the global AR in agriculture market?
What are the key regional markets?
Which countries represent the most attractive AR in agriculture market?
What is the breakup of the market based on the solution?
Which is the most attractive solution in the AR in agriculture market?
What is the breakup of the market based on the application?
Which is the most attractive application in the AR in agriculture market?
What is the competitive structure of the global AR in agriculture market?
Who are the key players/companies in the global AR in agriculture market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global AR in Agriculture Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Solution

6.1 Hardware
- 6.1.1 Market Trends
- 6.1.2 Key Segments
  - 6.1.2.1 AR Headsets and Smart Glasses
  - 6.1.2.2 AR-Based Heads Up Display (HUD)
- 6.1.3 Market Forecast
6.2 Software
- 6.2.1 Market Trends
- 6.2.2 Key Segments
  - 6.2.2.1 AR Development Packages
  - 6.2.2.2 Handheld and Mobile Device Apps
  - 6.2.2.3 Content Creation Software and Engines
- 6.2.3 Market Forecast
6.3 Service
- 6.3.1 Market Trends
- 6.3.2 Key Segments
  - 6.3.2.1 System Integration Services
- 6.3.2 2 Content Services
  - 6.3.2.3 Others
- 6.3.3 Market Forecast

7 Market Breakup by Application

7.1 Outdoor Farming
- 7.1.1 Market Trends
- 7.1.2 Key Segments
  - 7.1.2.1 Precision Agriculture and Smart Farming
  - 7.1.2.2 Crop Maintenance
  - 7.1.2.3 Field Monitoring
  - 7.1.2.4 Smart Irrigation
  - 7.1.2.5 Livestock Monitoring
  - 7.1.2.6 Simulated Training
  - 7.1.2.7 Weather Tracking and Forecasting
- 7.1.3 Market Forecast
7.2 Indoor Farming
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Augmenta Holding (CNH Industrial N.V.)
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Nedap N.V.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 Think Digital
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
- 13.3.4 YeppAr Smart Solutions
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

简介目录图表

List of Figures

Figure 1: Global: AR in Agriculture Market: Major Drivers and Challenges
Figure 2: Global: AR in Agriculture Market: Sales Value (in Million USD), 2019-2024
Figure 3: Global: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 4: Global: AR in Agriculture Market: Breakup by Solution (in %), 2024
Figure 5: Global: AR in Agriculture Market: Breakup by Application (in %), 2024
Figure 6: Global: AR in Agriculture Market: Breakup by Region (in %), 2024
Figure 7: Global: AR in Agriculture (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: AR in Agriculture (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: AR in Agriculture (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: AR in Agriculture (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: AR in Agriculture (Service) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: AR in Agriculture (Service) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: AR in Agriculture (Outdoor Farming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: AR in Agriculture (Outdoor Farming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: AR in Agriculture (Indoor Farming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: AR in Agriculture (Indoor Farming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: North America: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: North America: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: United States: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: United States: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Canada: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Canada: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Asia-Pacific: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Asia-Pacific: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: China: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: China: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Japan: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Japan: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: India: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: India: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: South Korea: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: South Korea: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Australia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Australia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Indonesia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Indonesia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Europe: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Europe: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Germany: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Germany: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: France: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: France: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: United Kingdom: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: United Kingdom: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Italy: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Italy: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Spain: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Spain: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Russia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Russia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Latin America: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Latin America: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Brazil: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Brazil: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Mexico: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Mexico: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Middle East and Africa: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Middle East and Africa: AR in Agriculture Market: Breakup by Country (in %), 2024
Figure 65: Middle East and Africa: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Global: AR in Agriculture Industry: Drivers, Restraints, and Opportunities
Figure 67: Global: AR in Agriculture Industry: Value Chain Analysis
Figure 68: Global: AR in Agriculture Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: AR in Agriculture Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: AR in Agriculture Market Forecast: Breakup by Solution (in Million USD), 2025-2033
Table 3: Global: AR in Agriculture Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 4: Global: AR in Agriculture Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: AR in Agriculture Market: Competitive Structure
Table 6: Global: AR in Agriculture Market: Key Players

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License/价格

2025 年至 2033 年农业市场 AR 解决方案（硬体、软体、服务）、应用（户外农业、室内农业）和地区报告

AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2025-2033

农业市场趋势中的 AR：

本报告回答的关键问题：

目录

第 1 章：前言

第 2 章：范围与方法

第 3 章：执行摘要

第 4 章：简介

第五章：全球农业 AR 市场

第 6 章：市场区隔：依解决方案

第七章：市场区隔：依应用

第 8 章：市场区隔：按地区

第九章：驱动因素、限制因素与机会

第 10 章：价值链分析

第 11 章：波特五力分析

第 12 章：价格分析

第 13 章：竞争格局