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市场调查报告书
商品编码
1722448
2025 年至 2033 年物联网货币化市场报告(按组件、业务功能、部署模式、组织规模、产业垂直和地区划分)IoT Monetization Market Report by Component, Business Function, Deployment Mode, Organization Size, Industry Vertical, and Region 2025-2033 |
2024 年全球物联网货币化市场规模达 5,180 亿美元。展望未来, IMARC Group预计到 2033 年市场规模将达到 6,7123 亿美元,2025-2033 年期间的成长率 (CAGR) 为 32.93%。个人对智慧型手机和其他连网装置的使用率不断提高、第五代 (5G) 网路的引入改善了互联网连接,以及快速城市化导致对连网汽车的需求不断增加,是推动全球市场成长的主要因素。
主要市场驱动因素:关键市场驱动因素之一是对提高效率和降低成本的日益关注。此外,对增强个人化的需求不断增长,成为推动成长的因素。
主要市场趋势:市场需求因众多主要趋势而不断增长,其中包括智慧型手机和其他连接设备的使用率不断提高以及网路连接性的改善。
地理趋势:根据报告,北美占据明显的主导地位,占据市场份额。这是由于先进技术的采用日益增加。
竞争格局:物联网货币化产业的主要市场参与者包括 Amdocs、思科系统公司、CSG 系统国际公司、通用电气公司、印孚瑟斯有限公司、国际商业机器公司、微软公司、诺基亚公司、甲骨文公司、PTC 公司、三星电子有限公司、塔塔咨询服务有限公司、爱立信电信公司、泰雷兹集团等。
挑战与机会:阻碍市场成长的关键挑战之一是资料管理和隐私问题。儘管如此,组织对数据驱动决策的需求不断增长代表着物联网货币化市场最近的机会。
智慧型手机和其他连网装置的使用率不断上升
智慧型手机和其他连网设备的使用率不断提高,支持了物联网货币化市场的成长。人们正在采用智慧型手机、笔记型电脑、电脑和穿戴式设备,因为它们的功能增强了。第五代 (5G) 网路的部署和行动连线的其他持续进步带来了速度更快、延迟更低和容量更大等好处。根据IMARC Group预测,到 2032 年,全球智慧型手机销售量预计将达到 19.687 亿支。
改善网路连线
互联网连接的改善正在催化全球物联网货币化需求。与先前的网路相比,5G 网路可以利用更广泛的频宽。 5G 具有低延迟,使得下载檔案或与云端互动等活动的速度比第四代 (4G) 或第三代 (3G) 网路快 10 倍。除此之外,各公司正在达成有助于增强 5G 网路的协议。例如,2022 年 5 月 9 日,法国 Orange 公司和爱立信签署了一项为期五年的 5G 货币化平台协议,以实现营运改进、先进的产品敏捷性和灵活性。此外,爱立信充电技术将使 Orange France 能够透过独特的 5G 服务为其用户提供全新水准的数位互动和体验。
快速都市化推动连网汽车需求成长
由于全球城市化进程的快速推进,对连网汽车的需求不断增加。人们喜欢具有增强功能并能提高满意度的车辆。连网汽车提供自动煞车、行人侦测和即时交通警报等先进的安全功能,有助于吸引更广泛的消费者群体。它们配备了物联网技术,可以相互通信并与交通管理系统通信,以优化交通流量、减少拥塞并提高安全性。根据德勤预测,到 2025 年,全球连网汽车数量将达到约 4.7 亿辆。
解决方案占据大部分市场份额
物联网解决方案涉及旨在解决特定业务或消费者需求的软体、硬体和服务。这种整体方法之所以受到青睐,是因为它提供了完整的、可立即实施的软体包,从而更容易采用和整合到现有系统中。许多公司正在采用易于部署和管理的解决方案,并尽量减少对大量内部专业知识的需求。 2022 年 1 月 11 日,Oracle 扩大融合计费规模,为 1 亿用户提供服务。云端规模收费是 Oracle 云端规模货币化产品组合中的线上和离线收费解决方案。
行销和销售占行业最大份额
行销和销售中的物联网货币化利用连接的设备来增强用户体验、简化操作并增加收入。物联网设备收集大量有关个人行为和偏好的资料,这使得行销和销售公司能够追踪用户在实体店中与哪些产品互动最多,或网站分析如何在线上运作。这些资料可帮助行销人员更有效地客製化他们的行销活动和产品展示,从而提高转换率。除此之外,公司还可以向个人传递个人化的行销讯息。
基于云端的代表领先的细分市场
基于云端的物联网货币化利用云端运算技术来提高物联网系统的功能,并提供更具可扩展性、灵活性和强大的解决方案,组织可以使用这些解决方案从其物联网部署中获取收入。此外,由于云端模型具有成本效益,公司正在采用云端模型。 2024年2月1日,数位通电讯集团有限公司选择Oracle转型其业务支援系统(BSS)。透过升级其传统解决方案,将预付费收费和后付费计费纳入统一的云端原生平台,Oracle Cloud Scale Charging and Billing 将使 SmarTone 能够有效地推出和扩展差异化产品。
大型企业市场主导地位明显
大型企业通常在营运规模、收入、资产和员工数量方面超过其他企业的组织。这些企业经营规模庞大,通常地域覆盖范围广泛,涉及多个国内或国际市场。大型企业越来越多地采用物联网货币化来提高营运效率和生产力,从而促进了市场的成长。借助物联网,大型企业可以从各种来源收集大量资料,并对其进行分析以获得有关市场趋势、用户行为和营运效率低下的见解。
在银行、金融服务和保险 (BFSI) 行业,物联网货币化代表着增强用户服务、提高营运效率和开发新商业模式的蓬勃发展的机会。银行和金融机构正在利用物联网提供个人化的使用者体验。
零售业对物联网的利用率正在上升,用于即时追踪和自动补货资讯。它有助于在降低成本的同时维持最佳库存水准。此外,物联网设备可以管理能源使用并预测维护需求,从而节省成本并防止故障。
资讯科技 (IT) 和电信领域的物联网货币化使公司能够透过引入超越传统网路连接的措施和服务将其资料货币化并扩展到各个行业。它有利于增强服务产品、改善网路管理和创造新的收入来源。
製造业的物联网货币化包括使用物联网技术来增强製造流程、提高生产力、降低成本并开启新的收入来源。物联网设备可以即时监控製造设备的状况并预测故障发生。
在运输和物流领域,物联网货币化使组织能够优化其维护计划并提高其车队车辆的品质和使用寿命。物联网技术实现了透过追踪设备和电脑系统进行无缝资料交换。它还允许管理人员轻鬆追踪运输途中的货物的位置,并在货物到达目的地后立即验证产品详细资讯。
北美引领市场,占据最大的物联网货币化市场份额
该报告还对所有主要区域市场进行了全面的分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。根据报告,北美是物联网货币化最大的区域市场。
先进技术的日益普及以及北美地区互联网设施的改善正在推动市场成长。该地区的主要製造商正在进行併购以扩大其产品组合。 2021年5月26日,美国CSG公司收购了领先的整合策略控制和讯息解决方案供应商Tango Telecom。此次收购是我们长期合作关係的顶峰,为世界上一些最大、最成功的通讯服务提供商 (CSP) 提供端到端数位货币化解决方案。此外,收购 Tango Telecom 为 CSG 提供了即时、动态策略和呼叫控制管理。
市场研究报告也对市场竞争格局进行了全面的分析。也提供了所有主要公司的详细资料。物联网货币化产业的主要市场参与者包括 Amdocs、思科系统公司、CSG 系统国际公司、通用电气公司、印孚瑟斯有限公司、国际商业机器公司、微软公司、诺基亚公司、甲骨文公司、PTC 公司、三星电子有限公司、塔塔咨询服务有限公司、爱立信电信公司和泰雷兹集团。
The global IoT monetization market size reached USD 518.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6,712.3 Billion by 2033, exhibiting a growth rate (CAGR) of 32.93% during 2025-2033. The rising utilization of smartphones and other connected devices among individuals, improved internet connectivity due to the introduction of fifth-generation (5G) networks, along with increasing demand for connected cars due to rapid urbanization are primarily driving the global market growth.
Major Market Drivers: One of the key market drivers are the rising focus on improved efficiency and cost reduction. Moreover, the increasing need for enhanced personalization is acting as a growth-inducing factor.
Key Market Trends: The market demand is propelling owing to numerous primary trends, which include the rising utilization of smartphones and other connected devices and improved internet connectivity.
Geographical Trends: According to the report, North America exhibits a clear dominance, accounting for the market share. This is due to the rising adoption of advanced technologies.
Competitive Landscape: Some of the major market players in the IoT monetization industry include Amdocs, Cisco Systems Inc., CSG Systems International Inc., General Electric Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Nokia Corporation, Oracle Corporation, PTC Inc., Samsung Electronics Co. Ltd., Tata Consultancy Services Limited, Telefonaktiebolaget LM Ericsson, Thales Group., among many others.
Challenges and Opportunities: One of the key challenges hindering the market growth are data management and privacy concerns. Nonetheless, the escalating demand for data-driven decision-making in organizations represents IoT monetization market recent opportunities.
Rising Utilization of Smartphones and Other Connected Devices
The increasing utilization of smartphones and other connected devices is supporting the IoT monetization market growth. People are adopting smartphones, laptops, computers, and wearable devices because of their enhanced functionality. The deployment of fifth-generation (5G) networks and other ongoing advancements in mobile connection provide benefits like faster speeds, lower latency, and increased capacity. According to the IMARC Group, 1,968.7 Million smartphones are expected to be sold globally by 2032.
Improved Internet Connectivity
The improved internet connectivity is catalyzing IoT monetization demand across the globe. 5G networks can utilize a much broader range of bandwidths as compared to previous networks. 5G has low latency that enables the speeds that make activities like downloading a file or interacting with the cloud 10x faster than on a fourth-generation (4G) or three-generation (3G) network. Besides this, various companies are engaging in agreements that aid in enhancing 5G networks. For instance, on 9 May 2022, Orange France and Ericsson signed a five-year 5G monetization platform agreement to deliver operational improvement, advanced product agility and flexibility. In addition, Ericsson charging will enable Orange France to provide new levels of digital interaction and experience to its users with unique 5G offers.
Growing Demand for Connected Cars Due to Rapid Urbanization
There is an increase in the demand for connected cars due to rapid urbanization around the world. People are preferring vehicles that offer enhanced features and increase their satisfaction. Connected cars offer advanced safety features like automatic braking, pedestrian detection, and real time traffic alerts that assist in attracting a broader consumer base. They are equipped with IoT technologies and can communicate with each other and with traffic management systems to optimize traffic flow, reduce congestion, and enhance safety. According to Deloitte, it will be approximately 470 million connected vehicles across the globe by 2025.
Solution accounts for the majority of the market share
Solution in IoT involves software, hardware, and services that are designed to solve specific business or consumer needs. This holistic approach is favored because it delivers complete, ready-to-implement packages that facilitate easier adoption and integration into existing systems. Various companies are adopting solutions that are easy to deploy and manage and minimize the need for extensive in-house expertise. On 11 January 2022, Oracle scaled up converged charging to serve 100 million subscribers. Cloud scale charging is an online and offline charging solution within Oracle's Cloud Scale Monetization portfolio.
Marketing and sales hold the largest share of the industry
IoT monetization in marketing and sales leverages connected devices to enhance user experiences, streamline operations, and drive revenue. IoT devices collect a vast range of data on the behavior and preferences of individuals, which enables marketing and sales companies to track which products users interact with the most in a physical store or how website analytics work online. This data helps marketers tailor their campaigns and product placements more effectively, leading to higher conversion rates. Apart from this, companies can deliver personalized marketing messages to individuals.
Cloud-based represents the leading market segment
Cloud-based IoT monetization uses of cloud computing technology to improve the capabilities of IoT systems and provide more scalable, flexible, and powerful solutions that organizations can use to generate revenue from their IoT deployments. Moreover, companies are adopting cloud-based models due to their cost-effective nature. On 1 February 2024, SmarTone Telecommunications Holdings Limited chosen Oracle to transform its business support systems (BSS). By upgrading its legacy solutions to bring prepaid charging and postpaid billing onto one unified, cloud native platform, Oracle Cloud Scale Charging and Billing will enable SmarTone to efficiently launch as wells as scale differentiated offerings.
Large enterprises exhibit a clear dominance in the market
Large enterprises are organizations that usually exceed other businesses in terms of operational scale, revenue, assets, and employee count. These enterprises operate on a large scale and often have a broad geographic reach with multiple national or international markets. The rising adoption of IoT monetization in large enterprises for enhanced operational efficiency and productivity is contributing to the market growth. With IoT, large enterprises can collect vast amounts of data from various sources, which can be analyzed to derive insights about market trends, user behavior, and operational inefficiencies.
In the banking, financial services, and insurance (BFSI) industry, IoT monetization represents a burgeoning opportunity to enhance user service, improve operational efficiencies, and develop new business models. Banks and financial institutions are using IoT to offer personalized user experiences.
There is a rise in the utilization of IoT in the retail sector for real time tracking and automated restocking information. It helps in maintaining optimal inventory levels while reducing costs. In addition, IoT devices manage energy use and predict maintenance needs, thereby saving costs and preventing breakdowns.
IoT monetization in information technology (IT) and telecom allows companies to monetize their data and expand into diverse industries by introducing initiatives and services beyond conventional network connectivity. It benefits in enhancing service offerings, improving network management, and creating new revenue streams.
IoT monetization in the manufacturing industry encompasses the use of IoT technologies to enhance manufacturing processes, improve productivity, reduce costs, and open up new revenue streams. IoT devices can monitor the condition of manufacturing equipment in real time and predict failures before they occur.
In transportation and logistics, IoT monetization allows organizations to optimize their maintenance schedules and improve the quality and service life of their fleet vehicles. IoT technology enables seamless data exchange via tracking devices and computer systems. It also allows managers to easily track the location of goods in transit and immediately verify product details as soon as they arrive at the destination.
North America leads the market, accounting for the largest IoT monetization market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for IoT monetization.
The rising adoption of advanced technologies, along with improved internet facilities in the North America region, is propelling the market growth. Key manufacturers in the region are engaging in mergers and acquisitions (M&As) to expand their product portfolio. On 26 May 2021, CSG, a company in the US, acquired Tango Telecom, a leading supplier of convergent policy control and messaging solutions. The acquisition is the culmination of a long-standing relationship that delivers end-to-end digital monetization solutions to some of the world's largest and most successful communications service providers (CSPs). Additionally, the acquisition of Tango Telecom arms CSG with real time, dynamic policy, and call control management.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the IoT monetization industry include Amdocs, Cisco Systems Inc., CSG Systems International Inc., General Electric Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Nokia Corporation, Oracle Corporation, PTC Inc., Samsung Electronics Co. Ltd., Tata Consultancy Services Limited, Telefonaktiebolaget LM Ericsson, and Thales Group.