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市场调查报告书
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1702178

AR 和 VR 智慧眼镜市场报告，按类型（光学透视、视讯透视）、最终用途（游戏产业、医疗保健、教育、军事和国防等）和地区划分，2025 年至 2033 年

AR and VR Smart Glasses Market Report by Type (Optical See Through, Video See Through), End Use (Gaming Industry, Healthcare, Education, Military and Defense, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3个工作天内

价格

2024年全球AR和VR智慧眼镜市场规模达186亿美元。展望未来， IMARC Group预计到2033年市场规模将达到536亿美元，2025-2033年期间的成长率（CAGR）为11.82%。在技​​术突破、广泛的工业接受度和不断增长的消费者兴趣的推动下，市场正在快速发展，儘管成本高昂，但北美在创新和采用方面处于领先地位，为更广泛的应用和战略合作提供了前景。

VR（虚拟实境）和AR（扩增实境）眼镜是指连接实体世界和数位世界之间的智慧眼镜。 AR 眼镜有助于改变影像或修改现实世界的视图，同时协助使用者完成日常任务并让他们更有效地表达自己。相较之下，VR眼镜提供的是沉浸式虚拟体验，让使用者感受到身临其境的体验。透过 AR 和 VR 眼镜，配戴者可以远端记录静态影像、视讯和音频，即时分享他们的观点，解放双手获取讯息，交换资料，并增强他们的现实世界。此外，使用者还可以透过这些眼镜分析与周围环境相关的资讯。因此，AR 和 VR 智慧眼镜可以增强甚至取代企业供应链中现有的技术解决方案，从而提高工作场所的效率、生产力和合规性。

AR和VR智慧眼镜市场趋势：

该市场主要受到众多终端行业广泛采用 AR 和 VR 技术的推动，包括电子商务、医​​疗保健、军事和国防以及教育。这可以归因于人工智慧 (AI)、机器学习 (ML) 和物联网 (IoT) 与巨量资料和分析相结合的不断进步。同时，扩增实境和虚拟实境游戏的广泛需求以及游戏玩家数量的不断增加，导致全球产品需求量不断增加。此外，数位化的快速发展、高速5G网路的日益普及以及行动应用的快速发展也创造了积极的市场前景。持续的产品创新进一步推动了市场的发展，例如 3D 互动式内容与 360 度视讯的整合、增强的脸部和物件追踪以及更好的语音识别。其他推动市场发展的因素包括工业 4.0 的出现、快速工业化、可支配收入水准的膨胀以及广泛的研发 (R&D) 活动。

本报告回答的关键问题

  • 2024年全球AR和VR智慧眼镜市场规模？ 2025-2033年全球AR和VR智慧眼镜市场的预期成长率是多少？
  • 推动全球 AR 和 VR 智慧眼镜市场发展的关键因素有哪些？
  • COVID-19 对全球 AR 和 VR 智慧眼镜市场有何影响？
  • 全球 AR 和 VR 智慧眼镜市场按类型分類的分布如何？
  • 根据最终用途，全球 AR 和 VR 智慧眼镜市场如何分布？
  • 全球AR和VR智慧眼镜市场的重点区域有哪些？
  • 全球 AR 和 VR 智慧眼镜市场的主要参与者/公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球 AR 与 VR 智慧眼镜市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场细分：依类型

  • 光学透视
  • 影片透视

第 7 章：市场区隔：最终用途别

  • 博彩业
  • 卫生保健
  • 教育
  • 军事和国防
  • 其他的

第八章：市场区隔：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第九章：SWOT分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第 13 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Avegant Corp.
    • Everysight Ltd. (Elbit Systems Ltd.)
    • HTC Corporation
    • Kopin Corporation
    • Microsoft Corporation
    • Optinvent
    • Seiko Epson Corporation
    • Sony Interactive Entertainment LLC (Sony Group Corporation)
    • Vuzix
Product Code: SR112025A6306

The global AR and VR smart glasses market size reached USD 18.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 53.6 Billion by 2033, exhibiting a growth rate (CAGR) of 11.82% during 2025-2033. The market is rapidly evolving, driven by technology breakthroughs, widespread industrial acceptance, and rising consumer interest, with North America leading in innovation and uptake, despite high costs, giving prospects for broader application and strategic collaboration.

VR (virtual reality) and AR (augmented reality) glasses refer to smart glasses that bridge the gap between the physical and digital worlds. AR glasses assist in changing images or modifying views of the real world while assisting users with everyday tasks and allowing them to express themselves more effectively. In contrast, VR glasses provide an immersive virtual experience, thus allowing users to feel the experience of being in an actual location. With AR and VR glasses, wearers can record still images, videos, and audio remotely, share their point of view in real-time, access information hands-free, exchange data, and augment their real world. Additionally, users can analyze information relevant to their surroundings through these glasses. As a result, AR and VR smart glasses can enhance and even replace existing technology solutions within enterprise supply chains, thereby enhancing workplace efficiency, productivity, and compliance.

AR and VR Smart Glasses Market Trends:

The market is majorly driven by the widespread adoption of AR and VR technology in numerous end-use industries, including e-commerce, healthcare, military and defense, and education. This can be attributed to continual advancements in artificial intelligence (AI), machine learning (ML) and the internet of things (IoT) in combination with big data and analytics. In line with this, the widespread demand for augmented and virtual reality games, along with the rising number of gamers, are resulting in a higher product uptake on the global level. Moreover, rapid digitization, the increasing penetration of high-speed 5G internet, and rapid developments in mobile applications are also creating a positive market outlook. The market is further driven by continual product innovations, such as the integration of 3D interactive content with 360-degree video, enhanced face and object tracking, and better speech recognition. Some of the other factors providing an impetus to the market include the emergence of industry 4.0, rapid industrialization, inflating disposable income levels and extensive research and development (R&D) activities.

Key Market Segmentation:

Breakup by Type:

  • Optical See Through
  • Video See Through

Breakup by End Use:

  • Gaming Industry
  • Healthcare
  • Education
  • Military and Defense
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Avegant Corp., Everysight Ltd. (Elbit Systems Ltd.), HTC Corporation, Kopin Corporation, Microsoft Corporation, Optinvent, Seiko Epson Corporation, Sony Interactive Entertainment LLC (Sony Group Corporation) and Vuzix.

Key Questions Answered in This Report

  • 1.What was the size of the global AR and VR smart glasses market in 2024?
  • 2.What is the expected growth rate of the global AR and VR smart glasses market during 2025-2033?
  • 3.What are the key factors driving the global AR and VR smart glasses market?
  • 4.What has been the impact of COVID-19 on the global AR and VR smart glasses market?
  • 5.What is the breakup of the global AR and VR smart glasses market based on type?
  • 6.What is the breakup of the global AR and VR smart glasses market based on the end use?
  • 7.What are the key regions in the global AR and VR smart glasses market?
  • 8.Who are the key players/companies in the global AR and VR smart glasses market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global AR and VR Smart Glasses Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Optical See Through
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Video See Through
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by End Use

  • 7.1 Gaming Industry
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Healthcare
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Education
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Military and Defense
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Avegant Corp.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Everysight Ltd. (Elbit Systems Ltd.)
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 HTC Corporation
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 Kopin Corporation
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
    • 13.3.5 Microsoft Corporation
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Optinvent
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Seiko Epson Corporation
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 Sony Interactive Entertainment LLC (Sony Group Corporation)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Vuzix
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio

List of Figures

  • Figure 1: Global: AR and VR Smart Glasses Market: Major Drivers and Challenges
  • Figure 2: Global: AR and VR Smart Glasses Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: AR and VR Smart Glasses Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: AR and VR Smart Glasses Market: Breakup by Type (in %), 2024
  • Figure 5: Global: AR and VR Smart Glasses Market: Breakup by End Use (in %), 2024
  • Figure 6: Global: AR and VR Smart Glasses Market: Breakup by Region (in %), 2024
  • Figure 7: Global: AR and VR Smart Glasses (Optical See Through) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 8: Global: AR and VR Smart Glasses (Optical See Through) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 9: Global: AR and VR Smart Glasses (Video See Through) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: AR and VR Smart Glasses (Video See Through) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: AR and VR Smart Glasses (Gaming Industry) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: AR and VR Smart Glasses (Gaming Industry) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: AR and VR Smart Glasses (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: AR and VR Smart Glasses (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: AR and VR Smart Glasses (Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: AR and VR Smart Glasses (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: AR and VR Smart Glasses (Military and Defense) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: AR and VR Smart Glasses (Military and Defense) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: AR and VR Smart Glasses (Other End Uses) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: AR and VR Smart Glasses (Other End Uses) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: North America: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: North America: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: United States: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: United States: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Canada: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Canada: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Asia-Pacific: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Asia-Pacific: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: China: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: China: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Japan: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Japan: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: India: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: India: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: South Korea: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: South Korea: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Australia: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Australia: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Indonesia: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Indonesia: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Others: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Others: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Europe: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Europe: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Germany: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Germany: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: France: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: France: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: United Kingdom: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: United Kingdom: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Italy: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Italy: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Spain: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Spain: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Russia: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Russia: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Others: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Others: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Latin America: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Latin America: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Brazil: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Brazil: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Mexico: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Mexico: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Others: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Others: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Middle East and Africa: AR and VR Smart Glasses Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Middle East and Africa: AR and VR Smart Glasses Market: Breakup by Country (in %), 2024
  • Figure 69: Middle East and Africa: AR and VR Smart Glasses Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Global: AR and VR Smart Glasses Industry: SWOT Analysis
  • Figure 71: Global: AR and VR Smart Glasses Industry: Value Chain Analysis
  • Figure 72: Global: AR and VR Smart Glasses Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: AR and VR Smart Glasses Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: AR and VR Smart Glasses Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: AR and VR Smart Glasses Market Forecast: Breakup by End Use (in Million USD), 2025-2033
  • Table 4: Global: AR and VR Smart Glasses Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: AR and VR Smart Glasses Market: Competitive Structure
  • Table 6: Global: AR and VR Smart Glasses Market: Key Players